welcome to the foodiesphere
TRANSCRIPT
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Welcome to the VFNSocial Media Workshop
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A Dance Party
Bit.ly/dancingmanvideo
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Today, Social Media Is…
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A Simple Recipe
• Being social isn’t new
• Goes back 150 years ago to shopkeeper days
• Small + Localized = Micro Marketing
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Influence• 91% say consumer reviews are the #1 aid to
buying decisions
• 87% trust a friend’s recommendation over acritic’s review
• 3 times more likely to trust peer opinionsover advertising for purchasing decisions
• 1 word-of-mouth conversation has impact of200 TV ads
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Usage
• 73% of active online users read blogs
• 57% have joined a social network
• 83% have watched video clips
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Small is Powerful
• Tweets trump television
• Facebook inspires buyers more thannewspaper FSIs
• Relationships speak louder than radio
• Advocacy beats advertising
• We’re all our own media moguls
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Welcome to the Foodiesphere!
10 Ingredients for a Social Media Smörgåsbord
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#10: Leverage What’s Already Out There
• Use social media personally first
• Try a variety of tools - B2C, B2B
• Be yourself, make friends, and
share
• Know what’s out there
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Food News & Info
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Finding Fellow Foodies
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Drool Over Food
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Finding Ingredients
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Buying Food
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Making Food
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Eating Food
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#9: Listen
The Dirtiest Pizza Ever Made CEO's Worst Nightmare
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#8: Tap Into the Crowd
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#7: Control What You Can
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#6: Own Your Owned Channels
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#5: Solve a Business Need
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#4: Offer Incentives
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#3: Integrate Efforts
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#2: Build Relationships
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#1: Do Good
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#1: Do Good
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#1: Do Good
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Watch for What’s on The Horizon
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Foodspotting
http://www.foodspotting.com/guides/2124-vrai-vermont