wellness foods hayley marson bsc (hons) msc rnutr nutritionist
TRANSCRIPT
WELLNESS FOODS
Hayley Marson BSc (Hons) MSc RNutr Nutritionist
WELLNESS FOODS
• What is Wellness & What are Wellness Foods?
• Introduction to Wellness Foods
• Our Mission Statement
• Our Portfolio of Products
• Keeping Abreast of Legislation
WHAT IS WELLNESS?
• The condition of good physical and mental health, especially when maintained by proper diet, exercise, and other lifestyle modifcations (http://medical-dictionary.thefreedictionary.com/wellness)
• Wellness is generally used to mean a healthy balance of the mind-body and spirit that results in an overall feeling of well-being (http://en.wikipedia.org)
• Wellness is an interactive process of becoming aware of and practicing healthy choices to create a more successful and balanced lifestyle(http://condor.depaul.edu/~rec/pgmserv/wdw.htm)
Simple Pleasures:
• Living healthy in a fun way • Relaxed• Prevention rather than cure • Balanced Lifestyle• Flexibility • In touch with Nature / Outdoors
WHAT ARE ‘WELLNESS’ FOODS?
FUNCTIONAL COSMECEUTICAL / NUTRACEUTICAL
NATURALLY HEALTHY
WELLNESS FOODS
MACRO TRENDS
Health/Well-Being
Ethical
Convenience/Practicality
Indulgence/Pleasure
CHALLENGES TO ‘WELLNESS’
• HEALTH STATISTICS
– OBESITY• 24% adults in England classified as obese• 37% of women had a raised waist circumference• 16% of children aged 2-15 years were obese
– DIABETES
– CORONARY HEART DISEASE
REF: The Information Centre, Lifestyle Statistics, Jan 2008; Health Profile of England 2007, Dept of Health, October 2007
• EU HEALTH & NUTRITION CLAIMS
SMALL STEPS TOWARDS ‘WELLNESS’
• PHYSICAL ACTIVITY – in activity – 40% men and 28% women meeting the recommended target– 3/10 adults have not taken part in a physical activity in last
12m
• DIET – in 5-a-day …– 28% men and 32% women consumed the recommended
5-a-day– Children aged 5-15, 19% of boys and 22% girls met the
requirements
REF: The Information Centre, Lifestyle Statistics, Jan 2008;
Health Profile of England 2007, Dept of Health, October 2007
THE IDEA BEHIND WELLNESS FOODS
. .
To be acknowledged as the Group that satisfies Consumer needs for Tasty, Natural, Wholesome and Healthy Food
This will be achieved through:
• Understanding the modern Consumer’s attitude to, and our Customer’s strategy for, Tasty, Natural, Wholesome and Healthy foods
• Delivering on Consumer’s aspiration for taste, health and environmental concerns
• Delivering category leading innovation
• Providing category leadership based on consumer insight and nutritional expertise
• Developing the capability and wellbeing of our people
• Delivering affordable quality for our consumers
WELLNESS FOODS MISSION STATEMENT
WELLNESS ORGANISATION STRUCTURE
WELLNESS FOODS LIMITED
PREPARED FRUIT FRUIT BASEDDRINKS HONEY FRUIT SNACKS CEREAL
PARADISEFOODS
ORCHARD HOUSEFOODS
ROWSE HONEY STREAM FOODS DORSET CEREALS
GROVE FRESH ORGANIC
OAKLEY FOODS
WELNESS FOODS CONSIDERATIONS
Beta Glucan
Taste
SuperfoodsVitamins
Provenance
Real food
ConvenienceHealthy
Fresh
Kitchen Cupboard Ingredients
Omega 3
Natural PrebioticsProbiotics
WELLNESS BRANDS
Grove Fresh JuiceLaunched in 1996
1st dedicated Organic juice brand in UK
Rowse HoneyEstablished in 1954
UK leading supplier of honey, maple syrup, lemon curd, dessert sauces, coulis
Fruit Bowl (Stream Foods)Founded in 2000
Market leader in fruit snackingDorset CerealsFounded in 1986
Acquired in March 2008
THE WELLNESS PORTFOLIO
•Drinks - Juices, Smoothies, Crushes & Fruit Coolers
•Fresh Fruit Salads – Family & Snack Packs
•Fruit Based Desserts / Jellies
•Fruit Based Snacks for Children & Adults
•Honey, Dessert Sauces & Premium Spreads
•Muesli, Breakfast Cereals, Granola, Chunky Slices & Cereal Bars
5-a-day
Fibre
Lower Kcal
Vitamins
Natural Sweetener
Don’t skip breakfast
Fe, B Vits, Ca
Indulgence: ½ Way House
KEEPING ABREAST OF LEGISLATION
• Complex, confusing and not fully understood!
• Nutrition & Health Claims (Regulation (EC) 1924/2006)– Require companies to substantiate health claims on pack– Article 13 claims (generally recognised claims) have been submitted– For the first time, health claims that refer to the reduction in the risk of disease may
be made subject to substantiation.
• Read, digest and read again!– EU Nutrition and Health Claims Regulation (Dec 2007 – Amended Jan 2008)– FSA Guidance Notes (Apr 2008)– EFSA Guidance http://www.efsa.europa.eu/EFSA/efsa_locale-
1178620753812_NutritionFAQs.htm
• Ask Questions & Observe– FSA– TSO– Food Law Consultants – Other Companies
• Keep Updated– Conference– Email Updates– Journals
OUR PACKAGING
OUR PACKAGING
– Nutrition & Health Claims MUST comply with Annex (article 8 (1))• We mostly rely on the wholesome image of our products
rather than claims • Where we do make claims we play safe with ‘conventional
nutrient’ claims; fibre, vitamin and mineral claims• We do have a small number of products that use health
claims and we rely on the JHCI list of approved health claims and nutrition function claims
– Comparative Nutrition Claims MUST comply with Annex (article 9 (1))• Similar nutrient content e.g. of dairy smoothie• The difference must be at least 30%• Full comp shop and up to date database
– Non-specific Health Claim (article 10(3)) MUST be accompanied by a specific health claim (article 13 or 14)
