wexner join lnc edits
DESCRIPTION
Work in progress -- Lisa edits, 7pm estTRANSCRIPT
![Page 1: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/1.jpg)
From the Gutenberg Talmud to the iPad Torah:
Technology and the Jewish CommunityLisa Colton & Dan Sieradski
Wexner Heritage Program Summer Institute, 2010
![Page 2: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/2.jpg)
Agenda
• Communications Revolution• Characteristics of Social Media• How The Rules Have Changed• Implications for the Jewish
Community• Evolving Models of Leadership
![Page 3: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/3.jpg)
Goals
Demystify social media Help you think strategicallyBuild vocabularyLearn from real examplesInspire you to think about leadership in new ways
Warning: You may feel overwhelmed! (And excited, and inspired.)
![Page 4: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/4.jpg)
COMMUNICATIONS REVOLUTION
![Page 5: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/5.jpg)
COMMUNICATIONS REVOLUTION
![Page 6: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/6.jpg)
FEAR OF CHANGE
![Page 7: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/7.jpg)
FEAR OF CHANGE = OPPORTUNITY MISSED
![Page 8: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/8.jpg)
Industry Overhaul
![Page 9: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/9.jpg)
Constant Change: Anticipate The Market
![Page 10: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/10.jpg)
Between a PIONEER
&a TORTOISE
Is a FAST
FOLLOWER
Source: Flickr user ucumari
Source: Flickr user smitag4
![Page 11: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/11.jpg)
AJWS
Source: mcommons.com/blog
AJWS
Red Cross receiving half of their donations by text msg.
$27m by 1/19
![Page 12: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/12.jpg)
![Page 13: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/13.jpg)
Characteristics of Social Media
The Term “Social Media” refers to online tools (web sites) that depend
on user contributions and interactions between people to build shared
meaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communities around a particular shared interest.
• Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.
![Page 14: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/14.jpg)
Empowered in Voice
![Page 15: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/15.jpg)
Empowered in Choice
![Page 16: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/16.jpg)
Power Shift
Traditional Media
Brand in control
One way / Deliver msg
Repeat message
Focused on the brand
Educating
Org creates content
Social Media
Audience in control
Two way / Conversation
Adapt the message
Focused on the audience
Influencing, Involving
User and co-created content
How are you adapting?
![Page 17: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/17.jpg)
![Page 18: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/18.jpg)
![Page 19: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/19.jpg)
RULES OF THE GAME ARE CHANGING
![Page 20: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/20.jpg)
#1 Listening Is ParamountSource: Flickr user andyadontstop
![Page 21: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/21.jpg)
Customer Service
![Page 22: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/22.jpg)
OpenYourEars
Temple Israel, Memphis Facebook Page
![Page 23: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/23.jpg)
OpenYourEars
Temple Sinai, Oakland, CA
![Page 24: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/24.jpg)
#2 THIS IS AN ATTENTION ECONOMY
![Page 25: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/25.jpg)
![Page 26: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/26.jpg)
#3: ADD VALUE
![Page 27: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/27.jpg)
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 ratio
![Page 28: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/28.jpg)
#4: Be Human & Find Your Voice
![Page 29: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/29.jpg)
Find Your Voice
![Page 30: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/30.jpg)
#1
Social media is
continuing to evolve.
Fast.
# 5: Engage
![Page 31: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/31.jpg)
Engage
Find places where your target audience goes.
Participate in the conversation. Add value, educate, include links.
Use your “listening” to identify these places.
![Page 32: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/32.jpg)
![Page 33: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/33.jpg)
![Page 34: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/34.jpg)
![Page 35: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/35.jpg)
#6: BE REAL
![Page 36: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/36.jpg)
#7: BE GENEROUS
![Page 37: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/37.jpg)
#8: COLLABORATE
![Page 38: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/38.jpg)
#9: Job Descriptions Must Evolve
![Page 39: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/39.jpg)
#10: PLAN FOR THE CHANGING MARKET
www.pewresearch.org/millennials
![Page 40: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/40.jpg)
Source: Flickr user JYRO
![Page 41: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/41.jpg)
Source: Flickr user Rick Neves
![Page 42: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/42.jpg)
Source: Flickr user divemasterking2000
![Page 43: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/43.jpg)
![Page 44: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/44.jpg)
![Page 45: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/45.jpg)
![Page 46: Wexner join lnc edits](https://reader033.vdocuments.net/reader033/viewer/2022052306/5479ae57b4af9f54598b45fc/html5/thumbnails/46.jpg)
7:45-9:00pm
Plotting Your Digital Strategy (Dan) Room X
The Networked Nonprofit: Moving from a “Fortress” to “Transparent” (Lisa) Room Y
BREAKOUTS