welcome increase your business eliminate departmental barriers increase your business eliminate...

WELCOME

Increase Your BusinessEliminate Departmental BarriersIncrease Your BusinessEliminate Departmental Barriers

Lynn Bradfield

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When You Wake Up in the Jungle…

Every morning in Africa a gazelle wakes up. It must outrun the fastest

lion or it will be eaten.F veStarF veStarF veStarF veStar

SolutionsSolutions

Increase Your Business

Eliminate Departmental Barriers

When You Wake Up in the Jungle…



Every morning in Africa a lion wakes up. It must outrun the slowest

gazelle or it will starve to death.F veStarF veStarF veStarF veStarSolutionsSolutions

So……

It’s all about Speed,

Execution and Coordinate Actions

It’s all about Speed,

Execution and Coordinate Actions



The Moral of the Story is……no matter who you are, when you

wake up in the morning….. You’d better be RUNNING!


What can you do within your dealership to increase

business?

…for sales?

…for service?

…for parts?

…for your marina?




Dealership

Sales Sales Service Service PartsParts F&I F&I Office Office Marina Marina

CUSTOMER EXPERIENCE

Dealership Departments




What is a "CONNECTOR” ?

• Webster’s Definition:

1. To join or fasten together usually by something intervening

2. To place or establish a relationship

• Our definition:

– A process used to connect customers to every departmentat the dealership thus creatingone seamless experience




All The Reasons Why Not..



White

Space

s

Departmental

Goals

Employee Roles

Manager Roles

Dealership

Focus

FacilityLayout

Too CostlyF veStarF veStarF veStarF veStar

SolutionsSolutions

What Can You Do ?

• Eliminate Barriers• Establish cross functional roles• Create the right atmosphere• Knock some walls down (real and imaginary)

• Get everyone involved

Then expand current and create new

“CONNECTORS”




Connectors – Sales to Service



Connectors

Connectors


Take a minute and….

List three things that your Sales department does to help send business to

your Service department Increase Your

BusinessEliminate Departmental

Barriers


Your Connectors

Sales to Service Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________




New Connector Ideas

Sales to Service Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________




Connectors – Service to Sales



Connectors

Connectors



List three things that your Service department does to help send business to

your Sales department Increase Your


Barriers


Your Connectors

Service to Sales Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________




New Connector Ideas

Service to Sales Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________




Connectors – Service to Parts



Connectors

Connectors



List three things that your Service department does to help send business to

your Parts department Increase Your


Barriers


Your Connectors

Service to Parts Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________




New Connector Ideas

Service to Parts Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________




Connectors – Parts to Service



Connectors

Connectors



List three things that your Parts department does to help send business to

your Service departmentIncrease Your


Barriers


Your Connectors

Parts to Service Connectors Currently in Place:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________




New Connector Ideas




Parts to Service Connectors Ideas to Consider:1.__________________________________________________________________2.__________________________________________________________________3. _________________________________ _________________________________4. _________________________________ _________________________________5. _________________________________ _________________________________

How Do You Create Your Own Connectors?

• Create the RIGHT atmosphere

• Managers LEAD BY EXAMPLE

• ALL ideas are good

• Get EXCITED

• Do ONE set of connectors

at a time

• Involve EVERYONE




Select Connectors and Implement

• Low hanging fruit

• Ideas that have the biggest bang for the buck

• Set expectations

• Provide Continuous support

• Monitor your progress

• Keep everyone involved

• What else




Make It Real...Develop an Action Plan

Area Of Opportunity (Circle1):

Sales Service Parts Marina

Action Steps:

1. What do you want to Implement? __________________________________________________________________

2. Who Needs to be Involved?

__________________________________________________________________

3. When do you want to Start?___________

4. Are there any barriers?_______________

_________________________________




Map Your Process

To ensure everyone understands and supports your connector efforts try process mapping them and share them with all your employees




Connectors Are In Place…So When Do You Pitch Them?

• Sales verses Service?

• Meet & Greet?

• Boat status update?

– Phone

– Waiting room

• Exit?




Develop Your Own Pitch!

• You have decided what you want to do

• Make sure your committed and have buy-in

• Try it out and modify it until it works




It’s time..pitch it and make it….

A HOME RUN!!




Thank You!

Lynn Bradfield989-948-1578

[email protected]

Thank You!

Lynn Bradfield989-948-1578

[email protected]


welcome increase your business eliminate departmental barriers increase your business eliminate...

Documents

sales department

service department

jungleevery morning

websters definition

relationshipour definition

slowest gazelle

fastest lion

right atmosphereknock