welcome to the tourism & hospitality webinar · etourism lab at wtm - tourism routes and the...
TRANSCRIPT
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www.bournemouth.ac.uk
Welcome to the Tourism & Hospitality Webinar
Dr Avital Biran Senior Lecturer in Tourism Management MSc Tourism Programmes Coordinator Faculty of Management
Dr Barbara Neuhofer Lecturer in Hospitality Management MSc Hospitality Programmes Coordinator Faculty of Management
The information on this presentation is correct at the time of recording 10.12.2015
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www.bournemouth.ac.uk
Webinar content
Bournemouth University overview Department of Tourism & Hospitality Our course portfolio: MSc Tourism Management MSc Tourism Management & Marketing MSc International Hospitality & Tourism Management MSc Hotel & Food Services Management Work placements Research in the Faculty of Management Entry requirements Q & A
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www.bournemouth.ac.uk
A Top University
Awarded a Queen’s
Anniversary Prize for Higher &
Further Education
93.5% of graduates employed/in further study within six months of graduating*
“BU has over 17,000 students including 2,000 international students from 100 different countries”
Dedicated international support
*Destination of Higher Education Leavers Survey 2013/14
First to be commended for student learning opportunities.
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www.bournemouth.ac.uk
£200m
investment facilities
by 2018
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www.bournemouth.ac.uk
School of Tourism Highlights
Department of Tourism & Hospitality
Tourism at BU was rated as joint 1st
in the UK, based on its internationally recognised research.
UN World Tourism Organisation
(WTO) Centre for Excellence High quality, industry-focused courses
with international recognition Paid work placements are available
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www.bournemouth.ac.uk
BU is home to three of the world's top 10 tourism journals, ‘Tourism Management’, ‘International Journal of Tourism Research’ and ‘Tourism Economics’, and the leading international textbook, ‘Tourism Principles and Practice’.
Journals & publications
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www.bournemouth.ac.uk
Our course portfolio
Our courses aim at providing:
academic content geared to the professions
a student-centred learning environment
emphasis on intellectual achievement and employability
real business experience
an international perspective: o international students o international study opportunities o units with an international focus
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www.bournemouth.ac.uk
Our course portfolio
Key facts
12-15 months full-time
Placement option available
September or January start
Study 6 units plus a dissertation
Postgraduate courses
MSc Tourism Management
MSc Tourism Management & Marketing
MSc International Hospitality & Tourism Management
MSc Hotel & Food Services Management
Course fees: September 2016 entry
UK/EU: £7,000
Non-EU: £13,000
5% early bird discount on fees if you pay your tuition fee before or within seven days of enrolment
Course fees: January 2016 entry
UK/EU: £7,000
Non-EU: £13,000
Scholarships available from £2000
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www.bournemouth.ac.uk
Tourism
Travel Services
Transportation
Recreation and
Entertainment
Food and Beverage Services
Accommodation
The world of tourism
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www.bournemouth.ac.uk
Why tourism?
Tourism - key to development, prosperity and well-being
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www.bournemouth.ac.uk
Why tourism?
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www.bournemouth.ac.uk
Why tourism?
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www.bournemouth.ac.uk
MSc Tourism Management
This course reviews a range of key issues, challenges and developments in tourism management, with particular focus on the relationships between tourism and the wider economic, environmental and socio-cultural context. Course content Tourism & Hospitality Principles & Practice Business Strategy & Finance Managing Organisations Tourism, Management & Society Managing Visitor Attractions Choice of one optional unit Dissertation
September 2016 January 2016
Career opportunities Senior management roles in Tour
operators, Aviation and cruise industries, Hotel chains.
Policy, Planning and Development for Government, NGOs, development agencies
Consultancy (public & private) Research, lecturing and teaching
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www.bournemouth.ac.uk
MSc Tourism Management & Marketing
Career Opportunities Senior management and
marketing roles in destination management and marketing organisations
Airlines Tour operation companies Marketing research Branding agencies and
consultancies.
The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework upon which to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. Course content Tourism & Hospitality Principles & Practice Business Strategy & Finance Managing Organisations Marketing for Tourism & Hospitality eTourism Choice of one optional unit Dissertation
September 2016 January 2016
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www.bournemouth.ac.uk
Industry focus Speakers, field trips and more
Mark Watson Executive Director
Christopher Rodrigues Chairman
Reconciliation through Tourism and Gamification in Kosovo
eTourism Lab at WTM - Tourism Routes and the Holy Grail
Peter Long Former Chief Executive of TUI Group
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www.bournemouth.ac.uk
MSc International Hospitality & Tourism Management
This course is intended to provide you with both an advanced understanding of the Hospitality and Tourism industry as well as a managerial perspective of how to run such operations. Course content Tourism & Hospitality Principles and Practice Managing Organisations Business Strategy & Finance Hospitality Operations Management Issues in International Hospitality & Tourism
Management Choice of one optional unit Dissertation
Career opportunities Food & Beverage Associate Online Marketing Executive Front of House Supervisor Assistant Manager Sales & Export Manager Business Development &
Marketing Manager Research Assistant
January 2016 September 2016
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www.bournemouth.ac.uk
MSc Hotel & Food Services Management
This Master's degree is intended to provide you with both an advanced understanding of the Hotel and Food Services industries as well as a managerial perspective of how to run such operations. The emphasis of this course is on accommodation management, food and drink and the food service sector. Course content Tourism & Hospitality Principles and Practice Managing Organisations Business Strategy & Finance Hospitality Operations Management Issues in International Hotel & Food Service Management Choice of one additional option Dissertation
Career opportunities Food & Beverage Associate Online Marketing Executive Front of House Supervisor Assistant Manager Sales & Export Manager Business Development &
Marketing Manager Research Assistant
January 2016 September 2016
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www.bournemouth.ac.uk
Marriott Hotel Bournemouth
Welcome to the World of Hospitality
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www.bournemouth.ac.uk
Marriott Hotel Bournemouth
Induction Field Trip
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www.bournemouth.ac.uk
What is hospitality?
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www.bournemouth.ac.uk
Marriott Hotel Bournemouth
What is hospitality?
• Hotel rooms, beds…
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www.bournemouth.ac.uk
What is hospitality?
• Food…
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www.bournemouth.ac.uk
What is hospitality?
• Atmosphere…
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www.bournemouth.ac.uk
What is hospitality?
• People …
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www.bournemouth.ac.uk
What is hospitality?
• Experiences …
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www.bournemouth.ac.uk
What is hospitality?
Technology / Human
Sharing economy AirBnB
CSR / Sustainability Green hotels
Generation Y
Culture / Work Trends
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www.bournemouth.ac.uk
Range of delivery methods, including E-Learning
Active and interactive learning environment
Emphasis on Self-Managed Learning
Units assessed via coursework
Wide range of assessment methods used
Combination of individual and group work
Delivery & assessment
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www.bournemouth.ac.uk
Weekly study support lectures
Topics covered: analysing titles, essay-writing, report-writing, referencing
Weekly tutorial slots also provided High level of care shown to students:
Programme leader Programme administrators Unit tutors
Study support
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www.bournemouth.ac.uk
Work placements
All our postgraduate courses offer the opportunity to undertake a work placement
o Minimum 30-weeks full-time
o Start your placement after the taught units are complete
o 3,000 reflective essay
o CAS issued for 24 months
o Help from experienced placements office staff - you’ll attend a ten-week block of seminars, covering writing a CV and a covering letter, completing an application form, performing well in interviews and writing reflectively.
“I achieved so much throughout my
placement, working for a great international company and helping me
climb the next level in my career.” Amit Ashok Pandit, India
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www.bournemouth.ac.uk
Where do students go on placement
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www.bournemouth.ac.uk
Study aboard options
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Research is integral to all that we do at BU, all of our students being taught by people undertaking research and it feeding back into courses
Real-world research
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www.bournemouth.ac.uk
Research degrees
We welcome applications for projects linked to any of our research areas
BU provides a range of fully-funded and match-funded PhD studentships to support outstanding candidates
For more information about our research themes and academic expertise,
visit: www.bournemouth.ac.uk/research
Research degrees
Masters by Research (MRes)
Master of Philosophy (Mphil)
Doctor of Philosophy (PhD)
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www.bournemouth.ac.uk
Bournemouth University International College
Our courses Pre-Master’s Master’s Enhancement Programme Pre-sessional English for University Study Programme Preparatory English tuition
www.KIC.org.uk/bournemouth
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www.bournemouth.ac.uk
Entry requirements
All courses • Bachelor Honours degree 2:2
or equivalent (all subjects considered);
• IELTS (Academic) 6.0 (minimum 5.5 in each component) or successful completion of the Pre-sessional English for University Study Programme
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www.bournemouth.ac.uk
Support available
Dedicated International Student Support Specialist International Student Support Officer providing dedicated one to one Academic and Pastoral support both pre and post arrival at BU.
Academic support Disability & Additional Learning Support Language Centre Library & Learning Support Study Support
o Academic writing o Critical analysis o Exam and revision techniques o Presentations o Referencing o Avoiding plagiarism
Health and wellbeing Chaplaincy Counselling Medical Centre
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www.bournemouth.ac.uk
Bournemouth - a great place to study and live…
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www.bournemouth.ac.uk
The surrounding area - a great place to study our courses…
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www.bournemouth.ac.uk
Contact askBU Tel: 01202 961 916 Visit: www.bournemouth.ac.uk/askBU E-Mail: [email protected]
Any questions?
Find out more information: Meet BU in your country:
www.bournemouth.ac.uk/international Local contacts in your country:
www.bournemouth.ac.uk/representatives
Open Days: www.bournemouth.ac.uk/opendays Fees and funding: www.bournemouth.ac.uk/ug-funding Course information:
www.bournemouth.ac.uk/courses
Scholarships: www.bournemouth.ac.uk/scholarships