welcome to the february 2013 business forum paul tansey intergage
TRANSCRIPT
Welcome to the February 2013
Business Forum
Paul TanseyIntergage
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
The Future of the Internet
Paul Tansey
Introduction
Visions of the Future
The Customers of Tomorrow
Google+ and why it matters
The Cloud
Devices
Summary
Today’s Agenda
Paul Tansey – Intergage
The Web Marketing Nerd with the Big Chin
A Managing Director’s Job
Why you and I will never know everything
Slides available tomorrow from www.intergage.co.uk/inspire-event
Hello
Web design
Content management
Online advertising
Social media
Search engine optimisation
Intergage Online & offline PR
Video and multimedia
Training and seminars
Our aim
It’s actually half a presentation…
Yes, there is a lot about Google
There is a fair bit of video
It will move fast
It is just my opinion…
About This Presentation
“The Death of the Web
A new model is emerging – the App/ Internet Model. The future architecture is going to combine the amazing power in the cloud and the Internet with powerful local devices running very powerful applications.”
George Colony, Chairman & CEO, Forrester Research
Forrester Research Says…
“Technology will augment our lives in every way...”
“Tiny powerful sensors will embedded in everything from clothes to furniture”. A new intelligent infrastructure will emerge (we would argue heavily powered by Android).
We are beginning to see Science Fiction become reality…The people who predict that holograms, virtual reality and self-driving cars will be commonplace quite soon are absolutely right…”
Eric Schmidt, Executive Chairman, GoogleMobile World Congress, February 2012
What Google Thinks
“Google’s cars have already driven over 200,000 miles”
93% of accidents are the result of Human Error
Google’s Self Driving Car
http://youtu.be/cdgQpa1pUUE
The Next Generation & Social
Meet “Generation C”
Search Evolution
More Social
Less spam
It’s all going to be about quality, engagement and sharing
The rise of “Authorship”
Google moving toward one huge online database
Search Evolution – Knowledge Graph
http://youtu.be/mmQl6VGvX-c
Search Evolution - Authenticity
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance”
Eric Schmidt, CEO, Google, February 2013
Link your content to your G+
profile
Let Google know you are the
original author
Your photo displayed
Authenticity in Action
Google+ Not Just a Social Network
“Google+ is Google," says Vice President Bradley Horowitz.
"The entry points to Google+ are many, and the integrations are more every day."
Google+
Google+ is built into the Google search engine which means:
It’s always there
It’s your online identity in the Google ecosystem
You can “Like” (+1) and share things in seconds
No “Like” button required
You can connect with people and brands in just seconds
Google+ Key Features
Circles makes sharing with the RIGHT people easier
http://youtu.be/dB4Et1Yg30c
Google+ Key Features
Hangouts makes 1:1 or 1:Many video conferencing easy & free
Broadcast live or record to YouTube
http://youtu.be/ohlHn6Kt5YM
Google+ Recommendations
Google+ as “The Spine of all thingsGoogle”
Example 1 +
Example 2 +
Example 3 +
Anything else?
Local search will move to Google+
Hash tags work in Google+
Reviews will be easy to do and easily found there
Events are great
Fastest evolving social network ever…
Highest user satisfaction scores (Facebook among the lowest)
Communities feature is a new “Gold Rush”
The Last Seven Years of YouTube
Still growing exponentially
Mobile access tripled in 2011 to 600 million views a day
Total views now 4 Billion every day
It’s main competitor is TV
Cloud Computing
Software as a service / Flexible
licenses
Cloud storage
Anytime access from any device
Collaboration & Synchronisation
Security and backup handled
Reduced hardware and
maintenance requirements –
Simple browser or App required.
How We Access The Internet
Laptops / Desktops - the most engaging way to use the internet
Mobiles – will overtake the PC by 2014
Tablets – will be 10% of all website traffic by 2014
TV? – More in a minute
Huge variety of Browser / Device Combinations
Tablet Usage
1 in 10 Smartphone owners has a tablet too
Share of website traffic growing 10 times
faster than smartphones
Most commonly used for:
Social media
Browsing the Web
Watching videos
Responsive Design Required?
Or not…
M-Commerce
QR Codes & Augmented Reality
http://youtu.be/hT-Z6yhiLD8
Doesn’t Traditional TV Suck?
Old fashioned “Scheduled” approach not convenient
2000 TiVo Launched in the UK
2001 SKY+ Box Revolutionises TV Viewing
2006 BTVision
2006 4oD
2007 BBC iPlayer
2008 ITV Player (ITV Catch-Up)
2008 Demand 5
2010 Google TV v1 Launched in the US
The Future of Devices
http://youtu.be/MHqrrki47ec
The future of mobile computing?
Project Glass
http://youtu.be/9c6W4CCU9M4
Cars
Streetlights
Traffic Lights
Lifting bridges
Watches
Bins
Fridges
Scales / Lightbulbs / Home Management & Security Systems
The Tweet Mirror in store
The Internet of Things
http://youtu.be/KIMYZE2Ma6I
Conclusions / Predictions
The next generation is generation C (for connected). They are and will be:
Permanently connected to the Internet
More connected to more people than ever before
Adopting technology changes fast
Video is one of the best investments you can make in marketing your business, for social, search, future TV applications and the growing mobile / tablet audience.
The new model is software and storage in the cloud with Apps & Browsers running powerful applications on a range of devices
Conclusions / Predictions
Google+ will become a major communication tool as Google’s ever growing base of cloud based applications all integrate and become more social
Personal mobile devices can replace our traditional computers, wallets, keys…
This range of devices will become much broader as everything connects to the Web.
Machines talk to machines via the internet as much (or more) than people do
Thank You
@PaulTansey
www.intergage.co.ukblog.intergage.co.uk
+Intergage
Next Business Forum
The Hallmark Hotel
Tuesday 26 March 2013
Budget Special