week2-griffithb2c-content marketing programmesv1 8
DESCRIPTION
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers case studies of content marketing solutionsTRANSCRIPT
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B2C Content Marketing Programmes
Keith Feighery
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B2C Content Programmes
• Provide valuable information, content, entertainment to your prospects and customers
• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your
product/service does• Give them what they want i.e. deals/discounts/extended service,
engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company
information etc..• Actively seek network effects and customer validations
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Business to Consumer
Case Studies
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Kogi BBQ
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Best Buy
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Hairybaby
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Zappos
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Blacknight
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Dell Case Study
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BlendTec
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Curious Wines
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Mayo Clinic
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Starbucks
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Johnson & Johnson