Welcome to Geography A LevelLesson Aim – to introduce the Geography course and rebrand Slough

What does rebranding mean?Changing the perception of a place Regeneration?The physical act of improving an area

(demolition, rebuilding etc)Reimaging?Changing the standing of a place by

very specific improvements eg a centre of sporting excellence

Rebranding Places

Think of the different ways that a place could rebrand itself…..

Sport, leisure, gambling, business, shopping, heritage, culture

Rebranding a seaside town……it can’t be that hard….can it?

So how could a place rebrand?

Slough has had some regeneration – you need to rebrand it

Produce a short presentation on Keynote to show how you would rebrand Slough

Think about attributes that you could focus on as positives (go on, try!)

Include a catchy sentence to go with a campaign……

Your challenge…..

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The AS Course

The AS Course

What was the East London area like before the bid for the Olympics in 2005?

The Legacy: How the Olympic site is being changed to create a permanent leisure, commercial and residential area in East London. You should refer success and failure.

http://www.londonlegacy.co.uk/

http://queenelizabetholympicpark.co.uk/the-park/homes-and-living/existing-communities/stratford

http://www.theguardian.com/football/2015/apr/20/west-ham-olympic-stadium-state-aid-question

http://www.independent.co.uk/sport/olympics/olympics-legacy-did-the-games-succeed-in-rejuvenating-east-london-8711691.html

http://www.spectator.co.uk/features/9374702/londons-real-olympic-legacy-paying-to-build-the-stadium-twice/

http://www.rgs.org/OurWork/Schools/Fieldwork+and+local+learning/Planning+your+fieldtrip/Fieldwork+locations/London+2012+Olympic+Park/Stratford.htm

Try to do your own research in addition to using the above links.

You should write about 250 words for each question. Please include any additional references that you use.

Bridging Work

Submit to Mr Whittaker

The world is becoming a more environmentally hazardous place to live

Discuss this statement with reference to natural hazards such as earthquakes, volcanoes or floods, droughts, climate change, pollution etc.

Try to do some research to back up your arguments and cover both sides of the statement …..the idea that perhaps in some ways the world

is becoming less hazardous as we find ways to deal with some of the environmental threats that we face.

Aim to write at 500 words and refer to some real places (case study examples) as you go along.

Bridging Work

Submit to Mr Wilkins

Keep an eye on the news...Climate changeExtreme weatherNatural hazardsPopulation ImmigrationGlobal economyGlobalisation

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