whathouse.co.uk

Targeted WhatHouse? newspaper drops up to March 2014as at 06/01/14

Eastern region (Cambridgeshire/Essex/Suffolk) – postcodes CB, IP, CO, CM, SS, IG, RM

Circulation: 150,000Launch Jan 2014

Southeastern region (Kent/East Sussex/West Sussex) – postcodes DA, TN, ME, CT, RH, BN. PO

Circulation: 100,000Launch Dec 2013

Southern region (Hampshire/Surrey/Isle of Wight) – postcodes GU, SO, PO, KT, CR, RH, SL

Circulation: 100,000Launch Dec 2013

West Midlands region (West Midlands/Staffordshire/Shropshire)– postcodes ST, TF, WV, DY, B, CV

Circulation:150,000Launch Jan 2014

whathouse.co.uk

Distribution

Audience profile

whathouse.co.uk

200,000 circulation600,000 readership

All 200,000 ABC1 profile and homeowners

Sussex125,538*

Kent174,462*Surrey

143,811*

Hampshire156,189*

* Readership split within the regions

(Source: Royal Mail)

Targetting

88%55+

Around three million parents still have their grown-up children living with them at home1

Potential homeowners in the Midlands are benefiting from the highest levels of support with 67% receiving help, closely followed by London and the South East. The lowest levels of help are in the East, however still more than half (52%) have had support in saving a deposit2

ABC1 profile homeowners own high end and numerous properties3

1 – Saga Group Ltd 2013; 2 – Clydesdale and Yorkshire Bank 2013; 3 –TGI 2013l

Region MidlandsLondonSouth EastUK averageSouth West

% receiving help

67%66%66%63% 58%

Editorial coverage

whathouse.co.uk

· Cover story/feature story· Sponsored article· Shared ownership and purchase assistance

(eg Help to Buy, Part Exchange)· Retirement· Case studies· Development of the month· Development launches and special events· Renting and letting· Mortgages/finance· Investment· Interiors and gardens· Estate agent/housebuilder interview· Home improvements and selling your home· Local area market analysis· Relocation· Overseas property· News in brief

Each regional issue will incorporate some of the following topics and features

The What House? Awards is the longest-running and most prestigious new homes prize in British housebuilding.

RETIREMENT P4 INTERIORS P5 SHARED OWNERSHIP P7 MORTGAGES P11 OVERSEAS P13 Who is our Housebuilder of the year?

The cream of the industry vies to win one of 21 awards, the most coveted of which is the title of Housebuilder of the Year. As a buyer, you know that buying a What House? Award-winning home is a sure sign

that you’re buying one of the best of its kind.Last year, Scotland-based CALA Homes took the top prize in addition to being Best Medium Housebuilder and winning awards for its Trinity

Park development in Edinburgh.But who triumphed at the 2013 Awards?

continued on page 3...

Southeastern EditionDecember 2013

Find your new home at WhatHouse.co.uk

Rate card (per issue)

* Sponsorship includes - Front cover, strip advertising on each page at the bottom or top, interview with company representative with a facing ad opposite as well as a DPS of advertising inside the book.

Ad position Rate card

Sponsorship* £7,300Cover wrap (4 pages) £5,800Belly Band on front cover £3,050Front cover £2,300Inside front full page £1,800Inside back full page £1,550Back cover full page £1,800DPS – front half/centre spread £2,300Full page – front half £1,5001/2 page – front half £10501/4 page – front half £800DPS – run of book £2,050Full page – run of book £1,3001/2 page – run of book £9501/4 page – run of book £700

whathouse.co.uk

Microsite

whathouse.co.uk

Support your print campaign with digital innovationsWhy use WhatHouse? Microsites...IAB research shows that adding digital display to a print campaign results in a 135 uplift in response, engagement and purchase.1

The combination of print and digital display elements of a campaign is a more effective way of increasing brand awareness than either element on its own.2

(Sources: 1. Premier TGI 2. Source: TGI Net)

Features

Bespoke co-branded site

Video and editorial content

Multiple properties/developments

Data capture form for call to action

Guaranteed traffic

SEO added value

Benefits

Offers brand association with housebuilder/estate agent and WhatHouse?

Delivers unique insight across site launches or aspirational re sale properties

Showcase numerous products on the same platform

Client can add users who have engaged in the call to action for future marketing initiatives

Reduced risk to client by guaranteeing number of visitors to microsite

Feature high on natural search through strength of WhatHouse? SEO delivery

Dimensions and specifications

Technical Specifications

File format filepass4press compliant high-resolution PDF file (see www.pass4press.com for details)

Additional requirements

· we recommend PDFs are generated from page layout software (eg Indesign/Quark etc)

· Illustrator or Freehand files should have all fonts embedded or outlined

· all files should contain crop marks set to artwork spec

· files containing RGB or spot colour elements will be automatically converted to CMYK

· image resolution should not be less than 300dpi

Size

DPS

Full page

1/2 page portrait

1/2 page landscape

1/4 page portrait

Front cover strip

Width (mm) Depth (mm)

550 340

265 340

103 340

265 168

130 168

265 100

whathouse.co.uk

Contact us

whathouse.co.uk

To find out more about advertising opportunities across this exciting proposition please contact:

Mark EdmondsonWhatHouse? New Homes Sales Director me@whathouse.co.uk 020 7940 1088

Jay AliWhatHouse? Sales Manager ja@whathouse.co.uk 020 7940 1079