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WELLNESSBetter Lives. Better

Business.

WELLNESSBetter Lives. Better

Business.

Amy Kramer, Solution Design Strategist

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Why are wellness programs important?

• 3rd largest expense for companies is benefits

• $4.6 trillion in healthcare costs by 2020

• 19.8% of GDP

• 125 billion in national absenteeism costs annually

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• Erosion of corporate profitability• Individuals are disengaged from their own care• Direct correlation between lifestyle and healthcare claims• Shifting employee health behavior from treatment to prevention• Employee disengagement – low ROI on wellness initiatives

due to lack of participation and engagement

Current healthcare environment

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How do we get better wellness outcomes?

Develop a sense of personal responsibility.

A B

CD

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Extraordinary Measures: A study on impacting workplace wellness

• What is the impact of rewards on wellness behavior?

• What is the impact of having a choice of wellness activities?

• What is the impact of social support?

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What have we found successful in wellness programs?

• Rewards = an average of 1 mile more per day

• Rewards = completion of journaling tasks 25 percent more often

• Choice = higher goal completion

• Social support = increase in average daily steps

*Maritz Research Study, 2012

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•1 of 3 participants reported weight loss

•1 in 2 reported more energy

•>50 % reported a more positive mindset.

More results

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How do we design a more effective program?

Based on the work of Paul Lawrence and Nitin Nohria at Harvard Business School ©2011 The Maritz Institute. All rights reserved.

• Understand and apply human sciences

• Understand and apply wellness best practices

• Align with your culture and organizational values

• Executing the right program components

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Tap into the drives of people

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create

bond

defend

acquire

choice

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Apply wellness best practices

• Make it personal• Apply insights and knowledge of your participants to drive more

meaning• Connect to organization’s culture and lead from the top• Make is fun, make it easy

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How do we incorporate wellness into existing employee/member experience?

One platform. One currency. One engaging experience.

RecognitionSales

Incentives

ServiceAnniversary

Safety

Training

Innovation

WellnessTop

Performer

RewardsPlatform

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Executing the “right” program elements

Strategy& DesignStrategy& Design

Program Management

Program Management

TechnologyTechnology

RewardsRewards

Education

Communications

Education

Communications

Measurement& Feedback

Measurement& Feedback

Model Behaviors

Model Behaviors

Improved Performance

Improved Performance

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Goal: Drive Advocacy and Influence

Awareness

Participation

Commitment

Influence

Creating interest in the program and the concept of wellness

Enabling enrollment and encouraging initial activity

Driving active and sustained commitment to program objectives and personal health

Achieving brand alignment and program advocacy

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How does this translate into economic value?

3:1 ROI

Well-Being Improves

Performance Increases

$254 billion

Total Healthcare Cost Decreases

$68 billion27%

$60 billion

Total Economic Value Increases

Source: *University of Michigan, 2007 ** Milken Institute, 2007

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What other values are we creating?

Organization

Employee

Transparency

Communication

Trust

Engagement

Trust

Advocacy

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Amy Kramer, CRPWellness Subject Matter Expert

Solution Design Strategist636.827.4839

amy.kramer@maritz.comwww.maritzmotivation.com

http://maritzmotivationsolutionsblog.com/ @wellnessdynamo

Thank you.