welcome / introductions leann jacobson president, technology association of iowa jennifer o’connor...
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Welcome / IntroductionsWelcome / IntroductionsLeann Jacobson
President, Technology Association of Iowa
Jennifer O’Connor Office Manager, Technology Association of Iowa
Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream
Our Special Guests Today HyperStream Ambassadors
Leann Jacobson President, Technology Association of Iowa
Jennifer O’Connor Office Manager, Technology Association of Iowa
Tamara Kenworthy President, On Point Strategies Marketing Consultant to TAI and HyperStream
Our Special Guests Today HyperStream Ambassadors
Today’s Training ProgramToday’s Training ProgramWhy HyperStream!
History of Program DevelopmentStudents and Educators Today
Partnering Ambassadors and SchoolsHyperStream Benefits
Program & Process
BREAK
Messaging & Resources TrainingHyperStream Launch Contests
Next Steps
Why HyperStream!History of Program DevelopmentStudents and Educators Today
Partnering Ambassadors and SchoolsHyperStream Benefits
Program & Process
BREAK
Messaging & Resources TrainingHyperStream Launch Contests
Next Steps
Goals of TAI and HyperStream
Goals of TAI and HyperStream
o Promote technology professions in order to increase enrollment in Iowa’s technology programs at post-secondary institutions
o Support Iowa’s technology employers in ensuring they have the workforce needed to grow their companies and remain in Iowa
o Promote the state of Iowa to keep technology-degreed college students in Iowa after graduation
o Promote technology professions in order to increase enrollment in Iowa’s technology programs at post-secondary institutions
o Support Iowa’s technology employers in ensuring they have the workforce needed to grow their companies and remain in Iowa
o Promote the state of Iowa to keep technology-degreed college students in Iowa after graduation
Essence of HyperStreamEssence of HyperStreamo Building partnerships between education and technology
businesses
o A program for EVERY studento We want a variety of interests and skill levels
o It’s an ongoing, long-term program where students are mentored by technology professionals in fun and interactive ways
o A program that will continue to evolve and grow
o Building partnerships between education and technology businesses
o A program for EVERY studento We want a variety of interests and skill levels
o It’s an ongoing, long-term program where students are mentored by technology professionals in fun and interactive ways
o A program that will continue to evolve and grow
Target AudiencesTarget Audiences
Primary Iowa Students: 8th – 12th grades Iowa School Administrators Iowa Teachers & Counselors Parents of Iowa Students
Secondary TAI Members: current and potential Influencers Media
Primary Iowa Students: 8th – 12th grades Iowa School Administrators Iowa Teachers & Counselors Parents of Iowa Students
Secondary TAI Members: current and potential Influencers Media
Voice of the AudienceVoice of the Audience
Test School Waukee High School & Middle School Borders agricultural communities, too
Pilot Schools Ankeny High School & Middle School Hoover High School, Des Moines Newton Schools North Polk Schools Pella Christian Saydel Schools
Test School Waukee High School & Middle School Borders agricultural communities, too
Pilot Schools Ankeny High School & Middle School Hoover High School, Des Moines Newton Schools North Polk Schools Pella Christian Saydel Schools
THE MILLENIAL
GENERATION
THE MILLENIAL
GENERATION
The Generations The Generations Millennials (Gen Y) -- Born 1979 – 1994
Ages 14–29
GenXers -- Born 1965 – 1978 Ages 30–42
Boomers -- Born 1946 – 1964 Ages 43–61
Matures -- Born 1909 – 1945 Ages 62–68
The Generations The Generations MaturesMatures BoomersBoomers Gen XGen X MillenialsMillenials
StyleStyle Team PlayerTeam Player Self MotivatedSelf Motivated EntrepreneurEntrepreneur Team PlayerTeam Player
PerceptionPerception WeWe MeMe Us & Them Us & Them (boomers)(boomers)
WhoWho
SpendingSpending Save and Save and
pay cashpay cash
Buy now, Buy now,
pay laterpay later
CautiousCautious
conservativeconservative
Spend Spend parents’ parents’ moneymoney
SchedulesSchedules MellowMellow FranticFrantic AimlessAimless Multi-taskingMulti-tasking
freneticfrenetic
CelebrateCelebrate VictoryVictory YouthYouth SavvySavvy TechnologyTechnology
The Generations The Generations
MaturesMatures BoomersBoomers Gen XGen X MillenialsMillenials
Life ParadigmLife Paradigm Be grateful Be grateful you have a jobyou have a job
You owe meYou owe me Relate to meRelate to me Life is a Life is a cafeteriacafeteria
Defining IdeaDefining Idea DutyDuty IndividualityIndividuality DiversityDiversity Relationships/Relationships/FamilyFamily
Core ValuesCore Values Hard workHard work
ConformityConformity
Respect/rulesRespect/rules
SacrificeSacrifice
PatiencePatience
OptimismOptimism
Health & Health & wellnesswellness
WorkWork
InvolvementInvolvement
Think globallyThink globally
BalanceBalance
InformalityInformality
Self-relianceSelf-reliance
FunFun
OptimismOptimism
Civic dutyCivic duty
ConfidenceConfidence
SociabilitySociability
MoralityMorality
The Millenials The Millenials Special
Sheltered
Confident
Team-Oriented
Conventional – don’t break the rules
Pressured – scheduled kids
Achieving
Technological savvy
Civic-mindedGenerational researchers
Neil Howe and William Strauss
The Millenials The Millenials CBS – 60 Minutes
“The Millenials are Coming”
http://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml
• First aired Nov. 11, 2007
• Updated May 23, 2008
Students Today Students Today Busy schedules
Unmotivated
Motivated when discover their passion
Technology driven
Technology classes Keyboarding – required Others are electives Students know more than teachers
Busy schedules
Unmotivated
Motivated when discover their passion
Technology driven
Technology classes Keyboarding – required Others are electives Students know more than teachers
Educators Today Educators Today
• One of most hard-working professions
• Underpaid, overworked, undervalued
• Two groups today:• Old School
• New School
• Common factor – if relevance, buy-in
• One of most hard-working professions
• Underpaid, overworked, undervalued
• Two groups today:• Old School
• New School
• Common factor – if relevance, buy-in
Pilot Program FeedbackPilot Program Feedback
• Genuine Interest & Need
• KEY -- Buy in from Superintendent and Administration
• Three types of students
• Opportunities throughout curriculum
• Student feedback forms
ChallengesChallenges
Time – teachers and students
Awareness building stage for a new program
Finding educator champions
Misperceptions of industry and tech professionals
“I’m not smart enough.”
Time – teachers and students
Awareness building stage for a new program
Finding educator champions
Misperceptions of industry and tech professionals
“I’m not smart enough.”
• Size of school, geography
• Diversity on team• Age• Gender• Ethnicity
• Variety of functional areas
• Partnering tech companies
Ideal Ambassador Team
School / Company Matching
Connections with Schools
Role for Everyone
Company Size Not an Issue
Urban / Rural
School / Company Matching
Connections with Schools
Role for Everyone
Company Size Not an Issue
Urban / Rural
HyperStream CompaniesAlliance Technologies
Cerebral InfoTech, LLC
EnSoft Corporation
Far Reach Technologies
Genesis 10
GeoLearning
Global Reach Internet Productions
Hy-Vee, Inc.
Iowa Telecom
LWBJ
Microsoft Corporation
Net-Integrated Consulting
Palmer Group
Paragon IT Professionals
Pella Corporation
Alliance Technologies
Cerebral InfoTech, LLC
EnSoft Corporation
Far Reach Technologies
Genesis 10
GeoLearning
Global Reach Internet Productions
Hy-Vee, Inc.
Iowa Telecom
LWBJ
Microsoft Corporation
Net-Integrated Consulting
Palmer Group
Paragon IT Professionals
Pella Corporation
Pioneer
Principal Financial GroupPrincipal Financial Group
Professional Computer Systems, Co.Professional Computer Systems, Co.
Promise IT SolutionsPromise IT Solutions
QCI, Inc.QCI, Inc.
R & R Realty GroupR & R Realty Group
Rockwell CollinsRockwell Collins
Salem AssociatesSalem Associates
Software Engineering ServicesSoftware Engineering Services
Sogeti USA, LLCSogeti USA, LLC
SpindustrySpindustry
SymantecSymantec
TeamQuest CorporationTeamQuest Corporation
Team TechnologiesTeam Technologies
ZirousZirous
Ambassadors
Students
Educators
Administrators
Benefits of HyperStream
Program & Process
Checklist
Program & Process
Checklist
Plan of ActionPlan of Action
Key contacts & responsibilities
Classes 8th grade classes
Mandatory 4-year curriculum plan High school classes
Launch presentations
HyperStream Clubs
Hands-on projects
Promote Web site and Wiki
Contests
Key contacts & responsibilities
Classes 8th grade classes
Mandatory 4-year curriculum plan High school classes
Launch presentations
HyperStream Clubs
Hands-on projects
Promote Web site and Wiki
Contests
Ongoing CommunicationsOngoing Communications
Benchmarks
Monthly team updates to Jennifer
Ambassador Web portal
Periodic e-updates from TAI
Ambassador get-together Celebrate launch Provide input
Benchmarks
Monthly team updates to Jennifer
Ambassador Web portal
Periodic e-updates from TAI
Ambassador get-together Celebrate launch Provide input
HyperStream Messaging HyperStream Messaging
Technology is everywhere!
It drives everything we do
-- live, work, play --
Iowa technology – a best kept secret no longer
Technology is everywhere!
It drives everything we do
-- live, work, play --
Iowa technology – a best kept secret no longer
HyperStream Messaging HyperStream Messaging
Technology is for everyone!
Find your passion, identify your interests
Tech careers some of highest-paying jobs right out of college
Downplay myths
Educational path importance
Technology is for everyone!
Find your passion, identify your interests
Tech careers some of highest-paying jobs right out of college
Downplay myths
Educational path importance
HyperStream PowerPointHyperStream PowerPoint
www.hyperstream.org
Project Ideas OutlineProject Ideas Outline
Launch Contests and PrizesLaunch Contests and Prizes
Create a VideoCreate a Video
Theme:Theme:What is an interest of yours (or the team) What is an interest of yours (or the team)
and how has and will technology and how has and will technology
continue to impact continue to impact
this area of interest?this area of interest?
Prizes:Prizes:iPod Nano and iTunes gift cardsiPod Nano and iTunes gift cards
Launch Contests and PrizesLaunch Contests and Prizes
TAI Viral Holiday Card
Recognition on cardand Web sites
Sent to 1,000+
Release sent to media
HyperStream t-shirts
per school
First 20 to join as member on
Web site
TAI Viral Holiday Card
Recognition on cardand Web sites
Sent to 1,000+
Release sent to media
HyperStream t-shirts
per school
First 20 to join as member on
Web site
Q & A TimeQ & A Time
Next StepsNext Steps• Company teams identified
• Matching of schools
• Connect with Superintendents
• Backgrounding research on schools
• Admin and educator meetings
• Plan of action with educator champions
• Ambassador team preparation
• Launch to students