Welcome

Dial in:Conference Line #: 1-877-885-3221

Passcode: 5775274

To mute and unmute your line, press *6.Feel free to use the chat function to share

thoughts or questions.

Agenda

1. Welcome and Roll Call2. Check In3. Case Study and Tips: Events 4. Tips: Interns and Social Media

Support5. Update on Microgrants6. Next Steps

Check In

What did you try coming out of the last

webinar? What worked? What didn't?

Please type your responses into the chat.

Case Study:Texas

Advocacy Toolkit Contents:

• Links to Medicaid expansion petition, “Thunderclap,” and visuals

• Partner’s “share your Medicaid story” resources

• Example tweets & hashtags (#Advocate4Medicaid, #TxMM)

• Example FB posts

Case Study:Texas

Online Materials with Consistent Branding

Used similar colors and images to make materials recognizable, cohesive.

Case Study:Texas

CollaborationBefore, during, & after event, worked with dozens of groups

to get out the ‘Texas Medicaid Matters’ message!Shared efforts involving:• Online event promotion (email, FB, Twitter)• Live tweeting• Interacting with audiences during event

Case Study:Texas

Sharing Images & Info Post-Event

• Thunderclap• Infographic • “Testimonial-style” photos

Case Study:Texas

Measuring ImpactFrom 11 event-related FB posts on the KidsWellTexas page, we:

• received 204 likes

• 131 shares

• 10 comments

• 14 new pages likes

Using Social Media For

Events Tips and Tools

• Get Organized• Anticipate, Excite Before

• Live Coverage• Bridge Offline/OnlineDuring• Leverage

Relationships• Document, AAR

After

Get Organized

• Goals/KPIs/Tracking• ID Champions/Support• The Perfect Hash Tag• Event Management

• Hybrid• Virtual

• Editorial Calendar• Before• During• After

Integrates with FB Page

Champions:Experiment

with Amplifier

Tools

Don’t Forget Traditional ChampionCultivation

“It is easy to set up and you know people tweet. But the downside from being one-up opportunity – you don’t get tweets throughout the day.” – Paul Young, charity:water

PromoteMultiple Channels

Use Social Media To Build Excitement and Anticipation

Clear Call To Action

Conversions

Track conversions for petitions, donations, email sign-ups so you know what your conversion rate is ….

Set-Up Trackingand

Measurement for Hashtags

Track who used the #hashtag and mentions. Identify what sample tweets worked best.

During the Event

• Hybrid: At the offline event, share what’s happening online with live tweeting or streaming• Virtual: Use chat clients and have a moderator or webinar

Hybrid: Live Tweeting and

Streaming• Pre-schedule mundane

stuff• Live tweet the rest• Keep conversation going• Pay attention• Use rich media• Link back to earlier tweets• Follow others at event• Keep search on hashtag

going• Curate/document as you

go

Hybrid: Offline/Onlin

e Connections

Hybrid: Offline/Onlin

e Connections

Twitter Fall

HybridSignage

Twitter Fall

Hybrid: Audience

Interaction

http://www.google.com/moderator/

Hybrid: Audience

Interaction

Virtual Chat Events:

Tools & Tips

After the Event:

Document

AARReview Metrics

Goals? Results?

Good/Bad?

Next Time?

AAR

Increasing Capacity

Free• Intern• Volunteer• Board

Members

Hybrid• Spread

tasks across staff jobs

Staff• Quarter• Half• Full

Increasing Capacity

Increasing Capacity

Spreading Across Staff

Tips for Working

with Interns

1. Recruit on social channels2. Make it a team effort led by the intern3. Make training part of the assignment4. Give interns a safe place to talk

internally5. Lean on interns for learning the tools6. Reverse mentoring

Tasks for Interns

• Account Creation/Customization• Social Media Research, Benchmarking, Influencer

Research• Template Creation• Social Media Monitoring Reports• Blog Drafts or Research for Blog Posts• Post Videos• Repurpose Content for Facebook • Answer Comments on Facebook• Create Lists on Twitter• Write and Schedule Tweets • Collect or Visualize Measurement Data

Mid Terns

Microgrants

Next Steps

What action step will you commit to trying between

now and the next call?

Type your responses into chat and we’ll ask you to unmute (*6) to share.

Thanks!

The next webinar is scheduled for:Tuesday, April 23, 2013

2-3pm ET/11am-12pm PT

Please contact your Spitfire coach if you have any questions about today’s

presentation.