WELCOME!2012 Circle Ten Council Kickoff!

The 2012 Popcorn Sale is here!What’s in it for YOU?!

1. Kickoff Your Unit’s Popcorn Sale!

2. New Popcorn Trainings!

3. Sales Kits!

4. INCENTIVES that Motivate!

Build the BEST Popcorn Kickoff!The Kickoff is the single most important factor for

you having a good sale

Have a 30 to 45 minute fun-filled Popcorn Kickoff:• Make it FUN and FESTIVE!• Show parents what’s in it for them• Have giveaways and prizes• Prepare your Scouts

Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

Build the BEST Popcorn Kickoff! Kickoff Tools for You

• Refer to pages 10-11 in the Popcorn Sale Guidebook

• Training videos from leaders.trails-end.com

• Customize the Kickoff Presentation in the Virtual Sale Planner

• Invest a little in your kickoff to reap huge rewards with your sale!

Build the BEST Popcorn Kickoff!Want to close sales? Take the following approach when

speaking to a potential customer…

• Hi, my name is _____ and I’m a C/B scout w/ P/T # ___.

• I’m selling popcorn so I can ______.

(go to camp / pay for my scouting program / earn a scholarship)

• I have a goal of $____.

• You can help me reach my goal by trying some of my popcorn!

• Will you help me?

More effective than asking, “Want to buy some popcorn?”

Use email, social media, and meetings to remind families about:

•Sales goal for each Scout•Key Sale Dates•Scout rewards available •Online/mobile selling

Go to leaders.trails-end.com to access communication tools:

•Email Library•Promotional Images•Scout and parent handouts

Communicate After the KickoffIt’s important to follow up after your kickoff and

throughout the sale with important sale information.

NEW ProductsNEW Chocolate Lover’s Collection

•Chocolatey Caramel Crunch•White Chocolatey Caramel Crunch•White Chocolatey Pretzels•Milk Chocolatey Pretzels

0g trans fat across the entire product line

NEW Products

NEW Premium Chocolate Lover’s Collection

•White Chocolatey Caramel Crunch•Chocolatey Caramel Crunch•Chocolatey Peanut Clusters•White Chocolatey Pretzels•Milk Chocolatey Pretzels

0g trans fat across the entire product line

NEW Products

NEW Sweet & Savory Collection

•NEW Sour Cream & Cheese Corn•NEW Milk Chocolatey Pretzels•Butter Toffee Caramel Corn

0g trans fat across the entire product line

NEW Products

NEW Cheese Lover’s Collection

•NEW Sour Cream & Cheese Corn•Cheddar Cheese Corn•White Cheddar Cheese Corn

0g trans fat across the entire product line

NEW Products

NEW Double Caramel Crunchwith a hint of cheese

NEW Stand-AloneCheddar Cheese Corn

0g trans fat across the entire product line

Reminder:

Is your unit participating in the Show and Sell?

This is the Last Day to submit your Show and Sell Orders on the

www.trails-end.com

2012 Sale Kit

Set Your Sales Goal – Fill-it Up!

Only 44% of parents say their Scout set a sales goal.

Scouts who set goals average $626 in sales.

Scouts with no goal average $304 in sales.

To Hit Your 2012 Sales Goal….

REMEMBER THIS…Take Order sale is the backbone of the campaign.

Highest per container average!Best close rate!!

Keep and use your old sales forms from previous sales – those old take order forms are a warm

lead list!

26% Base Commission

1% Attending the Popcorn Kickoff Today1% Turning your Money by Nov 30 at

either Dallas or Fairview Council Service Center

28% Total Commission to Your Unit

Commission Structure

Incentives! Incentives! Incentives!

• Build your own Unit-Level Incentives• Pie in the Face FILL IT UP Sellers!• Top Seller Prizes!• Top-selling Den – Pizza Party!

• Already available to you and your Scouts:• Council-Sponsored Scout Rewards Program• Bonus Trail’s End National Rewards• Bonus Council Incentives

$15 Gift Card

LEGO CreatorBlue Roadster

Nalgene Water Bottle

2012 Scout Reward Levels

Sell $250 Sell $350 Sell $450$10 Gift Card

Binoculars

Multi-fuction Knife

$20 Gift Card

LEGO CreatorPropeller Adventures

6-Piece Camp Kit

Physical prize options available at lower levels.

Choice of one prize at the level attained

2012 Scout Reward Levels

Sell: $650

$850

$1,100

$1,300

$1,800

$2,300

Gift Card: $30

$40

$55

$75

$110

$150

OR

Trail’s End National RewardsFunded by Trail’s End

Face-to-face, online and mobile sales count!

$1,500 ClubEarn a $50 Amazon.com or Walmart Gift Card!

College Scholarship: Sell $2,500 once and 6% of your total sales each yearis invested in your own college scholarship account

The Incentives Keep on Coming!From Circle Ten Council…

The Incentives Keep on Coming!From Circle Ten Council…

The Incentives Keep on Coming!From Circle Ten Council…

Circle Ten Council2012 Top 5 Salesman Incentives!

Dallas Mavericks

•20 tickets for a game in the 2012-2013 Season

Circle Ten Council2012 Top 5 Salesman Incentives!

Texas Legends

•Suite for 18•Autographed Bball•Half-Time on court recognition•Goody bag for all youth in suite

Circle Ten Council2012 Top 5 Salesman Incentives!

Dallas Stars

•Suite for 18•Autographed Hockey Stick•Zamboni Ride•Penalty Box Pre-Game Warm Up•Stars Goody Bag

Circle Ten Council2012 Top 5 Salesman Incentives!

Mesquite Rodeo

•Luxury Suite for 10 •Sneak Peak of Rodeo Animals•Autograph session w/Rodeo Cowboys

Circle Ten Council2012 Top 5 Salesman Incentives!

FC Dallas

•20 tickets for a Spring 2013 game •On-field activity•Autographed ball•Half-time announcement

Key DatesAugust 25 – 2012 Council-wide Kickoff (Campaign Launches)

START SELLING!August 25 – Show N Sell Unit Orders Due to CouncilSeptember 8 – Show N Sell Product Pick Up

EMPIRE TERMINAL WAREHOUSE (Garland)October 22 - 2012 Poptober Campaign Concludes

SALES CEASEALL UNIT POPCORN ORDERS DUE TO COUNCIL

October 26 – Prize orders & back up documents due Show N Sell Money Due

November 10 – Product Pick UpNovember 30 – Take Order MONEY DUE TO COUNCIL

THANK YOU!

©2012 Trail’s End®. All rights reserved.