welcome to the socialverse lindsey...11/4/2019 1 how to be the superhero of social engagement...
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How to be the superhero of social engagement
Welcome to the
Community Engagement
• How do you define community engagement?
• What is the difference between community engagement, public participation and
• What forms of community engagement are utilized in your city?
Various Forms of Social Engagement
• Social media
• Community events
• Traditional media• News/radio/publications
• Face‐to‐face interactions
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6 Key Components of Social Engagement
• Dedication
• Wit
• Branding Innovation
• Reliability
• Flexibility
• Mission Focused
Be dedicated to the cause
Captain America
• Consistent
• Fights the same battles over and over
• Spans a lot of time
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Use wit when possible
Hawkeye
• Comic relief
• Smart and witty
• Creates human connection
• Only use when appropriate
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Manage your brand with innovation
Iron Man/Tony Stark
• Passionate• Visionary• Adaptable
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Be reliable
Captain Marvel
• Drops everything to help out
• Folks know she’ll be there if needed
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Be flexible
Black Widow
• Adapts to what’s going on around her
• Changes her strategy based on her current situation
Be mission focused
The Hulk/Banner• As Hulk, he’s pretty much only good at one thing: smashing
• As Bruce Banner, he’s focused on problem solving the problem at hand (7 PHDs…what?!?)