welcome to our corporate identity guidelines · shop-apotheke identity logo primary colours 10...
TRANSCRIPT
Welcome to our Corporate Identity Guidelines
shop-apotheke.com
updated: 12/11/05
shop-apotheke Identity
Contents
LogoThe logoColour variationsLogo constructionGraduation constructionSecondary graduation constructionLogo positioningGraduation scalingExamplesPrimary coloursSecondary colours
TypographyPrimary fontsSecondary fontsPoint sizesHeadingsScreen fontsScreen fonts point sizes
Screen fonts headings
WebsitePrimary coloursColour tintsSecondary coloursGraphicsGraphics constructionButtonsTabsTabs continuedDividersFramesPictures and TextType styles & sizes
Numbers
j23456
789
1011
131415161718
19
212223242526272829303132
33
StationaryBusiness cardLetterheadContinuation sheetCompliment slipDL EnvelopeDL Envelope with addressA4 Envelope
Support & Credits
35363738394041
42
shop-apotheke Identity 1
Logo
The logoColour variationsLogo constructionGraduation constructionSecondary graduation constructionLogo positioningGraduation scalingExamplesPrimary coloursSecondary colours
23456
789
1011
shop-apotheke Identity Logo
The logo
2
The ahop-apotheke logo may appear on itsown or with a yellow graduation.
shop-apotheke.com
shop-apotheke.com
......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke Identity Logo
Colour Variations
3
The logo may only be used in the followingthree colour variations:
Colour
Greyscale (50% black)
Blackshop-apotheke.com
shop-apotheke.com
shop-apotheke.com
shop-apotheke Identity Logo
Logo Construction
4
The logo must always be appliedconsistently, with the two sizes of thetypeface kept in the ratio 3:2. (I.e. the x height of ‘.com’ is two-thirds the x height of ‘shop-apotheke’).
The text part of the logo is spacedproportionally away from the apotheke A.This space is equal to the width of the right-hand bar of the apotheke A, as shown.
shop-apotheke.com
shop-apotheke Identity Logo
Graduation construction
5
The apotheke A must always appear on aclear white background, with the yellowgraduation positioned as shown.
Please observe this rule and insure that noother graphic elements (such as text orimagery) intrude into the clear space zone. shop-apotheke.com
Clear space zone..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke Identity Logo
Secondary graduation construction
6
shop-apotheke.com
shop-apotheke.com
For certain applications the graduation canbe enlarged by adding this additional spaceto the top of the logo.
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Additional space
shop-apotheke Identity Logo
Logo Positioning
7
The logo must always be positioned in thetop left corner of an application but can bescaled proportionally.
shop-apotheke.com
shop-apotheke Identity Logo
Graduation scaling
8
shop-apotheke.com
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
The graduation always extends to the rightto cover the full width of the application.The extension of the graduation is solidyellow.
shop-apotheke.com
..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Graduation continues as solid yellow
shop-apotheke Identity Logo
Examples
9
1
2
3
4
The examples shown illustrate somepossible incorrect uses of the logo.
Correct: positioned in the top left corner with the required space from the logo to the edges
Incorrect: positioned too close to the edges
Incorrect: positioned too far from the left edge
Incorrect: The background graduation overlaps the logo.
1
2
3
4
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke.com
..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke.com
..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke.com
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke.com
shop-apotheke Identity Logo
Primary colours
10
These are the primary colours used for theshop-apotheke logo and graduation.The graduation in the logo alwaysgraduates from white to yellow.
The shop-apotheke colours are defined as:1.Pantone colours for printing with a
specific colour2.CMYK for four-colour offset printing3.RGB for usage on screen
Blue:Pantone 648 C / 648 UC:96 M:64 Y:20 K:44R:21 G:39 B:72
Red:Pantone Red 032 C / Red 032 UC:0 M:95 Y:100 K:0R:209 G:0 B:27
White:C:0 M:0 Y:0 K:0R:100 G:100 B:100
Yellow:Pantone 128 C / 128 UC:0 M:18 Y:76 K:0R:245 G:207 B:57
1
2
3 4
1
2
3
4
shop-apotheke Identity Logo
Secondary colours
11
These are the secondary colours used forgreyscale and black & white applications.
1
2
Black:Pantone BlackC:0 M:0 Y:0 K:100R:0 G:0 B:0
Black 50%:Pantone Black (50%)C:0 M:0 Y:0 K:50R:0 G:0 B:0
1
2
shop-apotheke Identity 12
Typography
Primary fontsSecondary fontsPoint sizesHeadingsScreen fontsScreen fonts point sizesScreen fonts headings
13141516171819
shop-apotheke Identity Typography
Primary fonts
13
The font used for the logo is Beta Semibold. This font is also available in regular.
Beta Semi (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Beta Semi (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
shop-apotheke Identity Typography
Secondary fonts
14
The secondary font is Beta Sans which isused for all the stationary and body text ofletters. Beta Sans (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Beta Sans (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
shop-apotheke Identity Typography
Point sizes
15
The font sizes shown are standard sizes tobe used in all forms of communication. Beta Sans (Regular) 10pt, Leading 12.5pt
This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the right point size, leading, etc.
Beta Sans (Regular) 8pt, Leading 10pt
This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the right point size, leading, etc. This is dummy text to show the correct point size, leading, etc.This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the right point size, leading, etc. This is dummy text to show the correct point size, leading, etc.
shop-apotheke Identity Typography
Headings
16
Heading Beta Sans (Bold) 14pt
Body text Beta Sans (Regular) 10pt, Leading 12.5pt. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc.
Heading Beta Sans (Bold) 10pt
Body text Beta Sans (Regular) 10pt, Leading 12.5pt. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the right point size, leading, etc.
Heading Beta Sans (Bold) 10ptBody text Beta Sans (Regular) 10pt, Leading 12.5pt. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the right point size, leading, etc.
Headings can be arranged in several ways.Either in a larger pointsize with two emptylines above and one below.Or the same pointsize with one or no spaceto the text.
shop-apotheke Identity Typography
Screen fonts
17
Verdana is used for body copy in digitalmedia due to its high legibility and clarity.This font is available in regular and bold.
Please note: The Euro sign shouldalways be set in Arial.
Verdana (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Verdana (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
shop-apotheke Identity Typography
Screen fonts point sizes
18
Verdana (Regular) 10pt, Leading 12.5pt
This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading,etc. This is dummy text to show the correct point size, leading, etc. This is dummy text toshow the correct point size, leading, etc.
Verdana (Regular) 8pt, Leading 10pt
This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc.
The font sizes shown are standard sizes tobe used in all forms of digital media.
shop-apotheke Identity Typography
Screen fonts headings
19
Headings can be arranged in several ways.Either in a larger point size with one spaceto the text. Or the same point size with one or no space to the text.
Heading Verdana (Bold) 14pt
This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc.
Heading Verdana (Bold) 10pt
This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc.
Heading Verdana (Bold) 10ptThis is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc. This is dummy text to show the correct point size, leading, etc.
shop-apotheke Identity 20
Website
Primary coloursColour tintsSecondary coloursGraphicsGraphics constructionButtonsTabsTabs continuedDividersFramesPictures and TextType styles & sizesNumbers
21222324252627282930313233
shop-apotheke Identity Website
Primary Colours
21
These are the colours used for the maincolour scheme of the webpages.
1
2
3
4
5
6
7
8
FF D7 5DC:0 M:18 Y:76 K:0R:245 G:207 B:57
FF AF 4CC:0 M:21 Y:62 K:0R:246 G:201 B:92
FF 91 3FC:0 M:34 Y:71 K:0R:239 G:172 B:67
FF 79 35C:0 M:50 Y:75 K:0R:232 G:137 B:55
FF 61 2AC:0 M:62 Y:72 K:0R:227 G:109 B:57
FE 45 1EC:0 M:75 Y:84 K:0R:219 G:76 B:38
FE 24 10C:0 M:90 Y:90 K:0R:212 G:29 B:33
FF 00 00C:0 M:95 Y:100 K:0R:209 G:0 B:27
1
2
3
4
5
6
7
8
shop-apotheke Identity Website
Colour tints
22
The colours are also used as 50% and 20% tints.
50%: FF EB AE20%: FF F3 CE
50%: FF D7 A620%: FF EB D2
50%: FF C8 9F20%: FF E3 CF
50%: FF C3 A520%: FF E4 D7
50%: FF C8 6520%: FF E7 DF
50%: FF C7 BB20%: FF E8 E4
50%: FF C8 C320%: FF E9 E7
50%: FF CC CC20%: FF E5 E5
1
2
3
5
4
6
7
8
1
2
3
4
5
6
7
8
shop-apotheke Identity Website
Secondary colours
23
These are the secondary colours used onthe website.
1
3
4
2
5
6
00 33 66C:96 M:64 Y:20 K:44R:21 G:39 B:72
FF FF FFC:0 M:0 Y:0 K:0R:255 G:255 B:255
00 00 00C:0 M:0 Y:0 K:100R:0 G:0 B:0
99 99 99C:0 M:0 Y:0 K:40R:156 G:156 B:156
DD DD DDC:0 M:0 Y:0 K:30R:181 G:181 B:181
E6 E6 E6C:0 M:0 Y:0 K:20R:206 G:206 B:206
1
2
3
4
5
6
shop-apotheke Identity Website
Graphics
24
These are the graphics used online. The overall style of the symbols is based onthe typeface of the logo: Beta Semi bold.
The symbols may be scaled proportionally.
shop-apotheke Identity Website
Graphics construction
25
shop-apotheke Identity Website
Buttons
26
The buttons are designed for online use to provide clear accessible navigation forthe user.
There are three button heights as shown.
1 2
3
19 pixels high
12 pixels x 12 pixels
15 pixels high
1
2
3
shop-apotheke Identity Website
Tabs
27
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
The colour of the tabs corresponds to thecolour of the graduation. Each section ofthe website has a different colouredgraduation, ranging from yellow to red.
shop-apotheke Identity Website
Tabs
28
shop-apotheke Identity Website
Dividers
29
The website can be divided up using thedividers shown. The colour of the dividercorresponds to the colour scheme of thewebsite section.
Lines: 1 pixelDots: 1 pixel
......................................................................................................................................................................................................................................................
...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
..............................................................................
..
..............................................................................
..
............................................................................
....
.......................................................................
.........
...........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke Identity Website
Frames
30
Text and images appear in frames asshown.
......
......
......
......
......
......
......
......
......
......
......
......
......
......
...
......
......
......
......
......
......
......
......
......
......
......
......
......
......
...
................................................................................
................................................................................
shop-apotheke Identity Website
Pictures and Text
31
Stay healthy!
Stay healthy!
Stay healthy!
Use photographic images. Avoid using icons, symbols, illustrations, clip art, etc.!
Images can have a graduation on the side (use provided file ‘graduation for images’ with ‘screen’ function in photoshop).
Try to use interesting crops.
Text can overlap images if the background image is not too busy.
Text can also be positioned on a coloured background above or below images.
If no suitable image can be found use text only. Try to avoid clip-art or graphic icons.
1
2
3
4
5
6
1
2
3
4
5
6
The following examples illustrate theappropriate use of pictures in the website.
shop-apotheke Identity Website
Type styles and sizes
32
The following styles of type are used.
Link colour is blue.Text colour is black and 50% black.
Verdana (Normal)
Verdana (Bold)
Verdana (Normal)
Verdana (Bold)
Verdana (Normal)
Verdana (Bold)
Verdana (Normal)
Verdana (Normal) 50% black
shop-apotheke Identity Website
Numbers
33
Feature numbers are shown in Beta Semibold. The selected number is highlighted ingray.
Page numbers are shown in Verdanaregular. The selected number is highlightedin black. 2
3
4
1 1
23
4
1
23
4
2 3 4 5 6 7
shop-apotheke Identity 34
Stationary
Business cardLetterheadContinuation sheetCompliment slipDL Envelope DL Envelope with addressA4 Envelope
35363738394041
shop-apotheke Identity Stationary
Business card
35
Format: Business card (85mm x 55mm)Paper: White uncoatedWeight: 300gmsColours:Pantone Red 032
Pantone 128 Pantone 648
1
2
1 2
shop-apotheke.com
Dr. Peter WeberApothekerInhaber
FonFaxMobil
shop-apotheke.comHöninger Weg 104D-50969 Köln
0221 80 04 72 300221 80 04 72 720172 2911 277
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
3m
m
3m
m
3mm
3mm
31.5mm
3.5mm 6m
m24mm 10mm 45mm
Beta Sans Bold - 7pt, leading 9pt
Beta Sans Normal - 7pt, leading 9pt Not to scale.
shop-apotheke Identity Stationary
Letterhead
36
Format: A4 (210mm x 297mm)Paper: White uncoatedWeight: 90gmsColours:Pantone Red 032
Pantone 128 Pantone 648
1
2
3
1
2
3
Postadresseshop-apotheke.comPostfach 52 01 47 D-50950 Köln
Lieferadresseshop-apotheke.comHöninger Weg 104D-50969 Köln
Fon +49 (0)221 80 04 72 30Fax +49 (0)221 80 04 72 72
BankverbindungKölner Bank(BLZ 371 600 87)Konto 90 754 130
Sparkasse Köln/Bonn(BLZ 370 501 98)Konto 1 900 120 732
51 m
m45.7
mm
79 m
m
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke.com — die Versandapotheke der Fortuna Apotheke Dr. Weber® • Dr. Weber e.K. HRA 12351, Ust-IdNr.: DE 123060860
fold 99 mm
34.3 mm
94 m
m
6 mm
7.2mm
7.2mm139.5 mm
shop-apotheke.com
shop-apotheke.com . Postfach 52 01 47 . D-50950 Köln
MrHans MustermannMusterstrasse 12312345 Musterort
Date
Re: Letterhead
Sehr geehrter Herr Mustermann,
This is a sample letter. Please use this as a guideline for all letters written on the new letterhead. The typeface I suggest is BetaSans normal (if not available please use Arial).The type size is 10 point on 12.5 point letter spacing. Please refer to the positions andmeasurements on this on this sample sheet. This is a sample letter. Please use this as aguideline for all letters written on the new letterhead. The typeface I suggest is BetaSansnormal (if not available please use Arial). The type size is 10 point on 12.5 point letterspacing. Please refer to the positions and measurements on this on this sample sheet.This is a sample letter. Please use this as a guideline for all letters written on the new letterhead. The typeface I suggest is BetaSans normal (if not available please use Arial).The type size is 10 point on 12.5 point letter spacing. Please refer to the positions andmeasurements on this on this sample sheet. This is a sample letter. Please use this as aguideline for all letters written on the new letterhead. The typeface I suggest is BetaSansnormal (if not available please use Arial). The type size is 10 point on 12.5 point letterspacing. Please refer to the positions and measurements on this on this sample sheet.This is a sample letter. Please use this as a guideline for all letters written on the new letterhead. The typeface I suggest is BetaSans normal (if not available please use Arial).The type size is 10 point on 12.5 point letter spacing. Please refer to the positions andmeasurements on this on this sample sheet. This is a sample letter. Please use this as aguideline for all letters written on the new letterhead. The typeface I suggest is BetaSansnormal (if not available please use Arial). The type size is 10 point on 12.5 point letterspacing. Please refer to the positions and measurements on this on this sample sheet.
Yours sincerely
Holger Jacobs
address area
197 mm
21.7 mm
Beta Sans Bold / Normal - 7.5pt, leading 9pt
Beta Semi Normal - 10pt, leading 12.5pt
Beta Sans Bold / Normal - 6.5pt, leading 8.5pt Not to scale.
shop-apotheke Identity Stationary
Continuation sheet
37
Format: A4 (210mm x 297mm)Paper: White uncoatedWeight: 90gmsColours:Pantone Red 032
Pantone 128 Pantone 648
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
fold 99 mm
34.3 mm
94 m
m
7.2mm
7.2mm
139.5 mm
shop-apotheke.com
197 mm
6 mm
21.7 mm
5 mm
Not to scale.
Format: Compliment Slip (210mm x 100mm)Paper: White uncoatedWeight: 90gmsColours:Pantone Red 032
Pantone 128Pantone 648
shop-apotheke Identity Stationary
Compliment slip
38
1
2
1
2
Postadresseshop-apotheke.comPostfach 52 01 47 D-50950 Köln
Lieferadresseshop-apotheke.comHöninger Weg 104D-50969 Köln
Fon +49 (0)221 80 04 72 30Fax +49 (0)221 80 04 72 72
BankverbindungKölner Bank(BLZ 371 600 87)Konto 90 754 130
Sparkasse Köln/Bonn(BLZ 370 501 98)Konto 1 900 120 732
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke.com — die Versandapotheke der Fortuna Apotheke Dr. Weber® • Dr. Weber e.K. HRA 12351, Ust-IdNr.: DE 123060860
shop-apotheke.com
21.7 mm6 mm
34.3 mm
7.2mm
7.2mm
Beta Sans Bold / Normal - 7.5pt, leading 9.5pt
Beta Sans Normal - 6.5pt, leading 8.5pt Not to scale.
shop-apotheke Identity Stationary
DL Envelope
39
Format: DL Envelope (220mm x 110mm)Paper: DL EnvelopeWeight: 100 gmsColours:Pantone 128 4
0 m
m
74 mm
150 mm
stampzone
Codezone
20 mm
20 m
m
15 m
m40 m
m
74 mm
150 mm
stampzone
Codezone
15 m
m
Not to scale.
1
2
Envelope with window
Envelope without window2
1
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Shop Apotheke Identity Stationary
DL Envelope with address
40
Format: DL Envelope (220mm x 110mm)Paper: DL EnvelopeWeight: 100 gmsColours:Pantone 128
Pantone 648
Antwort
shop-apotheke.comPostfach 52 01 47D-50950 Köln
10 mm
150 mm
Codezone
15 m
m12 m
m
3
4
Envelope with graduation
Envelope without graduation
Beta Sans Normal - 10pt, leading 19pt
Beta Sans Bold - 14pt, leading 19pt Not to scale.
3
4
1
2
2
1
Portozahlen wir
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Antwort
shop-apotheke.comPostfach 52 01 47D-50950 Köln
10 mm
150 mm
Codezone
15 m
m12 m
m
3
4
Portozahlen wir
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
shop-apotheke Identity Stationary
A4 Envelope (oversize)
41
Format: Din C4 (229mm x 324mm)Paper: Standard A4 letterWeight: 130 gmsColours:Pantone 128
74 mm
150 mm
15 m
m40 m
m
Position ofA4 paper
shop-apotheke.com . Postfach 52 01 47 . D-50950 Köln
Not to scale.
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
20 mm
codezone
stampzone
55 m
m
shop-apotheke Identity 42
Support & Credits
For support and queries pleasecontact Mind Design
Mind DesignUnit 20724 - 28 Hatton WallLondon EC1N 8JHEngland
Tel: +44 (0)20 7242 0340Fax: +44 (0)20 7242 4774Email: [email protected]
www.minddesign.co.uk
2005Design & Concept by Mind Design
©