WELCOME!2012 Abnaki Popcorn Kickoff

2012 Popcorn Kick Off

• Product

• Building your Program

• Sales Plans

• Popcorn Sales Kit

• Key Dates and Contact People

NEW ProductNEW Chocolate Lover’s Collection

White Chocolatey Pretzels

Milk Chocolatey Pretzels

White Chocolatey Caramel Crunch

Chocolatey Caramel Crunch

NEW ProductNEW Sweet & Savory Collection

NEW Sour Cream & Cheese Corn

NEW Milk Chocolatey Pretzels

Butter Toffee Caramel Corn

NEW ProductNEW Cheese Lover’s Collection

NEW Sour Cream & Cheese Corn

Cheddar Cheese Corn

White Cheddar Cheese Corn

NEW ProductNEW Double Caramel Crunch

with a hint of cheese

With a Hint of Cheese

Product Improvements

36% Increase in nuts in Caramel Corn with Almonds and Pecans

Significantly improved flavor in all microwave products:• Unbelievable Butter Microwave Popcorn• Butter Light Microwave Popcorn• Kettle Corn Microwave Popcorn

Daniel Webster Council 2012 Product Line

• $55 Chocolate Lover’s

• $50 Military Donation

• $40 Sweet & Savory

• $30 Cheese Lover’s

• $30 Military Donation

• $30 Double Caramel Crunch

• $22 White Chocolatey Pretzels

• $22 Kettle Corn

• $18 Chocolatey Triple Delight

• $18 Caramel Corn with Almonds & Pecans

• $18 Butter Toffee Caramel

• $17 18-Pack Unbelievable Butter

• $17 18-Pack Butter Light

• $10 Small Caramel Corn

• $10 Popping Corn

Popcorn For Our Troops

Over 1.3 million donations since 2007

$30 Silver Level Donation $50 Gold Level Donation

Building Your Program

1. Create your Unit Budget

2. Set your Individual Sales Goal

3. Plan your Kickoff Party

3. Motivate your Scouts with

incentives

4. Communicate throughout the sale

Create your Unit Budget

Commission Structure

Unit Commission

35%

Set your Individual Sales Goal

Only 44% of parents say their Scout set a sales goal.

Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.

NEW FEATURE! Make sure your Scouts set their online and mobile sales goal within their account on scouts.trails-end.com.

Achieving The Goal

5 sales at a Show and Sell

Neighbor to the Left

Neighbor to the Right

Grandmother

Other Grandmother

Mom sells two at Church

Dad Sells two at Work

Scout Sells one in the Neighborhood

Half a Sheet – About $300

Plan your Kick Off Party

Have a Fun & Exciting Popcorn Kickoff

• Present your activity plan to give Scouts & families a reason to sell• Present your sales plan to show them the Unit goals, Scout goals

and how you’ll reach them

• Have door prizes , games, candy, popcorn

• Show all the incentives Scouts can earn (Unit Incentives – Council Incentives & Trail’s End National

Prizes)

• Invest a little in your kickoff to reap huge rewards with your sale!

• Role play with your Scouts so they’re ready to sell

Role Play with your Scouts

• Hi sir, my name is _______________

(say first name only)• I’m with Pack _________ .

• I’m raising money for my pack, and so I can earn my way to Camp.

• You’ll help support me, won’t you? (hand the customer the Take Order form and a pen).

Motivate Your Scouts

Trail’s End National Rewards

Scout Rewards

Council Incentives

Unit-Level Incentives

$15 Gift Card

LEGO Creator – Blue Roadster

Nalgene Water Bottle

NEW 2012 Scout Reward Levels

Sell $250 Sell $350 Sell $450$10 Gift Card

Binoculars

Multi-function Knife

$20 Gift Card

LEGO CreatorPropeller Adventures

6-Piece Camp Kit

Physical prize options now available at lower levels.

2012 Scout Reward Levels

Sell: $650

$850

$1,100

$1,300

$1,800

$2,300

Gift Card: $30

$40

$55

$75

$110

$150

OR

Trail’s End National RewardsFunded by Trail’s End

Face-to-face and Online Sales count!

$600 ClubEarn a $20 Amazon.com or Walmart Gift Card!

$1,500 ClubEarn a $50 Amazon.com or Walmart Gift Card!

College Scholarship: Sell $2,500 once and 6% of your total sales each yearis invested in your own college scholarship account

Council IncentivesEvery Scout who sells $600 will get a ticket to the December 16th Manchester Monarchs Game. Scouts who sell $1,500 will get a lower level seat. All participating Scouts are invited to the pregame popcorn party.

The top seller in each district will receive a Garmin Handheld GPS.

The council top seller will earn a Kindle Fire.

Sales Plans

Show N Sell Sales Plan

Take Order Sales Plan

Online Selling

Show N Sell Sales Plan

• Select and Book the locations

• Set up time schedules

• Get materials ready

• Organize Scout instructions

• Invest to reap huge rewards with your sale!

Take Order Sales Plan

• Unit popcorn Blitz Dayo Pick a day and Locationo Have Order Forms Readyo Prize for the Top Seller

• Sell as a Groupo Den / Patrol meetingo 2 Scouts per team w/ appropriate

leadership

• Scout instructionso Wear Class A Uniformo Practice Sales Pitch

Scouts can sell to far away friends and family. All online sales are credited to the Scout, and Trail’s End ships the product directly to the consumer.

• Consumers spend more online • The average online order is $50• The average return per order is $35 vs. $13

in the traditional sale

• Eliminates time-consuming deliveries

• Drives incremental revenue

• Online sales count toward each Scout’s fall sale rewards (starting August 1 through the council’s fall sale end date)

Online Selling

It’s fun and easy!

• Scouts create their own account to sell online.

• Scouts receive email notification immediately after a customer places an order on their behalf.

• Scouts can create their own Scout Avatar to include in emails to customers.

Online Selling

2011 Top Online Seller: Nicholas O. - $10,222 Troop 64, Northeast Illinois Council

Learn about BONUS online selling rewards: facebook.com/trailsendpopcorn

Popcorn Sales Kit

1. Popcorn Sale Kit• Popcorn Sale Guidebook,

Military Receipts, Posters

2. Popcorn Sale Guidebook• 2012 Program details• Available tools

WWW.Trails-End.Com

Online Tools

Take the time to review these items.

Trails-End.com – all the tools you need!• Online Selling• Virtual Sale Planner• Email Library• NEW Training Videos• Online Sale Management• Promotional Images

Email LibraryUse the Trail’s End Email Library to communicate often with Scout families.

• Several templates to choose from

• Send to hundreds of email addresses at one time

• Many templates are customizable

• Kickoff invitation, $600 Club promotion, online selling and much more!

Popcorn Re-Pop1. Plan your program

• Customize the Program Planner spreadsheet• Determine all costs, and set unit and Scout goals

2. Finalize unit incentives• Offer exciting incentives to motivate Scouts• Customize the Scout Incentive document

3. Build your best popcorn kickoff ever!• Refer to pages 10-11 in the Popcorn Sale Guidebook• Customize the Kickoff Presentation

4. Communicate effectively with Scouts and parents• Trail’s End Email Library on leaders.trails-end.com• Customize the Parent Handout document

5. Achieve your sales goal!

Key Dates

August 24 Show & Sell Orders Due at

www.trails-end.com

September 14 Show & Sell Distribution at local warehouses

October 26 Take Orders Due at www.trails-end.com

October 26 Prize Orders Due at www.trails-end.com

November 9 Take Order Distribution at local warehouses

December 3 Popcorn Payments Due at Council Service

Center

December 16 Popcorn Party at Manchester Monarchs

Key ContactsDistrict Burnt Kernel Fran Forslind cubmaster188@gmail.com

Home: 335-9362 Cell: 923-1106

District Old Maid Trisha Baker pack23@metrocast.net

Home: 664-9065 Cell: 534-9824

THANK YOU!

©2012 Trail’s End®. All rights reserved.