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Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Welcome back to the Ops Series
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Remaining Schedule
May 16:
Top 3 Legal Issues Affecting Franchisee Support
May 18:
Going from Good to Exceptional:Delivering a Customer Experience that Sets Your Brand Apart
May 23:
Bridging the Training & Support Gap
Franchise Business Review
2017 Ops SeriesBuilding a Solid Communications Foundation with a Communication Audit
May 11, 2017
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Panelists:
Art ColeyPrincipal, CGI/CDO, InXpress
Jami HahnFounder
Forward Communication Strategies
Jeff HuberPresident & CEO
Home Instead Senior Care
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
A Look at the Data
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Communications as a strategic function
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
What is a communications audit and why do it?
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
What a communications audit reveals
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Applying the results to achieve your business objectives
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Ideal vs. actual frequency of communications
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Monitoring number and frequency of communications
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Tools and technologies that can help
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Assigning responsibility for coordinatingcommunications
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Internal vs. third party audits
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Measuring the effectiveness of your communications
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Benchmarking changes and improvements
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Utilizing franchisee focus groups
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Panelist Q&A:
Art ColeyPrincipal, CGI/CDO, InXpress
Jami HahnFounder
Forward Communication Strategies
Jeff HuberPresident & CEO
Home Instead Senior Care
Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com
Next Time…
Top 3 Legal Issues Affecting Franchisee Support
Lane FisherPartner
Fisher Zucker
Brian SchnellPartner & Chair of Franchise
PracticeFaegre Baker Daniels