welcome to the foundation - amazon s3 will become the kind of person that can start profitable...
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Welcome To The Foundation
It was simple really. I joined the Foundation because I wanted the "fasttrack"route to building a SaaS solution. Job done. Delivered. In spades.
If you value your time, get this. It's simple.
Of course, you can take the "DIY" route and bootstrap your education.
In that case, get 'Running Lean'. Get 'The Lean Startup'. Get 'The Startup Owner'sManual'. Get 'The Lean Entrepreneur'. Get 'Lean Analytics'. Get 'Lean UX'. Andget 'Business Model Generation'.
It'll cost you $100 or so. But get ready for months and months and months offrustrating mind numbing crazyness of trying to "join the dots".
... and that's just the "lean" methodologies. That doesn't account for how toactually find a developer for your badass SaaS solution. How to rig the "deal" inyour favor. And most importantly ... how to setup your marketing machine and howto reach the best customers.
If you're smart, and you want the AZ blueprint with a kickass community to boot,
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this will be a nobrainer for you. Stop pissing about and pull the trigger. Invest inthe Foundation.
Andre Chaperon From: Spain Creator of AutoresponderMadness.com
What Is The Foundation?
The Foundation is the six month mentoring program for entrepreneurs who want tostart and scale a software business, from scratch, as quickly as possible.
You'll learn how to rapidly extract profitable business ideas, get paying customerswithout a product, get developers to build it for you, and ultimately, predict thesuccess of your next product before you ever risk time or money building it.
And most importantly, you’ll have a network of talented entrepreneurs to help youwhen you’re stuck, share results with, and propel you forward into action.
"The Foundation made it possible for me to find and create solutions for someof the country's most loved brands and corporations. I get to wake up everydayand help multimultimultimillion dollar companies from home."
Amy Kauffman From: USA Creator of Givily.com
How To Build A Software Product In 6
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Months With 10 Paying Customers
"Before starting the Foundation, I had 3 business ideas that went wrong. I losteffort, I lost time and I lost money. It blew my mind to discover that people actuallyfound a way to build a solid SaaS even if you are not a tech geek and don't havetons of cash to invest. It was not effortless, but it's extremely rewarding andlimiting beliefs standing in my way on my journey."
Adrian Moga From: Romania Creator of Snapper.vu
Phase One The Mindset Of Entrepreneurship Download My Brain And Become The Kind OfPerson Who Starts Profitable Companies From
Scratch Over and Over
"The Foundation helped open my eyes to freedom outside of thefour walls of Corporate America. It's my ticket to vocational happiness!And to know that I've got dozens of likeminded people who have myback? Well, that's devine!"
Adam Zook From: USA Creator of D2DProspecting.com
When I got started in entrepreneurship I knew nothing.
It was hard.
What We Believe
We believe profitable ideascome from Finding The Painin markets.
We believe there is an unmetneed in every market, you justhave to dig deep enough tofind the pain.
We believe not in being "theexpert," but in being an expertat finding the pain, definingthe pain clearly, and thenputtingexperts in place tosolve that pain.
We believe money isabundant to those who FindThe Pain and cure it.
I almost gave up. I almost started lookingfor a job. But I didn't. And with $123 tomy name, I stuck in there. It took 12 longmonths of misery in my parentsbasement trying to figure things out.
I didn't have any of the tactics orstrategies we now teach. I was alone.
If you're just getting started and it feelsoverwhelming, difficult, or almostimpossible.
I know. I was there.
Yuck.
These are all of the things I wish I wouldhave known when I was starting out.
If you're looking to start your ownventure and you want to do it withconfidence…
Where do you start? How do you know what to really focuson? How can you face the failures along the way?
It's all in the mindset.
Burn all of my businesses down to the ground... take everything away from me...make me start from nothing... and I'll rebuild it all bigger, badder, and faster thanbefore.
Why? How can I make this claim?
Because of the mindset. If you have any interest in building this kind of mindset,you'll love this training.
This section is a game changer for your mind. The coup de grace.
It is broken down into four distinct phases with 33 mindsets in total.
1. Business: The 6 Mindsets For Strength & Power
2. Copywriting: The 5 Mindsets For Making Money In Flow
3. Personal: The 19 Mindsets For Personal High Achievement
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4. Transformation: The 3 Mindsets For Restoring Your True Strength & Identity
Totaling that up includes 33 different mindsets to learn. Each of the mindsets is it'sown unique HD video.
Would you like to make the move from employee to entrepreneur? Would you liketo know how to predict success before you risk anything? Would you like to knowthe way to start a business when you have nothing?
This training will do it.
"I used to feel like being an entrepreneur was just a dream, butthrough The Foundation I have learned that it can be my reality. TheFoundation helped me see that I was born to be an entrepreneur. I amnow working on my first business, and also building an entrepreneurialorganization in my local community. I couldn't have done this without thesupport and knowledge that I gained through The Foundation!"
Don Traxler From: USA
It's all about mindset.
The Fundamental Mindset: Action + Reflection + Pivot = Success
It all starts with taking action.Then you either fail or succeed and do reflection for learning. Then you pivot based on the learning.Eventually success comes as a natural by product.
Without reflection or pivoting, success is hard to find.And without action, there is nothing to reflect or pivot on.
We will get you set straight on doing all three :)
You'll learn how to rewire and retrain your mind around starting a business so youcan learn to fail and persevere.
While you're taking action and reflecting within... two of the key areas to master
within mindset are 1) Emotional awareness practices and 2) Limiting belief reversal.
If you do not master these two key areas, you're in for a tough road.
You will receive three in depth trainings on how to master these two areas.
In my mentorship of over 400 entrepreneurs, I've noticed the single biggestdistinction between success and failure rests in the mindset.
One Example Training
One of the trainings you'll receive is a video and worksheet on the 16 corebehaviors of High Achievers inside The Foundation. This worksheet was createdafter studying 400 students and defining the qualities of the most successful. Bybeing aware of these qualities and practicing them, you will have a higher chanceof success in the program.
The Copywriting Module
This year we are including copywriting. Including 5 full length HD videos on how tobecome a copywriter in 30 days. You'll become a persuasion artist in print withoutbeing sleazy or pushy no matter what your current experience level is.
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Copywriting is a potent mindset that goes everywhere.
This will help with idea extraction calls, with the emails you write, and when you arepreselling your products.
I've been asked by countless people to teach a course on copywriting.
It's time to teach it.
During this phase, you will be partnering up with members inside the Foundation tocolearn copywriting together.
It is important to equip yourself with this skill before you go out into the world.
By the end of this complete mindset training, you'll have the proper wiring for beingsuccessful within The Foundation and in your life. By the end your mind will beready for the tactics. You will become the kind of person that can start profitablecompanies.
And with the proper mindset, it's time to begin phase two, Idea Extraction.
Phase Two Idea Extraction: How To Find & SelectProfitable Ideas Even When You Have Nothing
"After learning idea extraction and finding a painful product ideapeople wanted, I was able to presell 10 customers in under 24 hours.The first 4 sales I got while I was sleeping."
Phil MacNevinFrom: Canada TrackrApps.com
If you've ever wanted to create a product, but you don't have any idea on what tobuild… idea extraction will change all of that.
What We Believe
We believe profitable ideascome from Finding The Painin markets.
We believe there is an unmetneed in every market, you justhave to dig deep enough tofind the pain.
We believe not in being "theexpert," but in being an expertat finding the pain, definingthe pain clearly, and thenputtingexperts in place tosolve that pain.
We believe money isabundant to those who FindThe Pain and cure it.
Inside the Foundation, you're not alone.You will follow a framework tested andused by over 400 entrepreneurs. You getto stand on the shoulders of 400 othersbefore you.
You only get the stuff that works.
Idea extraction is a focus on Finding ThePain in people's lives. Through that pain,we develop solutions and charge moneyfor them.
During Idea Extraction, You'll Get...
Idea extraction can be scary whenstarting out. You'll get 3 real worldidea extraction exercises to practiceon your own plus 3 idea extractionrole play sessions with othermembers before you dive into in thereal world.
A 44 page PDF report detailing the12 phases of idea extraction.Condensed with no fluff. Thisincludes all of the "how to" stuff youneed to rock. Scripts, emails to blast, subject lines to use, and a series ofcarefully scripted questions over 400 past members have tested to extractprofitable ideas.
Three idea extraction MP3's with Dane. A pool cleaner, a podcaster, andAndrew Warner of Mixergy. You'll get to hear all 3 idea extraction sessions inaction. You get to see idea extraction and price anchoring in action. Studythese to recreate your own success.
The 4 or 5 layer deep framework. The most painful and profitable ideas arehidden 4 layers deeper than the first response you hear. How do you get 4layers deep? Not by asking questions.
Outsourcing the pain: How to outsource setting up idea extraction phone callsso all you do is spend time on the phone extracting ideas.
After successfully extracting your ideas and selecting the most profitable one, youare ready for phase three, Building The Prototype.
Phase Three Sketching The Solution In 7 Days OrLess
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What We Believe
We believe in getting paidbefore we build a product. Webelieve in minimizing risk byhaving customers fund asmuch of our developmentbudget as possible.
We believe in beingpassionate about solvingpainful problems, instead ofpicking an idea we arepassionate about.
We believe in picking ideasthat have the most pain, theleast development budget, arequickest to market, and havethe highest revenue potential.A masterful skill to pull off.
"Before the Foundation, I had no idea what to build, let alone how tocreate a UI. But with the mindset and material, I was able to build
the UI in 5 days and presold $3650, all without writing a single of code."
David Cristello From: USA Creator of JetPackWorkFlow.com
If you're like me… you've probablystressed about building a product no onewants to purchase. That's why we webuild prototypes in less than a week totest an idea before we spend monthsbuilding it.
This is many of the members favoritephase.
Under phase three, you'll be trained byworld renowned user interface designerAmir Khella & successful Foundationstudent Carl Mattiola. Amir helped todesign the user interface for GoogleDocs and many other popular interfaces.Carl designed TeslaMotors.com.
Between these two, you will become a UIpro.
The simplest user interfaces rule theworld. It's why the iPhone took over, whyGoogle still dominates the search enginespace, and why Dropbox ownsfilesharing.
Simple, clean UI's.
In my opinion, this is the most critical skill for the 21st century.
You'll not only learn it but become a master.
And the most exciting part is that if you can use PowerPoint or Keynote, you canlearn to create a user interface.
This section is broken into seven modules with sixteen sub categories.
While these 7 modules may seem overwhelming, it takes one hour to teach all 7.That's it. Just one hour.
While most companies take months to design a UI. Amir Khella can do it in a singleweekend.
Yes. Amir can do this entire phase in a couple days. But for the first timer, 7 daysis possible.
In this phase, you'll get:
How to design a complete user interface in 7 days from start to finish.
The 7 modules for designing a user interface starting from the user story to abeautiful end product. By following these 7 modules, all of the uncertainty andfear when designing a UI is silent. It becomes straight forward and fun. We
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What we believe
We believe that objections arebuying indicators, and once
use the same 7 modules to design our latest software products inside theFoundation for ourselves.
The cocreation process. How to involve your customers so they tell youexactly what they want. Eliminating the guesswork for you.
In addition, you'll get 4 examples from successful students. You'll journey withCarl to see how he designed the user interface for ClinicMetrics.com fromscratch. You'll see how he went from an empty canvas to a fully loaded UI.
Then you'll see 3 different UI breakdowns by Carl. You'll see how he rips apartthree separate user interfaces to see how he thinks, so you can recreatesuccess with your own.
By getting the theory, the practice, and loads of examples, you'll be creating yourfirst user interface in a few days. It's a lot of fun :)
You'll be under the care of great hands in this phase.
Phase Four PreSelling Your Product In Advance
"By using preselling, I was able to judge which of the two ideas Iextracted were the most painful, and which one I should move forwardwith. I was able to drop an "OK" idea with 3 presales and pursue the ideathat I had 26 presales for. Preselling was essential for actually*showing* me when a business idea was good enough to move forwardwith."
Josh IsaakFrom: Canada Creator of GetMySky.com
If you want to build products that sell...this phase will show you the way.
If you are nervous about how to ask formoney or sell something, that's ok. We
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addressed, create sales.
We believe in creatingproducts that add value to theworld.
We believe that rock solidmarketing is 95% research.
We believe if we develop ourmindset of marketing, we willnever be dependent onanyone else for our income.
We believe that "directresponse" marketing is thelanguage of millionaires.
We believe in using directresponse marketing to sellsoftware.
We believe in using "eventbased" marketing to crushprocrastination and forceaction when we areuncomfortable.
We believe we are doing adisservice to the world if wedon't do everything in ourpower to educate, inform, andconvert customers to ourofferings.
were too when we started out.
It goes away with practice :)
Gone are the days of building a productnobody wants. We don't do that ‘roundhere.
If you are caught building the productbefore getting presales, you will bekicked out of the Foundation.
We don't allow selfsabotage here.
If you've got an idea. It's simple. Don'tbuild it until someone has purchased it inadvance.
"By following the steps inthe presales guide I was ableto collect money from 13customers in 3 weeks."
Ian Serlin From: USA Creator of FlavorPlease.com
While preselling software is a relativelynew concept, the concept of presellingitself is very old.
And the world is catching on.
Preselling has become "a thing" now.
Kickstarter.com presold over 100 million dollars of products last year. The world isready for preselling more than ever.
And in this phase, you will presell software before it exists.
This is the phase most students struggle with, which is why we've invested heavilyin extra resources to help you this year.
We have 4 entrepreneurs teaching preselling this year. Andy Drish, Carl Mattiola,Josh Isaak, & Geordie Wardman.
Andy will be teaching you the mindset for preselling a ski mountain (Yes. A $40Million ski mountain was presold and he will share the story for how). Carl will showing you how to make a infopack.Josh & Geordie will be showing you how to sell it.
Why 4 teachers? I want you learning from many different minds in this phase.
Preselling is broken into two core modules. By the end of phase four you will havesuccessfully presold your first product in advance.
Module One Creating The Info Pack (Or MarketingWebsite)
Now that you've gotten your prototype built, it's time to sell it by wrapping somecopy around it.
Carl is the official stud of infopack creation.
Creating the infopack (or website) is part art, part science.
To build an info pack you'll be trained on how to get inside the minds of yourcustomers and use words to influence them perfectly. This is all done with classand integrity.
Bottom line: You'll know how to build an infopack that creates buyers.
After Carl's infopack training, you'll know the answers to questions like...
How do you know what to say to sell customers?
Where do you put those words for maximum impact?
How do you put the pricing together for maximum profit?
Once you're complete with creating the infopack, it's time to sell it.
Module Two PreSelling Your Product
"Feels good to get a presales check before I ever build a product!"
“ ”Amy Kauffman From: USA
Creator of Givily.com
This is the beast for many. Asking for money is a difficult skill to pull off.
How do you do it without being pushy or sleazy? What if you've never asked for money before in your life?How do you ask for money when a product doesn't even exist?!
By the end of this phase you will be able to ask for money and get it. A boldpromise. But stick with me, and you'll transform your beliefs about money forever.
PreSelling Your Product is broken down into 6 steps.
First, you'll train in the proper mindset for addressing fears, talking about money,and asking for it. It's a rich section.
Second, you'll practice validating an idea before asking for money. Gettingvalidation before you present your offer is perfect so you don't have to getrejected.
Third, you'll practice handling objections. Objections are actually buying indicators.Objections handled are sales made. We'll show you how to do this from a lovingspace, not with slick sales tactics.
The first three categories are going to be deep mindset shifts for you with plenty ofrole playing and practice. After you've role played, practiced, and reversed yourlimiting beliefs around asking for money, it's time to get into the real world and dothe final three steps.
Fourth, you'll learn how to make contact and setup the appointment for your presales call. Specifically... who to contact, and the best messaging to get a response.
Fifth, how to run a call. The 8 steps you'll move each presales call through. This isdone stepbystep so you don't have to stress about screwing up. You'll know whatto do at each step along the way.
Sixth, staying in touch. By doing this correctly and using our proven email scriptsand follow up templates, you'll turn one sale into three or more while building trust.
Nice work :)
Now that you've extracted an idea, selected the most profitable one, built the
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What We Believe
We believe hiring an "A PlayerDeveloper" is the secondmost critical piece to asuccessful software company.Screw this up and you're indeep trouble.
We believe in releasing theproduct as early as possibleand with as few features aspossible, while still beinguseful.
We believe in cutting features
prototype, and presold it.
With the money from presales, it's time to invest in building it.
Phase Five Building The Product In 12 Weeks OrLess
"I never thought of myself as the software building type. I am aphotographer! However this was truly the next step for me since I wantedmore freedom in my life. And with the help of this training even I could doit. I found a developer that I totally love, presold my product before it wasbuilt, and had the first version up and running in 8 weeks!"
Esther de Boer From: Netherlands Creator of ShootZilla.com
If building software and hiring developersintimidates or scares you, phase five willcalm that.
In the first foundation, one successfulmember could barely use Facebook. Bythe end of the program he had createdhis first software product.
Yes. If you can use Facebook. You canbuild your own software product.
How do you build remarkable productscustomers love to buy? How do you beatout the competition?
Answer: By defining the pain better thanyour customer or competition can.
away for the first version untilit's scary.
We believe the first versionshould be released in 12 to 16weeks (max) of developmenttime.
We believe in spending little ornothing for development.
Once you have defined the pain in cleardetail, the solution almost presents itself.
Once you have extracted an idea, builtthe user interface, built the infopack,and presold your product.
It's time to build it :)
Building the product can eat up money ifyou don't hire the developer correctly,manage them properly, and cut outfeatures like a boss.
The average software project goes 300% over time and over budget.
This means if you get a quote from a developer for 12 weeks and $10,000, expectto spend 36 weeks and $30,000 in the end.
Scary, yeah?
Not if you follow a process.
This year we are bringing in one of the biggest bad boys I've ever met in softwaredevelopment.
And while he prefers to remain anonymous here, he has spent millions on softwaredevelopment, lost over $200,000, and been screwed a number of times. He knowshow to save you ten's of thousands in mistakes when you begin building.
1. The first critical piece to building your product is cutting the feature list down.
2. The second is hiring a skilled developer.
3. The third is managing them to increase their productivity.
The most challenging task is hiring a developer. Really good developers are trickyto find if you don't know where to look. But we can
show you how it's all done. During Phase Five, You'll Get…
Programming language tests for you to give a developer to see if they areactually good. Most developers sound amazing on paper until you give them atest and see how they perform. we find that 2 out of 10 developers end uppassing the test. That's an 80% chance you hire a bad developer if you don'tgive them the test.
Templates for how to post a job description to hire the best developers.Almost everyone screws this up on their own. Writing sales copy to sell a
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developer is the same as writing copy to sell a customer. "A PlayerDevelopers" aren't motivated by poorly written job descriptions. There's moreto it than you think. They want unique work that matters, and you have tocommunicate that.
Negotiation strategies to get developers and designers working happily belowtheir hourly rate or for equity. Many students didn't risk a single dollar fordevelopment by negotiating correctly.
Three full examples of students who built their software products. How theycut their feature list, hired their developer, and got the product built on timeand on budget.
My 16 point checklist to hire APlayer Developers. You can use this to crossreference developers before hiring them. It puts you in a position of power andinspires developers at the same time.
There's a lot to do in this phase, which is why we hired the best expert I could findto teach it.
You'll get our full stepbystep process to guide you through the journey.
You'll be in good hands here, even if you've never developed software before.
Now it's time for the final phase.
Phase Six Launching & Scaling To Six (Or EvenSeven) Figures
"I was in the very first Foundation program 2 years ago. My productnow does over $300,000 a month in revenue."
Troy Lavinia From: USA Creator of ResearchComplianceMonitor
You can be as successful as you want to be in your business. You to make as
What we believe
We believe that makingmoney is the ultimate form ofvoting. We believe that peoplevote for things not with theirwords, not with their opinions,but with their cash.
We believe that people payfor what they value. Webelieve that if do not makemoney, it is our fault, and notour customers being stupid.
We believe that the secret tomaking money is to ask for it.That's why we make offers.
We believe that makingmoney is glorious, fun, andexciting.
We believe that the skill ofasking for money... of makingmoney... is one of thegreatest and most challengingskills on the planet. Wewelcome that challenge.
We believe that excess wealthis a sacred trust to bemanaged for the bettermentof mankind.
We believe that not everypotential customer is a goodfit for our product, and turnaway the people who wouldbe better served elsewhere.
much or as little as you like.
If you want, you can blow it up like TroyLavinia, or keep it smaller if you wish.
In this phase, you'll launch your product,collect testimonials, and finally, beginscaling to the masses.
During this phase I've asked my friendNathan Latka to come teach scaling. Heis the founder of Heyo.com.
Nathan left college and then hired hiscollege professor to come work for him(Nice dude!)
He's proficient at scaling companies,raising money, and maximizing thelifetime value of a customer.
Now... we don't believe in raising moneyto get started, but raising money afteryou've become profitable feels better.Nathan can educate you on thisperspective.
You can build a business to six figuresbased on feel, but scaling into themillions is a matter of metrics.
It's all metrics.
During Phase Six, You'll Get…
The mindset of scaling report. 22condensed pages of the beststrategies I've used to scale mycompanies using nothing butmetrics.
The marketing channels report. Howto find new & profitable marketingchannels to increase customergrowth.
The three phases of collectingsuperb testimonials for increased sales. Including how to extract, collect, andrewrite testimonials. Most people collect testimonials like chumps. I'll show youthe ninja approach on how to get testimonials with epic price anchors and
other goodies.
Launch day: How to do a webinar and go for the close. A 3 step process topull off a webinar even if it's your first time.
How to fully leverage your best "champion users" to speed up the growth ofyour company. I've used champion users to spread the message for everysingle business I've ever been in. I don't do the marketing, I let my championusers do it for me.
3 case studies on how students went from $1,000 to $10,000 a month including every step in between.
Phase Six will be a lifelong journey for you, and you'll get the tools you need to getstarted.
Two things I see entrepreneurs screw up more than any other area are 1) underpricing their product, and 2) making sloppy offers.
The tactics you learn about pricing, offers, and scaling will pay for your entirefoundation tuition.
You will have both of these area's completely handled when you finish with phasesix.
What Can I Reasonably Expect At The End?
You'll have a number of new things in your life.
1. You could leave your job like Carl Mattiola, Esther DeBoer, or Geordie Wardman did.
2. You could have a software company with 10 paying customers ready to scale.
3. Possibly a positive financial return on your investment in the course.
4. A sick network dozens of new entrepreneurial friends you'll be in touch with regularly.
5. Tangible skills like negotiating, copywriting, product creation skills, nunchuck skills.
6. Freedom from limiting beliefs and internal destructive chatter.
7. Emotional awareness around feelings that previously ran your life.
8. A deeper level of presence in who you are.
9. Increased confidence around others.
10. A transformed life :)
What Does The Foundation Cost?
Let's talk about the investment for tuition in this program…
If you want to build a software product right now, you have five options:
1. Learn how to code yourself. Take a few classes, or get a degree in computerscience. This will take a few years, and thousands of dollars to do. It can work if youlove to code. The problem is, you'll still be missing the three most important skills. IdeaExtraction, Marketing, and Sales. We don't code, we hire it out.
2. Apply and get accepted into a tech incubator. Be forced to raise money and give upat least 10% or more of your company, work 12 hours a day and live on ramennoodles. If the thrill of being in a tech incubator sounds exciting, you can always go thisroute.
3. Go to a conference on software or tech. Learn a few actionable techniques, meetsome awesome people and implement what you learn when you get back. It'll probablycost $2,000 to $3,000 for the week or weekend. The key here is to keep yourmomentum up when you get home.
4. Join a mastermind. If you can find a good one, you'll have to apply and be accepted.This is your best shot, but it's challenging. It'll cost you $10,000 to $20,000 a year to beapart of the group.
5. Do it on your own. This is possible. I did it. It took seven years and $200,000 ofdevelopment dollars to figure out. You could be luckier than me though. The chaos,uncertainty, and loads of mistakes you'll make are actually fun for some to go down thispath.
None of these options are ideal. And that is why we created The Foundation.
With the Foundation, you finally have a new option that makes sense. Someone topersonally guide you down a predictable, proven path to building a software company.Mentors to work with who've done it, coaches to help you get unstuck, a community who willhold you accountable, and a framework that will pull you towards results.
With that said, here is everything you'll have inside The Foundation.
The Foundation Pro6 Payments Of $799 A Month Or One Payment Of $4,500
Content PDF's, Videos, Audio's, Examples, Etc...
Six phases including Mindset, Idea Extraction, Sketching The Solution, Preselling, BuildingThe Product, and Scaling. Plus a bonus module on Copywriting.
The content inside has come from years of experience in direct response marketing,mindset, and software. This is the most comprehensive course we've ever seen to build acompany starting from nothing. And it's all about building software, too.
This is six massive courses wrapped up into an intense six month experience.
Community Private Online Discussion
Ask any previous member of the Foundation what was the most valuable part of theFoundation… a common response is typically "The Community!"
Building a business is lonely. It's hard to make it through the ups and downs… especially ifyou're a lone wolf, building a business on your own. Without friends or family whounderstand what you're doing and why you're so passionate about creating a different life.
It's hard. We've been there.
Having a community of people going through the same experience is what will keep you ontrack and moving forward. Not to mention, you get to share in all of the best tips and tricksof what people are implementing. You end up making friends for life who have your back…AND you get to learn and grow together through the entire process.
How do we do it?
Action Based Learning Software We've invested hundreds of hours and over $100,000designing a software program… taking the psychology of learning into the teachingprocess… this way you won't get overwhelmed. You simply know what action you need totake next, how to do it, and how to get help if you're stuck.
We believe in taking responsibility for our students results. And this software is paving theway for online educators to begin taking responsibility for helping students when they'restuck.
With this platform, you'll never feel overwhelmed. You'll know exactly what action to takenext and how to get your questions answered. You'll have instant access to communitysupport at anytime.
Having a bad day? Reach out. Stuck with idea extraction calls? Phone a friend. Hitting a low point (like we all do?) Talk with someone who's been there.
This is where the friendships and bonds are created for life. And when you meet everyone inperson at the year end celebration, it'll feel like you've been friends for years.
Group Q & A Calls With Successful EntrepreneursWe have six phases inside The Foundation.
We've brought in the best of the best experts we could possibly find on each topic so you'llhave an expert helping you at each step along the way.
For each phase, an expert will be doing three open Q&A calls for 90 minutes. Call in and gethelp with any problem you're experiencing.
Over the course of six months, you'll have access to 18 different calls to get all your
questions answered.
And if you can't make the call? An MP3 will be made available so you can listen to itanytime.
Meet The Experts
Mindset Dane Maxwell & Andy Drish3 Group Q&A Calls
Sketching The Solution Carl Mattiola & Amir Khella3 Group Q&A Calls
PreSelling Andy Drish, Geordie Wardman, & Josh Isaak3 Group Q&A Calls
Building The Product Mr X.3 Group Q&A Calls
Scaling Nathan Latka & Dane Maxwell 3 Group Q&A Calls
The Foundation Experience2 Monthly Payments Of $5,500
Everything in the Foundation PRO + A 5 Day Implementation Getaway With Dane &Andy Limited To 25 Spots
If you purchase this tier you are locked in. We need to secure the 25 spots. Be sure you arecommitted.
This year we are hosting a live "workcation" for 25 people to come hang out in a mansion atBreckenridge, CO for 5 days to work on their businesses. (And maybe do a bit ofsnowboarding in between.)
This is a highly intimate gathering.
There's limited structure. No sitting in a classroom listening to theory.
It's an implementation week. Which means you'll be taking action each day alongside Dane,Andy, and members of The Foundation team while you work on your business… for 5 days.
And we're going all out for this trip.
The details STARTS: January 22nd, 2014 at 7PM Mountain Time END: January 26thJanuary 26th at 10AM Mountain Time What's Covered: All your meals and lodging. Justcover your flight and travel to the location.
We've never done an event this intimate before… with this much personal attention…focused purely on implementation.
Each day will be focused on implementation in the key phases you are at while in theFoundation.
Maybe you'll get to do an idea extraction call while Dane sits in with you, or you'll get to craftyour presales offer with Andy, or you'll get the entire room ripping apart your business.
While kickin back a few beers :)
You can purchase this plan for a one time price of $9,999.
Let's Talk About PriceYou might be thinking "$5,000? $10,000? Isn't that expensive?"
No.
You wanna know what's expensive?
Wasting tens of thousands of dollars on development cost, building ideas that people don'tend up paying for, trying to convince customers to buy a product when they don't really wantit, trying to sit around and come up with your own ideas, being surrounded by mediocrepeople getting mediocre advice leading to mediocre results.
Now THAT is expensive.
And do you know what's even more expensive? TIME. You never get that back. You couldspend the next 10 years of your life, procrastinating, starting businesses that never get onepaying customer, and chewing the fat because no one is holding you accountable.
Here, you will honestly make more progress in 6 months than you will in 6 years. How oldwill you be in 6 years time? Is that sort of acceleration worth $3,000, $5,000, or $10,000dollars?
You saw your five options to build a software company. None are ideal. What I'm proposingto you is a way out.
A chance to be surrounded by a community who supports you through your ups anddowns…
A change to be mentored by people who've actually done it…
A chance to build something meaningful for the world and be compensated handsomely forit…
The Foundation happens once a year. If you don't get accepted now, you'll have to wait 12months to reapply.
We are dedicating every day for the next six months to helping our Foundation communitysucceed.
If I had this option seven years ago when I started, it would have saved me over $50,000 inwasted development costs and likely would have doubled my revenue in the meantime.
1 payment of $2,999 or 6monthly payments of $599
Content
Full Community
Action Based Software
Buy Now! $2999
Buy Now! $599/month
1 payment of $4,500 or 6monthly payments of $799
Content
Full Community
Action Based Software
18 Group Q & A Mentoring
Recordings of Group Q & A Calls
Buy Now! $4500
Buy Now! $799/month
1 payment of $9,999 or 2monthly payments of $5,499
Content
Full Community
Action Based Software
18 Group Q & A coaching
Recordings of Group Q & A Calls
5 day Experience with Dane & Andy
No Longer Available
No Longer Available
If at this point the price is still out of reach for you, then this program is not a good fit. Wedon't want you stressing about money during the course if its too tight for you. We'vedesigned the price to weed out the folks who are not interested.
Join The Foundation
The 60 Day "Action Taker's"Refund Policy
I want to be crystal clear about this product and your expected results. This is not a getrichquick scheme. This is not a magic bullet.
You will have to work very hard to build a software company. Any quotes and resultspreviously mentioned are not typical. Do not infer that any examples are promises orguarantees of earnings or connections. "10 paying customers in your software business" isthe goal in 6 months.
We're fully committed to help you change your business and life.
Take action for 60 days, test drive the program, try everything if you're not totally happy atthe end of 60 days you can request a full refund. Simple. We will happily refund your money.
Important: To be eligible for a refund, we require you share your actions taken from
“
”
all available modules. Yes, this means YOU must take action in this program. Why?Because we know that if you take action and do the work, you'll get results. Period. Ifyou do the work and don't get value, then we don't deserve your money.
We put a tremendous amount of time and energy into this program. You need to match thatenergy. Success in this program requires that you take consistent, focused action.
The Real Transformation HappensAlong The Way
"In 6 months I had a positive return on my investment. But that's not whatreally impacted me. What can I say about my time at the Foundation? Simply, lifechanging. The skills I learned in 6 months were more valuable than my entire 6years at university and graduate school. Real skills like how to write killer copy,how to sell, how to find and communicate with a development team and how tosmash fear and uncertainty into the ground. The investment in myself with theFoundation was one of the best business decisions I've made in the last 6 years,second only to my decision of leaving the chains of my cubicle."
Geordie Wardman From: Mexico Creator of WaveReview.com
You think you are joining The Foundation to build a software company and gain financialfreedom. But really... you're joining the Foundation for a personal transformation AND togain the financial freedom.
Financial freedom without personal emotional freedom is a limited life.
I want you to be free everywhere. I want you to have everything you want in life.
Everything.
I want you to become the kind of person who can hold a software company in your hand.
"By applying The Foundation's limiting belief content, I went from being scared to
“ ”even pick up the phone to call a business… to preselling 5 customers over twoweeks at $349 a month with no info pack and no sales page. Success. It's all in the
mind."
Shayne Mott From: Canada Creator getrepvista.com
Do you know how much your mind, heart, and emotions will change when you are the kindof person who can build profitable businesses? Your entire reality will shift.
The real joy of life is in the grueling transformation that has to happen for you to become asuccessful entrepreneur.
It won't be easy. It won't be pleasant. But it will be a blast.
These six phases are eloquently sequenced to maximize your speed in building a companyand to uplift all of the limiting beliefs and identity issues you have been hiding from in yourlife.
Let's uproot all of it and build you a bad ass company along the way, shall we?
Do you have the desire it takes to do this?
This is typically the section where I'd smack you over the head and convince you to join TheFoundation. But frankly, I'm not interested in persuading you to join. I think the more I haveto persuade the worse off we are because I don't want anyone who doesn't really want this.
We want to build a movement of entrepreneurs who are looking to live from a set ofempowered beliefs, who want to predict the success of their businesses before they evercreate a product, and who ultimately want to develop the mindset and skills to create valuefrom thin air.
If you're committed to taking action, facing your fears and stretching yourself beyond whatyou ever thought was possible...
If you're committed to building a business that gives you freedom AND solves problems thatmatter in the world...
If you're committed to doing the work it takes to build something awesome...(while finallybeing supported by a group of amazing friends who support you...)
Then you may have finally found the tribe you've been searching for...
See you on the inside,
Dane Maxwell
Frequently Asked Questions
I want you to have all the information you need to make an informed, educateddecision. If you don't see your question answered here, please email me.
Q: Do I have to live in the US to be accepted?
Not at all. More than 25% of our students were from countries outside the US. Atour in person Las Vegas Mansion Party for successful students we had peoplefrom London, Romania, New Zealand, Australia, Netherlands, and Canada.
Q: How much time do I need each week?
If you can average 1 hour of work everyday you’ll be able to make this programwork. Students with full time jobs wake up one hour earlier or stay up one hourlater than usual during the program. However the more high leverage time you putin the faster your progress.
Q: Do we get one one one access to Dane or Andy?
A: Maybe. Dane and Andy will be roaming the community to help members. Don'tcount on it, but you may get selected for a one on one call with either of them.
Q: Are we working on one idea as a group, or each working on our ownideas individually?
A: Each member will be working on their own idea. No one will be working on anyideas but their own. I do not own any of your businesses that you create, eachperson owns their own idea 100% and all the profit from it.
Q: I'm a web developer, so my biggest problem is finding a profitableproduct to build and finding a target market to survey. How will yourcoaching group help me?
A: As a developer, the easiest thing for you to do is start with code. I want torewire your brain so instead of thinking code first, you think marketing first. We willbe marketing before any code is ever written. This will be the hardest thing for youto unlearn, and I imagine even harder to try and do on your own. You don't startwith product, you start with a market. Being in this group will be the best chanceyou have of changing this perspective because right now that perspective is limiting
you from the life you truly want.
Q: I want to make sure there is ample opportunity for me to meet otherpeople in the group. Everyone should be asked what they bring to the tableso I know who to go to for questions on things like SEO, Web Dev, etc, willthis be done?
A: Yes. Each person will list their skills.
Q: I'm honored to be considered for your program. My question is whethermy wife (or business partner) can participate with me?
A: Yes. You will have to share the same account. Going through the contenttogether will be powerful.
Q: What else are you doing at the moment? I want to know if you will bespread thin among all of your projects, and not be able to give us the timewe need?
A: My current business has a CEO. The Foundation is my full time baby. It will bethe only thing I focus on for the next 6 months. I don't do things unless I can givethem my full attention. And that's what you'll have.
Q: Are you going to expect us to outsource development or will we shareresources in the group by doing the work?
A: I will encourage outsourcing so you can focus on sales and marketing (which iswhere the real success hides). We will cover multiple strategies to outsource for aslittle as possible. Some of you know how to code and build products, but are stillnot where you want to be. Coding another project is not going to build you the skillsyou need to succeed here. You're here to learn new skills. Not code. Try not to letmoney limit your mindset here on outsourcing. This group will put you in aresourceful, abundant mindset where no obstacle will stop you. Expect 90% ofyour tasks to be talking with your market, and 10% to be building the product.Instead of the usual, spend 90% of your time working on a product and 10%talking with your market. Which is why most fail.
Q: With all due respect, the price is expensive, can you lower it?
No.
College universities must be masterful marketers, because people pay $40,000 foran education that teaches them how to graduate into a prison of 9 to 5, and workanother 40 years to pay it off. We're promising freedom in years for 10% of thatprice.
Maybe price being an indicator means that this is not really a strong interest foryou, but just a "nice to have" … not a "must have" … in that case I woulddiscourage against joining. I'm really looking for folks that will do anything to be
apart of this tribe.
Q: Why are you selling "howto" information instead of just running yoursoftware companies? Aren't you just trying to make millions by sellinginformation instead of just using it yourself?
My passion is to teach. I'm not doing this because I have to. I'm doing thisbecause I want too. I don't ever have to work again, I am set for life. I'm doing thisto give back and contribute. The price is setup so that you value it. I could give thisinformation away for free, but I have an internal conflict with that because I seepeople squander free information. You value what you pay for. So I'm charging.
I could sit on the beach and drink mai tais for the rest of my life. But I've tried that,and it gets boring. I want to feel alive. And to feel alive, I do what I love.
I hope that by you building your own software company, you'll be on the path tofinding what you love too!
The Foundation is a full time labor of love for me. But I don't care, I love to work,and I love to teach. Building software companies is a lot less work than this. Like Isaid earlier, I can launch a profitable software product in 1 hour a day. I get boredbuilding software, I've done it enough times. I see a massive pain of people whowant help, are willing to pay for direction, and are ready to take action. It's aperfect storm I can't turn away from.
I feel I would be slapping God in the face and doing a disservice to the world if Ididn't create The Foundation. This is what I was built for. To teach.
Q: I dig what you're selling, but I'm still pretty cautious. Is there any sort ofguarantee you can provide?
A: Yes. Check our guarantee policy above. We stand behind everything we do.
Q: I'm in New Zealand, will this work for me still? Should I target companiesin NZ here or somewhere else? It sounds pretty enticing to get the first 10paying customers in six months. What do you envision monthly fees beingper customer?
A: Yes it will work for for you. I recommend USA or UK problems to solve. Oranywhere where the currency is at least on par with the US dollar. I like to createproducts that sell for at least $50 U.S. monthly. That's what we will be discussingwhen we talk about how to pick from the list of ideas you've extracted from amarket. It'll be exciting :)
Q: Cold calling is the one thing I fear. I have avoided it by attending tons ofnetworking events and "cold introducing" myself instead. I live in Boston sothere are a ton of opportunities to meet people when I'm developing a newidea. My last business (which failed BTW) targeted moms with youngchildren. I was able to meet and interview 2 dozen moms without any cold
calling. I'd love to hear your advice.
A: Cold calling can be a pain in the rear. I personally hate it, but I do it when I havetoo. I think emailing + cold calling works so much better because it's not a cold call.If you email the day before and say you'll be calling tomorrow in the email, andthen call tomorrow and reference the email from the day before, it's no longer acold call. We will discuss these kinds of things in much greater detail. Cold calling isespecially difficult to get the person if they are behind a gatekeeper, in that caseyou have 2 relationships to build. One with the gatekeeper, one with the decisionmaker. In these situations it's sometimes better to have the gatekeeper becausethey understand the problems their boss has better than the boss does. And whenit comes to feedback... the gatekeepers are faster to get back to you. To build aprofitable product in a market you only need 1 person with a relationship to buildinitially. Maybe 3 tops. Instead of going for the idea on the first contact, you will bebuilding a relationship over a week or two's time, emailing and calling every otherday, helping to understand their problems. They will grow to admire you and thenyou'll be able to start a dialogue to get ideas from. As you get ideas from the targetmarket, you'll also be connecting your target market customers to each other sothey can share frustrations they have, which they will LOVE you for.
A Closing Comment From Troy Lavinia (AHusband, Father and Entrepreneur Doing The
Foundation In His Spare Time)
I learned about the first Foundation from Andrew Warner's interview with Daneon Mixergy and I was part of the Foundation for the full 6 months. I can saywithout reservation that it was a great experience and well worth the money Iwould do it again in a heartbeat. Here are a few points about Dane and thegroup that might be helpful for people considering this in the future...
Dane is a righteous dude, a great businessperson, and an excellentteacher. I can say, based on the six months I spent with him, that Dane isthe real deal and everything you could want from someone leading thistype of group. Overall, he has excellent energy and passion for what he isteaching and he has an altruistic approach to life. I would call Dane a "BillRussell" that is, he seems to have the lifeview that he will be successfulby making those around him successful. As an entrepreneur, whether it isin hiring employees or finding advisors like Dane, this is the type of personyou want to associate yourself with.
Dane's execution was just as impressive as his intention he is anexcellent teacher, brought on specialists to help in areas where expertisewas needed, and he was always available to answer questions, offerresources, and make sure every member of the group was moving in theright direction and had everything they needed.
Community: Great group of people; excellent energy. It was my firstexperience surrounding myself with a group of entrepreneurs all with acommon purpose. It was a surreal group of people everyone (who madeit past the first 1 or 2 months) was very serious and dedicated; they werealso willing to share ideas, offer help, and provide a great support systemto anyone who needed it.
Blueprint for success: What Dane offered in this course, I believe, is ablueprint for success. NOTE, that is not a GUARANTEE of success; but itis a blueprint and methodology that you can use to be successful withagile entrepreneurship or with a new product or service idea; OR, at thevery least, a methodology for vetting a new idea to find out quickly if it willnot be successful, before spending a significant amount of money on it.
REPEAT: this course gives you the recipe for success and the supportsystem you need to learn new concepts and maximize your chances ofbeing successful. YOU NEED TO BRING TO THE TABLE: great energy,altruism (you should be willing to give to the group as much as you takefrom it), unwavering commitment to "doing your work" (as Pressfieldwould say), commitment to the process, openmindedness to learningnew things and pushing yourself to places where you may be a bituncomfortable (e.g. if you do not have coldcalling experience).
My results:
My product generated $5,000 in the first month and now generates over$300,000 a month. And I got it built entirely for free. (Which normally wouldhave cost $20,000 to develop.)
Because of the Foundation, I have been able to successfully launch atechnology platform sold into the hedge fund market. The group helped me inmy product development plans and developing a sales and marketing plan thathas been very successful so far.
Using the ideageneration tactics in the first two months, I was also able tocome up with (what I think is) another excellent business idea, which I haveshelved temporarily in order to continue working on the primary businessabove.
My recommendation:
If you are an entrepreneur (or an entrepreneur at heart), and have made(100%, no turning back) the decision to commit to being successful as anentrepreneur, but feel you need a stronger understanding of some of theconcepts of agile product/service development and an excellent supportsystem of likeminded people to help show you the way when you feel a littlelost, this is an excellent, EXCELLENT, vehicle for you.
If you have not made that commitment to yourself, then this is not for you.
Still have any questions? We're here to answer them! Email us [email protected] or, if you're feeling creative, send us some snail mail at 5600
Ashworth Road West Des Moines, Iowa 50266
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