Page 4/2012 Board of Directors and Message from Our Chair; Page 5/Chamber Sponsors & On the Cover; Page 6/Member Renewals; Page 7/Calendar of Events; Pages 8 & 9/New Member Profiles; Page 10/Why Join?; Page 11/How to Use Your Membership & Committees; Pages 12 & 13/WeHo Goes Multi-Modal; Pages 14 & 15/Representing Business Interest in Government, Santa Monica Boulevard BID and Walgreens Mixed-Use Project; Page 16/17Central-Eastside Attracts Hip & Trendy; Pages 18/Sunset Strip Music Festival; Page 19/The Comedy Store and Rainbow Bar & Grill’s 40th Anniversaries; Page 20/CCA 2012; Page 21/State of The City 2012; Page 22/Six Success Steps for Your Personal or Business Life; Page 23/Business Flourishes on Beverly Boulevard; Page 25/WeHo Marketplace: Small Business Expo, Mission Statement, Staff roster and Ramada staff 20 Year Anniversaries; Page 26/FNO 2012

2

info@wehochamber.comPhone: 323-650-2688

Fax: 323-650-2689

8272 Santa Monica Blvd.West Hollywood, CA 90046www.wehochamber.com

2012 Board of Directors& Officers

A Message From Our Chair

Hany Haddad, Chair, West Hollywood Chamber of Commerce

4

CHAIR – Hany Haddad, US Bank

FIRST VICE CHAIR – Mark E. Lehman, Law Offices of Mark E. Lehman

SECOND VICE CHAIR - Tom Schlange, And Company, LLC

VICE CHAIR, GOVERNMENTAL AFFAIRS - Layne Lawson, Clear Channel Outdoor

VICE CHAIR, MEMBERSHIP – Misti Cooper, Yogurt Stop

VICE CHAIR, EVENTS - Ruth Tittle, Capitol Drugs/Power Zone

CHIEF FINANCIAL OFFICER - Stan Bochniak, Ampco System Parking

SECRETARY - Deborah B. Kallick, Cedars-Sinai Medical Center

PAST CHAIR - Joan Henehan, Amalgamated Henehan Worldwide

Christopher Bonbright, Avison Young

Jeff Brown, Beverly Center

Philip Dailey, Andaz West Hollywood

Mylene Dane, TRAIN west hollywood

Rod Gruendyke, Sunset Marquis Hotel and Villas

Michael Jay, The Hudson

Keith Kaplan, The Kaplan Group

Karen Kuo, Robert Kuo Limited

David Meyers, House of Blues

Marino Monferrato, Cecconi’s

Pat Rogers, Here Lounge

Gene R. Smith, Gene Smith + James Litz

Nadia Sutton, here! TV

Maxine Tatlonghari, Vanity Girl Hollywood

E X-OFFICIOSTodd Steadman, Sunset Strip Business Association

Bradley Burlingame, West Hollywood Marketing & Visitors Bureau

Ryan Farber, The Avenues: Art, Fashion and Design District

BOA RD OF GOV ERNORSJohn A. Altschul, John A. Altschul Attorney at Law

Arlen Andelson, Andelson Properties

David Eichman, Law Office of David Mason Eichman

Todd Elliott, Truman & Elliott, LLP

Nathan Goller, Phyllis Morris Originals

Ronald S. Kates, Ronald S. Kates & Company

James W. Litz, BH/GLAAR Assoc. Of Realtors

Tony Melia, National Business Insurance Agency

Mark Montgomery, Montgomery Management Company

Sharon O’Rourke, The Gas Company

Russ Wilson, Koontz Hardware

Dear West Hollywood Chamber Members, As we enter into the Fall season and holidays draw close, we realize even more the importance of community in our lives. West Hollywood’s businesses play an integral role in our social experience. The creativity and authenticity in services rendered by our businesses and professionals is stellar in the City we call home. Recently, I purchased and moved into my own condo in West Hollywood. The fact that I can walk out of my building, head over to the Sunset Strip, Santa Monica Boulevard, or Melrose Avenue, and visit the plethora of businesses that we have to offer and having no need to get into a car and travel outside of the city, is such an incredible village experience. Knowing our business owners, managers, employees, neighbors and friends, all within close proximity, adds to the overall quality of life we find here in West Hollywood. As many of you know, our Central & Eastside of the City has gone through some incredible changes and wonderful new business additions have re-energized the area. I want to congratulate the businesses and encourage you all to read the article in this publication to keep abreast of what’s new and what is yet to come. There are several exciting recent events to congratulate. Congratulations to Sunset Strip Music Festival, for once again putting on an incredible party! Congratulations to our famous Comedy Store and Rainbow Bar & Grill on your 40th Anniversaries! Congratulations to the wonderful Fashion’s Night Out! We hope to see you all on November 14th at our dynamic Creative City Awards: Honoring Innovation in Business hosted at The London Hotel West Hollywood, and see who will win the prize! It’s up to you, the Members, so remember to Vote online! Thank you,

Genevieve MorrillWest Hollywood ChamberPresident/CEO

A Message From Our CEO

On the cover:Laurel Hardware Restaurant on Santa Monica Boulevard, a new dynamic restaurant in West Hollywood. Each WORKS issue features artwork and photography depicting West Hollywood hotspots. Photo by: John Rankin

PLATINUM PATRONSCedars-Sinai Medical CenterWest Hollywood Marketing & Visitors Bureau

CHAIRMAN’S CIRCLEHouse of BluesUS BankWells Fargo

CHAMBER SPONSORSBRCP Millennium, LLC c/o Cushman & WakefieldLatham & Watkins LLPPaul, Hastings, Janofsky & Walker LLP Vornado Realty Trust/Beverly Connection

EXECUTIVE PARTNERSMonarch GroupBeverly Hills Picture Framing

Chamber Sponsors

LEADERSHIP COUNCIL

5

Koontz Hardware

Latham & Watkins LLP

The Lot

Mani Brothers Real Estate Investment

Monarch Group

Mondrian Hotel

Multibrain

Pacific Design Center

Paul, Hastings, Janofsky & Walker LLP

Pavilions

Phyllis Morris Originals

Ramada Plaza West Hollywood

RED Studios

Republic Services

Ronald S. Kates & Co.

Soho House West Hollywood LLC

Southern California Edison

Sunset Marquis Hotel and Villas

Sunset Sierra Properties, Inc.

United Valet Parking, Inc.

US Bank

Vornado Realty Trust/Beverly Connection

Walgreens Co.

Wells Fargo

West Hollywood Gateway

West Hollywood Marketing and Visitors Bureau

Leadership Council The Abbey

Ace Outdoor Advertising

Afriat Consulting

Ampco System Parking

And Company, LLC

ANdAZ West Hollywood

Andelson Properties

Athens Services

Automobile Club of Southern California

BMB Investments Group

BRCP Millennium, LLC c/o Cushman & Wakefield

Cedars-Sinai Medical Center

Centrum Properties

Charles Company

City Of Hope

Clear Channel Outdoor

Combined Properties, Inc.

DOHENY, LLC

Edition

Expedia Inc.

Faring Capital

The Gas Company

Heery International, Inc.

Here West Hollywood

Hornburg Jaguar & Land Rover

House of Blues

InterActiveCorp (IAC)

The Chamber is on the move. We are catching the fall excitement and preparing for a vigorous fourth quarter highlighted in these pages of WORKS. On November 14 we will host our 29th annual Creative City Awards: Honoring Innovation in Business at The London West Hollywood. This is our most prestigious event where Chamber members vote for their favorites in various creative categories. A reception and silent auction with entertainment is followed by a fancy sit-down dinner and award presentations where we announce the winners. Get your tickets now as seating is limited and you don’t want to miss this one! Our Annual Meeting and Board Installation will be in January, so look for a Save the Date invitation in your email box soon. Members will hear what the Chamber has been up to, and what we have in store for 2013. We will be unveiling our shop local program – Eat. Shop. Play WeHo – which we hope will attract big crowds next year. Our Government Affairs Committee continues to advocate on your behalf, ensuring support for your issues by representing your business interests in government. The committee is working on advocacy programs that are proactive for small business and hopes to drive change with progress for you and your business. The Chamber is your advocate and we are there for you when you need us. Membership continues to grow and is active and engaged in the community. Committee participation is a great way to get involved and get your business connected to what is happening in West Hollywood. We appreciate each and every member, and we are grateful for the Board of Directors that leads with vision, encouraging us to take bold strides in order to meet the challenges businesses face in today’s marketplace. See you soon.

Member Renewals May 15 through August 15, 2012

Friends of the West Hollywood Library

Gerald Sowell Interior Design

Harper Management, Inc.

HBO

Healthy Spot Beta LLC

Heery International, Inc.

Here West Hollywood

House of Blues

Hustler Hollywood

Idomeneo Enterprises, Inc.

Innate Force Chiropractic

Katana/Innovative Dinning Group

Kate Bartolo & Associates

LA Gay & Lesbian Center

LauraWil Intercultural

Le Montrose Suite Hotel

Le Parc Suite Hotel

Levin-Morris Architects LLP

Midway Car Rental/Wilshire Limousine Services

Minotti

ML Associates, LLC

MOCA Pacific Design Center

Mondrian Hotel

6

Ace Outdoor Advertising

AFLAC

Andaz West Hollywood

Apple One

Athens Services

B2V/ Borrelli Salon

Basix Café

Beverly Hills Picture Framing

BrightHear

Cake and Art

Capitol Drugs

Center for Civic Mediation

Charles Company

Chase Bank

Christopher Street West

Clear Channel Outdoor, Inc.

The Comedy Store, Inc.

Corniche Group

Doug Fregolle Promotions

Eleven Restaurant and Nightclub

The Farmacy

Food Lab Catering, LLC

French Quarter Restaurant

Montgomery Management Company

Mystery Pier Books, Inc.

National Business Insurance Agency

O! Burger

Off Tatum Productions

Phyllis Morris Originals

Premiere Events

Ramada Plaza West Hollywood

Randall/Baylon Architects, Inc.

RED Studios

Saddle Ranch Chop House

Salt’s Cure

Signature Card Services

SJ Linking Systems

Southern California Edison

Sunset Hills Investments

Tony J. Tyre, Attorney at Law

USA Printing

The Viper Room

WeHo News

West Hollywood Community Housing Corporation

West Hollywood Library Fund

WN Sunset LLC

Z Pizza

“One of the best things about the Chamber is getting to know others in the West Hollywood business community. As a business manager, my clients frequently inquire about who I know so I can refer them to local businesses and professional services. I can easily make those

connections to other Chamber members and better serve my high net worth clientele. In the age of social media, text messages and tweets, there is nothing better than making a personal introduction, and the Chamber is a fantastic resource.”

–Brian Darling, NSBN

7

Calendar of Events: October through December 2012

OctoberSpeed Networking Tuesday, October 2 Dodo (8:00am)

New Member Breakfast Wednesday, October 3 House of Blues (8:30am)

Member Relations Committee Monday, October 8 Chamber (4:00pm)

Governmental Affairs Committee Tuesday, October 9 Chamber (4:00pm)

Special Events Committee Friday, October 12 Chamber (11:00am)

Small Business Seminar Wednesday, October 17 Chamber (12:00pm)

Leadership Council Tuesday, October 23 Sunset Marquis (12:00pm)

Networking Mixer Wednesday, October 24 Kin Los Angeles (6-8pm)

Finance Committee Monday, October 29 Chamber (4:00pm)

NovemberSpecial Events Committee (CCA) Friday, November 9 Chamber (11:00am)

CHAMBER CLOSED Monday, November 12 Veteran’s Day

Governmental Affairs Committee Tuesday, November 13 Chamber (4:00pm)

Creative City Awards Wednesday, November 14 The London (6-9:30pm)

CHAMBER CLOSED Thurs. & Fri. November 22 & 23 Thanksgiving

Leadership Council Tuesday, November 27 Sunset Marquis (12:00pm)

DecemberSpeed Networking Tuesday, December 4 Firm Body Evolution (8:00am)

Holiday Mixer Wednesday, December 5 Pink Taco (6-8pm)

Member Relations Committee Monday, December 10 Chamber (4:00pm)

CHAMBER CLOSED Tuesday, December 25 Christmas

CHAMBER CLOSED Tuesday January 1, 2013 New Years

Save the Date Creative City Awards November 14th

Save the Date Halloween Carnaval October 31st

Save the Date Annual Meeting & Board Installation January 23rd

8

memberprofilesAFLAC - Independent Agent, Est. 2011West Hollywood, CA 90069Phone: 310-801-9762 Fax: 310-933-0305www.aflac.comBrian Birdwell is an insurance agent representing AFLAC. He has two primary responsibilities in his line of work: to work with business owners to improve their benefits packages, attract, and retain employees, and to serve as a consultant to their employees providing coverage that’s affordable and individually tailored. Mr. Birdwell works with businesses ranging in size from 4-5 workers to several hundred employees. He can help any business owner, in any line of work, to customize and implement a range of benefits their employees need and desire and can do so at NO COST to the business!

AKA Beverly Hills, Est. 2012155 N. Crescent Dr., Beverly Hills, CA 90210Phone: 310-385-1924 Fax: 310-385-1991www.stayaka.comAKA balances the style and hospitality of an intimate hotel with the space and comfort of a fully appointed luxury condominium. AKA Beverly Hills was created for long stay comfort and value and is recognized for unparalleled design and exceptional business, entertainment and lifestyle services.

Ava Sophia Jewelry, Est. 20127985 Santa Monica Blvd., West Hollywood, CA 90046Phone: 323-252-5068 www.avasophiajewelry.comAva Sophia collections of costume jewelry are inspired by the unconventional and eclectic. Each piece is carefully selected for its artistry and beauty, which makes Ava Sophia Jewelry one of a kind and difficult to find elsewhere. Ava Sophia also carries Bohemian cut crystalware imported from Europe. These exquisite Old World pieces are hand cut with precision and attention to fine detail. Ava Sophia seeks to perpetuate a tradition of celebrating beauty and originality. AVA SOPHIA. INSPIRED. ECLECTIC. TIMELESS.

new

May 16th -- August 15th

Bennett Ad Group, Est. 20048033 W. Sunset Blvd. #963, West Hollywood, CA 90046Phone: 323-660-2224 Fax: 866-229-4507www.bennettadgroup.comBennett Ad Group is a full service advertising agency dedicated to helping businesses achieve the recognition and success it deserves. Their services include all media buys: tv-radio-new media, music branding, jingles, music scores for video and film, consulting services, commercial production, website design, pod-casting expertise and ad campaignconcepts. An informative newsletter, “What’s in the BAG”, is tailored to businesses keeping update trends with the latest business techniques for gaining more customers. With over 20 years of experience working with various local, regional and national accounts, they know how to attain the maximum results through advertising.

Chop Stop, Est. 20108717 Santa Monica Blvd., West Hollywood, CA 90069Phone: 424-274-3500 Fax: 424-274-3501www.chopstop.comChop Stop serves hearty chopped salads, bowls and wraps. When you chop a salad so fine you can eat it with a spoon, the different flavors combine for a taste explosion in every bite. Design your own Chop from over 40 fresh ingredients or simply order one off the menu. If you’re in the mood for something warm, try one of their new Chopurrito Bowls. Remember, all of their food is served chop chop fast!

Cops 4 Causes, Est. 20071776 N. Highland Ave., Hollywood, CA 90028Phone: 888-964-2677 Fax: 888-914-2677www.cops4causes.orgCops 4 Causes is an organization of Peace Officers engaged in raising funds and awareness to benefit children, adults and law enforcement personnel with life-altering disabilities. We achieve our mission by bringing together Peace Officers, members of the law enforcement community, musicians, artists, celebrities, business and civic leaders, financial benefactors and members of our community at Cops 4 Causes events to raise funds in order to make a difference in the lives of others.

Cost Cooperative, Est. 2010Santa Monica, CA 90405Phone: 310-341-2150 www.costcooperative.comCost Cooperative provides small business members with the buying power of large companies. Together, Cost Cooperative members get better pricing on critical business expenses such as mobile phone service, office supplies, travel, etc. than anyone would be able to achieve on their own. Recently Cost Cooperative launched the WHCC’s Corporate Partner Program that provides discounts to businesses for national brands.

DOHENY LLC, Est. 1997218 Marigold Ave., Corona del Mar, CA 92625Phone: 949-723-4844 Fax: 949-673-7051www.dohenyllc.comDoheny LLC owns and manages a 1.25 acre property on North Doheny Drive in the Norma Triangle neighborhood of West Hollywood, California. The parcel is one of the largest undeveloped proprieties in West Hollywood. It was acquired by the late Ross Cortese, a member of the National Builders Hall of Fame and CEO of Rossmoor Corporation. The Cortese family has been a thoughtful steward of the property for nearly 25 years.

Frontline LLC, Est. 20116711 Forest Lawn Dr., 2nd FloorLos Angeles, CA 90068Phone: 310-400-6996 Fax: 310-464-6912www.frontlineinc.comFrontline LLC is your partner in both reliable computer support and the long-term success of your business. With their holistic approach to network services, businesses can finally stop worrying about technology problems and get back to business. Their vigilant IT monitoring and maintenance, along with expert IT consulting, helps eliminate the complexities of technology; simplifying everyday tasks for businesses in Southern California.

Kin Los Angeles, Est. 20048555 W. Sunset Blvd., West Hollywood, CA 90069Phone: 310-366-1444 Fax: 310-360-1445www.kinlosangeles.comSince 2004, Kin Los Angeles has been a retail destination on Sunset Boulevard featuring the latest collections from established designers from around the globe. Their multidimensional store features men and women’s clothing and accessories from over 20 international and domestic brands.

Mountain Media, LLC, Est. 2011973 Fairway Dr., Walnut, CA 91789Phone: 909-598-1172 Fax: 909-595-7829www.mountainmediallc.comMountain Media LLC is a fully integrated audio video contractor, specializing in retail, restaurant, theater and business applications who philanthropically supports “at risk” youth programs.

PAR-LA, Est. 20118250 Santa Monica Blvd.West Hollywood, CA 90046Phone: 323-450-9748 www.shopdilascia.comPAR-LA is a men’s clothing boutique in West Hollywood. They carry brands designed by the owner and his family, DiLascia and DiLascia’s Bakery. Their 2,000 square foot store carries California based designers. There is nothing in the store over $300 and 80% of their store is under $100. They host several events every year, so be sure to get on their e-mail list.

“Our involvement with the Chamber has been a wonderfully positive experience, from Sample Saturday to the Chamber of Commerce mixers. Community outreach is a key ingredient in growing

any business and the West Hollywood Chamber is a key component for local networking.” –Kathy Skiles, Beauty Collection

9

Paul Nicholls, Est. 2004West Hollywood, CA 90069Phone: 310-266-8123 www.paulnpresents.comPaul Nicholls Entertainment is one of West Hollywood’s biggest event promotion companies producing weekly and special events here and across the country. Currently they produce and promote weekly parties in West Hollywood, including Here Lounge, the Stripper Circus every Wednesday and a casino themed spinoff of Circus every Saturday. On Fridays they bring you HYPE at Factory/Ultra Suede. Hype has featured some of the top performers West Hollywood: Britney Spears, Nicki Minaj, Kelly Rowland, Robyn, Brandy and most recently Lil Kim for Pride. Nicholls also helped produce Matinee, Las Vegas the biggest gay dance festival of the summer in Sin City.

Regus, Est. 19898560 West Sunset Blvd., 4th-5th FloorsWest Hollywood, CA 90069Phone: 310-954-6811 www.regus.comRegus is the world’s largest provider of flexible workplaces with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. The Sunset Center in West Hollywood occupies a prime position in the glamorous heart of the world’s biggest film industry. The center is set in a stylish 10-story office in a mixed-use development. Corporate neighbors include leading telecommunications, internet and investment firms as well as film and music sectors.

Republic Services, Est. 197412949 Telegraph Road, Santa Fe Springs, CA 90670Phone: 800-299-4898 www.republicservices.comRepublic Services is the largest holder of exclusive waste/recycling management contracts in LA County. Through their community-based approach, they serve 300,000 residents and 20,000 commercial/industrial customers. Additionally, Republic provides service to 21 jurisdictions through non-exclusive contracts/permits collecting 34,000 open-area commercial/industrial customers in the City and County of Los Angeles.

Richard Abramson Architect, AIA, Est. 20038254 Fountain Ave., #A, West Hollywood, CA 90046Phone: 323-848-4869 Fax: 323-848-4870Workplays studio*Architecture is active throughout Southern California. Focusing on land use concepts and strategies, urban housing typologies, commercial projects, custom residential hillsides and creative urban infill. Their projects reflect fresh thoughts about lifestyles and living and working patterns through a careful study of site and environmental forces, typological conventions, and forward-thinking building practices. As part of its professional practice, Workplays studio continues to work closely with local municipalities on task forces or study groups that deal with strategic planning, affordable housing, sustainable design, and mixed-use solutions.

Rosa Mexicano, Est. 20118570 West Sunset Blvd. West Hollywood, CA 90069Phone: 310-657-4991 Fax: 310-659-9386www.rosamexicano.comRichly authentic, uniquely flavorful and undeniably passionate, the cuisine at Rosa Mexicano is praised by Zagat as “upscale” and “modern”. Sip on the famous frozen pomegranate margarita, or sample its award winning guacamole prepared tableside. The patio provides a perfect spot for alfresco dining and people watching. DJ plays in the lounge Friday and Saturday nights. Delivery service is available, and the restaurant offers private events as well as off-site catering. Happy Hour is Monday-Friday.

Signature Creative Inc., Est. 20041519 N. Gardner St.Los Angeles, CA 90046Phone: 323-850-1162 www.signaturecreative.comSignature Creative Inc. is a digital agency that merges expertise in strategy, design, technology and user experience with infectious enthusiasm and impeccable taste. They dive into brands and find exciting and innovative ways to bring them to life. They’re online interactive but out there in the real world too.

Sweet E’s Bake Shop, Est. 20091417 S. Robertson Blvd.Los Angeles, CA 90035Phone: 323-422-8885 Fax: 424-249-3954www.sweetesbakeshop.comSweet E’s Bake Shop is a premium bakeshop which operates a retail storefront, dessert food truck, online store and specializes in custom orders. Sweet E’s has a full line of desserts from cupcakes to cake pops and much more. They do wedding cakes, dessert tables, as well as gifts and promotional items for your company! Sweet E’s has catered to many celebrities and was featured on The Food Network’s “Cupcake Wars.” Think of Sweet E’s for your next event, as they customize products for all occasions.

The Avenue, Est. 20121619 N. La Brea Ave.Hollywood, CA 90028Phone: 323-876-1619 Fax: 323-876-1609www.theavenuehollywood.comThe Avenue presents luxury apartments and penthouses located just minutes from West Hollywood, Runyon Canyon and Hollywood Boulevard. Offering studios, one, two and three-bedrooms, plus two-level penthouses, The Avenue also features a city-view pool and lounging deck, poolside fitness center, concierge and additional services tailored for a modern lifestyle

The Duran Law Group , Est. 20129200 Sunset Blvd., Penthouse 2West Hollywood, CA 90069Phone: 424-777-0007 Fax: 310-276-2513www.duranlawgroup.comThe firm provides top-notch legal services to clients with criminal and personal injury related matters. Mr. Duran, formerly of Duran & Thomas, formed a new venture that focuses solely on these two areas of legal practice. With more than 25 years of criminal and personal injury experience, Mr. Duran and associate, Craig Charles, provide clients with superb service. From DUI’s and “Slip and Fall” accidents, to serious felonies and complex torts, the Duran Law Group is ready to assist.

The Grady Firm, P.C., Est. 20125900 Wilshire Blvd., 26th FloorLos Angeles, CA 90036Phone: 323-450-9010 www.gradyfirm.comFounding attorney, Jennifer Grady, helps solve problems for small and mid-sized businesses owners so that they can focus on managing and expanding their businesses. Whether forming a business, dealing with compliance issues, creating a litigation prevention plan, or planning for expansion, The Grady Firm’s attorneys explain the law, outline the client’s options, and describe potential outcomes in easy-to-understand terms. When the need for litigation arises, The Grady Firm provides professional, strategic and competitively-priced services in the areas of business law, employment law, products liability and premises liability.

Walbern Developments USA Inc., Est. 200929222 Rancho Viejo Rd., Suite 207San Juan Capistrano, CA 92675Phone: 949-276-7570 www.walberndevelopment.comWalbern Developments USA Inc. is a commercial and residential company specializing in residential urban infill and national tenant development projects.

Wells Fargo, Est. 18528571 Santa Monica Blvd.West Hollywood, CA 90069Phone: 310-855-7140 Fax: www.wellsfargo.comWells Fargo & Company is a diversified financial services company providing banking, insurance, investments, mortgage and consumer and commercial finance through more than 9,000 stores, 12,198 ATMs and the internet across North America and internationally. Their vision: “We want to satisfy all our customers’ financial needs and help them succeed financially.”

“As a business owner, I am community-minded. I’m all about working together and helping each others’ businesses grow and that’s what the West Hollywood Chamber is all about.

I wouldn’t go without being a Chamber member -- it’s just not an option for me.” –Marco Pelusi, Marco Pelusi Hair Studio

10

The West Hollywood Chamber of Commerce provides:• Networking opportunities and connections to prospects

• Access to influencers in government

• Business advocacy

• Promotions & marketing for your products & services

• Communications and educational resources

Why Join The Chamber

About Your West Hollywood Chamber MembershipWest Hollywood Chamber of Commerce Membership is an investment in your business, your brand and the environment in which your business operates. No other business organization is as deeply plugged into what is happening in the West Hollywood community. And no other business organization brings together the decisionmakers and leaders who make things happen.

A Chamber Membership provides interaction with other Chamber Members in order to foster valuable business connections that turn into rewarding business relationships. Your Membership provides access to influencers in business, civic and government, and connects the power of the Chamber network on a local, state and federal level.

The West Hollywood Chamber is committed to building a strong local economy, strengthening, enhancing and protecting business. We are an organization that champions the local business community.

Membership Dues StructureChamber programs, promotions and marketing enhances your organizations’ visibility to help grow your business and increase your bottom line. Whether you are a large corporation, non-profit, or small business, there is a Chamber Membership level that fits your business needs.

For more information contact Matthew Clark at 323-650-2688 or email him at mclark@wehochamber.com.or check us out at: www.wehochamber.com

Your Chamber Membership is your connection to people, programs, information and resources.

West Coast Chief Repair, Inc. 800-810-7813service@chiefappliance.com www.chiefappliance.com

11

WEST HOLLYWOOD CHAMBER COMMITTEES

1: Decide what you want to get out of your Membership • Referrals & Leads?• Networking & Connections?• Promotions & Marketing?• Government Advocacy?• Education?

2: Get the database and use it!• Highlight your product and service with a direct mailing to 500 businesses

3: Advertise and promote• Advertise in the weekly e-newsletter which reaches over 3,000 people• Get on the Social Media train with your business showcased on the Chamber’s Facebook & Twitter pages reaching over 2,000 people.• Purchase an ad or insert flyer in the quarterly newsletter that reaches over 2,000 businesses and individuals

4: Generate leads and referrals• Attend Networking Mixers each month that draw 75 to 150 people or morning Speed Networking events forone-on-one connections.

5: Represent your business in Government Relations• Represent your business in front of government leaders with Chamber Support

6: Get your brand out there • Purchase tickets or sponsorships to various Chamber events & programs and get your company name in front of hundreds

AND IF YOU WANT EVEN MORE……

7: PARTICIPATE!

If you’re not sure where to get started or need help recognizing which benefits best suit your business needs, call or meet with Matthew Clark at 323-650-2688 or email him atmclark@wehochamber.com.

Check us out at: www.wehochamber.comFacebook: www.facebook.com/wehochamberTwitter: @wehochamber

How to Use Your Membership

There are many ways to get involved with the Chamber to make a difference in your community by volunteering, sharing your expertise and getting plugged in. Participation on Committees offers Members the opportunity to contribute directly to the work of the Chamber and interact with fellow Chamber Members who share common interests. Committee participation is a great way for Members to network, share ideas and further the Chamber’s objectives for businesses through Chamber promotions, support and advocacy initiatives.

Below are the descriptions from the Chamber’s active committees. If you are interested in joining a committee please contact the West Hollywood Chamber of Commerce at (323) 650-2688.

Governmental Affairs Committee The Governmental Affairs Committee (GAC), representing business in government, reviews various requests for project support and discusses other governmental issues affecting the business community. GAC meets the second Tuesday of each month at 4pm.

Member Relations Committee This committee works to retain and increase Membership by assessing and accommodating the needs of Members. This Committee acts as ambassadors for the Chamber, welcomes new Members and assists all Members in utilizing their benefits. Member Relations Committee meets the second Monday of each month at 4pm.

Special Events CommitteeThis committee assists in the planning of our Special Events. The Chamber has three major events each year that act as fund raisers for the Chamber. They are the Annual Meeting and Board Installation, State of The City and Creative City Awards. Special Events Committee meets the second Friday of the month at 11 am.

Finance CommitteeThis committee oversees financial records and reports the monthly financial status to the CFO of the Board of Directors. The Committee also will from time to time consider special fund-raising and special spending requests. Finance Committee meets the last Monday of each month at 4pm.

Job Fair CommitteeThis committee assists in the planning of the annual Job Fair which will be held this year on Thursday, September 20, 2012. If you would like to get involved in this year’s Job Fair, please contact us at 323-650-2688.

Health Fair CommitteeThis committee assists in the planning of the annual Health Fair. Committee members participate in all aspects of executing the event. The successful 2012 Health Fair took place on Saturday, March 24. If you would like to get involved with next year’s Health Fair please contact us at 323-650-2688.

The City of West Hollywood has been working hard the past year to push West Hollywood to the forefront of multi-modal planning – offering an increasing array of options for residents and visitors to travel other than by automobile. Headed up by the Long Range & Mobility Planning Division, this new energy will help reduce greenhouse gas emissions and allow everyone to breathe a little easier in the Creative City.

Zip CarEarlier this year, the City launched a two-year pilot program with car share giant, Zip Car, bringing six playfully named car models – tailored to West Hollywood’s exquisite tastes – to the city and available for rentals by the hour or the day. It’s like having your own car without the expensive hassle of storage and maintenance. Zip Car helps West Hollywood take cars off congested streets. Instead of members

owning their own car and contributing carbon emissions into the air and adding to West Hollywood’s traffic woes, one car is shared. This lowers your carbon footprint and helps do your part to protect our environment. Many visitors, hotel guests and residents have already joined and taken the new BMW or the Mini Cooper Convertible to meetings, the grocery store, a friend’s house, or even the beach! As the program grows in popularity, the City will explore expanding the program with more vehicles and more locations.

Bike ShareBicycle sharing is the future of urban transportation, and it’s coming to West Hollywood. Bicycle sharing is like ZipCar for bikes, where users select a bicycle from one of many bicycle docks spread throughout the city, then ride the bicycle and park it at another station at their destination. With bicycle sharing, we can use bikes for our short-distance trips without having to purchase or maintain our own bicycles, or worry about having them damaged or stolen. Memberships include unlimited thirty-minute rides from station to station, and are available in daily, weekly, monthly or annual rates, making the system ideal for residents, commuters and visitors alike.

On August 15, the West Hollywood Transportation Commission voted to recommend to City Council that West Hollywood prioritize bicycle sharing efforts, continue working with interagency groups for regional coordination, and request proposals for a near-term, privately-funded bicycle sharing pilot program. No one is more excited by this than SoCal Cycle Share Co-Presidents Owen Ward and Leor Ram. They have lived in, on and around West Hollywood for many years and are eager to bring bicycle sharing totheir neighborhood. For over a year they have been working with government officials, City staff, bicycle and environmental advocacy

groups, and residents and businesses to help bring bicycle sharing tothe forefront. SoCal Cycle Share’s mission is to work with communities to build the best bicycle sharing infrastructure; including connecting the system with businesses, determining the needs of residents and visitors, and selecting the ideal equipment that will best service all these requirements. There are many different bicycle sharing systems operating worldwide, and SoCal Cycle Share is working to bring B-Cycle, the current gold standard in bicycle sharing systems, to West Hollywood. The B-Cycle system is operating in 16 cities nationwide, including Denver, San Antonio, Honolulu, and Broward County in Florida. This technology provides a very simple user interface, elegant bicycles with a variety of basket options, and unique features such as on-board locks, allowing users to temporarily park their bicycle away from a station. In the face of delays with other systems in the US, B-Cycle’s technology consistently installs and operates effectively. Not all businesses agree however. Danny Roman, the founder of West Hollywood based Bikes and Hikes LA. appeared at the West Hollywood transportation sub-committee meeting to voice concerns about a proposed bike share pilot program and how it will be detrimental to his two-year biking business. Roman agrees that bike sharing programs are beneficial for both the environment and for promoting overall physical fitness, provided they’re done strategically. “West Hollywood always wants to be first, but in the case of bike share, it’s essential that we follow the lead of bigger programs being launched in cities around us like LA and Santa Monica--He adds, “We have a creative bike share solution--a win/win for local merchants and our neighbors alike--and encourage the city to request some additional proposals for this program. We’d like our fair shot.”

Over ninety percent of car trips are within one mile of home, making it very easy to replace most of these trips with bicycle sharing. Residents can ride to the store for grocery runs, using the basket to bring back their purchases. Tourists can use the bicycles to get around town without renting or parking a car. The nightlife crowd has expanded parking options, being able to park in one area of town and bike to their destination. The uses are endless, and systems worldwide are discovering more. London made a splash as a world-class city not only with theOlympics, but with regular coverage of its “Boris Bikes,” named for the mayor who brought them to the city. West Hollywood is soon to join those ranks.

WeHo Goes Multi-Modal!

12

It’s like having your own car without the expensive hassle of storage and maintenance.

SoCal Cycle Share’s mission is to work with communities to build the best bicycle sharing infrastructure...

SoCal Cycle Share presented their project on April 11th at the Governmental Affairs Committee (GAC) meeting. The GAC recommended in support of SoCalCycle Share’s proposal and the WHCC Board voted in support of the project.

Bike WeHoBicycling continues to grow in popularity as more and more people are riding to work, school, or taking a trip to their favorite local business. To help meet this increasing demand, the City has launched Bike Weho, to improve the bicycling experience throughout the City, and educate residents on bike related projects. In only the past few months, new bike lanes have been installed on San Vicente Blvd., Share the Road signage installed on Santa Monica Blvd., and over 60 bicycle racks have been installed along Santa Monica Blvd. to help bring cyclists to the front door of local businesses. As part of the Bike WeHo campaign, the City is excited to announce the launch of a bicycle rack request program. As part of the program, residents, customers and business owners may request the installation of a bicycle rack in front of their favorite local business. More info on bicycling in West Hollywood as well as information to request a bicycle rack can be found at www.weho.org/bikeweho. Electric VehiclesWest Hollywood and its residents have always enjoyed being on the leading edge. In that spirit, West Hollywood is projected to account for 18%-22% of the electric vehicle market share in the Los Angeles area in the next 10 years, making it one of the highest markets in the greater Los Angeles area. To meet the future needs of electric vehicle owners, the City has partnered with ECOtality, Inc., one of the nation’s largest providers and manufacturers of electric vehicle charging stations.

As part of a US Department of Energy and state grant program, ECOtality will replace the City’s outdated charging stations with new smart chargers, as well as install new stations in five city owned parking facilities. These new stations will help provide convenient charging options for electric vehicle owners throughout the city and the Westside. As demand increases, the City will explore the options of installing “fast chargers” as well. These charging stations are capable of completing a full charge of an electric vehicle in less than 30 minutes.

13

West Hollywood is projected to account for 18%-22% of the electric vehicle market share in the Los Angeles area...

14

Representing Business Interest in Government

Santa Monica Boulevard Business Owners in Final Stages of BID Formation A coalition of business owners on Santa Monica Boulevard have been actively working to establish a Santa Monica Boulevard Business Improvement District (BID) and launched a Petition Drive earlier this year. Previously established West Hollywood “district” BIDs include The Avenues: Art, Fashion & Design and The Sunset Strip Business Association. These business districts have shown tremendous success and business owners are estatic with the results for their individual businesses in increased traffic, revenue and brand exposure. After several years of planning, developing the assessment structure and budget allocations, the Santa Monica Boulevard businesses are thrilled to be in the final stages of the process of formulation, gaining momentum to garner 50% of business interested in making the BID a reality.

Managed by the business owners in the district, the BID will work to create brand identify for this section of WeHo, establish various programs and create events and promotions to increase the commercial activity in the Santa Monica Boulevard area. The budget created from the total assessments will provide services for marketing, streetscape improvements, security enhancements, maintenance programs, special events, administration and operations to benefit businesses within the district.

“The Santa Monica BID is an excit-ing opportunity for business owners to work together on the development of programs and projects designed

specifically for the benefit of Santa Monica Boulevard.”

William Karpiak, CHA, General Manager,

Ramada Plaza Hotel - West Hollywood

* The following businesses have already signed the Petition in support. Please join your neighboring fellow businesses in this exciting development of a BID:

24 Hour FitnessThe AbbeyAndrew ChristianBikes & HikesCake and ArtCapitol Drugs, Inc.Café D’EtoileChi Chi LaRueEleven NightclubEmerson LocksmithThe FactoryFiesta CantinaGreenwich PizzaHamburger HavenHere Lounge

Hilldale Investment Group Ltd Hoteliers International Corp.King ValetKitchen 24Koontz HardwareL. A. Sporting ClubLe Parc Suites HotelMarvin’s PharmacyMercato di VetroMicky’sMillions of MilkshakesMother LodeNational Business Insurance AgencyO! Burger

Pizza RusticaRaffi Jewelers Ramada Plaza West HollywoodRobertson Night ClubRounds BurgersSean V, Inc.Tender GreensTrunksUmai SushiUnion BankUS BankVideo West, Inc.WEHO Block PartyYogurt StopZ Pizza Int’l Corp.

The Santa Monica BID Steering Committee

Rich Grossi, Eleven Night ClubMichael Niemeyer, Micky’s Michael Bezerra and Aralie Jones, Fiesta CantinaAlan Johnson and Bill Karpiak, Ramada Plaza Pat Rogers and Jude Tade, Here LoungeBoe Trumbull, SBE Don Zuidema, L.A. Sporting Club

Hany Haddad, US BankDavid Fanarof, Z PizzaRuth Tittle, Capitol Drugs/Power ZoneTodd Steadman, SSBALarry Block, Block Party WeHoTom Doherty, Café D’Etoile Misti Cooper, Yogurt Stop

“The Santa Monica Boulevard BID will be the catalyst to move the

district from a mish-mash of businesses to a premiere branded destination

that the community will reap the benefits of. We are excited

for this to become a reality.” -David Fanarof, zpizza

* Businesses that signed at time of publication

15

Recently approved, and now in the process of construction documentation, ingenuity, sheer genius design and a mix of residential uses are just a few of the attributes of this beautifully designed project. This “Cinderella” story is the creation of a team of West Hollywood Chamber Members including Developer Pacific Development Partners, Land Use Attor-neys Truman & Elliott, LLP, Afriat Consulting Group, Walgreens and world-renowned architect Lorcan O Herlihy. The SMB20 mixed-use project at the corner of Santa Monica Boulevard and Crescent Heights Boulevard will take a blighted mid-City site and create an architectural gem. The project’s unusual and innovative features include, “green” building design features that reinvent the word “park” and landscaping and open space are focal points of the project.

Taking Center Stage—SMB20/ Walgreens-Mixed-Use Project is coming to WeHo!

The 13,000 square feet of Walgreens will feature luxury amenities, fresh food, a make-up counter, as well as specialized healthcare products and services available for seniors and the LGBT communities.In addition, the project will offer “flex car” and “flex bike” stations. There’s even a station for dog walkers if you are hoofingit around WeHo with your pooch.

The project includes 20 apartment units, four of which are dedicated to affordable and low income housing. The site will also accommodate 2,138 square feet of unique specialty retail space, and the City’s first “Sky Parke” juxtaposed to Matthew Sheppard Memorial Park. Construction for the project is slated to commence in 2013.

16

Monarch project on Fountain and La Brea

“Eastside West Hollywood is up and coming. It’s in the heart of LA, young and hip with so much going on, and it’s smack in the middle of Beverly Hills, Hollywood and downtown!” extols Dana Nahoray, owner of Ava Sophia, a jewelry business newly located inside French Market Place. Donna Eshelman, specializing in coaching for improved physical movement, confirms centrality was the reason she chose to relocate from Culver City. “And the area is extra accessible owing to Santa Monica Boulevard being a thoroughfare,” she notes, “so people are inclined to use public transport.” Anthony Carro, owner of Candle Delirium, who opened his business 9 years ago says, “When I moved into that space it was off the beaten track, but I felt what was going to happen. Rents were less expensive than the Westside, and the City was trying to put in revitalization efforts. I knew this would eventually be the place to be. It was a no brainer.”

Central/Eastside Attracts Hip and Trendy

Indeed, the former Redevelopment Agency revitalized the Eastside Project Area with award-winning projects such as West Hollywood Gateway (anchored by Target and Best Buy), West Hollywood Community Corporate Housing’s Sierra Bonita affordable housing project and others. With the success of those projects, the City experienced first-hand the power and importance of redevelopment and believes it is a vital economic stimulant, as well as provider of funding for affordable housing. And although the Eastside Project Advisory was dissolved due to termination of the redevelopment agencies, and Eastside remains a mix of old and new, there is clear evidence of transformation underway on Santa Monica Boulevard between Crescent Heights Boulevard andLa Brea by a handful of bold business owners who perceive potential. Notable are Food + Lab, a small café owned by mother and son team, Esther & Nino Linsmayer, who offer outstanding

home-made Austro-Cali cuisine and catering, and Candle Delirium, an exquisite, creative space which carries full product lines of exclusive candles in a natural rustic setting of wood and high ceilings. Five years old, Voda Spa, a stunning 15,000 square foot renovation, presents ultramodern spa facilities blended with Russian tradition and an indoor waterfall to greet visitors who enjoy amenities from a Siberian Wild Berry Scrub to the popular Russian Bear massage. Salt’s Cure is a busy two year old eatery, using California ingredients. Refreshing simplicity is evident in the menu and the art consisting of panels of impressions made in salt which adorn white walls, giving the feel of a clean butcher shop. Laurel Hardware has reincarnated into a popular avant-garde restaurant and bar where a reservation is a must. With a poetic American menu, the cozy front cafe opens to the street with tall paned glass, greenery climbs indoor walls, and a massive bar leads to an outdoor patio dottedwith olive trees. The Hudson, an innovative remodel dubbed a new watering hole, isgracefully poised above the trees with a classy decor of distressed metal and exposed light bulbs, and owner, Mike Jay, is already renovating a second project two blocks east – Voyeur. Mike says,“My clientele is the community.” These are business owners cognizant of more than their own bottom line; aware of the importance of smooth integration with the neighborhood. Chief among those who are proactive is Mike Jay who started

By Jo Nelsen

corner of Santa Monica Boulevard and La Brea Avenue, and another at Fountain and La Brea. These will feature residential units, ground floor retail and subterranean parking, creating “contemporary ‘green’ urban villages” for luxurious living in Central/Eastside. And all these efforts will be reinforced by the recent City recommendation for theestablishment of an Eastside Task Force to “actively engage Eastside Constituents and encourage community participation with regards to Quality of Life, Public Safety, and Community Involvement issues that face the Eastside.”

Challenges still exist, of course. But already a positive domino effect is occurring. One glaring example is the immediate increase in foot traffic and sales for surrounding businessesafter the long vacant Laurel Hardware was taken over by new owners. USA Printing owner, Hooman Shirian, doing business in the central/eastside area for 20 years, comments, “businesses including mine are upgrading, buying new equipment and keeping up with technology.”

17

Center City Improvement Group “to find out what residents want and get that done.” The group meets every first Saturday of every month to discuss issues such as lights for crosswalks, vacant businesses, protocol for city events, security and shared parking areas to fully utilize available parking. As well, Monarch Group, a California firm, is constructing two mixed-use, urban infill development sites, one at the northeast

One owner’s conclusion is,“You’ve gotta have a vision and a little umph to go into an area that is still untapped.” But as Tony Tyre, Attorney at Law, two and a half years at his Eastside location, sees it, “East is the only direction left in which the city can expand. It’s only a matter of time.”

Written by: Jo Nelsen jonelsenonline.com

Voda Spa, 7700 Santa Monica Boulevard

The Hudson, 1114 N. Crescent Heights

Candle Delirium, 7980 N. Santa Monica Boulevard

Laurel Hardware, 7984 Santa Monica Boulevard

Food + Lab, 7253 Santa Monica Boulevard

18

The dream child of the owners and operators of the landmark venues along The Sunset Strip—The Sunset Strip Music Festival (SSMF) was born in 2008, through the cooperation and partnership of The Sunset Strip Business Association (SSBA), as well as, The City of West Hollywood. With the goal of “promoting, celebrating, and perpetuating the legendary Sunset Strip music experience,” the yearly three day festival did much more than that—providing a much appreciated economic boost to the businesses along The Strip, and to The City of West Hollywood at large.

Starting in 2009, the scope of SSMF grew to include a daylong street closure between San Vicente Blvd. and Doheny Dr. It was this pivotal growth year that truly made the festival an international destination for thousands of music lovers across the globe. Bringing in upwards of 10,000 visitors, the new summertime institution filled the dozen plus West Hollywood hotels to capacity, and brought in unprecedented sales numbers and profits to the restaurants, bars and retail stores—especially those in and around the bounds of the Festival area. “We were completely unprepared!” says Joe Shaktah, the owner and manager of Sunset Deli. “The first year… and even the second year we ran out of bread, and ended up having to buy loaves from one of the food trucks. People were even ordering sandwiches without bread, just the meat and the cheese!” The family owned and operated deli, went from turning out 100-150 sandwiches per day, to assembly lining 1,000 plus sandwiches the day of the street fest. Each year they now bring in all the help they can get—hiring any available friends and extended family to meet the demand, of this, their most profitable day of the year. This same story of high volume and high profits holds true for Sunset Strip staple Panini, who have seen their sales increase drastically with each subsequent SSMF. Owner since 2006, Anita Mohanessian says that Panini’s business increases at least 200% the day of the Festival, with the restaurant so full, that customers take to enjoying their meals sitting on the sidewalk.

The Sunset Strip, Colossal Destination of Rock Heritage By Brent X. Mendoza

The Sunset Strip Music Festival Brings West Hollywood Business Owners Their Most Profitable Day of the Year

Just a block away, and new to The Strip, Rock and Reilly’s Irish Pub officially opened in November of 2011; but made the decision to open its doors early (unfinished interior aside), for one day only—in August of last year—to serve the SSMF masses and provide a sneak preview of their new thematic gastropub. Director of Operations Jeremy Findel has been thoroughly impressed thus far with the festival’s attendance and well-planned organization by the city and the SSBA, “It’s been a great marketing tool for us, bringing in patrons that wouldn’t normally come to visit… it also comes at a good time of the year when there’s sort of a lull between sports seasons, bringing in a nice boost with all the tourism.” Providing much needed accommodations for this mass influx of what’s now exceeding 15,000 plus tourists—super swank boutique hotels, The Andaz, The Mondrian, and The Standard all report to be at max occupancy during the festival, being booked up months in advance, as travelers secure lodgings that are walking distance from all the festivities. In addition, all three posh locales hosted exclusive SSMF VIP events this year, bringing in celebrity clientele for cocktail parties and press generating, red carpet soirées. Heading into year five of the festival, the businesses lining the fabled Sunset Strip have become more and more inventive and savvy, capitalizing on the myriad of opportunities and special event permits granted by The City of West Hollywood during SSMF. From extended business hours, to makeshift outdoor bars and kitchens,

the businesses were prepared this year for the onslaught of festival goers looking to fill up, or wind down while partying the day away, with their favorite bands. Taking full advantages of all the profit maximizing opportunities that SSMF affords, this year’s most notable outdoor “expansion” had the legendary Rainbow Bar and Grill bringing in a tap beer truck, and setting up satellite bars and pizza slice stations in their adjacent parking lot. As owner Mikeal Magliari stated, “Last year we probably had 1,000-1,500 people through here, and it was so crowded that food service became nearly impossible… But ya’ know these are all good problems to have. It would be great if every weekend we had to worry about running out of cups!”

Phot

o cr

edits

: Nat

e Ch

riste

nson

and

Erik

Voa

ke

SSMF Produced by: SSBA, Managing Member Karmen Beck, Managing Festival Director Nic Adler, Co-Producer

19

This year marks the 40th anniversary of two Sunset Strip landmarks—The Comedy Store and the Rainbow Bar & Grill—both of which attract fans and fame seekers from around the world. As evidenced by the dozens of daily tour buses that pass by each day, the legendary locales have become known as modern-day entertainment Mecca’s, after debuting many of music and comedy’s most prestigious legends. Opened on April 7, 1972 by Sammy and Mitzi Shore, The Comedy Store can be credited with launching the careers of such notables as Roseanne Barr, Jim Carrey, Andy Kaufman, Sam Kinnison, Jay Leno, David Letterman, Richard Pryor and Robin Williams. These household names have literally left their mark on the walls of The Store, whose exterior is covered with their signatures, as well as dozens of other “graduates,” who all owe a debt to “the house that Mitzi built,” for taking a chance on them early on in their respective careers. Many of these comedic corner stones were on hand at a celebration event earlier this year, to pay homage to “the matriarch of stand-up” Mitzi Shore, as The Comedy Store celebrated four decades of ground-breaking laughter. Along with the dozens of comics and well wishers in attendance, West Hollywood Mayor Jeff Prang was on hand to pay tribute, honoring Mitzi Shore—the first woman in West Hollywood to own both a business and the building—with a special recognition award declaring The Comedy Store an iconic landmark.

THE COMEDY STORE AND THE RAINBOW BAR & GRILL CELEBRATE 40 YEARS AS CORNERSTONES OF THE SUNSET STRIPBy: Brent X. Mendoza

With a history equally as impressive, The Rainbow Bar & Grill opened its fabled doors on April 16, 1972. Still to this day, family owned and operated, the Italian eatery was founded by Mario Maglieri and Lou Adler, and has served as the regular stomping grounds for rock royalty such as Guns N’ Roses, Led Zeppelin, John Lennon, Motley Crue, Ozzy Osbourne, Elvis Presley and Van Halen. John Belushi notoriously spent some of his final hours carousing at The Rainbow, GN’R shot a portion of their groundbreaking “November Rain” video in the restaurant’s interior, and more recently in 2010, Lemmy Kilmister (Motörhead) used “The Bow” as a backdrop for much of his revealing autobiographical documentary. Not to be outdone by The Comedy Store, The Rainbow threw their own 40th anniversary celebration earlier this year with a raging parking lot party (complete with an outdoor stage) that included performances by Rainbow regulars Don Dokken, Pretty Boy Floyd and Hurricane, amongst others. With over 2,000 plus in attendance, the event proved that The Sunset Strip mainstay is, in the words of current owner/operator Mikeal Maglieri, “still the center of rock n’ roll.” Not to be outdone by The Comedy Store, The Rainbow threw their own 40th anniversary celebration earlier this year with a raging parking lot party (complete with an outdoor stage) that included performances by Rainbow regulars Don Dokken, Pretty Boy Floyd and Hurricane, amongst others. With over 2,000 plus in attendance, the event proved that The Sunset Strip mainstay is, in the words of current owner/operator Mikeal Maglieri, “still the center of rock n’ roll.”

20

21

1

2

6

8

State of the City 2012

3

5

4

Phot

os B

y: R

icha

rd E

. Set

tle, W

est H

olly

wood

7

This year’s State of The City, in partnership with the City of West Hollywood and sponsored by Wells Fargo, focused on Creative Economics - Art & Business Partnerships. The event, held at Plummer Park’s Fiesta Hall, was sit-down lunch served buffet-style hosted by WEHO Bistro, with décor and table settings by Events by Fabulous, creating a wonderfully festive atmosphere. Guest were treated to a performance by the Bancroft Middle School Rock Band and the center pieces of brushes and pallets of paints atop paper table cloths allowed guest to express their own creativity for this arts and businesses themed event. Support for the arts fosters a culturally rich and diverse region, contributes to a strong quality of life, and drives economic development by supporting tourism and commerce. With this in mind, the City of West Hollywood revealed the findings of a two-year study done in partnership with Americans for the Arts on the economic impact of the arts to our local economy presented by Mayor, Jeffrey Prang and Economic Development & Special Projects Manager, Jeff Huffer. Chamber Chair, Hany Haddad, welcomes the crowd and introduces Lana Bykova, Wells Fargo District Manager. Keynote speaker Laura Zucker, Executive Director, Los Angeles County Arts Commission provided overview of what The Partnership Movement is and how these partnerships drive business, while award recipients Peter Mays Executive Director for LA Art Association, Nazanin Fatemian, Program Manager for International House of Blues Foundation, Philip Dailey, General Manager for Andaz West Hollywood and Caradoc, Owner of Maximillian Gallery, shared their insight in this arena on a panel moderated by Terence McFarland, CEO of LA Stage Alliance. State of The City 2012 was a huge success, both from content of program to fundraising, oversold and exceeding revenue projections by 200%! State of The City 2012 was sponsored by Wells Fargo, Edition Hotels by Marriott, The Athens Group, Cedars Sinai, West Hollywood Marketing and Visitors Bureau, Heery International, House of Blues, US Bank and the City of West Hollywood.

1. Hany Haddad, Chamber Chair, Philip Dailey, General Manager, Andaz West Holywood, Genevieve Morrill, Chamber CEO 2. Lana Bykova, Wells Fargo District Manager 3. Terrance McFarland, CEO, LA Stage Alliance, Nazanin Fatemian, Program Manager, International House of Blues Foundation, Peter Mays, Executive Director, LA Art Association, and Caradoc, owner of Maximillian Gallery 4. Tony Melia, President of NBIA and Board of Governor and Ivy Bottini, local hero and LGBT activist 5. Ryan Farber, Executive Director, The Avenues, Joan Henehan, Chamber Past Chair and Gary Trudell, owner DREAM by Custom Comfort 6. Decor by Events by Fabulous 7. Bancroft Middle School Rock Band 8. Ron Kates, President, Ronald S. Kates and Board of Governor, Brad Burlingame, CEO, West Hollywood Marketing & Visitors Bureau, Alan Johnson, President, Ramada Plaza and Bill Karpiak, General Manger, Ramada Plaza West Hollywood.

22

The Truth about SuccessSuccess is a process - nothing more, nothing less. For those of you who are serious about having more, doing more, giving more, and being more - success is achievable with some understanding of what to do, some discipline around planning and execution of those plans, and belief that you can achieve your desires.

There are basically six key areas to higher achievement – 1. Making the decision 2. Clarity - developing the vision 3. Focus - having a plan 4. Commitment - understanding the price and being willing to pay that price 5. Belief - believing in yourself and those around you 6. Taking Action – practice

1. Making the DecisionWe all know that nothing moves until someone makes a decision. The first action is always in making the decision to proceed. Commit your decision to paper, to bring it into focus. Then, go for it!

2. ClarityHaving clarity of purpose and a clear picture of what you desire is probably the single most important factor in achievement. Understand what you want, why you want it, and what it will do for you. This is a critical factor, and as such, is probably the most difficult step.

Once you have a clear understanding of what you want, it is critical that you engage in goal setting - specifically setting SMART goals. S.M.A.R.T. is an acronym for Specific, Measurable, Achievable, Realistic and Time Sensitive – S-M-A-R-T. Knowing what you want and setting SMART goals as mileposts on your quest cannot help but give you clarity!

3. FocusFocus is having the unwavering attention to complete what you set out to do. There are a million distractions in every facet of our lives. Everyone wants a piece of us and the result can be totally overwhelming. So, how can we stay on course with all the distractions in our lives? The best way is to develop and follow a plan.

4. CommitmentCommitment is something that comes from understanding that everything has its price, and then having the willingness to pay that price. This is important because nobody wants to put significant effort into something, only to find out after the fact that the price was too high. The price is something not necessarily defined as financial. It could be time, effort, sacrifice, money, or perhaps something else. The point is that we must be fully aware of the price and be willing to pay it, if we want to have success.

5. BeliefThis is perhaps the single biggest obstacle that all of us must overcome in order to be successful. The majority of people carry with them an entire series of self-limiting beliefs that will absolutely stop, and hold them back from, success. The old expression is absolutely true - whether you think you can or you can’t, you’re right! The bottom line is that we must shed the bad and replace with good beliefs.

6. Taking ActionNothing changes until something moves. This is the battle cry of author and journalist Robert Ringer. And he is absolutely correct. Not all of the decision-making, clarity, planning, focus, and belief in the world will get you to where you want to be without taking action! Action - putting your plans into play is what will get you to the destination. Execution is the single biggest factor in achievement, so the faster and better your execution, the quicker you will get to the goals!

So, there you have it; the six steps that will help you to achievement and success! Figure out what you want, put a plan together to achieve it, understand the cost, believe in yourself - then go and get it!

Greg Stuart is a Certified Business Coach and President of Harmony Solutions International, LLC, a business consulting firm dedicated to increasing the value of organizations and helping leaders reach their potential. Contact him at (805) 630-6350 or greg@harmonypps.com.

By Greg Stuart, Certified Business Coach

Harmony Solutions International, LLC2219 E. Thousand Oaks Blvd., Suite 383Westlake Village, CA 91361(805) 413-4128

© Harmony Solutions International, LLC; 2012

Six Success Steps for Your Personal or Business Life

23

will be the choice resource for discriminating homeowners, builders, architects and designers for tile, kitchens and bathrooms. Showroom vignettes are designed to evoke elegant residential ambiances that will delight and inspire customers. Moura Starr Los Angeles (9000) made its debut on April 1, with its stunning new showroom in The Avenues. Moura Starr and Baltus announced a dynamic industry partnership, with Moura Starr representing the Baltus line in their new L.A. location. Moura Starroffers contemporary upholstery and sleek, timeless proprietary case goods that have defined Moura Starr as a go-to resource for incredible design, unashamed luxury and modern, authentic style.

Flor (9020) innovative system of carpets opened their third retail location in California and ninth overall. Located in the heart of the West Hollywood design community, FLOR gives Californians another spot to come in and take the ultimate toe test. The Shade Store at 8899 Beverly is the evolution and culmination of over half a century of experience in the custom window treatment industry. With an emphasis on couture-quality, impeccable style, a fabulous selection at affordable prices, their products have long resonated with discerning homeowners and design professionals.

Beverly Boulevard in The Avenues is kicking it up in style with new showrooms that complement established shops such as Stella McCartney (8823 Beverly), Minotti (8936), Hastens on Beverly (8827) and DREAM by Custom Comfort Mattress (8919). Beverly has always been a well trafficked design haven for the stylish connoisseur and new development by Ivy Properties and great property owners such as Ronald S. Kates has opened up the area to new and exciting businesses. Christopher Guy at 8900 Beverly, is at the forefront of the international luxury home furnishings market. In keeping with the prevailing concept of the brand’s philosophy, melding classical values into a modern environment, the showroom is designed as a furniture lifestyle gallery with decorative accents as the art pieces. A hanging “waterfall” made of Murano crystal at the entrance sets the mood for the entire showroom. Behind the glass wall is a chandelier with LCD lights created in France and offering the appearance of a cluster of snow drops.At the same address, Porcelanosa (8900) extending their presence in the US with a new 6,800 square foot showroom,

Business Flourishes on Beverly Boulevard

For those who envision their modernist home to be a harmonious flow of refinement and comfort, Niche (8312) offers comfort and superior attention to detail for both Indoor and outdoor living. At Niche you will be able to discover exquisite designs by world renowned manufacturing companies and their collaborative designers.

Tommy Hilfiger’s patriotic threads will soon grace the 6,600-square-foot space at 157 North Robertson Boulevard (at Beverly) formerly occupied by A|X Armani Exchange on the corner of Robertson and Beverly in West Hollywood. The new flagship represents the American fashion designer’s current focus on the domestic market. Stay tuned for opening date. While shopping on Beverly Boulevard, stop by Lemonade (9001) for a bite or pop in to Beverly Center (8500) for magnificent jewelry by Dodo or a gift at Montblanc. After your full day of shopping you’ll need a day of rest at the Elan Hotel (8435) conveniently located next to West Hollywood for a great overnight stay.

Christopher Guy

Minotti

Stella McCartney

24

West Hollywood City HallWants You to Know About a New Recycling Law

As of July 1st, 2012, new state law Assembly Bill 341 (AB 341) mandates Commercial Recycling for all businesses who generate 4-cubic yards or more of solid waste (“trash”) per week, as well as all multi-unit residential properties of 5-units or more.

The City of West Hollywood’s existing contract with our exclusively franchised waste hauler, Athens Services, already contains the service levels necessary for affected properties to comply with the new law.

The City has provided “100% Commercial MRFing” for businesses, since 2008. What does this mean? It means that 100% of all solid waste collected from all businesses within West Hollywood is sent to a recycling/sorting facility, called a “MRF” (Materials Recovery Facility) first - where as many items are extracted & recycled as possible, as opposed to all simply being landfilled. In addition, FREE recycling containers & pick-ups have been available to all West Hollywood businesses, since 2004.

As for multi-unit residential properties of 5-units or more within the City of West Hollywood, Athens Services is required to provide unlimited recycling containers & services at no cost tothe customer.

The City’s website (www.weho.org) contains much information regarding trash collection,recycling options, bulky item pick-ups, etc. Athens Services mailed a one-page informational flyer with their bills in June 2012, explaining AB 341 and its requirements.

What does all of this mean? It means that we are already in compliance with the State of California’s new mandate! If you would like more information about this new law, feel free to visit the State’s “CalRecycle” website at www.calrecycle.ca.gov .

To request additional recycling containers and/or service, please contact Athens Services directly at (888)336-6100.

Have any other recycling questions or need ideas on how you can do more? Please visit the City’s website or contact the City’s Office of Environmental Services at (323) 848-6404. In true WeHo City fashion...we will be more than happy to help!

25

Mission Statement: The West Hollywood Chamber of Commerce is a non-profit organization that supports and promotes a community environment where commerce can flourish. The Chamber fosters prosperity and champions local business by providing resources and leadership to advance activity through economic development, by advocating the position of the business community and by enhancing the quality of community life and the uniqueness of West Hollywood.

West Hollywood Chamber of Commerce Mission & Vision Statements

WHCC Staff Genevieve MorrillPresident/CEOgmorrill@wehochamber.com

Matthew Clark Director of Membership & Eventsmclark@wehochamber.com

Ariel JohnsonAdministrative Assistantajohnson@wehochamber.com

Kristen LaMantia Project Managerklamantia@wehochamber.com

Core Competencies / Vision Statements:• Build a community of influence• Lead with vision• Foster prosperity• Champion business interests• Promote the uniqueness of West Hollywood• Be a resource

Put Our Product/Service in The Spotlight

WeHo Marketplace: A Small Business Expo Wednesday, April 24, 201311:00 AM - 4:00 PM

• Business to Business Trade Show • Exhibitors

• Demonstrations

• Speakers and Panel Discussions

Reserve Your Exhibitor Booth Today! $125 for Chamber Members or $250 for Non Members

SPACE IS LIMITED!CALL TODAY @ 323-650-2688 or email us at info@wehochamber.comwww.wehochamber.com

60 Years of Staying Power atRamada Plaza West HollywoodGeneral Manager Bill Karpiak (left) and Assistant GM, Maria Iordache (middle) and Alan Johnson, managing director, each celebrate 20 Years at Ramada Plaza West Hollywood this year. A great testament to executive management, owner and managing director, Alan Johnson (right) says, “ We are so pleased to have longevity with our employees and this exceptional team of individuals. I am grateful for their commitment and hard work. It’s the employees of Ramada Plaza that make this a great West Hollywood hotel experience.”

26

FNO West Hollywood

© 2

012

Mel

issa

Man

ning

for T

he L

ook

Part

ners

hip

LLC

and

Rich

ard

E. S

ettle

, Wes

t Hol

lywo

od

1 2

5

3

4

6

7 8

9

10

11

12

13

15

16

17 18 19

14

15

1. Mindy Hood, party goer, and Ryan Farber of The Avenues of Art, Fashion &Design District 2. Stylist Reginald Michael and Gabriel Saavedra 3. Ruben Esparza of RED Studios, Andy Keown ofWest Hollywood Marketing & Visitors Bureau, Darren Gold, Chair of The Avenues and Erika Hanson of The Avenues 4. Nick installs signage for FNO Pop-up lounge designed by Events by Fabulous 5. Event poster for FNO West Hollywood designed by RED Studios 6. Dodo display at VIP Pop-up 7. DJ Shasta spins at WHCC’s FNO VIP Pop-up Lounge 8. Dana Nahoray and Janet Nahoray from Ava Sophia 9. Party goers 10. Julissa Rodriguez, Brittany La Hue, Erika Hanson and Erin Hennessay from the West Hollywood Marketing & Visitors Bureau 11. Step and Repeat hosts 12. Party goers 13. Steve Lococo from B2V Salon with a dry-bar customer 14. Council Member Abbe Land with Caradoc of Maximillian Gallery and Genevieve Morrill, WHCC CEO 15. Council Member John Heilman 16. Madeleine Rackley of Mad by Design 17. Juliana Correa of Lenceria Boutique 18. Sean Cassidy of SEAN 19. Gerald Bauman, jewelry designer for Noble Shield.