welcome to pcc #92 92_pcc... · anthony blick hill & knowlton strategies japan, global account...
TRANSCRIPT
WELCOME TO PCC #92 Bonenkai & TEDTalks Night
December 13, 2011
Agenda Introductions - 3X3
2011: The Year in
Review
TEDTalks Wrap Up, Thanks &
Announcements Open Networking
#PCC
Anthony Blick
Hill & Knowlton Strategies Japan, Global Account Consultant
www.hillandknowlton.co.jp [email protected]
PCC organizer since April 2009 Twitter: @AnthonyBlick, @pcconnections
Gil Chavez
Media marketing consultant and professor
www.consult-bc.com [email protected]
Long time PCC supporter and presenter Twitter: @gilchavez
Introductions
3X3 = 3 points / 3 minutes or less Who are you?
What’s your job / business?
Why are you here?
Help? Meet?
Learn?
2011: The Year in Review January – “Financial Health for 2011 and Beyond”
Anthony Abry
February – “Playing to WiiN” Book Release Event
Dan Sloan
March - “Social Media Marketing and Corporate Strategy”
Ed Thompson
2011: The Year in Review
April – “#Quakebook”
Kevin Carroll & Sandra Barron
May – “Linked In: Serious Social Networking for Business”
Arun Vemuri
June – “Twitter 101: Using Twitter for Business”
Anthony Blick
2011: The Year in Review July – “Finding Customers Online" - Search Engine Marketing (SEM) Sho Shimoda
August - “Crisis Communications 101” Gil Chavez
September – “Introduction to Expert Networks” Nils Plett
2011: The Year In Review October – “Starting Your Own Venture” Jeff Char
November – “Guide to the 21st Century Job Search”
Dr. David Sweet
December (PCC #92) - TED Talks Night and
PCC Bonenkai Anthony Blick & Gil Chavez
TEDTalks Technology, Entertainment, Design Business, Science, Global Issues
“Ideas worth spreading”
Global & Local Conferences
TEDTalks - www.ted.com
Why TEDTalks for PCC? “These people are good!” Leadership communications Facilitate discussion and thought
www.ted.com - Free resource
iTunes and downloads Subtitles and translations
TEDx Tokyo
TEDx Tokyo x= Independently organized TED event
Timing TBD: Usually in the spring. www.tedxtokyo.com
TEDTalk 1 “3 things I learned while my plane crashed” By Ric Elias
http://www.ted.com/talks/lang/en/ric_elias.html
Ric Elias had a front-row seat on Flight 1549 the plane that crash-landed
in the Hudson River in New York in January 2009.
What do you think went through his mind
as the plane went down?
What do you think were the lessons he
Learned from the experience?
TEDTalk 1 What were the 3 things that Ric Elias learned?
How would you change after the same experience? What are you waiting to get done?
TEDTalk 2
http://www.ted.com/talks/lang/en/mark_bezos_a_life_lesson_from_a_volunteer_firefighter.html
“A Life Lesson from a Volunteer Firefighter” by Mark Bezos
What is the life lesson?
TEDTalk 2
“Don’t wait to make a difference. Give now. “
How do you plan to make a difference in your community in 2012?
TEDTalk 3 “How to Start a Movement” by Derek Sivers www.ted.com/talks/lang/eng/derek_sivers_how_to_start_a_movement.html
How do movements really get started? The Tipping Point - Malcolm Gladwell
Influencer marketing
What does it take to start a movement/trend/fad?
Who are the key players needed?
Who is most important?
TEDTalk 3: “How to Start a Movement”
Summary: The First Follower is crucial
Nurture First Followers as
equals Leadership is “over glorified” Can’t all be leaders Followers are key – show others how to follow
What movements would you like to start?
How did Crocs get started??
TEDTalk 4 “Try Something New for 30 Days” by Matt Cutts
Is there something you've always meant to do, wanted to do, but just ... haven't? What did Morgan Spurlock do for 30 days?
Why does he recommend 30 days?
What did he learn? (4 things)
http://www.ted.com/talks/lang/en/matt_cutts_try_something_new_for_30_days.html
Morgan Spurlock in “Super Size Me” (2004)
TEDTalk 4: “Try Something New for 30 Days”
Lessoned Learned:
Time was much more memorable.
Harder challenges grows self confidence.
You can do anything for 30 days.
Small, sustainable changes are much more likely to stick.
What new habits would you like to add or subtract in 2012.
How will you do it?
Final Word: Steve Jobs’ Vision of the World
http://www.youtube.com/watch?feature=player_embedded&v=UvEiSa6_EPA
According to Steve, what are we told about life growing up?
“Life can be much broader once you discover one simple fact…”
- What is it?
Final Word: Steve Jobs’ Vision of the World
Summary: “One simple fact: Everything around you that you call ‘life’ was
made up by people no smarter than you…”
You can Change You can Influence You can Build
What will you change / influence / build in 2012?
Wrap Up Key ideas from tonight Thank you Traci & Pink Cow! Thank you everyone who presented and attended in 2011. Next: January 17, 2012 2nd Tuesday of every month
Happy Holidays!