welcome to the world of video 2.0
DESCRIPTION
A look at how video has evolved on the web and what the future holds with online media and interactivityTRANSCRIPT
Welcome to the world of Video 2.0
Why video on the internet is the next big thing for
advertising
Presented by Todd Murray – Founder of
Overview
About ActiveChannel
Video 1.0 - Current state of play with traditional media
The UGC effect
The Obama effect
The game changing facets
Video 2.0 - Who is using online video
Why brands need to use online video
Video 3.0 - Future of online video
Established in 2007 to provide interactive video solutions
Doing more education rather than execution
About ActiveChannel
Proprietary CMS platform that handles video and interactivity
Ahead of the curve
Allowing UGC to be used as part of the blend
Video 1.0 - Current state of play with traditional media
“They” are starting to “get it”
Still rely on traditional TV content and methods
Scared to upset the “sacred cow”
Still a “nice to have” and not a “must have”
Kick started the online video industry in May 2005
In October 2006, Google Inc. announced that it had acquired YouTube for US$1.65 billion in Google stock
In March 2008, YouTube's bandwidth costs were estimated at approximately US$1 million a day
Alexa ranks YouTube as the third most visited website onthe Internet, behind Yahoo! and Google
Had over 5 billion videos viewed in July 2008
14.3 billion videos viewed in December 2008
User Generated Content
The Obama Effect
Obama GirlOver 13 million views
Will.I.AmOver 16 million views
Need to target message for audience
Long tail effect
Cost effectiveness
Accessible, accountable and controllable
Allow for UGC to spread the message
Content should be seen as cool
The game changing facets – pros & cons for marketers
Long tail effect
Cost effectiveness
Accessible, accountable and controllable
Allow for UGC to spread the message
Content should be seen as cool
Need to target message for audience
Video 2.0 - Who is using video & why
Matt Harding – over 12 million views for his original Travel happy video clipMade another one in 2008 and had over 17 million views.Visa sponsors him for undisclosed amount
A family liquor store in Springfield, N.J., became a "multimillion-dollar wine Mecca,“ after Gary Vaynerchuk started "Wine Library TV," his daily podcast on wine tasting..
A mad scientist takes everyday items, including cars, to see if the BlendTec blenders will blend them
Why brands need to use online video now
Potentially the most effective branding tool available
Its where the audience is… if the content is right
Video 3.0 – The future of online video
Interactivity
Interactivity
Interactivity
