welcome chinese certification (other categories)

www.china-outbound.com 1

Welcome Chinese Certification The new hospitality standard specifically dedicated to

Chinese travellers.


Welcome Chinese Certification

Welcome Chinese Certification comprehensive overseas travel service standards is approved and issued by the China Tourism Academy (CTA)

The China Tourism Academy supports all the certified businesses to access the Chinese travel industry


Welcome Chinese Certification

The Welcome Chinese Certification is the certified travel service standard and travel platform recognised by CTA. It aims at upgrading the services dedicated to Chinese travellers, working in cooperation with the China Tourism Academy (CTA), China's main governmental research and promotion institute under the Chinese National Tourism Authority (CNTA).

Participating in the Welcome Chinese Certification program means entering into a partnership with the CTA and enjoying a number of benefits designed to promote your travel business in the Chinese market within the framework of a government project.

The certification program sees also the participation of state owned companies like China Central Television (CCTV), the countries state owned television network, and China Union Pay (CUP), China's main issuer of credit cards. Promotional activities are being created in order to give visibility to the certification and to its participants.


COTRI China Outbound Tourism Research Institute

COTRI is the world's leading independent research institute for Information, Training, Quality assessment, Market Research and Consultancy relating to the Chinese outbound tourism market.

Established in 2004, COTRI is a privately organised, independent institute registered in Germany, founded by its director Prof. Dr. Wolfgang Georg Arlt, widely recognised as one of the leading experts on Chinese outbound tourism. COTRI is working for small and big companies, organisations and government institutions on all continents as well as with all leading international and Chinese tourism organisations.

COTRI supports Welcome Chinese Certification through its network of more than 20 COTRI Country Partners, covering more than 50 countries all over the world.


Message from COTRI Director Prof. Dr. Wolfgang Georg Arlt

“ Welcome Chinese Certification is building the trust and improving

the visibility in the Chinese market. More Chinese customers will

arrive and more satisfied customers will leave to tell their friends

about the positive experience with the Welcome Chinese certified

company.”


Airportstraffic: below 5 million passengers


Airports

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the airport

Promotional benefits online• www.hychinese.com• HyChinese App • Social Media Marketing• Newsletters to Chinese travel agents/operators

Promotional benefits offline• Travel fair• Road show

Training and Information• China Outbound Monthly Market Insights • COTRI for Welcome Chinese Market Report Highlights• COTRI for Welcome Chinese Biannual Workshop


Airports

Price and Conditions

Red Certification valid one year

15.000 €


Airportstraffic: over 5 million passengers


Airports

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the airport





Airports



30.000 €


Airlines


Airlines

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Airline





Airlines



30.000 €


Museums


Museums

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Museum





Museums



5.000 €


Amusement Parks


Amusement Parks

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Park

Promotional benefits online• www.hychinese.com• HyChinese App • Social Media Marketing• Newsletters to Chinese tour operators




Amusement Parks



10.000 €


Theaters


Theaters

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Theater

Promotional benefits online• www.hychinese.com• HyChinese App • Social Media Marketing• Newsletters to Chinese tour operators




Theater



5.000 €


Shopping Malls


Shopping Malls

Benefits

Governmental benefits• A press release with CTA and the Shopping Mall





Shopping Malls



10.000 €


Railway Carriers


Railway Carriers

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Railway Carrier





Railway Carriers



30.000 €


Sightseeing Buses


Sightseeing Buses

Benefits

Governmental benefit• A press release with CTA and the Sightseeing destination





Sightseeing Buses



5.000 € per city


Cruise Lines


Cruise Lines

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Cruise line





Cruise Lines



30.000 €


Car Rentalswith a national presence


Car Rentals

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Car Rental





Car Rentals



15.000 €


Car Rentalswith an international presence


Car Rentals

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Car Rental





Car Rentals



30.000 €


Railway Stations


Railway Stations

Benefits

Governmental benefits• A press conference announcing the partnership • A press release with CTA and the Railway Station





Railway Stations



30.000 €


BENEFITS


Range of Benefits - Descriptions

1. Governmental Benefits

2. Promotional Benefits Online

• Promotion on: www.hychinese.com

• Promotion via: HyChinese Application

• Social Media Marketing

• Newsletters to Chinese travel agents/operators

3. Promotional Benefits Offline

• Presence at travel fairs

• Presence at Road Shows

4. Information Benefits

• China Outbound Monthly Market Insights

• COTRI for Welcome Chinese Market Report Highlights

• COTRI for Welcome Chinese Biannual Workshop


Governmental Benefits

• Press conference will be organised during a special event to announce the Certification process and the partnership

• A joint press release with CTA China Tourism Academy, issuing Welcome Chinese Certification

Beijing, April 2015Welcome Chinese Certification

issuance Conference


Promotional Benefits Online

• Promotion via: HyChinese Application

Enjoying an opportunity of advertising your services, booking methods, office locations and much more to the Chinese customers on the specially created mobile application only for Chinese tourists

www.hychinese.com

• Promotion on: www.hychinese.com

Advertising your services, booking methods, office locations and much more on the web page specially devoted to Chinese travellers



• Social Media Marketing

Promotion via Welcome Chinese's own social media platforms including Weibo and WeChat with fruitful content and hyperlink to your exclusive page on Hychinese.com;

One WeChat article quarterly for each promotional theme of every certified partner with special incentives to encourage readers to share with friends and Moments, so as to magnify the effect;

Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account which would lead people directly to your page on Hychinese.com (by September);

Two Weibo posts quarterly for each certified partner with hyperlinks to your pages on Hychinese.com and official web sites;



• Newsletters to Chinese tour operators

Monthly, Certified businesses are promoted towards Chinese tour operators via email marketing; New Certified companies will be announced in a dedicated article in Welcome Chinese newsletter; If the company wants to share interesting information and news directly with Chinese tour

operators and travel agents, we can include it in Welcome Chinese monthly newsletter


Promotional Benefits Offline

• Presence at Travel Fairs The logo of the certified company will be displayed on the drop back of the stand and on touch

screens/tablets at the Welcome Chinese stand at Chinese travel fairs (Starting from Autumn 2015) At least one page of Welcome Chinese Guide Book will be dedicated to the certified company The logo and at least one page about the certified company will be featured on all digital material

presented at the fair (gadgets, USB, etc.) Certified company can ask Welcome Chinese to distribute its promotional materials during the fair

(must be in Chinese; limitation apply in terms of quantity) • Presence at Road ShowsWelcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote the certified hotels The logo of the certified company will be displayed on the drop back of the stand and on touch

screens The logo and the certified company description will be featured on the material distributed at

Road Shows Certified company can ask Welcome Chinese to distribute its promotional materials during the fair

(must be in Chinese; limitation apply in terms of quantity)


Information Benefits

China Outbound Monthly Market Insights

Electronic publication powered by COTRI China Outbound Tourism Research Institute, providing every month a focused view on the main developments in the Chinese outbound tourism:

• News about the most important trends and upcoming events in China’s outbound tourism • State-of-the-art statistics for the most important Chinese outbound destinations• Once in a quarter:

COTRI Barometer World Map showing winners and losers in attracting Chinese visitors TOP 10 destinations of Chinese outbound travellers China Outbound Tourism Index: Analysis and forecast by COTEP China Outbound Tourism

Expert Panel• TripAdvisor Map showing the hottest search spots for Daodao (Mainland Chinese TripAdvisor) • Best practice examples showing successful ways to attract Chinese guests and sound advice for

satisfying their specific needs and expectations



COTRI for Welcome Chinese Market Report Highlights

COTRI Market Report is published every six months providing a comprehensive in-depth information about the development of China’s outbound tourism market including. COTRI for Welcome Chinese Market Report Highlights is edited exclusively for Welcome Chinese, offering a 16 page summary of the main content:• Economic, political and social trends in China - Chinas outbound tourism environment• China’s Luxury market and the development of new consumption patterns• Overview of China’s current outbound tourism situation: Trends and statistics• Market segmentation and characteristics of Chinese outbound travellers• Marketing for China’s outbound tourism market• Socio-demographic structure of Chinese travellers in selected global destinations• China’s outbound tourism market in selected destinations• Special Topic• Outlook



COTRI for Welcome Chinese Biannual Workshop

Up to two employees of certified companies can participate twice a year in a “COTRI-Welcome Chinese Biannual Workshop: Latest Developments and New Trends in the China Outbound Tourism Market”. The workshop is organised by COTRI in different cities around the world in order to bring together the regional tourism industry working with the Chinese market with renowned COTRI experts to offer insights and best practice examples about the China’s outbound tourism market.Topics of each half-day workshop include: • latest global development and trends in Chinese outbound tourism • panel discussion about local development and trends• presentation of best practice examples• 20 things to do and 20 things to avoid to attract Chinese guests • trainings sequences • Q&A with audience

First workshop in Brussels


Requirements

• To know the specific requirements for each category to gain Welcome Chinese Certification, please contact COTRI team.


Selection of Certified Business

More than 500 companies from 32 countries and regions all over the world have already participated in

the Welcome Chinese Certification.


Applying Process

Simple proccess of gaining Welcome Chinese Certification:

Fill out the provided application kit including proof of fulfilled requirements

Send the application kit to COTRI or the local COTRI Country Partner

Receive a confirmation about the application form completeness, the time frame for the completion of all requirements and an invoice

Normally within 2 weeks, receive the final approval and the Welcome Chinese Certification granted by China Tourism Academy in Beijing

Receive the certification package including:• the certification, • a Plexiglas sign and other items

The information about the certified company is displayed on: www.welcomechinese.com.cn and www.hychinese.com


Contact

COTRI China Outbound Tourism Research Institute

Head of Sales:Tanita JasienieckaTel. +49 40 558 99 576Mail: [email protected]

Asistance of Sales:Zini Gu Tel. +49 40 558 99 576Mail: [email protected]

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welcome chinese certification (other categories)

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