wemakevr how brands can engage with virtual reality (marcom14)
TRANSCRIPT
TRY THE OCULUS RIFT @!
BOOTH #29!
What, Who, Why?
What: A talk about Virtual Reality And how it applies to Brands
Who: Avinash Changa, from WeMakeVR
Why?: Because it’s fun. And because VR is not just a fad.
The plan
• About me and WeMakeVR • VR History & VR now • Quick demo • Brands, Narrative experiences & storytelling in VR • Questions • Next steps for WeMakeVR • More demo time @ booth #29
About me and WeMakeVR
Avinash Changa, owner of Disrupt DSRTP.com is a digital production house
The skills and work at Disrupt resulted in the founding of WeMakeVR
www.WeMakeVR.com facebook.com/wemakevr
@wemakevr Booth #29 at MarCom
The WeMakeVR office
Presentation showreel not available in PDF. It can be viewed at DSRPT.com
VR – the early days
VR in SciFi
Fictional VR system in “Lawnmower Man”
Fictional VR system in “Johnny Mnemonic”
Fictional VR system in “Strange Days” Conceptually interesting, at the time…
VR – the early days
VR in reality
The first VR system in reality. Not very exciting…
Various industries have experimented with VR, including game-companies
VR – Now
Oculus, Morpheus, and more to come
Demo time
VR-demo not available in pdf
WeMakeVR mission statement
“WeMakeVR utilizes Virtual Reality in ways that bring people joy, help them learn, experience amazing new things, capture and relive fond memories.
To be with loved ones while they are on the other side of the world.
To be at the front row of your favorite artist’s show even though you missed out on the tickets.
WeMakeVR pushes the boundaries of Virtual Reality to bring people a new world.
A world in which they can relive important experiences, make new memories, or do things that they never dreamt were possible.
WeMakeVR makes Virtual Reality real.
Simply said, We Make VR.”
Demo time
Demo – Photoreal VR experiences VR-demo not available in pdf
Brands, Narrative experiences & storytelling in VR
• Traditional: create a visual story the consumer can look at, and trigger an emotional response.
Brands, Narrative experiences & storytelling in VR
Ex. : Red Bull Stratos – Felix Baumgarnter’s jump
Brands, Narrative experiences & storytelling in VR
• WeMakeVR: Don’t watch it. Experience it. You jump.
We can capture that same experience. And bring it to every single person on the planet.
Brands, Narrative experiences & storytelling in VR
• Layered storytelling • Create value in re-experiencing • Discover multiple storylines
Brands, Narrative experiences & storytelling in VR
• Give the user a new feeling, a chance to be someone else. • Forge a real emotional attachment to the brand. • You’re not watching some fictional character. • You are the action hero driving in that new Tesla.
Questions
Next steps
• Immersive storytelling • Collaborating with content makers, directors, creative teams. • Research projects with Universities (practical,
interfaces, psychological effects, suspension of disbelief)
• Working with you?
Get in touch:
[email protected] | www.WeMakeVR.com