welcome to icco the voice of public relations around the world

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Welcome to ICCO “The Voice of Public Relations Around The World”

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Page 1: Welcome to ICCO The Voice of Public Relations Around The World

Welcome to ICCO

“The Voice of Public Relations Around The World”

Page 2: Welcome to ICCO The Voice of Public Relations Around The World

Contents

Our Mission

What We Do

Who We Are

Our Members

Organisational Structure

Management

The Working Parties

Core Activities

Membership

Join Us!

Appendix (List of Members)

Page 3: Welcome to ICCO The Voice of Public Relations Around The World

Our Mission

ICCO represents the world’s public relations consultancy business.

We work to develop greater consistency of standards across member countries so that clients

will benefit from higher quality services that are clearly defined, professional and ethical.

Page 4: Welcome to ICCO The Voice of Public Relations Around The World

What We Do

Provide a global organisation for national or regional public relations consultancy trade associations and support the creation of similar

associations in countries where the profession is sufficiently mature

Continuously raise professional and ethical standards

Provide forums for discussion of issues facing PR consultancies worldwide and for sharing best practice

Represent the PR consultancy industry in global debates and seek to influence how they will impact on our members

Provide a focal point for those seeking information about the public relations consultancy sector

Continuously seek commercial and business opportunities for the consultancies affiliated with our member associations so that they may

grow and thrive

Page 5: Welcome to ICCO The Voice of Public Relations Around The World

Who We Are

• A not-for-profit, global entity established in 1988

• An ‘umbrella’ organisation for more than 1,000 PR firms affiliated through their national trade associations

• 28 member countries, including 26 Full Members and 2 Observers

• Membership from Europe, Asia, Africa, the Middle East and North America

Page 6: Welcome to ICCO The Voice of Public Relations Around The World

Our Members

Australia*AustriaBelgiumBulgariaCroatia*Czech RepublicDenmark

NigeriaNorwayPolandPortugalRussiaSlovakiaSlovenia

SpainSwedenSwitzerlandTurkeyUnited Arab EmiratesUnited KingdomUnited States

FinlandFranceGermanyGreeceIndiaIrelandItaly

ICCO members

* Observer

Page 7: Welcome to ICCO The Voice of Public Relations Around The World

Organisational Structure

Board of Management

Executive Director Executive Committee

Secretariat Working Parties

Page 8: Welcome to ICCO The Voice of Public Relations Around The World

ManagementThe ICCO Executive Committee

PresidentLou Capozzi

Past PresidentJohn Saunders

Treasurer / Finance ChairChristian König

Ethics & Membership ChairJean-Leopold Schuybroek

Marketing & Promotion ChairKathy Cripps

ICCO Summits ChairPrema Sagar

Industry Data ChairRichard Houghton

Executive Director (staff)Virginia Hague

Page 9: Welcome to ICCO The Voice of Public Relations Around The World

The Working Parties

Page 10: Welcome to ICCO The Voice of Public Relations Around The World

Ethics & Membership

• Regularly reviews the ICCO charter (currently the Stockholm Charter)

• Ensures that existing members conform to the ICCO by-laws

• Recruits new members and reviews applications

• Assists Observer Members on the path to full membership

• Supports worthy efforts to establish trade associations in developing markets

Page 11: Welcome to ICCO The Voice of Public Relations Around The World

Marketing & Promotion

• Drives the production of publications and maintenance of website content

• Creates and oversees implementation of an annual marketing and editorial production plan

• Defines the ICCO brand policy and monitors its implementation

• Drives relationships with international organisations or professions relevant to the PR industry

Page 12: Welcome to ICCO The Voice of Public Relations Around The World

ICCO Summits

• Defines the theme and format of each ICCO Global Summit, identifying content and speakers

• Oversees production of each Global Summit

• Serves as a point of reference and offers guidance on ICCO Regional Summits, in cooperation with member trade associations

Page 13: Welcome to ICCO The Voice of Public Relations Around The World

Industry Data

• Determines which data ICCO member organisations should supply and provides assistance as needed

• Supervises the collection of industry data, interpreting it for publication

• Establishes appropriate relationships with international governmental organisations as relevant to the public relations industry

Page 14: Welcome to ICCO The Voice of Public Relations Around The World

Finance & Partnerships

• Assists the Treasurer in performing his or her tasks

• Oversees the annual budgeting process and monitors financial progress

• Reviews the economic merits of proposed partnerships considered for the development of ICCO activities, e.g. for media or events

• Reviews the membership dues structure on an annual basis to ensure balance and fairness

Page 15: Welcome to ICCO The Voice of Public Relations Around The World

CMS

A temporary Working Party that:

• Regulates the Consultancy Management Standard and its application, limited to ICCO-affiliated firms in each country

• Drives the promotion of the standard to relevant entities or parties

• Is responsible for the international roll-out of CMS certification, including agreement of a global framework contract between ICCO and the independent auditor

Page 16: Welcome to ICCO The Voice of Public Relations Around The World

Core Activities

Page 17: Welcome to ICCO The Voice of Public Relations Around The World

Regional & Global Summits

• The ICCO Global Summit, occurring every 2 years, convenes leaders of the PR consultancy industry to share knowledge and market information, debate current issues and enhance their professional networks

• ICCO Regional Summits are produced in conjunction with local member associations and focus on the development of the PR industry and issues in the relevant region

Page 18: Welcome to ICCO The Voice of Public Relations Around The World

The Stockholm Charter

• Code of ethics signed by all ICCO members in 2001

• Replacement for the original Rome Charter

• Core document ensuring commitment to high standards of ethics, transparency and professionalism – providing confidence to clients and agency partners alike

The Charter specifically addresses:

• Objective counsel & advocacy

• Society

• Confidentiality

• Integrity of information

• Delivering promises

• Conflicts

• Representation

• Governance & business practices

Page 19: Welcome to ICCO The Voice of Public Relations Around The World

CMS: Consultancy Management Standard

• A highly regarded badge of professionalism in public relations

• Devised by the PRCA UK in 1997 and accessible to ICCO members worldwide

• Combines elements from ‘ISO 9000’ and ‘Investors in People’ with criteria specific to the PR industry

• 8 key business areas assessed by independent auditor DNV, one of the world’s leading risk management firms

• Helps improve consultancy businesses while assuring both clients and employees that audited firms provide superior quality and performance

Page 20: Welcome to ICCO The Voice of Public Relations Around The World

ICCO Reports & Original Research

Country Reports

• Quantitative and qualitative industry data contributed by member associations and reproduced by ICCO or in conjunction with a partner publication

The World Report

• Consolidated country data combined with information from partner organisations to offer unique insight into the global PR industry, released annually

ICCO Research

• Original research into fundamental issues affecting the PR industry and of interest to ICCO members, produced in partnership with leading industry organisations and academics

• Recent examples: a benchmarking of PR expenditure, a study on recruiting & retaining “Talent”, an audit of ICCO and analysis of similar organisations

Page 21: Welcome to ICCO The Voice of Public Relations Around The World

Partnerships

ICCO proactively seeks to collaborate with leading organisations in the communications industry in ways that

directly benefit ICCO membership.

Some our high-profile partners include:

Page 22: Welcome to ICCO The Voice of Public Relations Around The World

Communication With Members

Given our role as a representative body and the industry in which we operate, it is critical for ICCO to maintain open channels of

communication with member associations, affiliated consultancies and the outside community. We do this via:

1. The ICCO website (www.iccopr.com) – with a members directory, news, events listings, space for knowledge sharing....

2. The ICCO quarterly newsletter – distributed by e-mail to all member firms and posted to the website, containing industry news and ‘thought pieces’ from leading PR practitioners

3. Regular electronic mailings to the Secretariat representatives of member associations for gathering and distributing industry data, discussing ICCO projects, etc.

4. Twice annual meetings with Board of Management representatives from each member country

Page 23: Welcome to ICCO The Voice of Public Relations Around The World

Membership

Page 24: Welcome to ICCO The Voice of Public Relations Around The World

Membership CategoriesFull MemberNational or regional trade associations of PR consultancies are eligible if they:

1. Are a Trade Association representing PR consultancies in their country or territory; in case of multiple organisations, membership will be granted to the association that:

• Shows compliance with all aspects of the present bylaws, and• Represents the largest share of the country’s PR consultancy business in total fees over the

previous three years

2. Have statutes and a management structure reflecting legal autonomy and a Code of Practice acceptable to ICCO

3. Can prove financial stability with audited accounts of the last two fiscal years

4. Have their members agree to abide by the ICCO Stockholm Charter

5. Have a minimum of ten members

6. Agree to the Memorandum & Articles of Association and the Bylaws of ICCO

7. Agree to produce statistics and information as requested

8. Agree to host Board of Management and/or Executive Committee meetings when requested

9. Ensure that a representative attends all Board meetings

10. Ensure that their representative plays an active role in at least one Working Party

11. Ensure that they keep ICCO updated on relevant changes to their organisations

12. Ensure that they pay all subscriptions when due

Page 25: Welcome to ICCO The Voice of Public Relations Around The World

Membership CategoriesObserver Member

A PR consultancies trade association may be granted Observer status when:

1. It has not established itself as an independent trade association, has not yet reached a membership of ten or cannot yet demonstrate financial stability

2. The trade association is not yet able to ensure compliance by its members with the ICCO Stockholm Charter but nonetheless shows enough compliance and effort for the Observer status to be deserved

3. The trade association wants ICCO to support it in order for its authority to be established as a representative organisation of the profession

4. A majority vote of the ICCO Board of Management supports the recommendation of the Executive Committee member appointed to review the application

_______________________________________________________________________

• Observer Member status is for a maximum of two years, after which Full Member status will be granted or Observer Member status terminated according to a majority vote of the Board

• Observer Members are represented by one delegate to the Board of Management, without voting rights, and may participate in one Working Party

• Observer Members pay no membership dues in the first year and 50% in the second

Page 26: Welcome to ICCO The Voice of Public Relations Around The World

Benefits of Membership

To Trade Associations:

• Badge of credibility and professionalism for the PR industry in the home country

• Recognised standards to be handed down to member firms

• Forum for addressing industry issues as well as sharing knowledge and best practice with peers

• Vehicle for expressing opinions on key industry issues to the outside world with a unified voice

• Support and guidance from established members on operational and other association matters

• Trusted network for exploring international activities

Page 27: Welcome to ICCO The Voice of Public Relations Around The World

Benefits of Membership

To Member Firms:

• Channel for additional business opportunities as potential clients use ICCO to locate consultancies internationally

• Tangible demonstration to clients and employees of professional integrity and high ethical standards

• Trusted network for finding agency partners abroad

• Exposure to leading industry thinkers and best practice methodologies via ICCO summits and communications

• Access to proprietary industry research and knowledge

• Conduit for raising awareness and voicing opinions on key issues in public relations

• Discounts and other economic benefits from ICCO preferred partners

Page 28: Welcome to ICCO The Voice of Public Relations Around The World

Dues Structure and Costs

BandTotal Fee Income

(millions)Dues

1 < € 5 € 1,000

2 € 5–10 € 1,400

3 € 10–20 € 1,800

4 € 20–50 € 2,000

5 € 50-100 € 2,500

6 € 100-150 € 3,000

7 € 150-200 € 4,000

8 € 200-250 € 5,000

9 € 250-500 € 10,000

10 € 500+ € 15,000

The dues structure takes into account the collective fee income

of an association’s member firms, as

shown here:

Page 29: Welcome to ICCO The Voice of Public Relations Around The World

Join Us!

To find more information about us, our activities or our members, visit the ICCO website at www.iccopr.com.

Applications for membership are available for download.

If your organisation is interested in exploring partnership opportunities with ICCO, contact:

Virginia Hague, Executive Director [email protected] +31.613.262.584.

Page 30: Welcome to ICCO The Voice of Public Relations Around The World

Appendix

Page 31: Welcome to ICCO The Voice of Public Relations Around The World

List of MembersCountry Trade Association Acronym

Australia*Public Relations Institute of Australia (Registered Consultancies Group) PRIA

Austria PR Quality Austria PR Quality Austria

Belgium Belgian Public Relations Consultants Association BPRCA / BGPRA

Bulgaria Bulgarian Association of Public Relations Agencies BAPRA

Croatia*Croatian Public Relations Association (Committee for Public Relations Agencies) CPRA / HUOJ

Czech Republic Association of Public Relations Agencies APRA

Denmark Danish Association of Public Relations Agencies BPRV

FinlandMTL Finnish Association of Marketing Communication Agencies MTL

France Syntec Council of Public Relations Syntec

Germany Association of Public Relations Agencies GPRA

Greece Hellenic Association of Communications Agencies HACA / EDEE

India Public Relations Consultants Association of India PRCAI

Ireland Public Relations Consultants Association PRCA

Italy Assorel Assorel

* Observer

Page 32: Welcome to ICCO The Voice of Public Relations Around The World

List of MembersCountry Trade Association Acronym

Nigeria Public Relations Consultants Association of Nigeria PRCAN

Norway Norwegian Public Relations Consultants Association NPRCA / NIR

Poland Polish Public Relations Consultancies Association PPRCA / ZFPR

PortugalPortuguese Association of Communications and Public Relations Consultancies APECOM

Russia Russian Public Relations Consultancies Association RPRCA / AKOS

Slovakia Slovakian Public Relations Association APRSR

Slovenia Slovenian PR Agencies Association ZOJS

SpainAssociation of Public Relations and Communications Consultancies ADECEC

SwedenPRECIS Association of Public Relations Consultancies in Sweden PRECIS

Switzerland Association of PR Agencies in Switzerland BPRA

TurkeyIDA Communications Consultancy Companies Association IDA

UAE Middle East Public Relations Association MEPRA

United Kingdom Public Relations Consultants Association PRCA

United States Council of Public Relations Firms CPRF

* Observer