west europe coolers 2012 report

zenithinternational specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT �� MERGERS & ACQUISITIONS �� COMMERCIAL & MARKET �� OPERATIONS & TECHNICAL �� WATER & GEOTHERMAL �� ENVIRONMENT & CARBON �� PACKAGING & DISTRIBUTION

Zenith Report

West Europe Coolers

2012

© Zenith International Ltd 2012

Introduction

� Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20

� For the 2012 report, the UK has bee

� In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a seriouinterest. West Europe Coolers 201and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.

� We hope that you find West Europe Coolers 20research on a regular basis and always welcome any comments or suggestions about possible improvements.

Iva Hatzold Market Analyst Zenith International

specialist consultants to the food and drink industries worldwide

Zenith International has produced a range of reports covering a diverse range of markets within the global 20 years.

report, the UK has been included as a country profile for a second consecutive year.

In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a seriou

12 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have

nies in compiling this report.

We hope that you find West Europe Coolers 2012 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible


Zenith International has produced a range of reports covering a diverse range of markets within the global

as a country profile for a second consecutive year.

In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial

companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have

a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible



Contents

Section 1 – Overview Pages 13-51 Market summary 14 Bottled water coolers 15 The advent of POU 16 POU and bottled coolers - one industry or two? 17 Water types 18 Packaging formats 19-20 Outlets – bottled water coolers 22-23 Outlets – POU 24-25 Rented vs sold POU units 26 Conversion of bottled water coolers versus new POU cooler business 27 Throughput 28 Machine types – bottled water coolers 29 Machine types - POU 30 Service and maintenance 31 Price structures and market value 32 Price structure and market value – bottled water coolers 33 Price structure and market value - POU 34

Cecilia Martinez

Rectangle



Contents

Section 1 – Overview Cancellations 35 Contract lengths 36 Industry structure – total installed base 37 Industry structure – bottled water coolers 38 Industry structure – POU 39 Industry structure – mergers and acquisitions 40-41 Regulatory environment 42-46 Key market developments and issues for the future 47-50 Forecasts 51



Contents

Section 2 – Country profiles (16) Pages 52-346 Commentary and charts showing: Market overview – bottled coolers and point of use Industry developments Contract lengths Cancellations Throughput Outlets Machine types Water types Rented versus sold Legislation Maintenance and additional services Price structure and revenue Leading companies Forecasts to 2016 Countries include: Austria; Belgium; Denmark; Finland; France; Germany; Greece; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; UK



Contents

Section 3 – Overview charts Pages 347-360 1 Total cooler units, 2007-2011 348 2 Cooler share by country, 2011 349 3 Cooler units by country, 2011 350 4 Forecast total cooler units, 2011-2016 351 5 Forecast total cooler units by country, 2016 352 6 Water cooler volumes, 2007-2011 353 7 Cooler share of bottled water market, 2007-2011 354 8 Water types, 2011 355 9 Packaging size, 2011 356 10 Leading bottled cooler groups, 2011 357 11 Leading bottlers, 2011 358 12 Forecast water cooler volume, 2011-2016 359 13 Leading POU groups, 2011 360



Contents

Section 4 – Overview tables (cont.) Point of use analysis 20 POU units by country, 2007-2011 381 21 POU units annual % change, 2007-2011 382 22 POU units per 1,000 population, 2007-2011 383 23 POU distribution by outlet (% share), 2011 384 24 POU rented vs sold units, 2011 385 25 POU water cooler unit characteristics (% share), 2011 386 26 POU rental and sold units income, 2011 387 Industry structure 27 Top 25 national water cooler distributors, 2007-2011 388-389 28 Bottled cooler distributor groups, 2009-2011 390-393 29 Bottled cooler brands, 2007-2011 394-395 30 Water cooler bottlers, 2007-2011 396-397 31 Top bottled cooler distributors by country, 2007-2011 398-407 32 POU companies by country, 2007-2011 408-423 33 Leading national POU companies, 2010-2011 424-426



Contents

Section 4 – Overview tables Pages 361-434

Total market analysis 1 Bottled water market, 2007-2011 362 2 Bottled Coolers and point of use, 2007-2011 363 3 Cooler units by country, 2007-2011 364 4 POU share of cooler units, 2007-2011 365 5 POU conversion, 2011 366 Bottled water coolers analysis 6 Bottled cooler units by country, 2007-2011 367 7 Bottled cooler units annual % change, 2007-2011 368 8 Bottled cooler units per 1,000 population, 2007-2011 369 9 Bottled cooler and bulk water volumes, 2007-2011 370 10 Bottled cooler volume and bulk water annual % change, 2007-2011 371 11 Throughput by country, 2009-2011 372 12 Breakdown by water types, 2011 373 13 Cooler water types by country % share, 2011 374 14 Breakdown by packaging by types, 2011 375 15 Packaging sizes by country % share, 2011 376 16 Bottled cooler market characteristics, 2011 377 17 Water for cooler consumption per person, 2007-2011 378 18 Bottled cooler revenue indicators by country, 2011 379 19 Bottled cooler revenue indicators, 2009-2011 380



Contents

Section 4 – Overview tables (cont.) Market forecast 34 Forecast POU water cooler units, 2011-2016 427 35 Forecast POU units per 1,000 population, 2011-2016 428 36 Forecast POU units annual % change, 2011-2016 429 37 Forecast bottled water cooler units, 2011-2016 430 38 Forecast bottled water cooler units per 1,000 population, 2011-2016 431 39 Forecast bottled water cooler volumes by country, 2011-2016 432 40 Forecast cooler units by country, 2011-2016 433 41 Forecast POU share of total cooler units, 2011-2016 434

Section 5 – Company profiles Pages 435-660 Section 6 – Appendices Pages 661-670



Water Cooler Market - Austria



Section 2 - Austria 1. Market overview - bottled coolers and point of use

Units in December 2007 2008 2009 2010 2011

Units

% growth

Units per '000 people

Million litres

% growth

Units

% growth

Units per '000 people

Units

POU % share

Bottled water coolers

Point of Use

Total coolers




� Commentary




Industry developments

� Commentary



Section 2 - Austria 4. Market structure - bottled coolers

� Commentary

0

5000

10000

15000

20000

25000

30000

2007 2008 2009 2010 2011

Bottled water cooler units 2007-11

0

5

10

15

20

25

2007 2008 2009 2010 2011

Bottled water cooler volume 2007-11

Million litres




Contract lengths

� Commentary

Cancellations

� Commentary

Throughput

� Commentary

Throughput 2010 2011

Litres per cooler

18.9l bottles per cooler per month

Cancellations 2010 2011

Quit rate %




Outlets

� Commentary

Outlets, 2011

Commercial

Domestic




Machine types

� Commentary

Water types

� Commentary

Machine types, 2011

Hot-cold

Cold-ambient

Water types, 2011

Spring

Others




Legislation

� Commentary

Maintenance and additional services

� Commentary



Section 2 - Austria 9. Market structure - point of use

� Commentary

0

1000

2000

3000

4000

2007 2008 2009 2010 2011

Point of use units 2007-11

Units added, 2011BWC to POU

conversionsNew POU

Replacement rate %

Number of units




Outlets

� Commentary

Outlets, 2011

Offices

Factories

Institutions

Shops




Machine types

� Commentary

Rented/sold

� Commentary

Maintenance and additional services

� Commentary

Machine types, 2011

Hot-cold

Cold-ambient

Carbonated

Rented/Sold split, 2011

Rented

Sold



Section 2 - Austria 12. Price structure and revenue indicators - bottled coolers and point of use

� Commentary

Point of use 2011 (€)

Average monthly rental

Average sales price per unit

Total revenue

Bottled water coolers 2011 (€)

Average monthly rental

Average bottle price

Total revenue



Section 2 - Austria 13. Bottled coolers - companies

Million litres 2007 2008 2009 2010 2011 % share % 10-11

Machines in December 2007 2008 2009 2010 2011 % share % 10-11



Section 2 - Austria 14. Bottled coolers - brands

Million litres 2007 2008 2009 2010 2011 % share % 10-11



Section 2 - Austria 15. Point of use - distributors

Machines in December 2007 2008 2009 2010 2011 % share % 10-11



Section 2 - Austria 16. Bottled coolers and POU - forecasts

2011 2012f 2013f 2014f 2015f 2016f % av 11-16 % 11-16

Units

Million litres

Units

Units

Total coolers


Point of Use

BWC/POU split, 2007

BWC

POU

BWC/POU split, 2011

BWC

POU

BWC/POU split, 2016

BWC

POU



Section 3 - Overview charts 1. Total cooler units, 2007-11

000 units in December

0

500

1,000

1,500

2,000

2,500

3,000

2007 2008 2009 2010 2011

POU

BWC



Section 3 - Overview charts

8. Water types, 2011

Total consumption: x million litres



Section 4 - Overview tables 2. Bottled coolers and point of use

Million litres 2007 2008 2009 2010 2011

Units

% change

Units per thousand people

% share of total cooler market

Point of use water coolers

Units

% change


% share of total cooler market

Total coolers

Units

% change





Section 4 - Overview tables 16. Bottled cooler market characteristics

Home market

%Table-top %

Hot and cold

%

Sanitisation

included

Cancellation

rate %18.9l bottle Monthly rental

Austria

Belgium

Denmark

Finland

France

Germany

Greece

Ireland

Italy

Netherlands

Norway

Portugal

Spain

Sweden

Switzerland

United Kingdom

Averages

Costs in Euros



Section 4 - Overview tables 26. POU rental and sold units income

Ave. monthly

rental (€)

Est. rental

income (€)

Ave. unit sale

price (€)

Sold units in

2011

Est. sold unit

income (€)

Est. total income

(€)

Austria

Belgium

Denmark

Finland

France

Germany

Greece

Ireland

Italy

Netherlands

Norway

Portugal

Spain

Sweden

Switzerland

United Kingdom

Europe total



Section 4 - Overview tables 40. Forecast cooler units by country

Machines in December 2011 2012f 2013f 2014f 2015f 2016f % share 2016 % 11-16 % av 11-16

Austria

Belgium

Denmark

Finland

France

Germany

Greece

Ireland

Italy

Netherlands

Norway

Portugal

Spain

Sweden

Switzerland

United Kingdom

Europe total

west europe coolers 2012 report

Documents

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