2013 Micronel AG

Welcome to the 5th Agent Meeting at

Micronel

Target

- Understanding of product, performance, application and facts

- How we can convince customer

2013 Micronel AG

Agenda Wendnesday, 09.04.2014 Thursday, 10.04.2014

08:30 - 09:00 Shuttle Hotel Allegra - Micronel 08:00 - 08:30 Shuttle Hotel Allegra - Micronel

09:00 - 09:30 Arrival of Agents 08:30 - 10:00 Training course 3

09:30 - 11: 30

Welcome, information Micronel; business development, strategy, marketing, schedule instruction , meeting 2011 reporting

10:00 - 12:00 Start Agents market overview, Position 1.

12:00 - 13:00 Lunch at Micronel

13:00 - 15:00 Agents according to preparation, Position 2. - 5.

11:30 - 12:30 Lunch at Micronel

12:30 - 13:30 Training course 1; Basics F & B 15:00 - 16:00 Departure for event

13:30 - 15:30 Company tour 16:00 - 18:30 Event

15:30 – 16:00 Break 18:30 - 22:00 Dinner

16:00 - 17:00 Training course 2; F & B in use open Transfer back to Hotel Allegra

17:00 - 18:00 Shuttle Micronel - Hotel Allegra

18:00 - 19:00 Ride on to Zurich City by public transport

19:00 - 23:00 Event / Dinner

2013 Micronel AG

2013 Micronel AG

mission possible

2013 Micronel AG

Fun

ctio

ns

/ G

rou

ps

SD

PE dpty GT

KA

MB dpty GT

MSS

GT dpty MB

SR

PE dpty GT

CC

MB dpty Es

SP

Bö dpty HT

PC

HT dpty Bö

PO

*) SZ u. TG

SA

PP dpty Pm

Finance &

Human FH

evm dpty Mp

Purchasing &

Production PP

Bö dpty HT/*)

FC

evm dpty Mp

BOD

Mep, FS, HB, Mp

General Management

CEO Mp dpty Es, evmSecretary SE

sg dpty evm

AC

evm dpty Mp

HR

evm dpty sg

Patents & Consulting

Es PE dpty Mp

IT

Mp dpty Es

AP

pm dpty evm

Product

Management PM

Es dpty Mp

Sales & Marketing

SM

MB dpty GT

PR

MB dpty Mp

ST

CG dpty MB

Legend

Mep: Peter Meier sen. Mp: Peter Meier

FS: Felix Speerli HB: Johannes Bühner

MB: Marcel Buff Es: Ernst Scherrer

Bö: Roland Bösiger evm: Eveline Vetsch Meier

JB: Jovan Bogdanovic SC: Segundo Crespo

sg: Sonja Gilgen GT: Gian-Pietro Trenti

PE: Peter Eibl PP: Panagiotis Papadimas

RA: Rashad Abdul DH: Daniel Hilpert

HT: Hugo Thode MH: Markus Herzog

RJa: Rudolf Jakob KR: Rolf Kugler

SK: Sasa Krezevic SZ: Samuel Zahnd

TG: Gürdal Tunçer ChP: Christoph Poltera

CG: Cyrill Gloor EHa: Erich Haas

pm: Patricia Müller

Departments

RD

Es dpty Mp

PT

DH dpty ...

CP

DH dpty Es

TS

Es dpty ...

RT

KR dpty ...

MS

SZ dpty EHa

FM

HT dpty Bö

EL

Vac. dpty Es

AV

RA dpty ..

AT

DH dpty ...

PF

EHa dpty ...

TI

Bö dpty PL

Quality Mgm.

QM

JB dpty SC

MHB

SC dpty JB

QP

SK dpty JB

QA

SC dpty JB

QS

JB dpty SK

QE

JB dpty SC

CL

JB dpty SC

Re-organziation MAG

2013 Micronel AG

Facts & Figures - Family owned company – 90% by Meier family

- Building size: 2’700 m2

- Turnover 2013: CHF 14`401`779

- Turnover 2014: CHF 15`344`000 + 6.5%

after Q1 on track

- Employees 53

- Subsidiary 2 and Agents 13

- Workload till end of Q2: 90%

Production year 2013

Fans and Blowers (CH) 208’928

PAPR 5’413

(Products VN, CN) 306‘676

2013 Micronel AG

Turnover

8'3

71

'00

0

8'8

73

'00

0

8'5

66

'00

0

9'1

02

'00

0

11

'42

3'0

00

13

'58

3'0

00

16

'37

8'0

00

15

'89

6'0

00

9'9

68

'00

0

12

'93

2'7

98

13

'31

8'5

52

13

'24

9'2

78

14

'40

1'7

79

0

2'000'000

4'000'000

6'000'000

8'000'000

10'000'000

12'000'000

14'000'000

16'000'000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2013 Micronel AG

Turnover Countries

CH; 3'387'391; 24%

UK; 1'557'651; 11%

USA/CA; 812'492; 6%

IL; 304'868; 2%

SE; 1'078'538; 8%

DE; 4'574'869; 32%

FR; 511'009; 4% IT; 284'073; 2%

AS; 107'314; 1% NL; 414'698; 3%

KR; 184'509; 1%

FI; 902'544; 6%

DK; 29'047; 0.2%

JP; 5'666; 0.04%

ES; 4'542; 0.03%

IN/CN; 146'587; 1%

2013 Micronel AG

Turnover by Comparison

Total Swiss-Market;

3'387'391; 23%

Subsidiary; 1'954'696;

13%

Total Agenten; 3'007'501;

21%

Total Key Customer; 6'200'303;

43%

2013 Micronel AG

Product lines

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

AC-Line

DC-Line

F CH Prod.

F trading

U-Line

C-Components.

other products

Part's

Spec.-Prod./Div.

2013 Micronel AG

Markets

0

2'000'000

4'000'000

6'000'000

8'000'000

10'000'000

12'000'000

14'000'000

16'000'000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

INDUSTRY

AEROSPACE

PERS. PROTECTION

AUTOMOTIVE

MEDICAL

2013 Micronel AG

Markets

MEDICAL; 7'541'784; 52%

AUTOMOTIVE; 356'432; 2%

PERS. PROTECTION; 1'955'174; 14%

AEROSPACE; 361'238; 3%

INDUSTRY; 4'187'152; 29%

2013 Micronel AG

Market Details

6'329'682

896'259

315'842

356'432

1'955'174

361'238 271'770

431'264

559'895 509'702 57'186

62'952

731'479

118'496

145'926

259'466

98'063

940'954

MEDICAL Breathing

MEDICAL Non Breathing

MEDICAL Dental

AUTOMOTIVE

PERS. PROTECTION

AEROSPACE

Dish Wash

Packaging

Toilet Ventilation

Vacuum

EEx / IP Protection

Air Conditioning

Electronic Cooling

Laser

InkJet Printing

Military / Defense

Distributors

Diverse

2013 Micronel AG

Niche market Application

Respiratory for patient (Medical) to grow

Anesthesia

Dish washing / desinfection for Medical Instrument

Packaging machine all over air is needed Toilet ventilation (luxary, professional)

Vacuum / Airsampling

Smoke detection Beauty and Lifestyle

Ventilation systems and application

EX – intrinsicaly safe Air conditioning (Exchangers) Electronic Cooling (zB. Telecom, Smal-, Analysis-

Apparatus, for medical too) breathing apparatus for hardworker (PAPS)

Laser application such as welding (metall or Eye etc.)

big Inkjet printing

Customer

Weinmann, Hamilton, GE, etc.

Techpripor

Getingen, Meiko, Medisafe Ideepack, FP, VDL, Hans Lörsch Geberit, Noventa, Tece

Schmalz, Kuka, MBV, Sartorius Xtralis, NSKWT, Berchtold, Unitronic

Linde, Kuka Jungheinrich, OC-Oerlikon Halmburger, Meltem

Technisat, Roche, Tecan, Stratec Scott, NBC, Optrel, MSAF div.

Trumpf, Konika, OCE,

Requirements / features Blower, Acoustic, Electronic, Dynamic,

Reliability, reversible, pressure …

using other Material Anesth.Gas resistance

IP Protection, Temperature, …

Pressure and Volume, … Acoustic, Radiax, … Air, Negative Pressure, Acoustics, Electronic…

Attention: pressure balance needed Price Air, Negative Pressure, Acustic, Electronic… Tightness, Conductivity, Electronic integrated,

… Price Acoustic, Lifetime, …

Air, Negative Pressure, Acoustic PAPR, Efficiency, ...

Tightness, …

Temperature, …

2013 Micronel AG

2013 Micronel AG

Sales strategy

- Productselection (What)

Prio A U-line U-line medical Prio B D-line Prio C F-line & tradeparts - Customerselection (Who)

homogeneous market Medical (Breathing, Non Breathing, Dental) heterogeneous market Industrial solutions, Electronic cooling, Clima comfort / fresh air, Personal protection components

2013 Micronel AG

- Field focus (Where)

Worldwide Medical (Breathing, Non Breathing, Dental), PPC DACH, Europe Industrial solutions, Electronic cooling, Clima comfort / fresh air PPC Products: - NAFTA & Rest of the World components & systems : MAG Safety, USA - Europe components & systems : NBC Sys, France - Europe components for key customer: MAG AG, Swiss - Salescontact (How)

A- & B-Customer : continious face-to-face visits every 3 months C-Customer: as needed

Sales strategy

2013 Micronel AG

- Public relations

- fairs 2014: - MD&M Anaheim, USA (February) - electronica Munic, D (November) - Compamed Düsseldorf, D (November) - Advertisement in technical magazine with new products spring 2014 - MAG new booklet with applications since fall2013 - MAG new Homepage since winter 2012 - MAG new Showcase for fairs since fall 2012 - MAG new booth since fall 2012 (see pics at the poster) - MAG new Cooperate identity since fall 2012 - Sales equipment

- new sample case with motor interface, fokus U-line - new products U-linew with integreated electronic for industrial applications

Marketing

2013 Micronel AG

- Product portfolio: - Low cost solutions U / D-line with Eco Power motor - more powerful 2 Stage blower (U51 / 65 / 71 & U85(1 Stage) - with controller U-line U51 / 71 / 85 / 97 with integreated elo (-4)

- Prospectus: - old style new booklet since fall 2012

- Marketing: - more information login in area at the homepage for agents, mail - more product informations new homepage, factsheet`s - more activity … we work on it …

- Generally: - prompt answers please see sales support - faster delivery bigger stock at MAG - more samples new sample case with motor interface

- Sales support: - prompt answers sales inhouse: + 1 employee

sales outside: + 2 employees technic: + 1 employee quality: + 1 employee

Meeting report 2011

2013 Micronel AG

- Login area for news and documents for sales & marketing

- Checklist fan clarification; FAQ Medical

- Best product for Medical (Breathing, Non Breathing) worldwide

- Swiss quality in U / D-line

- more than 40 years expirience fan & blower

Agent for MAG

2013 Micronel AG

Checklist fan clarification; FAQ Medical FAQ Medical

Dear Agents, Dear Distribution Partners Thank you for the interest in our products and services. To understand the application the best way and to be able to give you the outmost possible support, please answer as many questions as possible:

1. what is the exact application? 2. for what will the blower be used? 3. what is the maximum pressure needed? 4. what is the max. airflow needed? 5. what is the average working point (pressure-airflow ratio) at most of the time? 6. what are the requirements regarding dynamic response of the blower? 7. what is the environment of the application (temperature, humidity, dust a.s.o.)? 8. Is there any influence of particular gas as oxygen, ozon, hydrogen or similar? If yes, is it

inflated before or after the blower? 9. what is the expected lifetime of the application (in working hours)? 10. What is the voltage? 11. what is the max. requested power consumption? 12. is this an existing Project or a prototype (if existing Project, do you have info’s about it that you

can share)? 13. do you work already with a high pressure blower, if yes, which one and what is your

experience? 14. what are the estimate production number? 15. were will be the production? 16. what is the target price of the blower? 17. what is the production schedule or milestones?

Should you require any further assist, please do not hesitate to contact us. This paper is a addition to the exist checklist.

2013 Micronel AG

Let`s go for it…