week02 presentation
TRANSCRIPT
Psychology & Message Design
Agenda
•Recap last lesson
•Psychology & Message Design
•Perception
•Motivation
•Domains of Learning
•Exercises
Communication Model
NOISENOISE NOISE
NOISE
NOISE
Psychological Factors
•Perception
•Motivation
* I am not a psychologist
Motivation
•Variation and Curiosity
•Relevance
•Challenge Level
•Positive Outcomes
Motivation: Challenge Level
•Flow
•Csikszentmihalyi
Motivation
•Variation and Curiosity
•Relevance
•Challenge Level
•Positive Outcomes
Perception
•Preattentive (subconscious)
•Selection and organization
•Interpretation
Pre-attentive
•Assemble images in our mind without realizing it.
•Figure-ground distinctions
•Group objects subconsciously.
•Need to be careful as designers.
Scream out the first thing you see
example
example 2
example 3
Emergent properties
•Arrow & triangle
•Really just three lines
Selection and Organization
•Contrast
•Structure
•Top to bottom/left to right (West)
•Chunking
Chunking Example
ABCNBCIBMEasy to chunk
GXWAMMEMPHarder to chunk
Interpretation
•Biggest enemy
•Affected by internal representations vs what the designer was saying - Personal Prototypes
Personal Prototypes Example
Advance Organizer
•Puts messages in context
•“scaffolding”
Advance Organizer Example
•Eagles
•Physical Appearance
•Weight
•Diet of their prey
Personal Prototypes Example 2
Domains of Learning
•Verbal
•Intellectual
•Cognitive Strategies
•Affective
•Psychomotor
Our Domains
•Cognitive
•Affective
•Psychomotor
End of Psychology & Message Design