welcome to new media at uel docklands… introduction to new media programmes presented by dr. tony...
TRANSCRIPT
Welcome to New Media at UEL Docklands…
Introduction to New Media ProgrammesPresented by Dr. Tony Sampson (BSc, PGCE, MA, PhD)
Programme Leader
BSc (Hons) Multimedia Design TechnologyBA (Hons) Interactive Media Design
Award Winning New Media Student ProjectsBIMA 2007
Things to do
• Introductions• Introduce the degrees• Quick guide to study at UEL• Online student handbook• Module registration and timetable• Take student names and email contacts
Introductions - I’m Tony!
• Who are you?• Where have you been?
– College? Work? Life?• Where are you going?
Now an academic/writer/researcher
Formerly an art student, a musician – a brief spell as a Mac operator and MM Director work (lingo) for commercial CD-ROM productions
Work in Higher Education• Course Director for Multimedia franchises for
University of Greenwich, University of Essex• Link tutor for Multimedia degree KL Malaysia• Leads the multimedia and interactive degree
programmes - lectures on research modules
Published in New Media Field since 2001
The Spam Book with Jussi Parikka (Hampton Press, Alternative Communications Series, 2009)
Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012) and writing various chapters and journal articles on digital media
Introductions Where have you been?
• Who are you?• Where have you been?
– College? Work? Life?• Where are you going?
The Field and School
Programmes • Media Studies • Film and Video • BSc (Hons) Multimedia Design
Technology• BA (Hons) Interactive Media Design• Computer Games Design• Communication Studies• MA Programmes in Multimedia & Digital
Culture• PhDs
Media Communications and ScreenStudies in the new School of Arts and Digital Industries
Teaching and Research
• Rated among the top 10 modern universities for research by the Guardian
BIMA Winner
….And Success
University Life: Hard Work and Celebrating
….And More Success
Undergraduate Programmes in New Media
BSc (Hons) Multimedia Design TechnologyBA (Hons) Interactive Media Design
Approach: Thinking and Doing
1. Design2. Technology/Production3. Research
What do we do? Designing User Experiences
Design
Dead 0n Arrival Interactive Comic
The Gadget Show and UEL Student Work
See related news storiesFrom 2011: Channel 5 calls on UEL expertise for Gadget ShowFrom 2008:Award-winning UEL comic book stars return to heroes’ welcome See the Gadget ShowSee Dracula: The Interactive Comic
What do we do? Navigation Design
Navigating the Space of InteractionBursary project Artist’s portfolio
What do we do? Design Principles
• Design principles• Interface design• Interaction design • Navigation design• Information design• Designing user choices, feedback and experiences
• Graphics, Photoshop, Illustrator, web design, Flash, 3D, mobile and pervasive design
What do we do? Tech/Production
Technology & Production
What do we do? Tech/Production/Ubicomp
What do we do? Tech/Production/Ubicomp
What do we do? Educational Software
The Project Bloghttp://www.affect-ed.com
What do we do? Tech/Production
• Tech/Production
• Web authoring, multimedia authoring (Flash), media production (audio, video) graphics, ubicomp, Photoshop, Illustrator, multimedia hardware (platforms), 3D Max, dynamic web (php, MySQL), major project work at level 3
• BSc (Hons) Multimedia Design Technology (coding, hardware/software, php)
• BA (Hons) Interactive Media Design (media production - audio, video)
What do we do? Research
Research
What do we research? Users
What users think and feel about new media experiences
User Experience Design
What do we research? Users
Preliminary User Testing: Card Sorting
What do we research? Users
Preliminary User Testing with PrototypesUser Testing
What do we research? Users
Preliminary Flow ChartsResults
New investment in UXD research and user testing software
What do we research? User Experiences
Ideas• Concepts and Methods• Interactivity, network space, convergence, collective
intelligence, participation, mobile, experience, attention, emotional, pervasive, affect…
• Proposing ideas and research questions• User testing
Researching User Experience1. Understand how users think (cognitive)2. Usages (behavioural)3. Emotional responses (visceral)
Where are they now?
Examples of Former Students
• User Experience Design Specialist
• UXD Consultant
• Production & Marketing Director
• Senior Web Developer - Team Lead at Nokia
• Head of New Media Productions at Travel Channel International
• Freelancers
Our Graduates: Talking about UX consultancy for BBC project
What Our Students Say
• "The Multimedia degree at UEL provided me with a fresh perspective on the digital world. During the course of my degree I stopped being a passive consumer of digital media and became a researcher and a designer.”
• “My project work involved producing physical interactions using hacked technology, this allowed me to be creative and explore an area that was of interest to me.”
• “The lecturers are passionate about their subject and continually encouraged us to explore our own interests and the latest trends.”
What Our Students Say
• “The research focus is extremely relevant to industry. The design of digital products has moved away from being based solely on efficiency and increasingly on how users 'feel' about them. Companies have to produce better user experiences in order to generate customer loyalty.”
• “Thanks to my UEL degree I gained both the practical skills and theoretical knowledge required to become a user experience consultant. My current role involves researching the effectiveness of websites/apps and other digital interactions in order to improve the experience of the user. In this role I have worked for major broadcasters/telecommunications companies and have spoken at major industry events.“
• “Studying Interactive Media Design BA (Hons) at the University of East London has helped propel me into an exciting career as a director of an award winning digital agency.”
What Our Students Say
• “In the fast paced world of interactive design and new media, this degree enables students to grow through acquiring necessary practical skills in design, programming and client management as well as understand the theory behind it all. The interactive comic I produced for my final year project won a prestigious British Interactive Media Award, to which I owe a great deal of gratitude to my tutors who guided me throughout the development of the project.”
• "As someone with previous experience in graphic design for print, studying Interactive Media at the UEL not only helps me to expand my skills and knowledge but also my career opportunities.”
• “I’m now in level 3 completing my project. A special highlight for me was to be recommended by my tutor for a work placement with an award winning design agency. Through this experience I learned how much I was capable of, even getting my work featured on television on the Gadget Show."
What Our Students Say
• “I gained the internship that has led to my current role via the University's good industry connections and in turn I am continuing that relationship through my company Cyber-Duck with us taking on more talented UEL students via an internship scheme; in return we are providing UEL students with live client briefs giving them the opportunity to learn how real creative and technical agencies work in the new media industry.”
• “I’m in level 2 and the work is really good; an interesting experience. There is a good balance between technical and research. The Flash project this year was really good. It helped me put everything I've learned so far into practice; including interaction design theories, as well as the technical skills necessary to produce the work.”
What Our Students Say
• “Working with my tutor is brilliant. He is teaching us to use technology and produce work in a professional way, which can be challenging, but he is really supportive and committed to helping us succeed.”
What Our Students Say
• “Having studied the BA (Hons) Interactive Media Design, I have been very impressed with the variety of topics and disciplines that were covered on the course, helping me to develop my skills for both practical design and managing research projects.”
• “After completing the course I was able to enter employment in the user experience industry where I now work on projects for large international companies. I feel that the course did a lot to prepare me for my current job, both in terms of literature and techniques. I am delighted with how relevant the course is to commercial work. The tutors on the course were all very helpful and provided me with a great breadth of knowledge, but with a level of depth that I would not have expected from an undergraduate degree.”
Changes to Your Programme
• At the end of 2010/11 the academic staff (in consultation with our students and industry partners) made considerable changes to both MMDT and IMD degrees
Programme Reps/Committees
• The new programme structures demonstrate the extent to which academic staff value the comments and ideas of our students.
• Each semester we have a programme committee meeting chaired by the Programme Leader.
• Your current reps are• Level 2• Joseph• Level 3• Aaron and May
Who will be level 1 rep?
Talk to your reps and have your voice heard.
We also welcome all students to these meetings.
Your Programme Leader
If you wish to discuss your degree programme please email Tony Sampson on [email protected] for an appointment.
Programme team
The Core Team for 2012-13
Dr. Tony D. Sampson is senior lecturer and Programme Leader for the New Media degrees. He leads the core research modules. His current research relates to theories of network contagion, affect and non-cognitive user experience. He received his PhD from UoE and has published widely in the New Media field. Recent publications include: The Spam Book (Hampton Press 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, Due 2012).
Office hours: Please email Tony on [email protected] for an appointment.
Dr Marian HepburnOffice Office hours: Please email Marian on [email protected] for an appointment
Jeff Ellis is a multimedia designer with a background in television and audio production. He teaches web and multimedia design, computer graphics and music technology.
Office hours: Please email Jeff on [email protected] for an appointment.
Mary Newman has a background in media and ICT. A senior lecturer, she teaches on core modules on the Interactive Media Design, Multimedia Design Technology and Computer Games Design (Story Development) programmes. She also works with the Rix Centre, a research and development centre based at UEL.
Office hours: Please email Mary on [email protected] for an appointment.
Gosia Malgosia Kwiatkowska joined the Rix Centre in 2004 where she assumed responsibility for Multimedia Advocacy Courses Development.
Level 1 BSc (Hon) Multimedia Design Technology
A MS1304 Introduction to New Media Weds am
MS1301 Visual DesignTues pm
IM1024 (to become MS1309) Web Authoring and Web Management Mon pm
B MS1310 Multimedia Principles and Design(Precursor MS1301)Weds pm
Options MS1404 Media Production 2 (precursor MS1301)Monday amMS1600 Multi-Media Advocacy Theory & PracticeMon pm (3-5pm)Or University-wide option
MS1302 Web Page Design(Precursor MS1301)Fri pm
Level 2 MMDT
A MS2305 Multimedia Design(Prerequisite MS1302)Tuesday am Module Leader: Jeff
MS2309 Multimedia Hardware (Prerequisite MS1310 or MS1302) Weds am Module Leader: Marian
MS2301 3D Modelling (Prerequisite MS1301)(Fri am)IS2101 User Interface Design (2011/12)(Thurs am/pm)IS2103 Programming and Scripting (2011/12)(Monday pm)or University-wide Option
B MS2306 New Media Research Concepts and Methodologies(Prerequisite MS1304)Tues pm Module Leader: Tony
MS2303 Live Team Project ¶(Prerequisite MS2305)Weds am Module Leader: Mary
Option IS2108 Information Systems Development (2011/12)Thurs am/pmOr University-wide option(in 2012/13 MS3304 will become a core level two module in this slot)
Level 3 MMDT
A MS3307 (MS3000)Dissertation/Project ‡(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs am (sem A)Thurs pm (sem B)Module Leader: Tony
MS3308 New Media Portfolio*(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs early pm slot in semester A Thursday am slot in semester BModule Leader Sem A: TonyModule Leader Sem B: Marian
MS 3304 Dynamic Content: Design, development and management of database driven systemsTues amIn 2012/13 a new level three core module on mobile and pervasive computing Module leader: Grethe
B MS3305 User Experience Design: Theory/Practice Tues am Module Leader: Tony
Level 1 BA (Hons) Interactive Media Design
A MS1403 Media Production 1Monday am
MS1301 Visual DesignTuesday pm
MS1304 Introduction to New Media Weds am
B MS1404 Media Production 2 (Precursor MS1403) Monday am
Options (Media Theory Strand)CC1703 Consumption and Representation(Thurs am)MS1402 Media Meanings (Fri am)MS1600 Multi-Media Advocacy Theory & PracticeMon pm (3-5pm)MS1310 Multimedia Principles and Design ** (co-requisite MS1302)Weds pm
MS1302 Web Page Design (Precursor MS1301) Fri pm
Level 2 IMD
A MS2305 Multimedia Design(Prerequisite MS1302) Tuesday amModule Leader: Jeff
Two Options:MS2301 3D Modelling (Prerequisite MS1301)(Fri am)MS2405 Media Production 3(Prerequisite MS1404)Weds amIS2101 User Interface Design (2011/12)(Thurs am/pm)IS2103 Programming and Scripting (2011/12)(Monday pm)MS2309 (IM2075) Multimedia Hardware (Prerequisite MS1310 or MS1302)Weds pmMS 2401 Media, Culture and Identity (Prerequisite MS1402)(Monday pm)MS2103 Youth Cultures(Monday am)
B OptionsMS2402 Media Production 4 (Prerequisite MS2405)Thursday amIS 2104 Networking (2011/12)Fri pmIS2108 Information Systems Development (2011/12)Thurs am/pmOr University-wide option
MS2303 Live Team Project ¶(Prerequisite MS2305)Weds am Module Leader: Mary
MS2306 New Media Research Concepts and Methodologies(Prerequisite MS1304)Tues pmModule Leader: Tony
Level 3 IMD
A MS3307 (MS3000)Dissertation/Project ‡(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs am (sem A)Thurs pm (sem B)Module Leader: Tony
MS3308 New Media Portfolio*(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs early pm slot in semester A Thursday am slot in semester BModule Leader Sem A: TonyModule Leader Sem B: Marian
MS3304 Dynamic Content: Design, development and management of database driven systemsTues amModule Leader: GretheOr a university-wide option
B MS3305 New Media Theory/Practice: User Experience Design Tues pm Module Leader: Tony
Graduate Opportunities
• Commercial sector– Broadband– Production /
development companies
– Freelancers• Publicly funded
– The BBC– Public Records Office
• General or specialist roles• New Media producers• Dynamic content managers• Project managers• Interactive content developers• Designers• Researchers/editors• Games designers
• Example
Where are they now?
• User Experience Design Specialist
• Production & Marketing Director
• Senior Web Developer - Team Lead at Nokia
• Head of New Media Productions at Travel Channel International
• Freelancers
Programme Focus
BSc (Hons)Multimedia
• Core multimedia• Hardware,
applications, dynamic content
BA (Hons)Interactive Media
• Additional media production skills
• Options in media concepts and theories
Teaching & Learning
• Lectures• Seminars• Workshops (Multimedia Production Centre)• Online – Blogs, Social Network, Webspace• Tutorials/Supervision
• Assessment– Practical projects, reports, essays, presentations, client
projects, dissertation…
Our students and their work
Level three projectsDead 0n Arrival Interactive Comic http://www.affect-ed.com (AffectED project)http://www.playratecreate.co.uk (Cloud Creative)
Level two projectsArtist’s portfolio (on desktop)0929420 – Bursary project (on desktop)
Degree structures
• 3 Modules per semester• 6 modules a year (2 semesters per year - A & B)• 1 module = 20 credits• 6 modules = 120 credits• Over 3 years 18 modules = 360 credits
The first year…
• Orientation• Support• Mistakes• Learning the subject• Learning to be a student &
managing student life• Building a platform• Making informed choices
• We are responsible for giving you the means to learn and develop
• It’s important that you take responsibility for your work and education…
• Level 2 and 3 = growing independence…
5 days @ 7 hours per day = 35 hour week
• Your study week is 35 hrs..but it can sometimes be more…
• You will be in classes for approximately 10 hours per week
71%
Time in class
Independentlearning
Timetable Handouts
Getting the most out of your contact time…
• Turn up on time • Do preparatory reading• Consider others (mobile phones off)• Take part in, and enjoy discussions
Process
• Register for a module within the first 3 weeks of teaching
• Check your module registration on UEL Direct
• Online or offline module guides are issued at the start of the semester – check with the module leader!
If you do not attend… You will be withdrawn
• We expect a minimum of 75% attendance • Miss more than three in a row – you are
withdrawn
Assessment
• You are here to learn, develop and be assessed…
• Individual• Group
– Project / Production work– Essays/Research– Presentations
Developing your own voice in writing and production
• Academic study skills apply
• Original (not copied)• Referenced• Well-research
Deadlines
• There are no extensions to deadlines!• Check the module guide & UEL Direct• The submission time is 4pm – if you are not there by 4pm,
your work will not be accepted.• We accept work any time until the deadline – if you
submit 24 hours before, you will avoid the queues!• Don’t leave it to the last minute to print your work at UEL• All work will be electronically receipted – confirmation
can be seen in UEL Direct
If you miss a deadline… 4 steps
1. 2nd opportunity - submit a new piece of assessment in the summer (capped 40% for the whole module)
2. 3rd opportunity - re-attend in following academic year - full time (capped 40% for the whole module)
3. If you are withdrawn from 3rd attempt, NO 4th Attempt4. 4th opportunity – only applies if 3rd opportunity taken.
Submit a new piece of assessment in the summer (capped 40% for the whole module)
• Failure to pass cores after steps 3 & 4 will result in exclusion from degree and most likely the university
“Extenuating Circumstances”
• If you have had a serious and unforeseen problem which has prevented you from submitting work, you can apply for Guidance and application forms can be found at www.uel.ac.uk/qa/extenuation
Extenuation continued..
• Only the most serious of applications and circumstances are accepted – poor planning, computer error, transport problems etc are not reasons to grant extenuation
• You can seek guidance from the Students’ Union
• Failed Options are capped at 40%– You can opt for another module
• Failed Cores are capped at 40%– Failure on 3 (or 4) attempts and
you are off the programme
At the end of a semester...
• Marks are ratified at the exam board.• Be patient!• Check UEL Direct on the advertised date for
your results• Read your feedback
How you can be confident in our marking process…
• Assessments are anonymous (and numerous)• They are marked up to 3 times, by tutors teaching
on the course• A sample is sent for checking and comments to a
senior academic from another institution to ensure fairness, good standards and practices
How do I find out my results?
• UEL Direct is the means by which we communicate marks
• It is absolutely your responsibility to:– Check results– Maintain your address etc. with us via UEL
Direct– Check module registration
What is a pass?
• Marking range• 0-100%• 40 = pass • In order to pass a module you need to achieve an overall grade of at
least 40% and at least 30% in each individual assessment
• 50+ (2.2) • 60+ (2.1) • 70+ (1st)
Ensuring you receive information…
• We will communicate with you in the following ways:
• UEL Direct (front page of UEL website)• University E-mail account (NOT private accounts
such as hotmail)• WebCT (UEL Plus)• IT IS YOUR RESPONSIBILITY TO CHECK THESE
REGULARLY!
If you have any problems..
• The Student Enquiry Desk is located in the East Building, atrium ground floor opposite by the blue stairwell – this is the initial point of contact for all students
• Your personal tutor will be able to help – make use of them!
• Full regulations are available at: www.uel.ac.uk/academicframework
Things to do
• Handbook• Online version here
• Module registration and timetable• Take student names and email contacts
Level 1 BA (Hons) Interactive Media Design
A MS1403 Media Production Module Leader: Sylvie.Monday Lecture 9.00 – 10.30 in EB.1.08. allocated workshops 10.30-1pm
MS1301 Visual Design. Module Leader: Jeff. Tuesday Lecture 1-3pm in EB.2.44 1. Allocated workshops in pm slot.
MS1304 Introduction to New Media. Module Leader: Mary. Wednesday lecture and seminar 9.00 – 12.00 in WB.2.06
B MS1404 Media Production 2Module Leader: Sylvie.
Options MS1310 Multimedia Principles and Design CC1703 Promotion and Branding; Theory and PracticeMS1402 Media Meanings
MS1302 Web Page Design. Module Leader: Jeff.
Level 2
A MS2305 Multimedia Design. Module Leader: Jeff. Lecture 1.00 – 2.30 in EB.1.41. Allocated workshops 3-5pm.
Two Options:MS2309 Multimedia Hardware Weds WB.3.01 1-3pm, Allocated Workshops 3-5pmMS2301 3D Modeling Fri WB.3.01, 10-11am, Allocated Workshops, 11-1pmMS2405 Media Production 3Weds 9-10.30am. Allocated Workshops, 10.30-1pmMS 2401 Media, Culture and Identity MS2103 Youth Cultures
B OptionsMS2402 Media Production 4 IS2108 Information Systems Or University-wide option
MS2303 Live Team Project. Module Leader: Mary.
MS2306 New Media Research Concepts and Methodologies. Module Leader: Tony
Level 3
A MS3307 Thesis/Project. Module Leader: Tony.Thurs in KD.1.30 9-11am
MS3308 New Media Portfolio. Module Leader Sem A: Tony. Module Leader Sem B: Marian.Thurs in AVA.1.28 1-5pm
MS3304 Dynamic Content: Module Leader: Marian.Tues in EB.3.17 9-10.30am, Allocated Workshops 12-2pm
B MS3305 New Media Theory/Practice: User Experience Design. Module Leader: Tony.
Level 1 BSc (Hons) Multimedia Design Technology
A MS1304 Introduction to New Media. Module Leader: Mary. Wednesday lecture and seminar 9.00 – 12.00 in WB.2.06
MS1301 Visual Design. Module Leader: Jeff. Tuesday Lecture 1-3pm in EB.2.44 1. Allocated workshops in pm slot.
IM1024 Web Authoring and Web Management. Workshop with Marian.
TBC
B MS1310 Multimedia Principles and Design. Module Leader: Marian.
Options: MS1404 Media Production 2 or University-wide option
MS1302 Web Page Design. Module Leader: Jeff.
Level 2
A MS2305 Multimedia Design. Module Leader: Jeff. Lecture 1.00 – 2.30 in EB.1.41. Allocated workshops 3-5pm.
MS2309 Multimedia Hardware. Module Leader: Marian. Weds WB.3.01 1-3pm, Allocated Workshops 3-5pm
Options. MS2301 3D Modeling. Fri WB.3.01, 10-11am, Allocated Workshops, 11-1pm
or University-wide Option
B MS2306 New Media Research Concepts and Methodologies.
Module Leader: Tony
MS2303 Live Team Project. Module Leader: Mary
Options: IS2108 Information Systems Development or University-wide option
Level 3
A MS3307 Thesis/Project. Module Leader: Tony
Thurs in KD.1.30 9-11am
MS3308 New Media Portfolio. Module Leader Sem A: Tony. Module Leader Sem B: Marian
Thurs in AVA.1.28 1-5pm
MS 3304 Dynamic Content: Design. Module Leader Marian. Tues in EB.3.17 9-10.30am, Allocated Workshops 12-2pm
B MS3305 User Experience Design: Theory/Practice. Module Leader: Tony