[wellborn cabinet webinar] 10 ways to convert more website visitors

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Never Miss a Lead! 10 Ways to Convert More Website Visitors [email protected] 03/02/17 Digital Marketing Boot Camp

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Never Miss a Lead! 10 Ways to Convert More Website Visitors

[email protected]

03/02/17

Digital Marketing Boot Camp

Before we begin!

What is the one tool you can’t imagine running your business without?

Test out the chat box by answering one or both of these questions!

Have you watched the first 3 Wellborn Cabinet Digital

Marketing Bootcamp webinars?

A few helpful tips for today’s webinar

If you have a question, simply use the chat box you see displayed in your webinar control panel

At any time if you’d like to get more info, please email [email protected]

Yes this will be recorded! You will receive the video recording via email within 24 hours.

AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.”

Carrie Tittle

Tittle Construction Brothers

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“We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.”

Chad Muth

Muth & Co. Roofing Inc.

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Today’s Giveaway!

1 lucky attendee is going to take home a free Google Chromecast!

Ok! Google who is Surefire

Local?

Must stay until end of webinar!

SurefireLocal.com

➔ Tracking ROI to Maximize Your Marketing Budget02/16/16 || 2 p.m. Eastern / 1 p.m. Central

➔ How to Shoot Professional Videos with Your Smartphone01/05/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Make Google Work for You: A Local Business Guide to AdWords02/02/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors03/02/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Socialize Your Business - Engaging with Homeowners at Every Turn04/06/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Managing Your Online Reputation & Responding to Reviews05/04/17 || 2 p.m. Eastern / 1 p.m. Central

Wellborn Digital Marketing Bootcamp

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Today’s Speaker

Bob SheehanSVP, Client Services

SurefireLocal.com

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Marketing Channels Influence the Customer JourneyExplore how marketing channels for Medium businesses in the Home & Garden industry in The U.S. influence the purchase decision

Channels to the left tend to play an early and assisting role in the typical sale, while channels to the right are more likely to be the last interaction before a purchase

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Your Digital Footprint

SMB

10 Ways to Convert MoreWebsite Visitors

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Tools & Tactics

1. Live Chat2. Tracking Numbers3. Project Albums4. Testimonial Videos5. Product Videos6. Call to Action Buttons7. Forms / Surveys 8. Special Offers9. Mobile-Friendly Website

10. Blog

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Live Chat

● Provide instant service while your customers are on your website

○ No hold music, missed calls, or form fills that get lost in the shuffle

● Engage in real-time with customers - the only way to provide real human interaction during an online purchase

Puts a face to your brand

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Customers want their questions answered quickly!

79% of customers say that they prefer live chat because of the immediacy it provides

One of the great things about live chat is just how much help customers seem to get from it

● Live Chat: 73% satisfaction● Email: 61% satisfaction● Phone: 44% satisfaction

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Chat Tips & Best Practices

● Provide customers with a transcript of the conversation

● Use canned messages

○ Introduce yourself

○ Be friendly, inviting, and professional

● Be proactive

● Use a pre-chat survey to get more information

● Offer a post-chat survey

● Strategically place live chat buttons on your website

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Tracking Numbers

● Provides additional analytics into who is calling your business

● Determine which marketing campaigns are working, and aren’t working

● Great training tool to listen to phone calls and gauge performance

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Project Albums

● Visuals are processed 6000x faster than text

● Showcase your ability to WOW potential customers with your work

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Helpful Photo Tips

● Before & After’s

● Time-lapse

● Good quality photos

● Turn location on photos

● Use branding

● Get release from customers

● Use an app like GeoJuice

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Testimonial Videos

A LinkedIn study revealed testimonials & case studies are the two most effective ways to increase sales.

➔ Testimonials build credibility, increase online visibility, demonstrate expertise, counteract negative reviews, strengthen your reputation, and make sales faster for your business.

Tip! Use GeoJuice to capture in-the-moment testimonials of completed projects

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Product Videos

Viewers are 85% more likely to purchase a product after watching a product video

Surefire Social blog post: How to Make a Video to Promote Your Companyhttps://www.surefiresocial.com/blog/make-video-promote-company/

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Quick Check-in! Have questions?

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Get a Complimentary Digital Marketing Consult

Call (888) 804-8685Email [email protected]

...and a Google Chromecast!

SurefireLocal.com

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Call to Action Buttons

K.I.S.S. - Keep It Simple & Smart

Buy Now

Shop Now

Call Now

Learn More

Sign UpWatch Now

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Start Your Remodel

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Webforms For Your CTA 7

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Surveys

● Conduct surveys to learn about your audience

● Send questionnaires through email

● Tools - Google Forms & Survey Monkey

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Special Offers

● Integrate within blog post copy

● Include on thank you pages

● Insert at the end of a video

● Add a editable offer spot to your homepage

● Facebook Profile

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Question! Are you currently running special offers across your website, directories & social media?

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Mobile-Friendly WebsiteMobile is the way of NOW!

People check their phones 150 times a day

Keys to success:

● Be There● Be Useful● Be Quick

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AMP: Accelerated Mobile Pages

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Normal AMP

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Blog

● Provides educational content

● Builds authority in your industry

● Increases ranking in search● Increases leads

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Blog Post Types

● How-to’s & Tutorials● Lists● Checklists● Reviews● Infographics● Podcasts● Videos● Interviews● Trends● Tips

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Author Profiles

Include a mix of:

● Partners / Industry Experts - show you aligned with the best in the industry

● Staff - show your staff is knowledgeable

● Guest Bloggers - show you’re willing to take outside viewpoints and stay up-to-date on trends

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Sealing the Leads Funnel

CTAsBlogging

Testimonial Videos

Product Videos

Live Chat

Surveys

Mobile Friendly Website

Special Offers

Project Albums

Tracking Numbers

Introducing

SurePulse does it all and puts you in control

Accelerate your business, get more leads and measure your marketing ROI

● Gain visibility into your entire digital footprint in one convenient place

● Easy to use interface

● Take swift action with real-time publishing to your website, social media, and online directories

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Drumroll please!

Today’s Lucky Winner is ...

Ok! Google who is Surefire

Local?

SurefireLocal.com

➔ Tracking ROI to Maximize Your Marketing Budget02/16/16 || 2 p.m. Eastern / 1 p.m. Central

➔ How to Shoot Professional Videos with Your Smartphone01/05/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Make Google Work for You: A Local Business Guide to AdWords02/02/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Never Miss a Lead! 10 Ways to Convert More Website Visitors03/02/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Socialize Your Business - Engaging with Homeowners at Every Turn04/06/17 || 2 p.m. Eastern / 1 p.m. Central

➔ Managing Your Online Reputation & Responding to Reviews05/04/17 || 2 p.m. Eastern / 1 p.m. Central

Mark your calendars!Wellborn Digital Marketing Bootcamp

SurefireLocal.com 35

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Surefire Local Products & Services are included in

the Wellborn Cabinet Co-Op Advertising!

They expire on March 31st!

SurefireLocal.com

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Get a Complimentary Digital Marketing Consult

Call (888) 804-8685Email [email protected]

...and a Google Chromecast!

SurefireLocal.com

Don’t Forget!