Welcome and meet the team

Welcome to the exhibition on our proposals for 3 Shortlands, London, W6.

This exhibition provides you with an opportunity to view the designs and give us your feedback.

Members of the project team are on hand today should you have any questions.

Proposed view of 3 Shortlands from Hammersmith Road

The 3 Shortlands Team

Romulus is a locally-based, family-run property company which owns and manages a diverse portfolio of office spaces, shops and hotels across the London Borough of Hammersmith and Fulham and central London.

We are based in the borough, and we are committed to helping the area thrive and continue to attract a diverse range of new and exciting businesses.

In total, we have delivered 22 successful projects within Hammersmith and Fulham, a large number of which we continue to maintain, own and operate.

We have brought together an experienced team to create the best possible proposals for this site, including Fletcher Priest Architects (FPA), an award-winning London-based studio established in 1978. FPA is working on a number of dynamic schemes across London and has experience in Hammersmith, working on TfL’s Wood Lane arches.

Wood Lane archesThe Fulham Centre

Proposed street context

About the site – 3 Shortlands • Originally built in the 1970s

• Falls within the Hammersmith Town Centre Regeneration Area, an area which has been designated by the London Borough of Hammersmith and Fulham to provide new homes, jobs and facilities in order to help drive economic development within the borough

• Located on the corner of Shortlands and Hammersmith Road.

The surrounding context

To the west, the site is bordered by 245 Hammersmith Road where Legal & General and the Mitsubishi Estates Corporation have recently completed a 10–12 storey development which provides office space and retail elements.

Located to the south of 3 Shortlands is the Novotel Hotel which backs on to the Hammersmith flyover.

To the east of 3 Shortlands in Nazareth House, a residential care home.

Latymer Court is situated to the north-east of the site, consisting of a satellite parade of shops on the ground floor with residential homes above.

The site is also located close to the adjoining Brook Green Conservation Area.

TransportThe site is serviced by excellent public transport connections and is within a short walking distance of Hammersmith tube station which is serviced by the District, Piccadilly, Circle and Hammersmith & City lines. A number of bus stops are also located along Hammersmith Road.

Site location

Hammersmith Town Centre regeneration area

Romulus in Hammersmith and Fulham Public art in the borough

Fulham Centre, Fulham Artist Phillip King – ‘Clarion’

555 King’s Road, Fulham Artist Bill Woodrow – ‘Sitting on History’

Sandford House, Fulham The Boyle Family – ‘Lorry Park’

3 Shortlands, Hammersmith Artist David Mach – ‘King Kong’

Space One, Beadon Road, Hammersmith Artist David Mach – ‘Space Man’

Fulham Pottery, Burlington Road ‘Bottle Kiln’

The Triangle, Hammersmith Grove, Hammersmith The Boyle Family – ‘Cobble Study’

Our vision

We believe that this site can do much more for the local area. Our ambition is to create a place which: • Is sympathetic to surrounding buildings

• Is visually attractive when viewed from local roads

• Delivers much-needed, high-quality office space for businesses that already operate within the area as well as new companies who want the opportunity to grow and thrive within the borough.

We want to create a mixed-use development that provides an exciting and vibrant, local destination for residents and workers to enjoy throughout the week and at all times of day.

Contributing to the future of HammersmithThe retention of leisure/gym use on the site, the inclusion of a high-end hotel and the introduction of retail elements would complete the redeveloped site’s contribution to Hammersmith as a place where people want to stay, work and spend leisure time.

Our proposals for the site would see the completion of works to the connecting piazza and podium space, opening up the site and linking it to welcoming and improved public spaces. 3 Shortlands would also provide much improved, publicly accessible spaces at ground floor level that will remain open throughout the day and into the evening.

Our plan is for 3 Shortlands to be a sustainable, low-energy and low-carbon workspace fit for modern use.

Indicative view of new piazza

Revitalising Hammersmith Road

Our plans for 3 Shortlands have been designed to connect and complete the new Piazza and publicly accessible, landscaped Podium being delivered as part of the 245 Hammersmith Road scheme.

The completed scheme will add vitality and vibrancy to the public realm and create a new, welcoming destination East of Hammersmith Broadway.

What we’ve done already

Romulus has already undertaken an internal refurbishment of 3 Shortlands to upgrade the office space and external areas as well as the provision of a ground floor café, full cycle provision, showers, external landscaping, break-out areas and event space. As part of these works, improvements were also made to the outdoor streetscape and landscape.

We are delighted to announce that The Gentlemen Baristas have signed up to operate the ground floor café.

Huddle Flexible workspace for local businessesPart of this refurbishment included the launch of Romulus’ own flexible workspace brand, Huddle, which seeks to promote the site as a hub for small to medium sized businesses.

The provision of co-working space allows businesses to grow and accommodate according to their current and changing needs. Huddle is already working with the London Borough of Hammersmith and Fulham and a range of local businesses to support their needs and growth requirements.

These completed works are part of our phased approach to 3 Shortlands, ensuring that the site is improved today and in the future.

If you would like to take a tour of our Huddle space on the fourth floor, please speak to a member of the project team here today.

Ground floor reception area and café

Flexible workspace

External landscaping

Supporting local businesses

As well as providing a dynamic space for local businesses to operate from, we are dedicated to supporting local businesses, particularly start-ups, with the tools and apparatus to grow and prosper.

At present we are partnering with the Mayor of London and Hammersmith & Fulham Council to deliver two initiatives aimed at supporting businesses in the borough.

London Growth HubOur Huddle space in 3 Shortlands is set to become one of nine Growth Hubs across London where small businesses can access free guidance and advice from experts.

A range of services are on offer, including:

• Post-Brexit planning

• Business resilience

• Contract and insurance

• Mentoring

• Financial advice.

The Growth Hub will be operational from 1 November. Speak to a member of the team today to find out more.

Affordable Incubator SpaceHuddle has teamed up with Hammersmith & Fulham Council to offer affordable incubator space from just £5 per day for local start-ups and businesses. The offer includes:

• Dedicated co-working desk with locker

• High speed wireless internet

• Kitchens with fresh fruit, tea and coffee

• Large meeting and break-out spaces

• Available immediately for 6 months

• On site business advisors

• On application only

For more information, pick up an application form today and speak to a member of the team.

To apply send a completed form to 3shortlands@huddle.london by 14th December 2019

Affordable incubator space from just £5

per day for local start-ups and businesses

There’s nowhere better to grow your business

Subject to terms. Promotion is exclusive to applications with H&F. Entitles co-workers in Hammersmith and Fulham to 6 months only at £100 per month per workstation. Maximum of 2 workstations per company. This offer may be

withdrawn at any time. Selection will be at the absolute discretion of Huddle. Standard office hours only.

Experience

Romulus has extensive experience providing affordable and flexible workspaces for local businesses within the London Borough of Hammersmith and Fulham, including 3 Shortlands and Britannia House.

Romulus office stats for Hammersmith:

Up to 200 businesses of all sizes in a diverse range of sectors

Up to 4,000 people working across the borough

Britannia House

This year we celebrated 30 years continuous presence in Britannia House; our College has grown from a small start-up operation in 1989 to one which now sees many hundreds of learners a year. David Stevenson, Contracts Manager, Burleigh College

We can say that we have been delighted with the move and are extremely happy at Britannia House. This is in no small part due to the friendly and efficient running of the building by the delightful staff. Harris Temperley, Solicitor, Harris Temperley LLP

3 Shortlands, W6

With last year’s launch of Huddle at 3 Shortlands, Romulus is seeking to further strengthen its co-working offer in order to support growth and provide the facilities to respond to ever changing, 21st century business needs. We are proud to have a diverse range of exciting businesses operating out of 3 Shortlands, from electric car racing and online travel to hedgefunds and co-working.

The thing I like most about Huddle is the sense of family. Shahin Sheykhan, Clearmove

I like Huddle the most for it’s beautiful, stylish interior, friendly staff, cool music (been meaning to ask for the playlist) and all the facilities it provides. The refreshment options for our clients are great. Marika Drakakis Short

I also love Huddle because it’s 6 minutes’ walk from home, has a gym in the basement, and it’s a co-working space for grown-ups. Phillipa Gill

Our proposals

The proposed new, mixed-use development is broken into four distinct elements of different sizes and heights in relation to neighbouring buildings.

Office space New flexible workspace for local businesses The podium level is conceived as affordable rented office space for start-ups and smaller businesses with a shared garden terrace to the south east corner of the site.

The proposals will deliver approximately 5,500 sq m (net area) of additional high quality office space, along with new leisure and gym facilities.

Romulus’ flexible workspace brand, Huddle, will operate in the building to create a hub for small, growing businesses. Discounts will be offered to incubator businesses in order to support the long-term sustainable growth of local business.

The upper floors of the office space will be flexible in layout and design in order to encourage a range of unit sizes and tenancies. It will be adaptable to changes in working practices in the future.

Retail and leisure New shops and arts and crafts centreAs part of our plans we will seek to create new, active uses on the ground floor of 3 Shortlands that are entirely accessible to the public during the day and night.

We plan to provide a dynamic work space and open market for local retailers, producers and makers and a local arts and crafts centre, providing a continuation of the open retail frontage east of Hammersmith Broadway.

Public Realm New Piazza and LandscapingOur intention is to create a new public heart to 3 Shortlands through the creation of better connected, open spaces.

As part of the proposals, a new, modern gym will be reprovided.

The scheme has been designed to connect, engage and complete the new Piazza and publicly accessible, landscaped Podium being delivered as part of the 245 Hammersmith Road scheme, adding vitality and vibrancy to the public realm.

Proposed view of 3 Shortlands from Hammersmith Road

Ground floor

A refreshed and modernised gym and leisure facility for residents and workers

Flexible coworking to support new start-ups and growing businesses

A publicly accesible, landscaped podium, providing a new and exciting destination for residents and workers

Revitalised Hammersmith Road with a mix of independent retailers and an arts & crafts centre

New, vibrant piazza with easy access to a dynamic mixed-use site

Opening up the site for the public and workers to enjoy at all times of day

New restaurant open to the public and workers

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Office reception

Retail

Restaurant

Hotel reception/administration

Gym

Plant

Existing ground floor

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Office reception

Retail

Restaurant

Hotel reception/administration

Gym

Plant

Note: All entrances are accessible.

Proposed ground floor

Creating a more accessible and permeable site

Publically accessible pedestrianised space

Hotel New 3–4 star hotel

Our proposals include plans for a new three to four star hotel with up to 240 hotel rooms suited for business trips as well as for family stays.

The hotel will be located in the south western corner of the site, adjacent to 245 Hammersmith Road.

Romulus is delighted to announce that Adagio, the leading extended stay brand in Europe, has been selected as the preferred operator for the hotel.

Building on their experience of developing a global network of aparthotels, Adagio will deliver accommodation that provides business travellers and tourists with the freedom of an apartment twinned with the comfort of a hotel.

Visitors to Adagio Aparthotels tend to enjoy extended stays at their destination, meaning guests will stay longer than at traditional hotels and contribute more to Hammersmith Town Centre both economically and socially.

Opened Septembre 2019

ADAGIO LILLE GRAND PLACE CENTRE

Renovated October 2018

ADAGIO LA DEFENSE COURBEVOIE

Renovated September 2019

ADAGIO ROME VATICAN

Opened March 2018

ADAGIO AMSTERDAM CITY SOUTH

Materials and public art

Our plans for 3 Shortlands are to replace the existing monotonous sealed mirrored glass facades with high quality masonry, including openable panels for natural ventilation. This is more in-keeping with the building’s context.

The proposed new cladding is of high-quality handmade light coloured bricks inspired by the brickfields of Hammersmith. Drawing upon this connection, a variety of textures, tones and treatments will add variety and depth.

Light and air pollution from the current building will be mitigated by upgrading the glazing and introducing a greater mix of foliage around the perimeter, including the planting of new, mature trees.

Ceramic central coreCeramic, patterned materials will be used to form the core of the new standalone building inspired by the history of arts and crafts in Hammersmith.

We want your input into what this looks like. A series of options are shown below and you can give us your thoughts using one of the feedback forms provided.

The Faces of Canary Wharf

The People’s Monarch, Gatwick Airport

LBHF arts and culture

Romulus has a long standing history with arts and culture in Hammersmith and Fulham, having owned and operated the Fulham Pottery.

Throughout the borough, we have commissioned local artists and installed a number of pieces of artwork within public spaces as well as within their own developments.

More recently, Huddle teamed up with HF ArtsFest to showcase 18 local and London-based artists at 3 Shortlands. Artworks are being displayed and refreshed every six months, offering the opportunity for local makers and artists to exhibit their works, free of charge.

We are currently undertaking a programme of engagement with local residents and amenity groups to commission a work of art for the public entrance of 3 Shortlands. This will seek to celebrate the stories and diversity of the area as well as its rich history.

The ‘I am Hammersmith’ commission will feature local faces and stories from the past and present, celebrating the area and all that live there. As part of today’s public exhibition we would like to invite you to participate in the creation of this piece, so please do alert a member of the project team if you would like to participate.

Environmental benefits

Our proposed design and build process will produce the following environmental benefits:

Construction Responsible neighbours

Our proposed design retains the concrete skeleton of the existing building, reducing time and disruption to neighbours during construction.

We will provide a comprehensive Outline Demolition and Construction Logistics Plan (ODCLP) which will address all transport and highway issues associated with the construction of 3 Shortlands. These documents will be submitted to the London Borough of Hammersmith and Fulham as part of the planning application and will need to be fully approved prior to the commencement of the works.

Works will only take place during hours agreed with the Council.

Regular meetings with local interested parties will be set up to ensure that the needs and concerns of the local community are addressed during construction.

The ODCLP also analyses and mitigates the impact of construction on local neighbours by identifying and implementing the least disruptive methods of construction.

The extensions to the building will be constructed sensitively using wood and other lightweight and efficient materials to reduce disturbance, noise and duration of work.

Diagram showng hotel and timber extensions to existing office building

Reducing construction time by up to 12 months

Co2 savings equal to taking 1,100 cars off the road for a year

Hammersmith brick installations

3 Shortlands will be clad in light coloured bricks inspired by the brickfields of Hammersmith. We would like to inscribe the bricks with facts celebrating the rich history of Hammersmith. Please provide us with a fact which could be included in the brick installation using a feedback form today or visit the project website.

The building will use 30% less energy than a conventional office building

Summary of benefits

An open market for local retailers, producers and makers and a local arts

and crafts centre

Replacement modern gym

The provision of 240 hotel rooms through the development of a mid to high market hotel

The development of a more welcoming environment along Hammersmith Road

The creation of high-quality, flexible and affordable workspace for the London

Borough of Hammersmith and Fulham

A range of new retail/restaurant uses along the Hammersmith Road frontage

and facing onto the new piazza

Opening up of new public realm, drawing people into the heart of

3 Shortlands

Creation of up to 600 jobs

Project timeline

In the coming months Romulus are committed to engaging thoroughly with the local community, resident and business groups and the Council, seeking feedback on the plans before submitting a formal planning application to the London Borough of Hammersmith and Fulham later on this autumn.

Autumn 2019

Public consultation

Winter 2019

Submit planning application to LBHF

Spring/Summer 2020

Planning decision from LBHF

Next steps

We are very excited about this design and now want your comments and feedback before we submit a planning application to the London Borough of Hammersmith and Fulham in due course. You can do so via the following methods:

Filling out a comments card and putting it in the box provided

Email: 3Shortlands@londoncommunications.co.uk

Freephone: 0800 307 7658

Website: www.3shortlands.co.uk

All comments will inform more detailed designs as they take shape. Thank you for attending today.