welcome and introduction · web view2019-12-09 · welcome to the fda graphic communication...

ACADEMIC PARTNERSHIPS PROGRAMME QUALITY

HANDBOOK2019-20

Foundation DegreeGraphic Communication

University of Plymouth Academic Partnerships Programme Quality Handbook UK 19-20 of 65Last Saved: 16/05/2023

Contents

Welcome and Introduction 3Programme Specification 6Module Records 22


Welcome and Introduction

Welcome to the FDA Graphic Communication course delivered at Victoria Yard, Queen Street, (CCI campus) by Exeter School of Art, part of Exeter College, and in partnership with the University of Plymouth.

This programme aims to give students the opportunity to further develop and explore their own practices within Graphic Communication through the study and application of design principles. Personal practice will be contextualised and applied to the contemporary creative industries where students will have to work innovatively to keep up with this fast-paced and competitive industry. Graduates are likely to be versatile, multi-disciplinary and able to work in a professional context whether freelance or employed. The unique ability to negotiate chosen specialisms throughout the Graphic Communication field and ally this practice with a wealth of other similarly focused foundation degrees allows for the emergence of creative, collaborative yet critically reflective practitioners.

Students have the opportunity to develop professional practice by working on “live” design briefs set by clients from the local business community. The opportunity also exists for students to enter prestigious national student design competitions such as the D&Ad New Blood Awards and the Design Bridge Awards. In July 2016 an Exeter School of Art FDA Graphic Communication 2nd year student was awarded the runner-up prize in the DB Awards; and in 2018 the course produced a D&Ad New Blood Pencil Award winner. Such prestigious awards bring national recognition and greatly enhance students’ career prospects within the graphic design industry.

This programme has been designed to equip you with the skills and knowledge base required to work in your chosen specialism or other graduate opportunities. It is also a platform from which you can undertake additional vocational and academic qualifications.

Testimonial by a former FDA Graphic Communication student:“The fact that I may be able to achieve my dream career is a real motivator. I have achieved loads, developed brand new skills and produced really good work. My tutor is fantastic - making the course enjoyable as he is very helpful and optimistic, even when I'm not!"

Academic Partnerships Programme Quality Handbook 2015-16 of 65

Last saved: 14/04/2015

This Programme Quality handbook contains important information including:The approved programme specificationModule records

Note: The information in this handbook should be read in conjunction with the current edition of:

Your University Student Institution Handbook which contains student support based information on issues such as finance and studying at HE available at https://www.plymouth.ac.uk/your-university/governance/student-handbook

Your Module Guide available at: www.ExeterSchoolofArt.co.uk Your University of Plymouth Student Handbook available at:

https://www.plymouth.ac.uk/your-university/governance/student-handbook


https://www.plymouth.ac.uk/your-university/governance/student-handbook

http://www.ExeterSchoolofArt.co.uk/

Programme Specification

The programme specification is an overview to the programme as a whole. It explains what you will learn and what you will be assessed on throughout the two stages of your Foundation Degree.

The Programme Learning Outcomes Map specifies the knowledge and skills you will develop at each stage of your Foundation degree.

Work-based learning and employability are key features of all Foundation degrees. You will develop a range of knowledge and skills which will be of use to current and/or future employers. Awarding Institution: University of Plymouth

Teaching Institution: Exeter School of Art (part of Exeter College)

Accrediting Body: N/A

Final Award: FdA Graphic Communication

Intermediate Awards: Certificate of Higher Education (CertHE)

Programme Title: Graphic Communication

UCAS Code: WP23 FdA/GC

JACS Code Benchmarks Foundation Degree Qualification Benchmark and relevant section

Date Produced: July 2009Date of Approval: March 2009

Admissions Criteria:

Qualification(s) Required for Entry to the FdA

Comments

Candidates must have at Level 2:At Level 2Key Skills requirement/Higher Level Diploma

Communication, IT and Application of Number at Level 2

and/orGCSEs required at Grade 4 /C and above

5 GCSE’s at 4 / C or above to include English Language and Maths


Plus at least one of the following Level 3 qualifications:Ensure that entries in the following sections are equitable; use conversion tables to relate one qualification to another

A Levels required: 64 UCAS points (including at least 1 A2)Preferably including A2 Art or Graphics

Advanced Level Diploma Creative & Media Level 3 Pass with ASL in Graphics or similar

BTEC National Certificate/Diploma PP/PPP in NC/ND Art & Design with strong Graphics units

HNC/D PassVDA: AGNVQ, AVCE, AVS PassAccess to HE or Year 0 provision Access to HE Art & Design – Pass

Foundation Diploma Level 3 - PassInternational Baccalaureate 24Irish/Scottish Highers/Advanced Highers CC including a relevant subjectWork Experience Work in a graphics-based environmentOther non-standard awards or experiences

For International Students – a minimum IELTS score of 6.5

APEL/APCL possibilities Considered on an individual basis in accordance with UoP regulations.

Interview/portfolio requirements A portfolio interview will generally be required before entry offers are made for the course. More details will be provided upon application.

Independent Safeguarding Agency (ISA) / Criminal Record Bureau (CRB) clearance required

No

Aims of the Programme:

The programme is intended to: ……..

1. Educate, inspire and develop in the learner those skills and attributes necessary to succeed as a practitioner in the graphic communication or appropriate related industries

2. Create a graduate with the ability to think creatively and critically, to be proactive and innovative and contribute positively to the creative industries

3. Create a graduate who has developed the skills and facilities with processes relevant to graphic design and communication, working independently or as part of a team

4. Enable the acquisition of transferable practical skills and a theoretical and contextual knowledge base

5. Utilise and promote opportunities to seek out potential for further and continued professional and personal development

6. Provide a platform for professional practice as well as the possibility for further academic study by adopting a holistic approach to vocational design education


Programme Intended Learning Outcomes (LO):

By the end of this programme the student will be able to:

1. Demonstrate a thorough knowledge and understanding of the techniques and processes of graphic communication.

2. Demonstrate different approaches to the production of graphic communication personally and professionally

3. Have developed an awareness of some of the debates within the field of graphic communication

4. Have developed strong communication skills that can be applied to multi-disciplinary fields of work

5. Have developed an awareness of technological developments and changes within the field of graphic communication and the impact this will have on their future work

6. Have developed their own individual practice creatively and independently7. Be able to develop their own interests further through thinking about their own

learning and achievements and planning for further academic study or career development

8. Have a critical awareness of and be able to identify key practitioners, key works and their position within the context of graphic communication

9. Be able to demonstrate their ability to work in a professional role within the creative industries

10.Have gained skills and knowledge necessary to develop business and workplace practices that enable better career prospects

Brief Description of the ProgrammeThis programme aims to give students the opportunity to further develop and explore their own practices within graphic communication through the study and application of design principles. Personal practice will be contextualised and applied to the contemporary creative industries where students will have to work innovatively to keep up with this fast-paced and competitive industry. Graduates are likely to be versatile, multi-disciplinary and able to work in a professional context whether freelance or employed. The unique ability to negotiate chosen specialisms throughout the graphic communication field and ally this practice with such a wealth of other similarly-focused foundation degrees allows for the emergence of creative, collaborative yet critically reflective practitioners.


Programme Structure and Pathways

College: Exeter College

Year: 2019-20

Course Code: 3976

Full/Part Time: Full Time

Programme Structure for FdA Graphic Communication

Level 4 Level 5Module Code

Module Title No. of Credits

Core / Optional

Module Code

Module Title

No. of Credits

Core / Optional

EXEC1034 Introduction to Typography

20 Core EXEC2013 Advanced Design Practices

20 Core

EXEC1019 Interpretation & Visualisation

20 Core EXEC2014 Exploring Digital Applications

20 Core

EXEC1020 Techniques & Materials

20 Core EXEC2015 Specialist Graphic Communication Practices

20 Core

EXEC1021 Graphic Communication in Context

20 Core EXEC2016 Progression & Professional Practice

20 Core

EXEC1022 Text & Image 20 Core EXEC2027 Final Major Project

40 Core

EXEC1033 Application & Realisation of Design

20 Core


Progression Route(s)Students who complete the course and therefore meet the admission requirements are qualified to progress to Stage 3 of the University of Plymouth BA (Hons): Graphic Communication with Typography course.If you progress to the final stage of a University of Plymouth programme then your level 5 marks will be taken into account in your final degree classification.

There may also be an opportunity to progress to other institutions.

Any Exceptions to University of Plymouth Regulations

None

Teaching Methods and Assessments

A: Development of Knowledge and Understanding Learning and Teaching Strategy/Method

By the end of the programme the student will be able to demonstrate knowledge and understanding of:

the major theories of the discipline(s) and an awareness of a variety of ideas, contexts and frameworks

the wider social and environmental implications of area(s) of study and is able to debate issues in relation to more general ethical perspectives

The range and diversity of key practitioners, key works within the context of graphic communication disciplines

The fundamental concepts, theories and practices involved in design and creation of graphic imagery

The methodology of research in graphic studies and theoretical issues and debates

The importance of communication skills in graphic environments

The production skills and processes necessary to communicate to or with an audience or a team/group

The issues practitioners face when realising, designing and creating graphic and digital products

Primary Lectures, seminars and tutorials Directed independent study Learning from work experience Practical assignments Workshop activities

Secondary Research Problem-solving exercises


The changes in technology and its impact on practitioners

The development of business and workplace practices enabling better career prospects.

NB: Benchmark References

Foundation Degree Qualification Benchmarks & QAA Art & Design Benchmarks

Assessment

Student’s knowledge and understanding are assessed by means of directed assignments, module submissions, extended essays, portfolio presentations and substantial research and practical presentation of outcomes. Extensive formative feedback is provided, on aspects of presentation as well as on content, to ensure that students make progress in developing their ability to communicate their understanding. Throughout, the learner is encouraged to undertake independent reading relevant to Graphic Communication and Design.

B: Cognitive and Intellectual Skills Learning and Teaching Strategy/MethodBy the end of the programme the student will be able to:

critique rival theories and frameworks analyse and synthesise demonstrate problem solving and

research skills use theoretical knowledge to interpret

experience and use experience to make sense of theory

analyse and interpret information and ideas, and reason creatively and critically

use evaluative techniques to understand relevance and significance of practice

Primary Practical exercises Tutorial/seminar discussions Feedback via coursework assessment

process (practical and written work)

Secondary Research, evaluation and analysis Resolution of design problems using IT


NB: Benchmark ReferencesFoundation Degree Qualification Benchmarks & QAA Art & Design Benchmarks

AssessmentStudents’ Cognitive and Intellectual Skills will be assessed through discussions, critiques, essays, projects, dissertations, coursework and group work based on practical application. Further assessment will occur on an informal basis through a wide range of seminars both internal and external to the college. This will allow further intellectual skills within the sectors to be reciprocated from and to other professionals.

C: Key Transferable Skills Learning and Teaching Strategy/MethodBy the end of the programme the student will be able to:

interact effectively within a team / learning group,

manage learning using resources for the discipline

take responsibility for own learning with minimum direction

manage information with the ability to select appropriate data from a range of sources and develop appropriate research strategies

Articulate ideas and information comprehensively in visual, oral and written forms

Self-management Structure and communicate ideas

effectively and confidently both orally and in writing, using appropriate terminology

Celebrate the contribution of diversity to cultural development and recognise the importance of equal opportunities

Demonstrate enthusiasm for continued and lifelong learning

Find and interpret information and use information technology

PrimarySeminars and group debateLibrary and other research exercisesGroup work awareness and practiceComputer-based learning and assessment

SecondaryStudio and seminar interactions and feedback, including the use of IT to research and present work.


NB: Benchmark ReferencesFoundation Degree Qualification Benchmarks & QAA Art & Design Benchmarks

Assessment

Coursework of all types Group presentations Assessed group discussions Group work assessments Personal Development Plans

D: Employment Related Skills Learning and Teaching Strategy/MethodBy the end of the programme the student will be able to:

Visual presentation and oral communication skills

Written communication Take responsibility for own work with

minimum direction manage information with the ability to

select appropriate data from a range of sources and develop appropriate research strategies

interact effectively within a team

PrimarySeminars and group debateGroup work awareness and practiceComputer-based learning and assessmentWork-based learning placements

SecondaryStudio and seminar interactions and feedback, including the use of IT to research and present work.

E: Practical Skills Learning and Teaching Strategy/MethodBy the end of the programme the student will be able to:

Specialist design and IT skills Presentation and oral communication

skills Written communication Understanding of the issues

practitioners face when realising, designing and creating digital work

Learning and Teaching Strategy/Method

Digital production using Apple Mac suite

Practical and Live Projects Designated tasks Competitions Lectures and tutorials Learning from work – Seminars and

workshops Practical activities, presentations and

lectures using existing and surrounding facilities


NB: Benchmark References

Foundation Degree Qualification Benchmarks & QAA Art & Design Benchmarks

Assessment

Project work Competence in a range of business-

related communication techniques and work-based learning module

Critical reflection in the work place Assessment of individual development

plans Employer reports

Distinctive Features of the Foundation Degree A multi-disciplinary approach to Graphic Communication Strong specialist skills development but with a distinct commitment to

developing creative thinking and contextual placement of practice Provides a variety of options for further academic study by adopting an

interdisciplinary approach to vocational design education and practice. Strong emphasis on developing practitioners who can work innovatively and be

versatile. Ability to negotiate chosen specialisms throughout the graphic communication

field and ally this practice with a wealth of other similarly-focused foundation degrees.

Location of the course within the Centre for the Creative Industries campus in the heart of the City Centre, offering a wealth of creative arts facilities under one roof and many opportunities for collaboration.

Specialist and dedicated staff who have specific areas of expertise Strong tutorial system and small teaching groups give access to much individual

support, advice and guidance.


Learning Outcomes Maps for Graphic Communications at HE Levels 4 and 5

Learning Outcomes Map Level 4Graduate Attributes and SkillsCore Programme Intended Learning Outcomes Programme Aim Programme Learning

OutcomeRelated Core Modules

1. Knowledge/ UnderstandingStudents will be able to demonstrate a knowledge of the underlying concepts and principles associated with their area(s) of study, and an ability to evaluate and interpret these within the context of that (those) area(s) of study. In particular: Recognise the range and diversity of key practitioners and key

works within the context of graphic communication disciplines The fundamental concepts, theories and practices involved in

design and creation of graphic communication materials The methodology of research in graphic communication studies

and theoretical issues and debates The importance of communication skills in graphic

communication environments The design skills and processes necessary to communicate to or

with an audience or a team/group The issues practitioners face when realising, designing and

creating graphic products The changes in technology and its impact on practitioners The development of business and workplace practices enabling

better career prospects.

Relevant Aim(s)

8

1

3

4

1

5

59

Subject Benchmarks

3.1.13.1.23.2.23.3.23.3.43.3.54.1.1SEEC Benchmarks

AB

EXEC1021

EXEC1020

EXEC1033


Cognitive / Intellectual Skills (generic)Students will be able to demonstrate an ability to present, evaluate, and interpret qualitative and quantitative data, to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study. They will also be able to demonstrate the ability to evaluate the appropriateness of different approaches to solving problems related to their area(s) of study and/or work. In particular to: Critique a range of theories and frameworks Acquire appropriate problem solving and research skills Draw on theoretical knowledge to interpret experience and use

experience to make sense of theory Analyse and interpret information and ideas, and reasoning

creatively and critically Use evaluative techniques to understand relevance and

significance of practice

8107

6

10

1.82.22.64.4.14.4.26.4

EXEC1021

EXEC1033

Key / Transferable Skills (generic)Students will be able to demonstrate an ability to communicate accurately and reliably, and with structured and coherent arguments. Students will also be able to demonstrate an ability to take different approaches to solving problems. In particular to: Participate in the acquisition of business and workplace practices

enabling better career prospects Initiate and respond to opportunities for continued and lifelong

learning Manage time and work to deadlines, independently and in groups Facilitate the acquisition of communication skills appropriate to

the art & design environment

10

7

6

4

Subject Benchmarks

2.73.84.34.3.44.3.54.3.84.3.104.4.24.4.36.36.4

EXEC1019EXEC1033


Employment-related skillsStudents will be able to demonstrate an ability to undertake further training and develop new skills within a structured and managed environment and the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility. In particular to: Observe the application of subject principles in an employment

context Undertake further training, develop existing skills and acquire

new competencies that will enable them to assume significant responsibilities within organisations

Develop the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision makingEstablish effective time-management skills and the ability to work to deadlines, independently and in groups

9

10

6

10

Subject Benchmarks

3.63.85.2.25.2.46.36.4

EXEC1033EXEC1034

Practical Skills (subject specific)

Demonstrate specialist software and design skills Demonstrate presentation and oral communication skills Use written communication Demonstrate the safe and appropriate manipulation of media,

materials, processes and technology Demonstrate an awareness of the issues practitioners face when

realising, designing and creating graphic communication work

548

1

2

Subject Benchmarks3.23.43.104.3.14.4.46.36.4

EXEC1020EXEC1021 EXEC1022 EXEC1033EXEC1034


Foundation Degree Intended Learning Outcomes Map Level 5Graduate Attributes and SkillsCore Programme Intended Learning Outcomes Programme Aim Programme

Learning OutcomeRelated Core Modules

Knowledge/ UnderstandingKnowledge and critical understanding of the well-established principles of their area(s) of study, and the way in which those principles have developed; knowledge of the main methods of enquiry in their subject(s) and ability to evaluate critically the appropriateness of different approaches to solving problems in the field of study. They will also be able to demonstrate an understanding of the limits of their knowledge, and how this influences analyses and interpretations based on that knowledge.In particular: The broad range and diversity of key practitioners, key works

within the context of graphic communication disciplines The importance of communication skills in graphic design The issues practitioners face when realising, designing and

creating graphic communication outcomes The methodology of research in graphic communication The changes in technological development and its impact on

practitioners The development of business and workplace practices enabling

better career prospects.

NB refer to relevant Aim(s)

84

27

5

10

NB refer to relevant benchmark(s)

3.1.13.1.23.3.23.3.43.3.54.1.13.2.63.1.63.3.13.3.74.2.1

NB refer to relevant core modules

EXEC2013 EXEC2014EXEC2015EXEC2016EXEC2027


Cognitive / Intellectual Skills (generic)Students will be able to demonstrate an ability to apply underlying concepts and principles outside the context in which they were first studied. In particular to: Critique a range of theories and frameworks with the minimum of

guidance Demonstrate problem solving and research skills Use theoretical knowledge to interpret experience and use

experience to make sense of theory Analyse and interpret information and ideas, and reasoning

creatively and critically Use evaluative techniques to appraise the relevance and

significance of practice Analyse and interpret information and ideas, and reason

creatively and critically

86

3

7

8

6

Subject Benchmarks

1.82.22.64.4.14.4.26.4

EXEC2013 EXEC2015EXEC2016EXEC2027


Key / Transferable Skills (generic)Students will be able to demonstrate an ability to evaluate critically the appropriateness of different approaches to solving problems in the field of study; use a range of established techniques to initiate and undertake critical analysis of information, and to propose solutions to problems arising from that analysis and effectively communicate information, arguments, and analysis, in a variety of forms, to specialist and non-specialist audiences, and deploy key techniques of the discipline effectively. In particular to: Develop business and workplace practices enabling better

career prospects Articulate ideas and information comprehensively and effectively

in visual, oral and written forms developing appropriate research strategies

Select appropriate textual and information processing techniques Achieve self-management with minimum direction Structure and communicate ideas effectively and confidently in

both oral and written form, using appropriate terminology

10

4

46

4

Subject Benchmarks

5.95.65.45.15.25.5



Employment-related skillsStudents will be able to demonstrate an ability to apply subject principles in an employment context possibly different from that in which they were first studied; undertake further training, develop existing skills and acquire new competencies that will enable them to assume significant responsibilities within organisations and demonstrate the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision making. In particular to: Use the application of subject principles in an employment

context Undertake further training, develop existing skills and acquire

new competencies that will enable them to assume significant responsibilities within organisations

Demonstrate the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision making

9

7

6

Subject Benchmarks3.63.85.2.25.2.46.36.4


Practical Skills (subject specific)

Demonstrate advanced specialist software and design skills Demonstrate presentation and oral communication skills Use written communication effectively Demonstrate the safe and appropriate manipulation of media,

materials, processes and technologyDemonstrate a professional awareness of the issues practitioners face when realising, designing and creating graphic communication work

144

2

8

Subject Benchmarks

4.3.14.3.24.3.34.3.44.3.65.55.9



Module Records

UNIVERSITY OF PLYMOUTH MODULE RECORD

SECTION A: DEFINITIVE MODULE RECORD. Proposed changes must be submitted via Faculty/AP Quality Procedures for approval and issue of new module code.

MODULE CODE: EXEC1034 MODULE TITLE: Introduction to TypographyCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if

No identify programmes in notes box below) YES

SHORT MODULE DESCRIPTOR:This module will introduce the students to basic design aspects of letterforms including an understandingof the structural elements, e.g. x-heights, kerning and leading. They will also explore the application of type style, format, layout, scale, surface, colour and presentation to communicate ideas and inform the audience.

ELEMENTS OF ASSESSMENT [Use HESA KIS definitions] – see Definitions of Elements and Components of AssessmentE1 (Examination)

xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail

E2 (Clinical Examination)

xx% or Pass/Fail

A1 (Generic assessment)

Pass/Fail

T1 (Test) xx%

SUBJECT ASSESSMENT PANEL to which module should be linked: ART & DESIGN

Professional body minimum pass mark requirement: N/A

MODULE AIMS: To develop a critical awareness of typography in general To gain an understanding of the technical elements of type design To gain an appreciation of the aesthetic qualities of type design To realise the power of typography as a means of communication To develop problem solving and study skills


https://www.plymouth.ac.uk/uploads/production/document/path/1/1956/Definitions_of_Elements_and_Components_of_Assessment.pdf


ASSESSED LEARNING OUTCOMES: (additional guidance below; please refer to the Programme Specification for relevant award/ programme Learning Outcomes.

At the end of the module the learner will be expected to be able to: Have an awareness of the use of typography within design and in society as a

whole Have an understanding of the structural elements of typography Be familiar with the technical terms associated with type design Apply the knowledge gained to their own work Evaluate and analyse the effectiveness of design outcomes

Assessed Module Learning Outcomes Award/ Programme Learning Outcomes contributed to

Have an awareness of the use of typography within design and in society as a whole

Have an understanding of the structural elements of typography

Be familiar with the technical terms associated with type design

Apply the knowledge gained to their own work

Evaluate and analyse the effectiveness of design outcomes

Introduction to a basic element of graphic design

Development of creative potential Development of evaluative and

reflective skills and use of reflective journal

Strategies for working effectively in a group or as an individual

DATE OF APPROVAL: 17/03/2009 FACULTY/OFFICE: Academic PartnershipsDATE OF IMPLEMENTATION: 01/09/2010 SCHOOL/PARTNER: Exeter CollegeDATE(S) OF APPROVED CHANGE: XX/XX/XXXX

SEMESTER: Semester 1

Notes:

Additional Guidance for Learning Outcomes:To ensure that the module is pitched at the right level check your intended learning outcomes against the following nationally agreed standards Framework for Higher Education Qualifications

http://www.qaa.ac.uk/publications/information-and-guidance/publication/?PubID=2718#.VW2INtJVikp

Subject benchmark statements http://www.qaa.ac.uk/ASSURINGSTANDARDSANDQUALITY/SUBJECT-GUIDANCE/Pages/Subject-benchmark-statements.aspx

Professional, regulatory and statutory (PSRB) accreditation requirements (where necessary e.g. health and social care, medicine, engineering, psychology, architecture, teaching, law)

QAA Quality Code http://www.qaa.ac.uk/AssuringStandardsAndQuality/quality-code/Pages/default.aspx


http://www.qaa.ac.uk/AssuringStandardsAndQuality/quality-code/Pages/default.aspx

http://www.qaa.ac.uk/ASSURINGSTANDARDSANDQUALITY/SUBJECT-GUIDANCE/Pages/Subject-benchmark-statements.aspx




S ECTION B: DETAILS OF TEACHING, LEARNING AND ASSESSMENT Items in this section must be considered annually and amended as appropriate, in conjunction with the Module Review Process. Some parts of this page may be used in the KIS return and published on the extranet as a guide for prospective students. Further details for current students should be provided in module guidance notes.

ACADEMIC YEAR: 2017-2018 NATIONAL COST CENTRE: 143MODULE LEADER: Mike Krage OTHER MODULE STAFF: Nigel Lowe

Summary of Module Content This module commences with lectures on the history and anatomy of typography to enable learners to gain an appreciation of the classic serif and sans serif typefaces, as well as typographic terminology. The module will introduce the students to basic design aspects of letterforms including an understandingof the structural elements, e.g. x-heights, kerning and leading. They will also explore the application of type style, format, layout, scale, surface, colour and presentation to communicate ideas and inform the audience. Students are tasked, via in-depth research, to investigate the characteristics and aesthetic appeal of at least three classic typefaces, and design A3 posters for Linotype to promote the three chosen typefaces. Design and production of an accompanying 8 page brochure will enable students to acquire desktop publishing and page layout skills.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions]Scheduled Activities Hours Comments/Additional Information (briefly

explain activities, including formative assessment opportunities)

Seminars(Contextual Lectures)

12 Presentations on the history and anatomy of typography, the typographic work of significant designers, excepts from the ‘Helvetica’ film. Group discussions and Q&A sessions to assess learning.

Studio work 174 Research – analysis and evaluation of the work of relevant designers and typographers, media experimentation, production of design ideas and final design outcomes, written reflective notes and evaluation.

Peer evaluation 6 Regular weekly group critiques at each stage of the assignment resulting in peer assessment and feedback.

Individual tutorials 8 Weekly one-to-one formative assessment and feedback throughout project as work develops.

Total 200 (NB: 1 credit = 10 hours of learning; 10 credits = 100 hours, etc.)


SUMMATIVE ASSESSMENTEl

emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %Test %

Coursework 1 element of assessed coursework 100%

Practical %

Clinical Examination %

Generic Assessment Pass/Fail

REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Coursework (in lieu of the original assessment) %

Coursework 1 element of new assignment coursework 100%

Practical %



Test %

To be completed when presented for Minor Change approval and/or annually updatedUpdated by: Nigel Lowe Date: 24/01/2018

Approved by: Date: XX/XX/XXXX




MODULE CODE: EXEC1019 MODULE TITLE: Interpretation and VisualisationCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module requires students to use their graphic communication skills in typography and methodology in order to produce creative and personal solutions to the problems set by a typography design brief.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To extend awareness of the materials, media and processes related to Graphic

Design To establish good working practice To gain personal experience of design processes To realise the potential of their ideas To consider connections, combinations and understanding of their potential in

relation to current practice and to the work-place


At the end of the module the learner will be expected to be able to: Question, investigate, research and respond to ideas and themes in design Generate, explain and pursue their own ideas and intentions Recognise context of the work Demonstrate effective pattern of work and organisation Realise final intentions through the articulation of ideas and response to

typographic forms Demonstrate an experimental and creative approach to design

Assessed Module Learning Outcomes Award/ Programme Learning Outcomes University of Plymouth Academic Partnerships Programme Quality Handbook UK 19-20 of 65Last Saved: 16/05/2023



contributed to

Question, investigate, research and respond to ideas and themes in design

Generate, explain and pursue their own ideas and intentions

Recognise context of the work Demonstrate effective pattern of

work and organisation Realise final intentions through

the articulation of ideas and response to typographic forms

Demonstrate an experimental and creative approach to design

Studio based learning Introduction to self-directed study Recognise a range of examples of

current Graphic Design practice Utilise appropriate workshop

facilities, practical skills and equipment

Seminar session



Notes:














Summary of Module Content This module provides students with the opportunity to develop typography, image-making and communication skills by re-branding an existing food or drink producer. Investigation into the work of renowned branding and packaging designers will inform and inspire the development of the students’ ideas. Visualisation skills will also be developed by creating client presentation mock-ups of the packaging designs. Ideas for the promotion and marketing of the re-brand will then be created in the form of posters, and web site pages.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions]Scheduled Activities Hours Comments/Additional Information (briefly explain

activities, including formative assessment opportunities)


12 Presentations on branding and packaging design. Group discussions and Q&A sessions to assess learning.

Studio work 174 Research – analysis and evaluation of the work of relevant designers, media experimentation, production of design ideas and final design outcomes, written reflective notes and evaluation.






emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %


Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %



Practical %



Test %






MODULE CODE: EXEC1020 MODULE TITLE: Techniques and MaterialsCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module provides the opportunity to investigate a range of materials and processes and offers instruction in their safe and appropriate handling. This will include workshops in computer programmes including Photoshop, In Design and Illustrator as well as Digital Photography and Video.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To develop a safe and informed approach to material usage To make effective use of a variety of materials and technologies To develop communication, teamwork and project management skills

To develop problem solving and study skills and the reflective journal


At the end of the module the learner will be expected to be able to: Compare potential and limitations of materials, techniques and processes Utilise various computer programmes Use digital lens-based media Communicate and generate ideas within a group or as an individual Examine and evaluate the functional, creative and tactile characteristics of a

variety of materials Evaluate and analyse the effectiveness of outcomes

Assessed Module Learning Outcomes Award/ Programme Learning Outcomes




contributed to

Compare potential and limitations of materials, techniques and processes

Utilise various computer programmes

Use digital lens-based media Communicate and generate ideas

within a group or as an individual Examine and evaluate the

functional, creative and tactile characteristics of a variety of materials

Evaluate and analyse the effectiveness of outcomes

Introduction to the natural properties of materials

Development of creative potential Development of evaluative and

reflective skills to include development of personal reflective journal

Strategies for working effectively in a group or as an individual



Notes:














Summary of Module Content A “live” industry design brief will be applied to this module when appropriate. Research into the work of relevant established designers will provide inspiration for the development of ideas. Further creative problem-solving will be explored by experimenting with a range of media, materials, techniques and processes – traditional and digital. The module will include workshops in computer programmes including Photoshop, In Design and Illustrator, with the potential to investigate the possibilities of digital photography and video. Students will reflect upon and evaluate their work at each stage of the creative process to rationalise their creative decision-making.




12 Contextual presentations of professional design practice to inspire ideas. Adobe CC workshops (Photoshop / InDesign /Illustrator).







emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %Test %


Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %



Practical %



Test %






MODULE CODE: EXEC1021 MODULE TITLE: Graphic Communication in ContextCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module will introduce students to debates, issues and theories in contemporary graphic design. By examining the development of design and its place in history and society it will place contemporary practices in context. By introducing basic skills of investigation and analysis, it underpins and engages with theoretical and practical aspects of this programme.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To develop knowledge and understanding of the debates, issues and theories which

affect contemporary design practice. To develop academic and intellectual skills in critical appraisal, analysis and

evaluation of a range of historical and contemporary design practice. To build methods of research and investigate research processes and terms. To nurture/strengthen verbal and written skills.


At the end of the module the learner will be expected to be able to: Identify and demonstrate an understanding of the debates, issues and theories

which affect contemporary design and place design practices into a wider social context.

Utilise relevant research within a defined context and establish research processes. Analyse, evaluate and appraise a range of historical and contemporary design

practices using basic research methods and recording techniques. Present ideas through verbal and written skills.





Identify and demonstrate an understanding of the debates, issues and theories which affect contemporary design and place design practices into a wider social context.

Utilise relevant research within a defined context and establish research processes.

Analyse, evaluate and appraise a range of historical and contemporary design practices using basic research methods and recording techniques.

Present ideas through verbal and written skills.

A series of lectures and texts will introduce students to key concepts in contemporary communication practices, underpinned by historical, social, political and philosophical aspects.

Lectures and seminars may include History of Writing, development of printing, contemporary designers, morality of advertising etc. Discussion and debate will be encouraged to enable the student to begin to position their own practice.



Notes:














Summary of Module Content Students will be required to choose from a list of 5 well-known companies or organisations and write a 2,000 word illustrated essay, analysing and evaluating the branding and marketing of their chosen company or organisation. In addition to the essay, students will submit a research file and deliver a short (10 minute) PowerPoint presentation on their subject. A study skills lecture, covering Harvard Referencing and Plagiarism will support and develop students’ essay-writing skills.




12 Contextual presentations of professional design practice to inspire ideas. Essay-writing skills lecture, including Harvard Referencing and Plagiarism.

Studio work 174 Research – analysis and evaluation of the work of relevant designers. Compilation of research file, creation of PowerPoint presentation and essay writing.

Peer evaluation 6 Group critiques of PowerPoint presentations resulting in peer assessment and feedback.





emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %

Coursework 3 elements of assessed coursework: Essay, Research File and PowerPoint 100%

Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

gWritten exam %

Coursework (in lieu of the original assessment)

%

Coursework3 elements of assessed coursework: Essay, Research File and PowerPoint 100%

Practical %



Test %






MODULE CODE: EXEC1022 MODULE TITLE: Text & ImageCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:In this module the students will be introduced to the concept of combining text with image. Aspects such as image selection, image manipulation, use of digital photography, use of appropriate typefaces, balance, scale, layout, format and presentation will be combined with visual interpretation, visual impact, visual clarity, communication and realisation of ideas.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To explore the problems and potential of combining text and image To gain experience of digital photography To gain experience of combining computer programmes with photography To apply previously gained experience to the design process

To consider connections, combinations and understanding of their potential in relation to current practice and to the work-place





At the end of the module the learner will be expected to be able to: Successfully combine typography with image(s) to produce interesting and

effective design solutions Generate, explain and pursue their own ideas and intentions Recognise context of the work Demonstrate effective pattern of work and organisation Realise final intentions through the articulation of ideas and response to visual

forms Demonstrate an experimental and creative approach


Successfully combine typography with image(s) to produce interesting and effective design solutions

Generate, explain and pursue their own ideas and intentions

Recognise context of the work Demonstrate effective pattern of

work and organisation Realise final intentions through

the articulation of ideas and response to visual forms

Demonstrate an experimental and creative approach

Studio based learning Introduction to self directed study Recognise a range of examples of

Graphic Design practice Utilise appropriate workshop


Seminar session



Notes:






S ECTION B: DETAILS OF TEACHING, LEARNING AND ASSESSMENT University of Plymouth Academic Partnerships Programme Quality Handbook UK 19-20 of 65Last Saved: 16/05/2023






Items in this section must be considered annually and amended as appropriate, in conjunction with the Module Review Process. Some parts of this page may be used in the KIS return and published on the extranet as a guide for prospective students. Further details for current students should be provided in module guidance notes.


Summary of Module Content This module provides students with the opportunity to acquire magazine design and page layout skills by responding to an assignment brief that will require the design of a magazine masthead, front cover, contents page and double page spreads. Students will learn how to design page layouts by working to a typographic grid using Adobe InDesign, as well as many other page layout design conventions such as picture editing and the use of headings, sub-headings, stand firsts, pull quotes and the setting of text for optimum impact and legibility. Where possible, a live magazine design brief will be offered.Ideas and practical work will be informed by in-depth research into the work of established and renowned typographic and editorial designers, and learners will be encouraged to experiment with several alternative layout designs for each DPS, using thumbnail sketches as a starting point before creating digital artwork.









SUMMATIVE ASSESSMENT


Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %

Coursework1 element of assessed coursework

100%

Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

gWritten exam %


%


Practical %



Test %






MODULE CODE: EXEC1033 MODULE TITLE: Application & Realisation of DesignCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module requires students to respond to a negotiated personal theme utilising the knowledge and experience gained throughout the year and the technical skills acquired. The work will be supported by student seminars which will inform a developing awareness of ideas and working practices.


xx% C1 (Coursework)

80% orPass/Fail

P1 (Practical)

20% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To respond to a personally developed theme. To explore more thoroughly a preferred Graphic Design discipline. To extend awareness of the materials, media and processes related to the

discipline. To consider connections, combinations and understanding of their potential in

relation to current practice and to the workplace. To extend study skills


At the end of the module the learner will be expected to be able to: Question, investigate, research and respond to design ideas and themes. Generate, explain and pursue their own ideas and intentions. Recognise and reflect on the context of the work. Demonstrate effective pattern of work and organisation. Realise final intentions through the articulation of ideas and response to visual

forms. Demonstrate an experimental and creative approach to design.

Assessed Module Learning Outcomes Award/ Programme Learning Outcomes University of Plymouth Academic Partnerships Programme Quality Handbook UK 19-20 of 65Last Saved: 16/05/2023



contributed to

Question, investigate, research and respond to design ideas and themes.

Generate, explain and pursue their own ideas and intentions.

Recognise and reflect on the context of the work.

Demonstrate effective pattern of work and organisation.

Realise final intentions through the articulation of ideas and response to visual forms.

Demonstrate an experimental and creative approach to design.

Studio based learning Introduction to self directed study Recognise a range of examples of

current graphic design practice Utilise appropriate workshop


Seminar session



Notes:














Summary of Module Content This module is fundamentally the first year equivalent of the Final Major Project at the end of the second year and enables students, with the support of teaching staff, to create a self-initiated graphic communication assignment brief. Students will write a formal project proposal and carry out a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) to ensure that the project is challenging and achievable within the allocated time-frame, as well as very clearly setting out the aims and objectives of the project. Using knowledge and skills acquired so far on the course, students will be encouraged to extend these further in the development and realisation of their practical work. The project should relate to a topic or theme that the student is particularly interested in and provide opportunities to work within the student’s chosen specialist field of graphic communication (e.g. advertising, editorial or branding). 80% of the grade relates to the practical course work (the research, development of ideas, media experimentation and final visual outcomes), the remaining 20% of the grade relates to each individual student’s presentation of their work (usually in the form of a PowerPoint).











emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %


Practical 1 element of assessed practical work (presentation) 20%



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %


%

Coursework 1 element of new assessed coursework 100%

Practical1 element of new assessed practical work (presentation)

%%

100%



Test %






MODULE CODE: EXEC2013 MODULE TITLE: Advanced Design PracticesCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:Through workshops and practical projects the students will build on the work produced in year one. This module will provide a balance between theoretical and practical learning, emphasising the processes involved in more sophisticated application of design processes. They will extend their knowledge of contemporary and professional practices within design.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To consolidate confidence and professionalism in the use of a range of design

practices To extend skills and understanding in the use of design processes To continue to develop skills in the use of digital design software To develop students’ contextual understanding of historical and contemporary

professional practitioners





At the end of the module the learner will be expected to be able to: Produce professional quality work using a range of advanced design techniques

and practices Demonstrate professional use of digital design software Produce evidence of a broad knowledge of historical and contemporary

professional graphic design and communication practice Demonstrate advanced levels of self-motivation, time management skills and

responsibility for own learning


Produce professional quality work using a range of advanced design techniques and practices

Demonstrate professional use of digital design software

Produce evidence of a broad knowledge of historical and contemporary professional graphic design and communication practice

Demonstrate advanced levels of self-motivation, time management skills and responsibility for own learning

Short projects Advanced workshops Self-negotiated project



Notes:






S ECTION B: DETAILS OF TEACHING, LEARNING AND ASSESSMENT University of Plymouth Academic Partnerships Programme Quality Handbook UK 19-20 of 65Last Saved: 16/05/2023






Items in this section must be considered annually and amended as appropriate, in conjunction with the Module Review Process. Some parts of this page may be used in the KIS return and published on the extranet as a guide for prospective students. Further details for current students should be provided in module guidance notes.


Summary of Module Content The timing of this module in the academic year provides the opportunity for students to tackle one of the D&Ad New Blood Awards design projects, with a view to entering this prestigious competition in the new calendar year. The D&Ad New Blood design projects are “live” industry briefs that stretch and challenge the students’ creativity, conceptual and problem-solving skills. Alternatively, an appropriate live project brief from a local business or organisation may be attached to this module that would similarly challenge students. Extending knowledge of, and referring to, contemporary and professional design practices, students will build on the theoretical and practical skills acquired in year one to develop and apply ideas.









SUMMATIVE ASSESSMENT


Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %


Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %


%


Practical %



Test %






MODULE CODE: EXEC2014 MODULE TITLE: Exploring Digital ApplicationsCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module will allow the students to extend their experience and knowledge of digital software and professional technologies available. It provides an opportunity for individual portfolio preparation and the production of self-promotional material. The presentation of a portfolio using electronic media is an important means of self promotion for many graphic designers.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To develop students’ skills in reinterpreting their work for digital media To encourage critical reflection on, and selection of, personal work To further develop skills and understanding of digital resources and available

technologies To develop students understanding of technology for web design where needed

To extend students’ awareness of contemporary professional practices


At the end of the module the learner will be expected to be able to: Demonstrate an advanced level of skill in the application of industry-standard design

software Demonstrate increased skills in the use of appropriate file sizes, resolution and storage of

digital information Demonstrate a developed knowledge of technologies related to web design where

appropriate Demonstrate an increasing knowledge and understanding of contemporary professional

practices





Demonstrate an advanced level of skill in the application of industry-standard design software

Demonstrate increased skills in the use of appropriate file sizes, resolution and storage of digital information

Demonstrate a developed knowledge of technologies related to web design where appropriate

Demonstrate an increasing knowledge and understanding of contemporary professional practices

Series of digital workshops The production of a digital portfolio Sketchbook/notebook with

development of ideas and technical notes

Research notebookSelf promotion project



Notes:














Summary of Module Content This module provides the opportunity for students to enhance their digital skills and increase their awareness of the possibilities offered by various digital technologies, using a range of industry standard software (e.g. the Adobe CC suite). When possible, a “live” industry project brief is offered for this module so that students are able to use digital techniques to create company branding and various applications of that branding, including web site pages.











emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %


Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %


%


Practical %



Test %



UNIVERSITY OF PLYMOUTH MODULE RECORDUniversity of Plymouth Academic Partnerships Programme Quality Handbook UK 19-20 of 65Last Saved: 16/05/2023


MODULE CODE: EXEC2015 MODULE TITLE: Specialist Graphic Communication Practices

CREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module allows learners to explore and conceptualise their chosen specialist discipline(s) through negotiated projects. This module focuses on students’ individual professional practice as well as transferable skills. It will promote their skills in time management, critical reflection, and self-evaluation. This module builds on previous experience and leads to the FMP.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To extend students’ skills in the development of a personal action plan, reflecting

on strengths, weaknesses and aspirations. To further consolidate students’ skills in the use of innovative graphic design

approaches and techniques in relation to individual programme plans To extend students’ knowledge and understanding of contemporary practitioners’

work To develop an increasing awareness of professional applications and contexts for

their interests, areas of study and study skills





At the end of the module the learner will be expected to be able to: Demonstrate an understanding of personal strengths, weaknesses and

aspirations Show evidence of a high standard of professional working methodology Demonstrate an advanced practical ability in the use of necessary technologies

relevant to their chosen area of study Demonstrate an understanding of relevant contemporary practitioners’ work Demonstrate confidence and an understanding of professional activities when

working with external clients where appropriate.


Demonstrate an understanding of personal strengths, weaknesses and aspirations

Show evidence of a high standard of professional working methodology

Demonstrate an advanced practical ability in the use of necessary technologies relevant to their chosen area of study

Demonstrate an understanding of relevant contemporary practitioners’ work

Demonstrate confidence and an understanding of professional activities when working with external clients where appropriate.

Production of a self-negotiated programme plan outlining aims, content and objectives of the project through consultation and research

A body of work generated from individual proposal

Workshops Research notebook or professional

journal where work based learning occurs



Notes:




Summary of Module Content As the end of the second year approaches, this module enables students to explore their chosen area of specialism within graphic communication in more depth by providing a wide choice of industry design briefs offered by the D&Ad New Blood Awards or YCN Awards competitions. The D&Ad New Blood and YCN (Young Creatives Network) design projects are “live” industry briefs that stretch and challenge the students’ creativity, conceptual and problem-solving skills. Alternatively, an appropriate live project brief from a local business or organisation may be attached to this module that would similarly challenge students.In preparation for the Final Major Project, students will write a formal project proposal and carry out a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) to clearly establish project aims and objectives and a strategy for satisfying the requirements of the brief and meeting module criteria. In depth research, and analysis of work produced by renowned contemporary designers will inform a range of ideas and the development of a resolved final outcome. Simultaneously, students will further develop their technical skills through experimentation with a range of traditional and digital processes. Reflective practice will, as with all other modules, form an important element of the body of work, through group critiques, peer feedback and self-evaluation.











emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %


Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %


%


Practical %



Test %






MODULE CODE: EXEC2016 MODULE TITLE: Progression and Professional PracticeCREDITS: 20 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module prepares students for progression to a third year of study or for further professional career development. Through practical project work and self-negotiated assignments they will consider and consolidate their personal direction. Through consultation with the tutor they will resolve specific tasks, research and objectives as determined by their interests and aspirations.


xx% C1 (Coursework)

100% orPass/Fail

P1 (Practical)

xx% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To further consolidate personal direction and motivations To clarify individual objectives and aspirations in preparation for the next stage of

their study or their future career To consolidate the use of appropriate technologies and resources relevant to

individual development plans To extend students’ awareness of professional applications and contexts for their

work To extend study skills





At the end of the module the learner will be expected to be able to: Demonstrate a critical understanding of their own direction and use of graphic

communication practices in relation to subsequent personal development Demonstrate confidence and professionalism in the use of relevant technologies

and processes Demonstrate a critical understanding of the professional context of their interests

where appropriate Demonstrate confidence in the use of digital applications and resources


Demonstrate a critical understanding of their own direction and use of graphic communication practices in relation to subsequent personal development

Demonstrate confidence and professionalism in the use of relevant technologies and processes

Demonstrate a critical understanding of the professional context of their interests where appropriate

Demonstrate confidence in the use of digital applications and resources

Independent study Production of a written report

evaluating personal strengths, interests and relating them to individual aspirations at the end of the second year

Continuing digital workshops Self negotiated programme of study An ambitious graphic communication

or design project



Notes:














Summary of Module Content The main purpose of the module is to prepare students for progression to employment, self-employment, or their third and final year of study. Students will therefore study the work and client-base of a range of local and national design companies in order to make well-informed decisions about the design companies they should target for potential employment.

There are three important tasks that students need to fulfil for this module. The first is to design and produce self-promotional branding (i.e. a logo or logotype) and apply it to personal stationery (to include business card, A4 letterhead and CV) as well as web site pages. The second is to create an imaginative, memorable and original direct mail piece that could be sent to potential employers. Thirdly, students are required to organise and collate a physical and digital portfolio of their strongest creative work.

As this module runs alongside all other consecutive second year modules (except for the FMP module), students will need to develop strong time management skills. Regular group critiques and peer feedback will help to inform the development of concepts and portfolio “clinics” will be staged to enable the development of professional-standard portfolios of work.







Individual tutorials 8 Weekly one-to-one formative assessment and feedback, as well as portfolio clinics, throughout project as work develops.




emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %


Practical %



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %


%


Practical %



Test %






MODULE CODE: EXEC2027 MODULE TITLE: Final Major ProjectCREDITS: 40 FHEQ LEVEL: 4 JACS CODE: W211PRE-REQUISITES: NONE CO-REQUISITES: NONE COMPENSATABLE: Y/N (if


SHORT MODULE DESCRIPTOR:This module aims to consolidate the engagement with issues and theories in design practice and encourages critical thinking about the contemporary position of design communication in society. Individual projects will be negotiated which align to students’ own practice, interests and skills. These should demonstrate the knowledge and practice gained throughout the course.


xx% C1 (Coursework)

80% orPass/Fail

P1 (Practical)

20% or Pass/Fail


xx% or Pass/Fail


Pass/Fail

T1 (Test) xx%



MODULE AIMS: To develop an extended understanding of the issues and theories which affect

contemporary practices. To become aware of methods which support production and interpretation To further develop academic and intellectual skills in critical appraisal, analysis and

evaluation of a variety of historical and contemporary practices. To extend methods of research and investigate theoretical frameworks and texts. To continue to foster reflective, verbal and written skills.


At the end of the module the learner will be expected to be able to: Identify an appropriate research area within graphic communication which aligns

to their own practice or position within society. Utilize diverse research methods and accepted academic conventions. Analyse, interpret, and appraise a range of historical and contemporary design

practices. Articulate ideas through verbal and written skills.





Identify an appropriate research area within graphic communication which aligns to their own practice or position within society.

Utilize diverse research methods and accepted academic conventions.

Analyse, interpret, and appraise a range of historical and contemporary design practices.

Articulate ideas through verbal and written skills.

Lectures Staff led seminars Group and individual tutorials Research both literary and visual Presentations



Notes:














Summary of Module Content

This Final Major Project module concludes the two year FDA Graphic Communication course.With the support of teaching staff, students will create a self-initiated graphic communication assignment brief by writing a formal project proposal and carrying out a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Students will have the opportunity to put into practice all the skills and knowledge acquired during the two year course. The self-initiated project should relate to a topic or theme that the student is particularly interested in and provide opportunities to work within the student’s chosen specialist field of graphic communication (e.g. advertising, editorial or branding). 80% of the grade relates to the practical course work (the research, development of ideas, media experimentation and final visual outcomes), the remaining 20% of the grade relates to each individual student’s presentation of their work (usually in the form of a PowerPoint). Detailed and in-depth research, both into the project’s subject matter and the work of a wide range of relevant and renowned designers, will inform and inspire a range of ideas in the pursuit and development of a final, resolved outcome. Regular one-to-one tutorials with teaching staff to monitor progress, as well as peer reviews, will aid the development of the work conceptually and technically.







Individual tutorials 8 Weekly one-to-one formative assessment and feedback, as well as portfolio clinics, throughout project as work develops.




emen

t Ca

tego

ry

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

g

Written exam %

Test %


Practical 1 element of assessed practical work (presentation) 20%



REFERRAL ASSESSMENT

Elem

ent

Cate

gory

Com

pone

nt

Nam

e

Com

pone

nt

Wei

ghtin

gWritten exam %


%

Coursework1 element of new assignment coursework 80%

Practical1 element of new assessed practical work (presentation) 20%



Test %




welcome and introduction · web view2019-12-09 · welcome to the fda graphic communication...

Documents