wetherspoons creativity
DESCRIPTION
TRANSCRIPT
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Creativity
Richard Berry
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How Intelligent are You?
1 2 3 4 5 6 7 8 9 10
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How Creative are You?
1 2 3 4 5 6 7 8 9 10
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Exercise
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RED
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BLUE
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GREEN
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RED
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WHITE
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Case Study
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Bottle Green
• Product development• Positioning• Pricing/cost• Sales• Packaging• Branding• Distribution
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Fin