welcome to the funnel: we've got leads and names

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions

Marketing Solutions

Welcome to the Funnel (We’ve Got Leads & Names) Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg @LinkedIn @SlideShare


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70% of the Buying Cycle is Already Complete Before a Prospect is Ready to Talk to Sales.


You Better Have Content that Answers Their Questions.

©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 5

Content is STILL King

Optimize


Social Signals Influence SEO


Claim Your Content with Google Authorship:


Inbound + Outbound = Awesomeness


Wait for it……


The Holy Grail of Social Media Advertising


Ready, Aim, Target - A Frictionless Content Experience


•  LinkedIn drove 400% more qualified leads than any other paid lead generation platform during the campaign period.

•  As a result of the brand exposure in the LinkedIn feed, research confirmed that U.S. marketing executives were 50% more likely to agree that Adobe can “shape the future of digital marketing.”


The 4-1-1 Rule

Do This Not This

Content Fuel

Going Visual

Inspiration


LinkedIn Marketing Solutions Blog Content Calendar

Monday Tuesday Wednesday Thursday Friday Saturday

Raisin Bran Spinach Roast

Raisin Bran Spinach Roast

Raisin Bran Spinach

Tabasco

Raisin Bran Chocolate Cake

Raisin Bran Spinach


Washed Up? Who Says So? There’s Always Room for a New Audience.


Influencer Content

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Empowering Advocates

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Photo credit: Min-Chieh Chang

Going Visual


The Visual is the New Headline


Hell Yes! - First Page Results

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SlideShare is also a Search Engine

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Visual Kicks Texts A**

328,000

Views!


Meet the Experts


Clickable Links Inside your SlideShare Deck, Boom!

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Integrate Your Presentations Across Multiple Channels


The Infographic is not Dead. Claiming that Something is Dead, is.

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How can I Measure Success?


How do you know if your content strategy is working?

Increased referral traffic

Social Engagement

Higher quality leads


Now go make some bloody good content!

I Love You All. Goodnight!

#CONTENTSF

welcome to the funnel: we've got leads and names

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