weekly grocery insight report - 3rd july
TRANSCRIPT
Weekly Grocery Insight Report
Copyright © 2015 Cosine UK
3rd July 2015
Cosine HighlightsSunday 1st February – Saturday 7th February
Lead Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• Get Summer
Sorted/ 3 For 2
Offers
• Double Up Your
Nectar Points
• Second Best Exotic Marigold
Hotel DVD: £10
• 50 Shades Of Grey DVD: £10
• Clubcard Fuel
Save
• Now Cheaper At
Tesco
• Pimms: £12
• Lemonade Schweppes: 94p
• Let's Garden/ Let's
Go Camping/
Outdoor Living
• Ramadan Mubarak• Stella Artois 20pk: £10
• Pimms 70cl: £8.98
• Save 25% On Wine
When You Buy 6
Or More Bottles
• Summer's Here• Pimms: £12
• Andrex Toilet Tissue x9: £3
• Tastes Of The
British Isles• Colour Blocking
• 3 Taste Meals And A Bottle Of
Wine: £12
• Abel Charlot Champagne: ½
price
• Summer Is For
• We Think The Best
Person To Pick
Offers Is You
• Pimms: £12
• Kronenborg x4 Cans: £3.75
• Great Deal Locally • Sourced Locally• Pimms: £12
• Tetley Tea Bags x440: £4
• All Your Favourite
Things For Summer• N/A
• Carlsberg Lager x12: £5.99
• Carlsberg Export x 12: £5.99
• Save And Shop A
Lidl Smarter
• Discover New
Ideas
• Prosecco Spumante: £7.49
• Conde Noble Rose: £3.29
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Sorted/ 3 For 2 Offers:
Supported by overhead signs, hanging,
signs, snow ploughs, beanies and shelf fins
Supporting
Themes
• Double Up Your Nectar Points: Supported by
hanging signs and standees
Key
Promotions
• Mixed Peppers x3: £1
• Utterly Butterfly: £1
• Coppella: £2
• Pizza Express Pizzas: £4 or 2 for £5
• Pimms 1l: £18
• Crisps And Snacks: 3 for 2
• PG Tips x240: £4
External / Car
Park• Banner And A-boards: 3 for 2 offers
Front Of Store
(Theme
POS, Pallets)
• Standee: 3 for 2 offers and double nectar
points
• Overheard Signs: Get summer started and
double up your nectar points
Stanway, Colchester, EssexWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Various Homeware: 3 for 2 offers, supported
by shelf fins
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Great Prices: On aisle ends
• Holiday Shop: Lots of shelf fins and beanies
Checkouts
(Theme,
Space,
Point Of Sale)
• Sainsbury Bank: Hanging signs and leaflets
on all checkouts
This Weeks
Top 2 Deals
• Exchange 1000 Nectar Points And Get 2
Tickets To Vue Cinema Or 2 Pizzas At Pizza
Express
This Weeks
Top 2 Deals
(Entertain-
ment)
• Second Best Exotic Marigold Hotel DVD: £10
• 50 Shades Of Grey DVD: £10
Stanway, Colchester, EssexWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Started: A gondola end
supports summer picnic products.
Highlighted with them signs, bus stops,
bunting and wobblers. Also highly
advertised on the store window
Supporting
Themes
• Exchange Online 1000 Nectar Points Worth =
2 Tickets To Vue Cinema Or 2 Pizzas At Pizza
Express: Large window sign
Key
Promotions
• Bananas: 20p/single, £1.15/pk
• Fosters Lager 4pk: £3.50
• Bottled Lager/ Cider: 3 for £5
• Pringles: 3 for 2
• Cadburys Chocolate Pouches: £1
• Pepsi Cola: £1
External / Car
Park
• Window Signs: Get Summer Started,
Exchange Online 1000 Nectar Points Worth =
2 Tickets To Vue Cinema Or 2 Pizzas At Pizza
Express, Edizione 789/ Montepulciano
d'Abruzzo £5
Front Of Store
(Theme
POS, Pallets)
• Standee: The Second Marigold Hotel DVD
£10
• Shipper: Walkers crisps 6pk £1.50, Fosters
lager 4pk £3.50
• Stack: Instant BBQ £2, Instant BBQ Charcoal
WimbledonThursday 2nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Get Summer Started: A gondola end
supports summer picnic products
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Lunch Meal Deal: £3 highly promoted in the
chiller
Checkouts
(Theme,
Space,
Point Of Sale)
• Get Summer Started: Bunting
• Strawberries: Checkouts
• Instant BBQ £2: Stack
This Weeks
Top 2 Deals
• Instant BBQ: £2
• Edizione 789/ Montepulciano d'Abruzzo: £5
This Weeks
Top 2 Deals
(Entertain-
ment)
• The Second Marigold Hotel DVD: £10
WimbledonThursday 2nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Clubcard Fuel Save: Ends August 2015
supported heavily inside and out
Supporting
Themes
• Now Cheaper At Tesco: Supported by bus
stops
Key
Promotions
• Evian Water 500ml x6: £1.12
• Schweppes Lemonade: 64p
• Fairy Dishwasher Tabs: £7
• Flash Spray With Febreze: £2
• Pedigree Dog Food: 2 for £10
• Haagen Dazs: £2.25
• Colgate: £1.25
External / Car
Park
• Banner And A-boards: Clubcard fuel save.
Ends 31st August 2015
• Banner And Car Park And Security Shrouds:
Tesco Mobile
Front Of Store
(Theme
POS, Pallets)
• Several Cages: BBQ coals at £5
Copyright © 2015 Cosine UK
Highwoods, Colchester, EssexThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• Make It A Picnic: Supported by bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Florence And Fred: Up to 50% off sale
• Live It Up: Outdoors related items supported
by header boards and bus stops
• Love Your Garden: Header boards and bus
stops
• All Nice And Clean: Slogan on bus stops in
household aisle.
• Save 1/3 On Selected Wine
Checkouts
(Theme,
Space,
Point Of Sale)
• Fuel Save Signs: On all checkouts
• Tesco Bank: Overhead signs
This Weeks
Top 2 Deals
• Pimms: £12
• Lemonade Schweppes: 94p
This Weeks
Top 2 Deals
(Entertain-
ment)
• Second Best Exotic Marigold Hotel DVD: £10
• Various Blu Ray DVDs: 2 for £10
Copyright © 2015 Cosine UK
Highwoods, Colchester, EssexThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Ideal For Summer: Slogan used around the
store to highlight summer themed items.
Especially concentrated on bus stops in the
Laundry section
Supporting
Themes
• Wine's: An extra 10% off when you buy any 3
or more bottles of wine. Highly advertised
around the BWS department and on a
gondola end supporting the products
Key
Promotions
• Doritos/ Dips: £1
• Pringles: ½ price
• Mars/ Snickers/ Ripples 4pk: £1
• Pepsi Cola: 89p
• Milk 4pt: £1
• Stella Artois 4pk: £5
• Bottled Beers Singles: 3 for £5
External / Car
Park
• Stand: Flowers
• Stack: Evian 6pk ½ price, Nestle Pure Life
water 12pk £2.40
Front Of Store
(Theme
POS, Pallets)
• Dump Bin: Doritos £!
• Stack: Lucozade 6pk ½ price
• Shipper: Pepsi Cola 89p
EwellWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Help Us To Feed People In Need-
Neighbourhood Food Collection: Tesco will
add an extra 30% to your donation. Large
bus stops seen around the grocery section
launching the appeal
Checkouts
(Theme,
Space,
Point Of Sale)
• Sweet Free Checkouts
This Weeks
Top 2 Deals
• Lunch Meal Deal: £3
• Wine's: An extra 10% off when you buy any 3
or more bottles of wine
This Weeks
Top 2 Deals
(Entertain-
ment)
• N/A
EwellWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Let's Garden/ Let's Go Camping/ Outdoor
Living: 28 bay and 4 gondola end's support
gardening accessories, highlighted with
overhead signs and bus stops
Supporting
Themes
• Ramadan Mubarak: Highly advertised in the
World Food department and 16 bays in the
seasonal aisle. Using high signs and bus stops
Key
Promotions
• Meat/ Fish/ Poultry: 3 for £10
• Kellogg's Cereals Selected: £2
• Cleaning Products Selected: 2 for £2
• Wine's Selected: 2 for £10
• Robinsons Squash: 89p
• Belvita: 96p
• Flymo Chevron 34c: £65
• Pampers 12pk: £8
• School Wear 2pk: £5 or less
• Pampers 12pk: £8
External / Car
Park
• Standee: The Second Marigold Hotel DVD
£10, Lego Jurassic World Videogame Xbox
360 & PS3- £32/ Xbox One & PS4- £37
• Stack: Batchelor's Rice/ Noodles 50p
Front Of Store
(Theme
POS, Pallets)
• Themed Tennis Display Stack: Stella Artois
20pk £10
• Display: BBQ’s selected various offers, Pimms
£8.98
RoehamptonWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Ramadan Mubarak: Highly advertised on 16
bays in the BOS seasonal aisle. Using high
signs and bus stops to promote the event
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• 50 Years of Asda. Save money. Live better:
Huge signs advertised this in the central
aisle.
• Baby Savings: Signs and bunting are seen in
the baby department highlighting the offers
Checkouts
(Theme,
Space,
Point Of Sale)
• Asda Banking: Leaflets on every checkout
• Asda Travel Money: 0% commission, signs in
queuing area
• Order Your Full Grocery Shop Online And
Collect At This Store For FREE: High signs seen
above the checkouts
This Weeks
Top 2 Deals
• Stella Artois 20pk: £10
• Pimms 70cl: £8.98
This Weeks
Top 2 Deals
(Entertain-
ment)
• The Second Marigold Hotel DVD: £10
• Lego Jurassic World Videogame: XBox 360
and PS3 £32/ XBox One and PS4 £37
RoehamptonWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Save 25% On Wine When You Buy 6 Or More
Bottles: Supported by a-boards, overhead
signs and bus stops
Supporting
Themes• Summer's Here: Standee
Key
Promotions
• Pepsi 2l: 99p
• Del Monte: 99p or 2 for £1.50
• M&Ms Sweet Pouches: £1
• Taylors Coffee: £2
• Heinz Salad Cream: £2
• Heinz Baked Beans x4: £2
• Felix Cat Food: £10
External / Car
Park
• A-boards: Supporting save 25% on wines
when you buy 6 bottles or more wine
Front Of Store
(Theme
POS, Pallets)
• Free Standing Display Unit: The Second Best
Exotic Marigold Hotel DVD
• Pallets: Walkers crisps and snacks x12 £2.95,
barbecue charcoal £5, Robinsons squash ½
price and Andrex toilet tissue
Copyright © 2015 Cosine UK
Witham, EssexThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Various Summer Essentials: Supported by
header boards and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Pimms Free Standing Display Unit: Pimms
ingredients in fruit section. A box of
strawberries, bunch of mint, orange, lemon
and ½ cucumber for £2. Supported by
header board
Checkouts
(Theme,
Space,
Point Of Sale)
• Free Standing Display Units: DVDs from £3 on
them
This Weeks
Top 2 Deals
• Pimms: £12
• Andrex Toilet Tissue x9: £3
This Weeks
Top 2 Deals
(Entertain-
ment)
• The Second Best Exotic Marigold Hotel DVD:
£10
• DVDs: From £3
Copyright © 2015 Cosine UK
Witham, EssexThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Wine's: Save 25% when you buy bottles,
highly on entry around the front of store. The
store windows also support signage, and
more concentrated in the BWS department
Supporting
Themes
• Everyday Low Price: Wobblers seen around
the store highlighting the lowest offers
Key
Promotions
• Clover Spread: ½ price
• Beers Single Bottles Selected: 3 for £5
• Cadburys Chocolate Pouches Selected: £1
• Belvita: ½ price
• Disposable BBQ: £2.25
• Meal Deal For 2: £6 (Pizza/ Doughballs/
Dessert)
External / Car
Park
• Window Sign: Wine's save 25% when you buy
bottles
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Nescafe Gold Blend
£4
• Window Sign: Twirl Bites £1
• Stack: Disposable BBQ £2.25
SuttonThursday 2nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Lunch Meal Deal: Buy one of each, get the
cheapest free. Seen in the chiller
Checkouts
(Theme,
Space,
Point Of Sale)
• Cadburys Chocolate Pouches/ M&M's £1:
Queuing area
This Weeks
Top 2 Deals
• Lunch Meal Deal: Buy one of each, get the
cheapest free
• Nescafe Gold Blend: £4
This Weeks
Top 2 Deals
(Entertain-
ment)
• N/A
Copyright © 2015 Cosine UK
SuttonThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Tastes Of The British Isles: Main theme seen
around the store. Highlighted in a window
display, 2 free standing displays of products
presented at either end of the store near the
entrances. Also themed signage used to
highlight selected items in the aisles
Supporting
Themes
• Colour Blocking: Caption used in the main
window display to promote The New Season
Collection
Key
Promotions
• Fruit Selected: ½ price
• Italian Meals And Pizza: 3 for £10
• Grill, Meat, Fish And Poultry: 2 for £7/ 3 for
£10
External / Car
Park
• Window/ Door Signage: The M&S Sale (Up to
60% off)
Front Of Store
(Theme
POS, Pallets)
• Front Of Store Display: Wimbledon 29th June-
12th July- Strawberries £2
• Stand: Abel Charlot Champagne ½ price
• Display: Flowers
EpsomThursday 2nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Front Of Store Display: Wimbledon 29th
June- 12th July- Strawberries £2
• Window/Door Signs: The M&S Sale (Up to
60% off)
Checkouts
(Theme,
Space,
Point Of Sale)
• M&S Banking: Leaflets
This Weeks
Top 2 Deals• 3 Taste Meals And A Bottle Of Wine: £12
• Abel Charlot Champagne: ½ price
This Weeks
Top 2 Deals
(Entertain-
ment)
• N/A
EpsomThursday 2nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Summer Is For: Slogan on POS around the
store
Supporting
Themes
• We Think The Best Person To Pick Offers Is
You: Supported by window signs overhead
signs and till point signs
Key
Promotions
• Strawberries And Cream: 3 for 2
• Johnson's Face Wipes: £1.52
• Burgers Veal / Beef: 25% off
• Large Chickens: 3 for £10
External / Car
Park
• Banner, Car Park Security Shrouds And
Window Sign: Supporting we think the best
person to pick offers is you
• Cages Of Outdoor Plants: On sale
Front Of Store
(Theme
POS, Pallets)
• Display: Summer Is For Making Jam display
on entry along with display of Pimms at £12
Copyright © 2015 Cosine UK
Colchester, EssexThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• All Things Summer: Supported by 'Summer Is
For' slogan on header boards, bunting and
bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Baby And Toddler: 3 for 2 supported by
header boards and shelf fins
• Save 1/3: On ice creams supported by a-
board
• Health And Beauty: 3 for 2 supported by
shelf fins
• 25% off Pink Wines: Supported by header
board and shelf fins
Checkouts
(Theme,
Space,
Point Of Sale)
• Wrap Arounds: All have We think the best to
choose your offers is you
• Overhead Signs: Supporting pick your own
offers
This Weeks
Top 2 Deals • Pimms: £12
• Kronenbourg x4 Cans: £3.75
This Weeks
Top 2 Deals
(Entertain-
ment)
• N/A
Copyright © 2015 Cosine UK
Colchester, EssexThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Great Deal Locally: Is the slogan on POS
around the store
Supporting
Themes
• Sourced Locally: Supported in store with
hanging signs, bunting, shelf barkers and
shelf edge strips
Key
Promotions
• PG Tips x240: £3
• Twining Tea Bags x50: £2
• Lloyd Grossman Sauces: £1.50
• Co-op Pizzas: 3 for 2
External / Car
Park
• A-boards: Supporting £5 frozen deal and
veg/salad at 39p
Front Of Store
(Theme
POS, Pallets)
• Outdoor Plants For Sale
• Garden Furniture
Stanway, Colchester, EssexThursday 2nd July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• BBQ And Picnic Items
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Frozen Meal Deal: £5
• Great Deal Locally: Dump bins at all aisle
ends
Checkouts
(Theme,
Space,
Point Of Sale)
• Great Deal Locally: Dump bins at checkouts
with various offers
This Weeks
Top 2 Deals
• Pimms: £12
• Tetley Tea Bags x440: £4
This Weeks
Top 2 Deals
(Entertain-
ment)
• DVDs: From £4.99
• Fifty Shades Of Grey DVD: £9.99
Copyright © 2015 Cosine UK
Stanway, Colchester, EssexThursday 2nd July
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• All Your Favourite Things For Summer: Is the
main theme supported around the store by
overhead signs
Supporting
Themes• N/A
Key
Promotions
• Cider Taurus x 4 Cans: £1.99
• Super 6 Fruit & Veg: 49p
• British Beef Mince x 250g: £1.59
• Chicken Kievs x2: 99p
• Sparkling Water 500ml x13: £1.89
• Soreen Malt Loaf: 55p
External / Car
Park
• Window Signs: Special buys and all your
favourite summer things
• Lots Of Pallets: Compost and outdoor plants
for sale
Front Of Store
(Theme
POS, Pallets)
• Outdoor Plants: For sale
• Pallets: Carlsberg x12 cans £5.99
London Road, Colchester, EssexWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Special Buy: Lots of garden furniture
• Lots Of Reduced Special Buy Items
Checkouts
(Theme,
Space,
Point Of Sale)
• Take The ALDI Challenge Swap And Save:
POS on all checkouts
This Weeks
Top 2 Deals
• Carlsberg Lager x12: £5.99
• Carlsberg Export x 12: £5.99
This Weeks
Top 2 Deals
(Entertain-
ment)
• N/A
London Road, Colchester, EssexWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Save And Shop A Lidl Smarter: Highly
advertised in store with high signs, bus stops
and floor stickers
Supporting
Themes
• Discover New Ideas: The central aisle
supports offers on household, gardening,
tools, electrical. toys, clothes and
accessories. Highlighted with overhead signs
Key
Promotions
• Crownfield Bran Flakes: 45p
• Chicken Selected Pks: 2 for £5
• Crisps Selected: 99p
• Formil Laundry Powder: £5.99
• Snack A Jacks: 99p
• W5 Washing Up Liquid: 95p
• Solevita Squash: 95p
• Classic Ales: £14.79
• Sangria Don Simon: £3.99
External / Car
Park
• Window Sign: Discover New Ideas, A taste of
the South West – From Thursday 2nd July,
Shop A Lidl Smarter
• Stack: Bark Chips £1.99
Front Of Store
(Theme
POS, Pallets)
• Display: Flower Market
• Stack: Classic Ales £14.79, Sangria Don
Simon £3.99
Clapham JunctionWednesday 1st July
Copyright © 2015 Cosine UK
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Discover New Ideas: The central aisle
supports offers on household, gardening,
tools, electrical. toys, clothes and
accessories. Highlighted with overhead signs
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Limited Offers- Hurry hurry...: 8 bays support
various reduced offers
Checkouts
(Theme,
Space,
Point Of Sale)
• Dried fruits/ Nuts/ Seeds: All checkouts
This Weeks
Top 2 Deals
• Prosecco Spumante: £7.49
• Conde Noble Rose: £3.29
This Weeks
Top 2 Deals
(Entertain-
ment)
• Minions Range: Various offers
Clapham JunctionWednesday 1st July
Copyright © 2015 Cosine UK