western dairy · pdf filewestern dairy farmer magazine will be published twelve times in 2016....

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& fact s figures DECEMBER 2015 ] $4.00 PM40064683 Feeding more forage boosts feed efficiency New faces at the Ministry of Agriculture and Food Cheesemaking expands the family dairy farm New Year’s Resolutions - dairy style The Vitality Natural Food Market was the first retailer to stock Slate River Dairy’s whole bottled milk. There are now 14 on-farm processors in the province, handling 3.5 million litres of milk Excitement over on-farm processing continues $4.00 PM40064683 Dairy to beef A feedlot operator speaking at World Dairy Expo eyes the dairy sector as a source of feeder cattle Novel dairy product introduced Managing mastitis TPP: this devil is in the details... NOVEMBER 2015 ] $4.00 PM40064683 Fall 2015 ] Teaching consumers how to roast Research found nearly two-thirds of consumers don’t know what cuts of beef are best for roasting and 19% say they don’t know how to prepare a roast. NOVEMBER 2015 ONTARIO HOG FARMER 1 Co-organizer of the Owen Sound Ribfest Ray Uotila. November 2015 ] $4.00 PM40064683 Bring on the ribs! Ribfests in Ontario are growing in popularity, and having an effect on the demand for pork PM40064683 March 2015 High-tech sprayer tools Many of the chronic problems of spraying have been solved by innovative firms and farmers Ontario Dairy Farmer Ontario Dairy Farmer magazine will be published monthly in 2016. It is distributed free of charge to 6,292 qualified Ontario dairy farms and qualified dairy industry. This magazine is a leading source of dairy information on genetics, technology, nutrition, animal health, animal welfare, and industry trends. It is printed on 70-pound gloss. Ontario Hog Farmer Ontario Hog Farmer will be published eight times a year in 2016. It is distributed free of charge to 2,952 qualified Ontario hog farms and qualified hog industry. This magazine is a leading source of information on hog genetics, technology, nutrition, animal health, animal welfare, and industry trends. It is printed on 70-pound gloss. Western Dairy Farmer Western Dairy Farmer magazine will be published twelve times in 2016. It is distributed free of charge to 4,213 qualified dairy farms and qualified dairy industry in Manitoba, Saskatchewan, Alberta and British Columbia. A sister publication to Ontario Dairy Farmer, this magazine is a leading source of dairy information on genetics, technology, nutrition, animal health, animal welfare, and industry trends. It is printed on 70-pound gloss. Ontario Beef Farmer Ontario Beef Farmer will be published two times, by the season, in 2016. It is distributed free of charge to 7,620 qualified Ontario beef farms and qualified beef industry. This magazine is a leading source of information on beef genetics, technology, nutrition, animal health, animal welfare, and industry trends. It is printed on 70-pound gloss. Ontario Farmer’s Corn + Soy + Wheat Handbook Ontario Farmer’s Corn + Soy + Wheat Handbook will appear four times in 2016, in January, March, September and November. It is distributed free of charge to 15,647 qualified Ontario corn, soybean and wheat farms and qualified industry. It is printed on 70-pound gloss. 2016

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Page 1: Western Dairy · PDF fileWestern Dairy Farmer magazine will be published twelve times in 2016. ... are ablet o break downfi brous materi- ... bolicd isordersa ndp roblems withl ami

&facts figuresDECEMBER 2015 ]

$4.00 PM40064683

Feeding more forage boosts feed efficiency

New faces at the Ministry of Agriculture and FoodCheesemaking expands

the family dairy farmNew Year’s Resolutions

- dairy style

The Vitality Natural Food

Market was the first retailer to

stock Slate River Dairy’s whole bottled milk.

There are now 14 on-farm processors in the province, handling 3.5 million litres of milk

Excitement over on-farm processing continues

FARM__1127.indd 1 15-11-17 2:51 PM

NOVEMBER 2015 WESTERN DAIRY FARMER 1

$4.00 PM40064683

Dairyto beefA feedlot operator speaking at World Dairy Expo eyes the dairy sector as a source of feeder cattle

Novel dairy product introduced

Managing mastitisTPP: this devil

is in the details...

NOVEMBER 2015 ]

$4.00 PM40064683

Fall 2015 ]

Teaching consumersTeaching consumers

how to roastResearch found nearly two-thirds of consumers don’t know what cuts of beef are best for roasting and 19% say they don’t know how to prepare a roast.

Beef Fall.indd 1 15-11-18 8:15 AM

NOVEMBER 2015 ONTARIO HOG FARMER 1

Co-organizer of the Owen Sound Ribfest Ray Uotila.

November 2015 ]

$4.00 PM40064683

Bring on the ribs!Ribfests in Ontario are growing in popularity, and having an effect on the demand for pork

OHF_Nov.indd 1 15-10-13 2:26 PM

HANDBOOKCorn+Soy+Wheat

PM40064683 March 2015

High-tech sprayer toolsMany of the chronic problems of spraying have

been solved by innovative firms and farmers

Ontario Dairy Farmer Ontario Dairy Farmer magazine will be published monthly in 2016. It is distributed free of charge to 6,292 qualified Ontario dairy farms and qualified dairy industry. This magazine is a leading source of dairy information on genetics, technology, nutrition, animal health, animal welfare, and industry trends.It is printed on 70-pound gloss.

Ontario Hog FarmerOntario Hog Farmer will be published eight times a year in 2016. It is distributed free of charge to 2,952 qualified Ontario hog farms and qualified hog industry. This magazine is a leading source of information on hog genetics, technology, nutrition, animal health, animal welfare, and industry trends. It is printed on 70-pound gloss.

Western Dairy FarmerWestern Dairy Farmer magazine will be published twelve times in 2016. It is distributed free of charge to 4,213 qualified dairy farms and qualified dairy industry in Manitoba, Saskatchewan, Alberta and British Columbia. A sister publication to Ontario Dairy Farmer, this magazine is a leading source of dairy information on genetics, technology, nutrition, animal health, animal welfare, and industry trends. It is printed on 70-pound gloss.

Ontario Beef FarmerOntario Beef Farmer will be published two times, by the season, in 2016. It is distributed free of charge to 7,620 qualified Ontario beef farms and qualified beef industry. This magazine is a leading source of information on beef genetics, technology, nutrition, animal health, animal welfare, and industry trends. It is printed on 70-pound gloss.

Ontario Farmer’s Corn + Soy + Wheat HandbookOntario Farmer’s Corn + Soy + Wheat Handbook will appear four times in 2016, in January, March, September and November. It is distributed free of charge to 15,647 qualified Ontario corn, soybean and wheat farms and qualified industry. It is printed on 70-pound gloss.

2016

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&facts figures2016

ISSUE DATESedition material/space deadline distribution timing

January December 4 January 4

February December 31 January 22 London Dairy Congress

March February 5 February 26

April March 4 March 24 Canadian Dairy XPO

May April 1 April 22

June May 6 May 27

July June 3 June 24

August June 30 July 22

September August 5 August 26 Canada’s Outdoor Farm Show

October September 2 September 23

November October 7 October 28

December November 4 November 25

ISSUE DATESedition material/space deadline distribution

January December 11 December 31

February January 8 January 29

March February 13 March 4

April March 11 April 1

May April 8 April 29

June May 13 June 3

July June 10 June 30

August July 8 July 29

September August 12 September 2

October September 9 September 30

November October 14 November 4

December November 11 December 2

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&facts figures2016

edition material/space deadline distribution

Spring March 11 April 1

Fall November 4 November 25

ISSUE DATES

edition material/space deadline distribution timing

January/February December 18 January 8

March January 29 February 19

April March 11 April 1

May/June May 6 May 27 Ontario Pork Congress

July/August July 8 July 29

September/October August 26 September 16

November September 30 October 21

December November 11 December 2

ISSUE DATES

edition material/space deadline distribution

Issue 1 December 31 January 22

Issue 2 February 12 March 4

Issue 3 August 12 September 2

Issue 4 October 14 November 4

ISSUE DATES

HANDBOOKCorn+Soy+Wheat

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&facts figures

ADVERTISING RATES 2016

frequency

1x 2x - 4x 5x-7x 8x-9x 10x+

Double Page Centre Spread $4,561 $4,252 $3,943 $3,789 $3,635

Double Page Facing Spread $4,251 $3,941 $3,633 $3,478 $3,262

Cover Position or Preferred Page $2,332 $2,126 $1,970 $1,895 $1,787

Full Page $2,125 $1,972 $1,817 $1,739 $1,631

Two Thirds Page $1,652 $1,545 $1,438 $1,384 $1,310

Half Double Page Centre Spread $3,039 $2,871 $2,705 $2,621 $2,504

Half Double Page Facing Spread $2,832 $2,664 $2,498 $2,414 $2,297

Half Page Island Hor. or Vert. $1,519 $1,487 $1,352 $1,310 $1,251

One Third Page $1,178 $1,119 $1,059 $1,029 $988

One Sixth Page $942 $906 $870 $852 $826

Service Directory $85 $85 $85 $85 $85

ALL PRICES IN CANADIAN DOLLARS.

Rates Include 4 colourConsecutive Page Positioning - Additional $150.00

frequency Process Position1 -2x 3x - 4x Included Included

Double Page Centre Spread $9,595 $9,138 yes yesDouble Page Facing Spread $7,980 $7,600 yes yesCover Position or Preferred Page $4,798 $4,569 yes yesFull Page $3,990 $3,800 yes yesTwo Thirds Page $2,914 $2,775 yes yesHalf Page Island Double Page Centre Spread $5,559 $5,294 yes yesHalf Page Island Double Page Spread Facing Pages Hor. or Vert. $4,956 $4,720 yes yesHalf Page Island Hor. or Vert. $2,478 $2,360 yes yesOne Third Page $1,838 $1,750 yes yes

ALL PRICES IN CANADIAN DOLLARS.

HANDBOOKCorn+Soy+Wheat

* 1/6 page not available for Corn + Soy + Wheat HANDBOOk

2016

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&facts figures2016

Our livestock and crop magazines are written by a stable of farm journalists located across Ontario and Canada, often on farms themselves. This closeness to the primary business keeps our editorial product fresh and relevant at all times of the year.

4 ONTARIO DAIRY FARMER • DECEMBER 2015

FORAGES are the most important ingredient in a dairy ration and a mix of consistent, high-quality forages is the key to improved milk production and feed efficiency.

That’s the view of Dr. Ken Kalscheur, a dairy scientist with the U.S. Dairy Forage Research Centre.

In addition, he says increasing the percentage of forage in the dairy ration can improve herd health, reduce culling and lower cost of production.

Speaking at the World Dairy Expo in Wisconsin recently, Kalscheur says

ruminants are unique animals that are biologically designed to convert for-ages and other fibrous materials to high quality products such as milk and meat.

“Forages are really the foundation on which nutritionally sound and healthy ruminant diets are formulated,” he said.

He said research he and others have done indicates that dairy rations with a higher ratio of forages to concentrate can actually increase cow health, improve feed efficiency, and result in improved milk components.

“With normal rumen function cows are able to break down fibrous materi-als and increasing the percentage of forage in their diets results in lower incidences of acidosis and other meta-bolic disorders and problems with lami-nitis,” said Kalscheur, adding that diets high in forages also extends the lon-gevity of animals and saves costs in terms of lower culling rates.

“Other economic benefits include lower feed costs resulting from fewer purchases of what are usually higher cost concentrate ingredients.”

Forage can be kingForage can be kingFeeding more forage boosts feed efficiency in dairy herds

FEEDING John Phair

Four similar dairy herds with diets that differed only in the percentage of their forage content were recently studied

[ John Phair is a reporter with Ontario Farmer Publications ]

14 WESTERN DAIRY FARMER OCTOBER 2015

WHEN I BALANCE a lactating dairy TMR, I first use available forages as a base, then add energy-enriched feeds such as grains and fats, then add pro-tein sources, add in macro-, trace min-erals and fat-soluble vitamins. I might finish these diets off with a small amount of pro-biotics and other spe-cialty feed ingredients.

My final dairy diet should contain enough essential nutrients in the right proportions to meet the essential

nutrient requirements of dairy cows that produce large volumes of milk and milkfat as well as maintain healthy body condition. Oddly enough, I largely ignore formulating B-vitamins such as choline (B4), niacin (B3), bio-tin (B8), and thiamine (B1) into lacta-tion diets.

That’ because the National Research Council (2001) from which I draw information for lactating cow nutrient requirements, dictates:

““B-Vitamins requirements of lactat-ing dairy cows can be met through synthesis by ruminal microorganisms and escape of dietary sources from the rumen.” Furthermore, it has been my experience that aside from the occasionally polio case in bulls (caused by a B12 deficiency), actual B-vitamin are rare in lactating dairy cows.

Some university dairy nutritionists do not agree with the NRC’s B-vita-

Do early lactation cows need B-vitamins

supplements?

NUTRITION Peter Vitti

[ The writer is an independent dairy consultant based in Winnipeg ]

4 ONTARIO HOG FARMER NOVEMBER 2015

WHEN HIS NEXT-DOOR neighbour’s farm contracted the Porcine Epidemic Diarrhea (PED) virus, John Van Engelen knew he needed to improve biosecurity on the hog farm that he runs with his son, located in Lambton County.

He also knew that controlling access to barns and maintaining a clean envi-ronment inside are the most effective ways to prevent disease from entering and spreading through hog herds. With funding through Growing Forward 2 (GF2), he built a new, 18’ x 20’ entry-way to his 240-sow farrow-to-finish operation.

By installing a Danish entry system, Van Engelen not only increased his biosecurity, but also better protected his animals’ health, kept his business

thriving and maintained his 35-year record of never having to de-populate his three barns. A Danish entry is the primary entrance room that is attached to a production area of a barn. This system has distinctly separate “clean” and “dirty” sides, separated by a solid barrier, to maintain sanitary conditions inside the pig barn.

John received $17,000 from the Growing Forward 2 PED Biosecurity Special Intake funding assistance pro-gram. Overall project costs ran to $45,000, which was well over what he had estimated, but as he says, “I’m happy with the result.” Building started in spring of 2014, and was completed that fall. Van Engelen did all the inside design and construction work himself.

CONTROLLED ENTRYA big sign politely telling everyone to

respect farm biosecurity hangs beside a door with a combination lock to con-trol access to the barns. Anyone wish-ing to enter needs to call either Van Engelen’s cell or home phone number, which are posted right on the sign. All other access points to the barns are locked.

SHOES AND BOOTS OFFOne of the most critical sources of

bringing disease in from outside is on boots and shoes, which is why every-one coming into the barns needs to leave their street footwear on rubber mats in the entry.

F A C I L I T I E S

New entry system reduces risks of disease on a Lambton County hog operation BY LOIS HARRIS

A wish list for new biosecurity measures

Ray Archuleta wants farmers to be-come “soil whisperers”.

“Your soil is naked, hungry, thirsty, and running a fever,” the North Carolina-based conservation agronomist for the Natural Resources Conservation Service (NRCS) told a packed room at the recent SoilSmart conference in Waterloo. “Science will never fix the problem. It has to be personal to you.”

It became personal to him some years ago working in Idaho when he began to question crop production’s tillage and input-heavy ap-proach. Farmers were spending lots of mon-ey but still “going broke”.

His advice wasn’t getting them anywhere. “I had the wrong premise. We need to farm in Nature’s image, not to control, to force, not to till, spray and fertilize, but to nurture it.”

The conventional approach is to look at soil health from the physical and the chemi-cal perspective, he says. The biological func-tion is often an afterthought. “It should be biological first, then the physical and chemi-cal. If we take biology out of the system we get geology.”

“The plant and the soil are one.” It’s a basic concept but “until you understand that your cover crop is as important as your main crop, you’ll never really understand it,” he says.

Archuleta compares a farmer who doesn’t understand the principles of soil function to a pilot who doesn’t understand aerodynam-ics. Nothing good can come of it.

The problem is that we look to technology to solve the problems, he said. But “is our sci-ence working? What have we learned in all

A soil water in�ltration demonstration (called a slake test) shows how healthy soil maintains its structure when immersed in water while degraded soil falls apart

_SOILS

Mantra

“Science will never fix the problem. It has to be personal to you.”

The soil whispererThe conventional approach is to look at soil health from the physical and the chemical perspective. The biological function is often an afterthought. That is wrong, says Ray Archuleta. By Peter Reschke

20> corn+soy+wheat HANDBOOK

4 ONTARIO BEEF FARMER FALL 2015

FACILITIES Lillian Schaer

A NEW ROOF over the livestock yard has changed Chad Anderson’s cow-calf farm.

The structure has resulted in better manure management on the 400-acre farm near Brigden, Ontario, reducing

both labour and the farm’s environmen-tal footprint. And the cattle are happier too.

Anderson has 120 cow calf pairs and about 30 replacement heifers on his farm, with half of his land in permanent

hay and pasture and the rest rotating between spring cereals, wheat and soybeans.

His barnyard was uncovered, leading to manure run-off when it rained. This created a messy, unpleasant environ-

Covered livestock yard improves cattle comfort while reducing

environmental footprint

Chad Anderson: he was able to secure cost-share support under the program’s best management practices (BMPs) for nutrient management for a 35 by 80 foot (10.66 x 24.38 m) roof structure that now covers a large portion of his yard.

[ Prepared for Ontario Soil and Crop Improvement Association ]

Ontario Dairy Farmer with its monthly coverage and reasonable deadline intervals, keeps abreast of production and technology topics throughout the year. On an ongoing basis magazine writers keep current with genetics, nutrition, animal care, facilities, crops and forage, business and accounting, research, milking and feeding systems, machinery and all other topics of interest to the dairy sector. Part of our coverage remains dedicated to getting out on to farms to keep current with what individual farmers are doing.

Ontario Hog Farmerwith its 8X a year coverage and reasonable deadline intervals, keeps abreast of production and technology topics throughout the year. On an ongoing basis magazine writers keep current with genetics, nutrition, animal care, facilities, business and accounting, marketing, research, machinery and all other topics of interest to the hog sector. Part of our coverage remains dedicated to getting out on to farms to keep current with what individual farmers are doing.

Western Dairy Farmerwith its 12X a year coverage and reasonable deadline intervals, keeps abreast of production and technology topics throughout the year in the Prairie provinces. On an ongoing basis magazine writers keep current with genetics, nutrition, animal care, facilities, crops and forage, business and accounting, research, milking and feeding systems, machinery and all other topics of interest to the dairy sector. Part of our coverage remains dedicated to getting out on to farms to keep current with what individual farmers are doing.

Ontario Beef Farmerwith its 2X a year coverage and reasonable deadline intervals, keeps abreast of production and technology topics throughout the year. On an ongoing basis magazine writers keep current with genetics, nutrition,animal care, facilities, business and accounting, research, machinery and all other topics of interest to the beef sector. We cover both the cow-calf and feeding sector.

Corn + Soy + Wheat Handbookwith its 4X a year coverage, is all about the business of the three major cash crops in Ontario. On an ongoing basis magazine writers keep current with machinery, research, soil management, marketing, inputs, facilities, storage and handling, fertility, business and accounting, research and all other topics of interest to the grains and oilseeds sector.

EDITORIAL CALENDAR

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9 13

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81/2 Horiz.

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1/3Vert

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1/3 Square

1/3Horizontal

1/6Vert

1/6 Horiz.

l

7

1/2VerticalIsland1 Full Page 5 6

2/3 Horizontal

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Live area

Stitch

Trim

Bleed

2/3 Vertica l

1] Full Page: 7" x 9 7/8" or 17.8 cm x 25.3 cm live area: 7” x 9 7/8”trim size: 8 1/8” x 10.75”bleed page: 8 1/2” x 11 1/8”dps bleed: 16 3/4” x 11 1/8”gutter width: 1”column width: 2 1/8” (13 1/2 ems)column depth: 9 7/8”no of columns: 3service directory: 3 3/8” x 1 1/2”binding: saddle stitched

Island position means guaranteed-only advertiser on page.

Off-size advertisement queries should be directed to sales director.

Dimensions are measured in LIVE AREA

*Documents should have 3/16” bleed beyond the document/trim size.

*Full Page Bleed: 8 1/2" x 11 1/8"

2] Double Page Spread: 15” x 9 7/8” or 36.2 cm x 25.3 cm

*Double Page Bleed: 16 3/4” x 11 1/8”3] 1/2 Vertical Island Spread: 10” x 7 1/4” or 25.4 cm x 18.4 cm4] 1/2 Horizontal Island Spread: 15” x 4 7/8” or 36.2 cm x 12.4 cm5] 2/3 Vertical: 4 5/8” x 9 7/8” or 11.8 cm x 25.3 cm6] 2/3 Horizontal: 7” x 6 5/8” or 17.8 cm x 16.8 cm

7] 1/2 Vertical Island: 4 5/8” x 7 1/4” or 11.8 cm x 18.4 cm

8] 1/2 Horizontal Island: 7” x 4 7/8” or 17.8 cm x 12.4 cm9] 1/3 Vertical: 2 1/4” x 9 7/8” or 5.8 cm x 25.3 cm10] 1/3 Square: 4 5/8” x 4 7/8” or 11.8 cm x 12.4 cm11] 1/3 Horizontal: 7” x 3 3/8” or 17.8 cm x 8.6 cm12] 1/6 Vertical: 2 1/2” x 4 7/8” or 5.8 cm x 12.4 cm13] 1/6 Horizontal: 4 5/8” x 2 3/8” or 11.8 cm x 6.1 cm

PAGE DIMENSIONS 2016HANDBOOKCorn+Soy+Wheat

* 1/6 page not available for Corn + Soy + Wheat HANDBOOk

2016

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&facts figures

Agency Commission/Discounts:15% to recognized agencies.

Pre-Printed Inserts:Available on request. Freight, duty, taxes and brokerage fees are the responsibility of the client. Sample required.

Poly Bagging Available on Request

Cancellation: Same as material deadline.

Customs:Please allow forty-eight hours when material must be cleared through customs. Freight, duty, taxes and brokerage fees are the responsibility of the client. Firm orders for all space are non-cancellable after closing dates.

Insertion orders are required for all bookings and should be sent to our London Office.

Email: [email protected]

INSERTION ORDERSPlease include the following information and send to the London office.• order number• agency name, phone number and full billing address• agency contact person, phone number and email address for media placement and material inquiries • publication name and issue date• ad heading and ad number

KEVIN LORD National Advertising Director

Phone: 519-656-9521 Fax: 519-656-9522 London: 1-877-358-7773 Fax: 519-473-2256 email: [email protected]

KAREN WHITE National Sales Support

Phone: 1-877-358-7773 ext. 540217 email: [email protected]

CONTACTAsk questions about any of our publications

Phone: 1-877-358-7773Fax: 519-473-2256

Mail: PO Box 7400 London ON N5Y 4X3

Courier: 1147 Gainsborough Rd. London ON N6H 5L5

email: [email protected]: www.ontariofarmer.com FTP site: Contact kevin Lord or karen White for our FTP specifications.

DIGITAL SUBMISSIONSWhen uploading ad material to our FTP site, please send an e-mail to:[email protected]:• name of advertiser• name of file and ad heading• publication name and issue date for the ad

FILE FORMAT:PDFx or PDFAll PDFs must be hi-resolution, 300dpi, with all fonts and graphics embedded.

We cannot alter PDF files. If changes are required a new file will need to be submitted. The publisher is not responsible for reproduction quality of improperly submitted files.

2016