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Do it different. Make a difference.

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wellness has evolved

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make it rewarding: the basicsI. reconsider cash…link to benefits…seize the 20%

II. embrace outcomes…show compassion

III. perfect is the enemy of the good

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Low Risk Med Risk High Risk

Medical/Pharma Absence Workers Comp S-T Disability

Source: Wright, Beard, Edington. JOEM. 44(12):1126-1134, 2002.Source: Bray et al. West J Med 1988;149:429–41.

BMI & Mortality Risk

Health Risks & Costs

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make it rewarding: behavioral economics

“Regret contest” applies multiple principles of behavioral economics including prospect theory, anticipated regret and saliency.

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make it easy

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make it social

Source: MeYouHealth, a Healthways, Inc. company

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make it fun

Source: Gartner, Inc.

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make it iconic

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brand anti-matter

brand matters

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make it real

0%

15%

30%

45%

60%

75%

90%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Wellness Assessment Biometrics Health Goals/Program