Welcome to the Destination Development PDN

Facilitated by:

Don Kolodz – Discover The Palm Beaches&

Marci Ross – Maryland Office of Tourism Development

Agenda:

2:00–2:30: Welcome, Round-the-room Introductions, Survey Results

2:30–2:40: Presentation – Destination Development, A State Perspective

2:40–2:50: Presentation – Destination Development, A DMO Perspective

2:50–3:00: Ask the Presenters

3:00–3:30: Break with Sponsors in the Lone Star Ballroom Foyer

3:30–4:15: Discussion of Topics Identified in the Survey

4:15–4:25: Open Share and Look Ahead to ESTO 2020 DD PDN

4:25–4:30: Wrap up, prizes, go forth and have a great ESTO!

Round-the-Room Introductions:

Name and

Organization

Presentation by:Chris Canfield

Virginia Tourism Corporation

Presentation by:Virginia HaleyVisit Sarasota

ESTO-Sarasota Bayfront 20:20Sunday, August 18, 2019

Aging Performing Arts Hall and Surface Parking

• 2013 Visit Sarasota County Board Chair & President join a community learning trip to Nashville where City of Sarasota floats idea of some partial improvements to the Bayfront. VSC asks if anyone is looking at the big picture and what it could mean to future generations.

• 2013 VSC Board retreat – they prioritize the redevelopment of the Bayfront and authorize VSC to take the lead in the project. VSC will serve as convener, facilitator, administrative agenda and communications hub.

• Project initially named Sarasota Bayfront 20:20 and VSC begins to gather partners such as the Gulf Coast Community Foundation, Chamber of Commerce, Economic Development Corp and the Cultural Alliance.

Community Building Process

• 2014 VSC Board members raise initial $300,000 in private funds to bring on HR&A as consultants to project. Gulf Coast Community Foundation donates talent.

• VSC Board and President begin meetings and community speeches that would grow to a total of 300 events from 2014-2016.

• VSC took political, cultural and civic leaders on learning trips to Orlando, NYC, Kansas City and Carmel, IN

• 2015 Community outreach to develop Guiding Principles for the redevelopment of the project.

• We asked organizations to adopt the vision and Guiding Principles.

• Goal is community development of Principles and eventual City Commission adoption.

Community Leaders on the Road

Examples of Community Outreach

Forums, Retreats & Focus Groups

Bayfront Brews: J-Dubs Brewery

Sunday Supper Robert L Taylor Community Complex

Demonstrating Input Matters

Guiding Principles.

Vision Statement:

We support the creation of a long-term master plan for the Sarasota bayfrontarea that will establish a cultural and economic legacy for the region whileensuring open, public access to the bayfront.

Implementation Guiding Principles in Support of the Vision Statement:Aspiration: Sarasota’s bayfront will be an iconic, public destination that welcomesthe diversity of Sarasota, enhances our status as a cultural capital and serves as avenue for multi-generational, inter-neighborhood, broad-based enjoyment of ourbayfront.

Cultural Heritage: The bayfront’s identity as a cultural, arts and educationaldestination will be strengthened, anchored by some of the region’s mostimportant institutions and rooted in Sarasota’s diverse cultural legacy.

Bayfront/Natural Assets: Welcoming, attractive, publicly accessible, safe, fun andfamily friendly open space celebrating the bayfront’s natural heritage will bedeveloped along the bayfront for future generations. Views of the Bay will beenhanced.

Activation: Outdoor cultural programming, aquatic and onshore recreationalprogramming, educational programming, urban amenities, plentiful shade,adequate lighting and alternatives to surface parking will support the active andpassive usage of the bayfront throughout the day and evening and in all seasons.

Connectivity: Greatly improved connectivity among the bayfront, adjacentneighborhoods and the wider region is necessary to achieve our aspirations.Improved connectivity will be accomplished via safe, convenient pedestrian,bicycle, and water transit connections to the north, south, east and across the Bay.Convenient automobile access to the site should be accommodated with thesmallest practicable footprint.

Sustainability: Ecological, economic and financial sustainability are fundamentalto the long-term success of Sarasota’s bayfront and critical to the realization of ouraspirations. Achieving a sustainable future for the bayfront will require continuouscooperation among the public, private and non-profit sectors.

Adopted by Sarasota City Commission February 17, 2015

Awareness & Communication

County Leadership

Sasaki SBPO

Neighborhoods

SiteStakeholders

Neighborhoods

Community At large

Bayfront 20:20

MediaCity

Leadership

City Leadership

Bayfront 20:20

Cultural Organizations

Arts Groups

EducationalOrganizations

General Public

>

Grassroots Awareness & Guiding Principles Phase Bayfront 20:20

Ongoing Engagement & Planning Phase SBPO

Media

County

General Public

Ready to Create a Master Plan for the Bayfront

• Aided by the Patterson Foundation, created a new organization in 2015 called the Sarasota Bayfront Planning Organization (SBPO) with a Board Chaired by retired P&G CEO A.G. Lafley to hire and oversee the master planning firm.

• VSC Board Chair Drayton Saunders leads effort and raises just over $2 million in private funds to underwrite cost of master planning.

• SBPO retains Sasaki as master planning firm. Community-based planning process continues.

• Sasaki develops three concept plans for The Bay and holds community forums, Facebook Live, online surveys and meetings with Sarasota Bayfront 20:20 Stakeholders for input.

Phases to Reimagine The Bay

Engagement of the City &the community

Master Plan for the 42 acre Bay site

VOTE

• Sasaki Contractual Engagement

Execute the transformation of The Bay

Sarasota City Commission Approval of Master Plan Sept 2018

• Sarasota City Commission approved The Bay Master Plan.

• Approved the formation of The Bay Park Conservancy to oversee implementation and fundraising.

• Approved the first phase of the project.

Ask the Presenters…

Break time so mosey on over to

the Lone Star Foyer.

Please be saddled up and ready to go so we can resume promptly at 330.

Thank you.

Agenda:

330 – 415: Discussion of the Top 5 Topics Identified in the

Survey

415 – 425: Open Share and Look Ahead to ESTO 2020 DD

PDN

425 – 4:30: Wrap-up, giveaways and on to a great ESTO!

Sharing Best Practices Topic I:

Evolving from a DMO to a DMMO

Sharing Best Practices Topic II:

Creative Solutions for Over-tourism, Sustainability & Stewardship

Sharing Best Practices Topic III:

Community Engagement:What does it mean?How do you engage community/elected officials?

Sharing Best Practices Topic IV:

Finding/Creating Funding Sources for Product Development

Sharing Best Practices Topic V:

Destination Infrastructure:Funding Sources & Relating to Economic Development Agencies

Open Share:

What else you got?

Wrap-up:

Thanks to Chris and Virginia..

Thanks to all of you…

Don’t forget your session evaluations…

Let’s give away the prizes…

Happy Trails to you!