welcome to a new dimension of business solutions an introduction singgih wandojo sap indonesia
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Welcome to a New Dimensionof Business Solutions
an introduction
Singgih Wandojo
SAP Indonesia
Information Technology is NOT a Software Purchase
But a Business System Purchase
Building an Information Technology is NOT JUST to Automate the Business
Processes
Building an Information Technology is to ENABLE
the Business Strategy
Information Technology is a
BUSINESS DRIVER
SAP AG 2000 Executive Overview / 6
Active Real-time information ...
Shareholders
Local competition “made in” “made by” ...
Society
New competitors Mergers and acquisitions ...
Partner Less loyal Price transparency ...
Customer
EnterpriseEnterprise
Mobility Job enrichment ...
Employee
…A highly unpredictable place to do business
The New Business Environment
SAP AG 2000 Executive Overview / 7
“SAP enables you to positively transform your company
so that the maximum potential for your business and your
people can be reached. We always strive for excellence to
become your long-term partner and to provide the tools
you need to improve your company’s value”.
What is SAP?
SAP AG 2000 Executive Overview / 8
From Internal Efficiency to Creating Value
CreatingValue
Internal Efficiency
Integration & Automation
Cost reduction Reduce cycle times Reduce lead times
Resource Optimization &Customer Orientation
Customer Insight Value chain optimizer Value based management
Enterprise Resource Planning
Transactional processing Automating Business Process Traditional technology
Beyond ERP
+ Doing e-business + Web-based collaboration
SolutionRequirement
SAP AG 2000 Executive Overview / 9
SAP Extended Integrated Business Solutions
Finance & Accounting
Human Resource Management
Logistics
SAP Customer Relationship Management
SAP Supply Chain Management
SAP Business Intelligence SAP Strategic Enterprise
Management
Customer RelationshipManagement
Data Management &Engineering Change Mgmt
Product Design &Engineering
Distribution
Strategic EnterpriseManagement
Strategic EnterpriseManagement
Business Intelligence &Data Warehousing
Business Intelligence &Data Warehousing
ManagerialAccounting
ManagerialAccounting
FinancialAccounting
FinancialAccounting
Sales
Raw Material & ResourceManagement
Process Manufacturing
Enterprise Management
CustomerService
CustomerService
Market Research& Analysis
Market Research& Analysis
Product / BrandMarketing
Product / BrandMarketing
MarketingProgram
Management
MarketingProgram
Management
SalesManagement
SalesManagement
Sales CycleManagement
Sales CycleManagement
Environment Health &Safety
Environment Health &Safety Plant MaintenancePlant Maintenance Quality ManagementQuality Management Product DevelopmentProduct Development
Master Data ManagementMaster Data Management Product Data ManagementProduct Data Management Customer/Material DataManagement
Customer/Material DataManagement
Master Data & DocumentChange Management
Master Data & DocumentChange Management
Demand PlaningDemand Planing Quotation & Sales OrderClarification
Quotation & Sales OrderClarification
Order Acknowledgement &Maintenance
Order Acknowledgement &Maintenance
ProcurementPlanning
ProcurementPlanning
Raw MaterialPurchasing
Raw MaterialPurchasing
Raw MaterialTransportation
Raw MaterialTransportation
InventoryManagement
InventoryManagement Quality InspectionQuality Inspection
Process Scheduling &Planning
Process Scheduling &Planning Production ExecutionProduction Execution Process ControlProcess Control Quality ControlQuality Control
Manufacturing /Conversion
Inventory ManagementInventory Management Production PlanningProduction Planning Production ExecutionProduction Execution Outside ProcessingOutside Processing
Logistics PlanningLogistics Planning ShippingShipping TransportationTransportation Storage & SiteManagement
Storage & SiteManagement
WarehouseManagement
WarehouseManagement
Business SupportHuman Resource
Management
Human ResourceManagement ProcurementProcurement TreasuryTreasury Fixed Asset ManagementFixed Asset Management
19
SAP AG 2000 Executive Overview / 10
Why SAP? ... Industry focus
...
BusinessInformation
Ware-house
SalesForceAuto-
mation
B2BProcurement
AdvancedPlanner &Optimizer
R/3R/3
SAP Engineering & Construction
SAP Oil & Gas
SAP Utilities
SAP Health Care
SAP Automotive
SAP Media
SAP Aerospace & Defense
SAP Service Providers
SAP High Tech & Electronics
SAP Consumer Products
SAP Transport
SAP Public Sector
SAP Telecom
SAP Pharmaceuticals
SAP Retail
SAP Banking
SAP Chemicals
SAP Mills
SAP AG 2000 Executive Overview / 11
From Integration to Collaboration
Enterprise ResourcePlanning
Inter-Enterprise Cooperation
e-Community Collaboration9
4
97 99
Employee Self Services
Business Intelligence
Supply Chain Management
Customer Relationship Management
Workplaces
Business Framework Technology, BAPIs
XML-enabling
Continuous Knowledge Transfer
Industry Solutions
Marketplaces
Portals
PartneringPlatform
Ou
tso
urc
ing
BusinessScenarios
e-Commerce
Internet ApplicationComponents
SAP AG 2000 Executive Overview / 12
BUSINESSValue Creation Active knowledge
Users form new markets
Partnership Open environmentCollaboration One-step business
Business contextualintegration
INTERNETOutsourcing Implementation
outsourcingCommunity Building
relationships Technology Scalable
Internet architecture
PERSONALPortals
UserEmpowerment
User Roles
Structured accessfor business
Empowering the
individualSelf service
Role-based, Web access
mySAP.com principles
SAP AG 2000 Executive Overview / 13
company boundary
How do I manage the complexity
Web browser access
Workplaceindustry-specific
role-basedpersonalizeddrag & relate
Workplaceindustry-specific
role-basedpersonalizeddrag & relate
Market-place
Market-place
single sign-
on
3.1H
R/3 4.6FIFI LOLO
HRHR
CRMCRMKMKM
B2BB2B
SEMSEM
APOAPO
BWBW
CFMCFMmySAP.com components
openInternet
standards
R/2R/2
non mySAP.com3rdparty3rd
party
legacylegacy
PartnerPartner
SAPSAP
inside
outsidemySAP.com Internet services
other Internet services
Cock-pits
Cock-pits
mySAP.com Workplace
SAP AG 2000 Executive Overview / 14
mySAP.comWorkplace
mySAP.comWorkplace
Company/Organization
boundary
Information and services within company context
Information and services within company context
Information and services outside company context
Information and services outside company context
Business ScenariosBusiness Scenarios
mySAP.com Overview
SAP & non-SAPComponents
SAP & non-SAPComponents
mySAP.comMarketplacemySAP.comMarketplace
CommunitiesCommunities
Web ServicesWeb Services
SAP Workplace and Marketplace - Business Portal
SAP AG 2000 Executive Overview / 15
The www.mySAP.com Marketplace
20 industry-specific and 4 horizontal communities
Chat/forum
High quality content for business professionals
News, etc.
Business directoryBusiness document
exchangeBuying and sellingGlobal catalog
Distributor reseller mgmtCollaborative forecastingRFP/RFQDynamic pricing
Community
CollaborationContent
Commerce
One-Step Business
Pilot installation of the Marketplace product
SAP AG 2000 Executive Overview / 16
Align Resources & Initiatives
Testing Hypotheses, Adapting and Learning
Rationalize & Align the Organization Formulate
Communicate Navigate
Create Knowledge Networks
STRATEGY
Translate the Strategy
Execute
Reengineer Processes
Executive Teams Manage Strategic Themes
Strategic Feedback Encourages Learning
Align Goals & Incentives
Comprehensive Communication to Create Awareness
Extended Financials
Supply Chain Management
Human ResourceManagement
Business Execution System
Source: The Balanced Scorecard Collaborative, Inc.
Needed : A new type of management processes
CustomerManagement
SAP AG 2000 Executive Overview / 17
Research Has Identified Four Barriers to Strategic Implementation
Only 5% of the work force understands the strategy
60% of organization don’t link budgets to strategy
Only 25% of managers have incentives linked to strategy
85% of executive teams spend less than one hour per month
discussing strategy
9 of 10 9 of 10 companies fail companies fail
to execute to execute strategystrategy
The People BarrierThe People Barrier
The Vision BarrierThe Vision Barrier
The Management BarrierThe Management Barrier
The Resource BarrierThe Resource Barrier
Source: The Balanced Scorecard Collaborative, Inc.
How will companies do it ?
SAP AG 2000 Executive Overview / 18
The Enterprise as an Information Model
Capacity resourcesCapacity resources
Capital resourcesCapital resources
long termlong term short termshort term
Material resourcesMaterial resources
Logistic processLogistic process
VendorVendor
ProductionProduction Sales Sales
Purchase ordersPurchase orders
ProcurementProcurement
materialsmaterials
servicesservices
ProcessesProcesses productsproducts
servicesservices
Sales ordersSales ordersWare-Ware-househouse
Ware-Ware-househouse
ClientClient
Raw Material Products
SAP AG 2000 Executive Overview / 19
Employees
CollaborativePlanning &Forecasting
Invoicing /Payment
Enterprise Partners
Collaborative Applications
Logistics/Production
Human Resource
Sales &Marketing
Finance
Strategic Enterprise
Management
Knowledge Mgmt./
Research
Employee Self Service
OnlineService
Online Selling/Catalog
Billing /Payment
OrderFulfillment
OnlinePersonali-
zation
Supplier CustomerBuying /Procurement
The Total Eco-system
SAP AG 2000 Executive Overview / 20
Information Model For Consumer Industry
F I N A N C E ManagementL O G I S T I C S Management
H U M A N R E S O U R C E Management
SAP Consumer Industry ComponentSAP Consumer Industry Component
Supply Chain Management (SCM)
Customer Relationship Management (CRM)
Business Information Warehouse (BIW)
Strategic Enterprise Management (SEM)
SAP AG 2000 Executive Overview / 21
SAP Consumer Products, Edition 2000
Strategic EnterpriseStrategic EnterpriseManagementManagement
Business Intelligence Business Intelligence & Data Warehousing& Data Warehousing
Managerial Managerial AccountingAccounting
FinancialFinancialAccountingAccounting
Enterprise Management
Customer Relationship Management
Marketing & Innovation
Supply Chain Management
Business Support
Sales Force Sales Force ManagementManagement
Sales Cycle Sales Cycle ManagementManagement
Customer Customer ServiceService
Key Account Key Account ManagementManagement
Trade Trade PromotionsPromotions
Category Category ManagementManagement
Market Research Market Research & Analysis& Analysis
Product Product ManagementManagement
Brand Brand ManagementManagement
Marketing Marketing Program Program
ManagementManagement
Advertising & Advertising & Consumer Consumer PromotionPromotion
Supply Chain Supply Chain PlanningPlanning
Demand Demand ForecastingForecasting ProcurementProcurement ManufacturingManufacturing DistributionDistribution
Human Resource Human Resource ManagementManagement ProcurementProcurement TreasuryTreasury Fixed Asset Fixed Asset
ManagementManagementKnowledge Knowledge
ManagementManagement
SAP AG 2000 Executive Overview / 22
SAP Advance Planning and Optimization
Supply ChainPlanning
Supply ChainPlanning
Purchasing
Production
WarehouseManagement
Sales
TransportationManagement
ServiceManagement
Planning & Execution
Supplier Manufacturer Distribution Center CustomerRetail Outlet
Demand PlanningSupply Network Planning
Production Planning/Detailed Scheduling
DeploymentVMI Global ATP
Network Design
SAP AG 2000 Executive Overview / 23
Retentionmanage-
ment
Customerdevelop-
ment
TieredServicing
mySAP.com CRM Business Scenarios
Relationship Intelligence
Common Reporting Tools
Shared Intelligent Agents
Common Data Model
InternetSales
FieldSales
FieldService
InternetCustomer
SelfService
ServiceInteraction
Center
BusinessPartner
Collabor-ation
Servicecenter
TelemarketingInternet
marketing
MarketingAnalysis
SalesMgmt. &Support
Product & BrandMgmt.
TeleSales
SAP AG 2000 Executive Overview / 24
SAP Business Information Warehouse
Business Intelligenceand
Data Warehousing
Business Intelligenceand
Data Warehousing
R/3othersystems
Powerful Information Analysis- innovative, intuitive user interface- powerful OLAP analysis- for all types of users
Rich Business Content (financial, logistic, HR)- predefined meta data- R/3 extractors and interfaces- information models (InfoCubes) and Reports
End-to-end Data Warehousing Solution- R/3 and non-R/3 data extraction- fully automated- central control
Decision Support System for Middle Up Manager
SAP AG 2000 Executive Overview / 25
Return on investmentDelivery timeDegree of fulfillmentCost varianceInput quantity varianceUsage variancePrice key figuresHeadcountRevenue per employeeEmployee turnoverPayables / receivablesDepreciationQuality key figures
Service levelScheduled delivery date varianceCustomer analysis key figuresPurchasing group analysisVendor evaluationCredit standingInventory turnoverRange of coverageInventory key figuresProductivity ratePersonnel timesAbsence quotaWage type distributionFee distributionAverage headcountAverage ageNet entry rateApplications per entry
Material consumption key figuresScrap rateLead time variancecapacity load utilizationScrap varianceLiquidity key figuresCash management positionEconomic ProfitBalance sheet key figuresLegal consolidation key figuresReturns quotaOrder key figuresRevenue variancePercentage return on sales...
Foundation for Benchmarking
SAP Business Information Warehouse
More than 250 Key Performance Indicators
SAP AG 2000 Executive Overview / 26
SAP Business Information Warehouse
SAP AG 2000 Executive Overview / 27
Integrating strategic, financial and operational information
StrategicEnterprise
Management
StrategicEnterprise
Management
SAP Strategic Enterprise Management
Analyzestakeholderexpectations
Analyzestakeholderexpectations
Communicateresults & manage
stakeholder relations
Communicateresults & manage
stakeholder relations
Strategic Enterprise Management Process
Simulate + decidebusiness strategySimulate + decidebusiness strategy
Define targetsfor BU`s /
investments
Define targetsfor BU`s /
investments
Manage performance
Manage performance
Focus: Develop strategies, which meet stakeholder demands, and manage its execution (translate it into action)
Dedicate resources (capital, employees), so that this process generates returns above cost of capital / above stakeholder expectations
Constantly monitor and manage performance and adapt strategy
Business Process ManagementBusiness Process Management
Business Process ManagementBusiness Process Management
SAP AG 2000 Executive Overview / 28
SAP Management Cockpit
StrategicEnterprise
Management
StrategicEnterprise
Management
Performance monitoring, simulation of alternative business scenarios, resource reallocation and new target setting
should be possible within one management meeting in the Management Cockpit Room
SAP AG 2000 Executive Overview / 29
SAP helps to extend your company’s competitive capabilities
The Benefits for Your Business
EfficiencyMeasure and improve profits
throughout your supply chain
ResponsivenessService customers better Agility
Act quickly on new marketing opportunities
ReliabilityEnsuring maximum
availability
SAP AG 2000 Executive Overview / 30
Impact of ‘Production Execution Solution’ on Business Cycle …
Business Solutions Benefits
Better ROI
External Side
Flexibility of order amendment
Increased customer satisfaction
Improved CRM
Internal Work Cycle
Efficient raw material inventory utilization
Efficient finished goods management
Better Management of Supply Chain
Combination/Splitting of orders to suit plant runs
Improved Top Line
Reduced Cost of Good Sold
Reduced Plant Maintenance
Improved Gross Margins
Reduced Capital Expenditure
...We can relate ‘Solutions’ to improvement in ROI and/or Cash Flow
…and hit the right chord with our customers!
Reduction in Working Capital
Better Cashflow
SAP AG 2000 Executive Overview / 31
Building an IT Infrastructure
SAP AG 2000 Executive Overview / 32
P
urc
ha
sin
g
Sa
les
PP
S
Fin
an
ce
s
Co
ntr
oll
ing
Product X
Pu
rch
as
ing
S
ale
s
PP
S /
PS
Fin
an
ce
s &
As
se
ts
Co
ntr
oll
ing
Hu
ma
n R
es
ou
rce
s
Q
M /
PM
W
ork
flo
w
System Administration
DevelopmentWorkbench
Reporting/EIS
Reporting/EIS
Human Resources
Co
sts
System Administration
Workflow
n x installationn x release upgradem x interfacesn x trainingn x data transfery rollouts
n x installationn x release upgradem x interfacesn x trainingn x data transfery rollouts
1x installation1x release upgrade no interfaces1x training1x data transfer1x rollout
1x installation1x release upgrade no interfaces1x training1x data transfer1x rollout
Cost of Ownership
Reporting
EIS
PDM
Maintenance
Quality Management
Country Versions
SAP AG 2000 Executive Overview / 33
Average TCO as a Proportion of Turnover
4.0%
0.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
Ave
rag
e T
CO
/ c
orp
ora
te t
urn
ove
r (p
erce
nta
ge)
ALL
Source: Study by the META Group, 4/99: ‘ERM Solutions and Their Value’
SAP AG 2000 Executive Overview / 34
ERP Implementation Times in Months
25
22
23
26
25
20
12
6
7
4
12
3
38
44
56
70
48
48
Average Lowest Highest
Source: Study by the META Group, 4/99: ‘ERM Solutions and Their Value’
SAP AG 2000 Executive Overview / 35Source: Gartner Group, Dec. ‘98
IBS
WDS
JBA
JDE OneWorld
Baan
PeopleSoft
Oracle
SCT
Intentia
JDE World
Marcam ProteanRoss
SSA
Oracle ProcessMarcam Prism
CincomPlatinumImpresa MRO
IFSQAD
SAP
CHALLENGERS LEADERS
NICHE PLAYERS VISIONARIES
ABILITYTO
EXECUTE
COMPLETENESS OF VISION
Gartner 1998 ERP Magic Quadrant
SAP AG 2000 Executive Overview / 36
ASEAN ERP Vendor Market Share
42.9%
6.9% 6.4% 5.5% 5.4% 4.9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
SAP BAAN PeopleSoft SSA JDEdwards
Oracle
Source : IDC ASEAN ERP Software Market 1998
* The revenue is based on software licence and maintenance* ERP is defined as providing solution for at least 3 of the components, Finance, Sales & Distribution, Production Planning, Human Resource, Sales Force Automation in this survey.
SAP AG 2000 Executive Overview / 37
Status
Amoco Mitsui Indonesia Petrochemical live (5 months)
Astra International Automotive-(holding) live
Astra Daihatsu Motor Automotive live
Auto Serasi Raya Rental Car live (9 months)
Bank Bali Banking live (7 months)
BHP Steel Steel-Sheet live (5 months)
Delta DJakarta Beverage live (8 months)
Excelcomindo GSM-Service live (6 months)
Henkel Indonesia Chemical live
Indah Kiat Pulp & Paper Pulp and paper live
Krakatau Steel Steel Foundry, rod, bar live
Garuda Indonesia Airline live
Trypolita Chemical live
Siemens Indonesia Telecom live
United Tractor Heavy Equipment live
Partial List of SAP Customer in Indonesia
SAP AG 2000 Executive Overview / 38
Star Motors Automotive live (5 months)
Van Melle Consumer live (6 months)
Telekomindo Telecom services live
Asia Pulp and Paper Pulp and paper live (4 months)
Aneka Gas Utility live
PIK Hospital Hospital live
PT Smart Corporation Agribusiness live
BSI, MGTI, Pramindo Telecom live
Conoco, Maxus,Arun Oil & Gas live
PERTAMINA Oil & Gas Implementing
Mayora Consumer live
Metrodata Electronics Implementing
Japfa Comfeed Poultry Implementing
Pelita Air Airline Implementing
Trakindo Heavy Equipment Implementing
Inti Keramika Building Material Implementing
Partial List of SAP Customer in Indonesia
SAP AG 2000 Executive Overview / 39
British American TobaccoPhilip MorrisH.J. Heinz Coy of CanadaCadbury Carlsberg DanoneGuinnessHeineken Mars Van Houten Nestlé
AdidasReebok
Black & Decker BoseBraunJBL ProfessionalOsramPioneer ElectronicRolexSamsungSony
Beiersdorf Cheseborough-Ponds Colgate-Palmolive Helene Curtis Henkel Johnson & Johnson Lever Procter & Gamble
Consumer Electronics
Food & Beverages
Personal Care
630 installations
Apparel/Textile
150 installations
110 installations
130 installations
Total installations: About 1300
Americas 20%Asia/Pacific 11%Europe 69%280 other installations
SAP Consumer Product Customer
SAP AG 2000 Executive Overview / 40
Selected Customers on Food Industry
Arrocera CovadongaAmecke-Mönninghof (D)Alfred Ritter (D)Astra-CalveAnheuser-Busch Companies (US)appetito AG (D)Bahlsen UK Limited (UK)Bitburger Brauerei (D)Borden, Inc.Boston Beer (US)British American Tabacco (D)Cadbury LTD (GB)Carlsberg A/S (DK)Cameo S.P.A. (I)Compass Group USACorporacion CressidaCPC International (USA)Cultor Food Science, Inc. (USA)Danone SA/NV (B)DeKalb Genetics Corporation
Dr Oetker, s.r.o. (SK)Earthgrains CompanyFlorida Crystals (USA)Guinness (UK)Hardenberg'sche Group (D)Heineken Italia S.P.A. (I)H.J. Heinz Company of Canada (C)Keebler Company (USA)Lacto Ibérica (ES)Lever AG (CH)Mövenpick (CH)Mott's North America (US)Nestlé (GB)Philip Morris Europe (CH)Quaker StateQ.U.F. Industries LTD (AU)Schweppes, S.A. (E)TSB (ZA)Unicer (PT)Unilever SA (Pty) Ltd (ZA)Van Houten GmbH & Co. KG (D)Wrigley GmbH (D)
SAP AG 2000 Executive Overview / 41
Selected Customers on Non Food Industry
Adidas-Sarragan France (F)Bally AG (CH)Beiersdorf SA/NV (B)Black & Decker Corporation (USA)Bosch-Siemens Hausgeräte (D)Bose Corporation (US)Braun AG (D)Cheseborough-Ponds USA (US)Colgate-Palmolive (US)Edding AG (D)Elida Gibbs (I)Heissner GmbH (D)Helene Curtis Limited (C)Henkel (different subsidiaries)Hoffmann Group (CH)Fantom Technologies, Inc. (C)JBL Professional (US)
Johnson & Johnson (US)Lego Sverige AB (S)Lever EuropeOsram Sylvania Inc (US)Original Bradford Soap Works, Inc. (USA)Pacific Coast Feather Company (USA)Pioneer Electronic Corporation (J)Procter & Gamble Company (US)Reebok Russia (R)Rolex SA (CH)Samsung (South Korea)Sony Corporation of HK Ltd (HK)Villeroy & Boch AG (D)Wellmann Group(D)Vileda GmbH
SAP AG 2000 Executive Overview / 42* 21,500+ R/3 installations and 1,000+ R/2 installations (June ‘99)
SAP AG in 1998 revenues: 8.47 Bill. DEM (5.05 Bill. USD) Largest dedicated software applications company Market Leader in Enterprise Applications Software Licenses
(36% market share amongst TOPTEN; IDC, 1999)
10,000+ customers* in 100+ countries team with us to Extend their competitive capabilities Integrate their business processes Get a better return on information at a lower total cost of ownership
Focused on users in all enterprises regardless of size Increased customer satisfaction and stronger customer loyalty Heavy investment into SAP’s worldwide business community 20,400+ SAP employees (as per March 1999)
SAP - the company