welcome to mgt 3783
DESCRIPTION
Welcome to MGT 3783. Jeff Stambaugh Dillard College of Business/Rm 257A [email protected] http://faculty.mwsu.edu/business/jeff.stambaugh. Built by Stambaugh/2009. My BHAG* for This Course *Big Hairy Audacious Goal. - PowerPoint PPT PresentationTRANSCRIPT
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Welcome to MGT 3783
Built by Stambaugh/2009
Jeff StambaughDillard College of Business/Rm 257A
[email protected]://faculty.mwsu.edu/business/jeff.stambaugh
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My BHAG* for This Course*Big Hairy Audacious Goal
Built by Stambaugh/2009
■ You will consider this your most enjoyable course upon graduation, and five years from now you will consider it to have been your most valuable undergraduate course
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Introductions
Built by Stambaugh/2009
■ A little about me■ PhD from Texas Tech in
strategy/entrepreneurship■ BSAE from USAF Academy, ■ night-school masters, 1 yr Harvard fellowship■ 24 years of flying jets and management positions
■ A little about you (my assumptions)■ You’re busy■ You’re interested in business■ You’re excited about your future
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Quick Look
Built by Stambaugh/2009
■ Five years from now do you see yourself owning / operating a business?
■ Ten years?
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Brief Introductions
Built by Stambaugh/2009
■ Name■ Major■ Expected Graduation■ What do you want to do upon graduation■ One “fun fact” about you
And then fill out the information sheet (and the questions)
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What is Entrepreneurship?
Built by Stambaugh/2009
■ Uncertainty■ Adjustments■ It depends■ It’s everything!
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Why Study Entrepreneurship?
Built by Stambaugh/2009
■ You have always wanted to be an entrepreneur■ Skills are useful across the board … especially for
the future■ You may end up as an entrepreneur even though
you didn’t expect to■ Jeff Hawkins: Inventor of the PalmPilot (started
Handspring) clip
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What You Will Learn
Built by Stambaugh/2009
■ What is an entrepreneurial opportunity and how can you generate one
■ How to evaluate feasibility of an opportunity■ How to plan and establish a new venture■ How to resource that new venture
■ Communication skills paramount!
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Syllabus Review
Built by Stambaugh/2009
■ Course web page and WebCT is vital■ Communications—make sure I can email you■ Course overview
■ Lots of hands-on stuff!Lots of hands-on stuff!■ Big Ideas:
■ Idea Generation■ Feasibility■ Planning■ Finances
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Culminating Point
■ Business plan project with a real world venture■ The entrepreneur will evaluate your plan
Built by Stambaugh/2009
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One Last Point
Built by Stambaugh/2009
■ “Why are you here?”■ So, why are you here?
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My BHAG* for This Course*Big Hairy Audacious Goal
Built by Stambaugh/2009
■ You will consider this your most enjoyable course upon graduation, and five years from now you will consider it to have been your most valuable undergraduate course
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What is Entrepreneurship?
Built by Stambaugh/2008
From Katz & Green 2e
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Types of ENT Ventures
Built by Stambaugh/2008
From Katz & Green 2e
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Distinctiveness
Built by Stambaugh/2008
From Katz & Green 2e
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What is Success
Built by Stambaugh/2008
■ Yourself■ Family■ Firm (Investors)■ Community
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Innovation = New Combination
Built by Stambaugh/2008
■ New product or good■ New method of production■ New market■ New materials■ Overall industry reorganization
Creative Destruction: Out with the old and in with the new!
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What do you get when you combine?
Built by Stambaugh/2008
+
Skateboard Snow-covered Hills
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You Get
Built by Stambaugh/2008
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What do you get when you combine?
Built by Stambaugh/2008
+
Business Jets Time-Share Concept
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You Get
Built by Stambaugh/2008
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What do you get when you combine?
Built by Stambaugh/2008
+
Flea Market Internet
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You Get
Built by Stambaugh/2008
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New Combos = Value
Built by Stambaugh/2008
■ Think “Customer Value,” not features!■ How did each of these new combinations create
value for the customer■ More radical = more convincing (legitimacy)
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E’s Speak on Innovation
Built by Stambaugh/2008
■ Alison Gerlach (Serial Ent) clip
■ Arcadia Kim (EA COO / Game Designer) clip
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E Firm Success
Built by Stambaugh/2008
■ The Story of Eclipse clip
Firm Success is ƒ ( Quality of Opportunity + Quality of Execution) Firm Success is ƒ ( Quality of Opportunity + Quality of Execution)
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Class Takeaways
Built by Stambaugh/2008
■ Many different types of Ent businesses■ Different characteristics / needs
■ New combinations at heart of innovation■ Success = Idea + Execution