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WEEKLY TRACKINGCOVID-19Social Listening Topics & Trends

Week of: Date: 3/15 - 3/21

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EXECUTIVE SUMMARYKEY TAKEAWAYS• Conversations about COVID-19 overall accumulated over 6.8M original mentions from 3/15-3/21

• This is a +17% increase vs. the prior week, which saw 5.8M mentions

• Top Twitter trends are becoming more focused on deaths/symptoms, government interventions, and the pandemic’s impact on the economy

• As Americans start to feel the impacts of the pandemic, they took to social media to express their concerns over the increasing number of confirmed cases and share their divided opinions of the government’s policies to help stop the spread of the virus.

• Americans started to embrace distancing, sharing uplifting stories on social media and highlighted brands that help keep them connected to loved ones.

TOP TWEETSWe stand by Italy during these trying times. Share your Support for our Italian friends, They are our colleagues, friends and family. Cari amici, siamo con voi. #COVID19 #WeStandWithItaly – 2.2K Retweets

These simulations show how to flatten the coronavirus growth curve – 1.5K Retweets

Why outbreaks like coronavirus spread exponentially, and how to “flatten the curve” - Washington Post https://www.washingtonpost.com/graphics/2020/world/corona-simulator/ - 1.5K Retweets

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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CONVERSATION TOPICS & THEMES

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03/15/2020 03/16/2020 03/17/2020 03/18/2020 03/19/2020 03/20/2020 03/21/2020

Coronavirus Mentions

COVID-19 was mentioned more than 6.8M times over the past week, with a rise in mentions taking place from 3/16-3/19, due to increases in confirmed cases and Federal government initiatives. Peaks are also attributed to shared stories about people either abiding by or ignoring “social distancing” policies.

Number of public mentions of COVID-19, Source: Synthesio

Public Mentions, (3/15 - 3/21)

TRENDED CONVERSATION

March 16 (1.8M mentions)•FL has >150 cases•Idris Elba tests positive for Covid-19•Man celebrates anniversary outside wife’s nursing home

March 19 (1.8M mentions)•People still going to FL for Spring Break•Government Addresses the Nation

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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Coronavirus Authorities Economic Preventative Actions Shopping & Delivery People

Coronavirus topics surrounding authorities, disease information, and economic impact each gained over 600K mentions over the week. Spikes for each topic were driven by popular headlines of the day.

Number of public mentions of COVID-19, Source: Synthesio

TRENDED CONVERSATION BY TOPIC

Preventative Actions 3/16• Announcement of human

trials for potential vaccine

Authorities 3/17• Demand for testing increases• Coronavirus Task force meets

to implement 15 day guideline

Economic 3/19• White House proposes $1Trillion stimulus plan• Senator Burr sells millions of dollars of stock

Coronavirus 3/16• Italy, Spain, and France,

announce rising Covid-19 deaths

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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Top conversation topics centered around general Coronavirus topics (Deaths, symptoms, quarantines, and new cases), Government Agencies & Authorities, and Economic impacts felt by Americans.

SHARE OF CONVERSATION BY TOPIC

Top Trends Related To COVID-19: (500K+ Twitter mentions)● Shelter in Place -● Zoom and Webex seeing higher usage than normal● Idris Elba, Kevin Durant, other celebrities test

positive for Coronavirus● Defense Production Act● Workers fear losing their jobs due to coronavirus● Tax Deadline Extended

Other Notable Trends This Week:● Mental Health (#mentalhealth)● NFL Player signings/activity (Jimmy Graham,

Cam Newton, Malcolm Jenkins)● Bernie Sanders (#DearBernie, #SaferWithSanders)

CORONAVIRUS

AUTHORITIES

ECONOMIC IMPACTS

PREVENTATIVE ACTIONS

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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Service & Gig JobsShelter in Place

Food Delivery & TakeoutFriends

Improved HygieneTravel Restrictions

FamilyWHO

Healthcare ProfessionalsVaccinationNew Cases

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Wearing a MaskWorking From Home

Home SuppliesElections

QuarantinesSymptoms

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DeathsMENTION VOLUME

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This week saw a shift in conversation from a global focus to more stateside concerns. As Americans saw an increase in North American cases, the federal and local governments started issuing stay at home orders and Americans took to social media to share how this impacts their daily lives.

CONVERSATION BY SUBTOPIC

ECONOMIC IMPACTS

PREVENTATIVE ACTIONS

Food Delivery & Takeout mentions were up +711% vs. prior week reflecting changes in people’s lifestyle

Working from home mentions grew 96% as more offices temporarily closed

Mentions of the WHO & travel restrictions decreased vs. last week as attention turned to local government mandates

Shelter in Place mentions grew exponentially vs. prior week as more states adopted these measures

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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“First Covid19 death to touch me personally. My cousin died in Washington this morning. Alone in quarantine- @kathymitchell56

“Most people staying home aren't doing so out of fear; they're trying toavoidbecomingcoronavirusvectors that could sicken andkillvulnerable others.Goingout to bars and restaurants isn't "brave," it's selfish,themoral equivalent of deliberatelycoughinginsomeone's face” - @DavidFutrelle”

“Donald Trump isn’t responsible fortheCorona virus. But his initial response of self serving lies are responsible for added avoidabledeaths.” - @robreiner

“Experts were telling us that there would be 100,000+deathsat this point. Those experts were inaccurate. How do we adjustourmental model of coronavirus? That's what HONEST thinkers are asking themselves.” - @Cernovich

“My best friend’s grandfather died this weekend, and they just got news that he was positive forcoronavirus her dad is also positive, and she’s caring for him while her mom cares for her grandmother separately so it doesn’t spread to her. why are we holding elections today” - @akela_lacy

TOPIC DEEP DIVE: Death Tolls on the RiseThe global death toll increased to 13,000 this week, leading to people and the US Government taking the disease more seriously. Conversations center around Americans implementing various lifestyle changes.

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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“An MD friend just texted me - livid- that thePresident suggested drugs to help are available “for immediate delivery”. In fact –the FDA chief points out - chloroquine IS approved as an anti-malarial but needs clinical trials before being used for coronavirus NOT immediate- @ChrisJansing

“This is devastating report.The federal government could have mobilized the military and other branches to contain the coronavirus and it's done almost nothing until now..” -@jonathanchait

“In the new poll, 55% of Americans approve of the president's management of the crisis, compared to 43% who disapprove." A reversal from ABC numbers last week”.- @maggieNYT

“see a lot of criticism of Trump for calling #coronavirus the Chinesevirus Please understand that the Chinese government is engaged in a global propaganda campaign to tell everyone that the virus was created and spread by the U.S. military. We have to do something.” - @matthewstoller

“The US government should put a stop to rent payments, mortgage payments and utility payments at least until the corona virus is under control. Millions of Americans are worried about keeping their jobs and their homes instead of staying safe.- @BebeRexha

TOPIC DEEP DIVE: Government ScramblingThere is a general divide in sentiment around the president’s handling of this pandemic, as the US Government continues to determine the right course of action to slow down the spread of the virus. State & local governments are enacting mandates such as “shelter in place” rules and are adhering to recommendations from the CDC.

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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“This #COVID19 proposal out of the house financial committee is really good: - 2k/month per person every month of the crisis -suspension of all mortgages, student loans, credit card and loan payments –prohibit debt collection and repossession - $5b in homeless assistance”- @maxberger

“The problem isn’t the economy.The problem is the coronavirus. To slow its spread,the economy must be shut down. People must stay home But they need income assistance to pay their bills. Hospitals need adequate supplies This is what Congress should be working on.” -@RBReich

“howthegovernor gonna say 56% of Californians will getthecoronavirus and not immediately offer anyfinancialhelp or pause state-wide rent/mortgage payments?!?! make it make sense!!!.” - @_matthewlawson

“The major political/economic moments of a 30-year-old's life have been 9/11, the Iraq War, Enron, the financial crisis and coronavirus- @davidsirota

“TheTrump Administration is considering providing direct financial relief to individuals affected by the #coronavirus. Former Reagan Economist Art Laffer says a payroll tax cut would be a more helpful, longer-lasting #stimulus. What do you think? #COVID19 #Markets #VarneyCo- @Varneyco

TOPIC DEEP DIVE: Economic ImpactThis pandemic is having a profound financial effect on many Americans. People expressed worry over the declining economy and fear of losing their jobs. These concerns prompted much conversation about an anticipated stimulus package.

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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CONSUMER OUTLOOK & BRANDS IN VIEW

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CONSUMER OUTLOOK & EMOTIONSEmotions fluctuated each day as the pandemic continued. At the start of the week, mentions reflected a sense of fear, and at the end of the week redirected to an angry and frustrated tone, centering around the federal and local government’s handling of the situation.

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EMOTION TRENDED BY DAY

Inspired Happy Amused Angry Annoyed Sad Afraid

Afraid &Fear: Topic Drivers• Spring breakers continue to crowd places in FL• Increased unemployment rate • Long lines and crowds at airports

Angry & Annoyed: Topic Drivers• Senator Burr sells off stocks• Trump calls CV-19 the “Chinese Virus”• Bars & restaurants close

Inspired & Happy: Topic Drivers• Voting in primaries on March 16th (FL, IL, AZ)• Talk of stimulus package details• Alibaba founder sends test kits & masks to US

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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As many Americans were stuck inside due to locally mandated stay at home orders, they found creative ways to pass the time and stay connected with friends and family. From virtual happy hours to push-up challenges, social media was a buzz with people sharing their solutions for staying busy and in touch.

HOW AMERICANS ARE COPING AT HOME

There's a lot of happy pups in the #eastbay right now...everyone is home to walk them! My usual walks with my pups are exciting with so many new #furfriends! #coronavirus #ShelterInPlace #walkyourdogchallenge

My boss is setting up a virtual video happy hour with our regional sales team this week, just so we can be social with each other, and not kill our families. Although he made it clear it’s BYOB. #coronavirus #stayhome#workingfromhome

Timeline of coronavirus according to social media trends: Day 1- cleared out shelves at groceries stories Day 2- everyone’s work from home spaces Day 3- everyone’s pet coworkers Day 4- at home workouts Day 5- virtual happy hours

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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Amazon announced they plan to hire 100K workers to keep up with the surge of people ordering online because of Covid-19

Amazon employee tested positive for Covid-19 in NYC, forcing the delivery station to shut down.

People still want to hangout with friends any way they can, so people are looking to a Google Chrome extension called “Netflix Party”, that allows people to watch shows and movies together online.

Netflix reduces streaming quality in Europe to prevent internet from collapsing from strain.

Schools and businesses have begun using Zoom’s live streaming service to continue to fulfill business and educational needs for those that are working from home/learning from home.

Gyms and fitness centers are also using Zoom to stream fitness classes.

Amazon Netflix Zoom

BRANDS ADAPTING TO CONSUMER NEEDSAs the pandemic continues to disrupt daily life, brands are racing to adopt policies that meet the demands of this unique time. Americans are embracing social distancing at home and looking for ways to obtain needed supplies and stay connected to their loved ones. Several brands were popular on social media, with consumers highlighting the impact on their life or applauded the company’s treatment of their employees.

Source: Synthesio, 3/15-3/21, specific mentions relevant to COVID19/Coronavirus in U.S., English only

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