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Mobile Ecosystem 101
Omar Green Director, Strategic Mobile Initiatives
Intuit Proprietary & Confidential 2
Once upon a time…things were simple…
Intuit Proprietary & Confidential 3
Once upon a time…things were simple…
Intuit Proprietary & Confidential 4
Once upon a time…things were simple…
Intuit Proprietary & Confidential 5
What distinguishes MNOs
• License for mobile spectrum
• Investment in Mobile Infrastructure
• Network Routing
• Roaming Agreements
• Mobile Handset Management
• Direct Customer Relationship
• Customer Service Delivery
• Billing
499.5M 302.6M
261.4M 194.4M
160.0M 149.8M
140.4M 149.8M
110.89M 117.6M
Intuit Proprietary & Confidential 6
What distinguishes Handset OEM/ODMs
• Design and manufacture handsets
• Subject to MNO specifications
• Under pressure to reduce BOM costs
38.7% / 105.4M
19.2% / 55.4M
10.9% / 30.5M
5.4% / 15.9M
5.1% / 13.5M
1.9% / 5.4M
5.1% / 7.6M
Intuit Proprietary & Confidential 7
Once upon a time…things were simple…
Intuit Proprietary & Confidential 8
Then came the mobile web…
Intuit Proprietary & Confidential 9
We preferred a different picture…
Intuit Proprietary & Confidential 10
But we adjusted…
Intuit Proprietary & Confidential 11
Something quite disruptive happened…
Intuit Proprietary & Confidential 12
Changing the ecosystem…permanently…