what a pair! - cedars-sinai

WHAT A PAIR! BENEFIT CONCERT

to support Cedars-Sinai’s breast cancer research and education programsat the Samuel Oschin Comprehensive Cancer Institute

APRIL 13, 20136:00 p.m. VIP pre-party • 7:00 p.m. concert • 8:30 p.m. reception

The Broad Stage at Santa Monica College Performing Arts Center

HONORARY CO-CHAIRSGiuliana and Bill Rancic • Lisa Ling and Paul Song, MD

CO-CHAIRSCookie Markowitz • Tracy Forester

WHAT A PAIR!Empowered by a desire to support her sister and mother, both of whom battled breast cancer, Jo Levi DiSante enlisted fellow producers Jody Price and Ruth Stalford ten years ago to create What A Pair! — a celebration of duets and love for musical theater from which one hundred percent of net proceeds benefit breast cancer research and education. This is the first year that the event will be joining forces with the acclaimed team at Cedars-Sinai.

EVENT DETAILS• What A Pair! is a Broadway-caliber production of duets sung by an eclectic array of celebrities from television, film, music, and the stage. The “pairings” of celebrities are comical, heartwarming, entertaining, and impressive — and would not otherwise be seen outside of this production.

• Some celebrities who have performed in the past include:

• What A Pair! has delighted audiences since its inception in 2002.

• What A Pair! has raised over $2 million dollars for breast cancer research.

• The What A Pair! stage production will include a VIP pre-party with the celebrity cast, concert (theatre-style seating), and post-concert reception for over 500 attending guests.

• The world-renowned Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute is the beneficiary of all What A Pair! proceeds. Net proceeds will go to the breast cancer research and education programs at the Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute.

THE BREAST CANCER RESEARCH AND EDUCATION PROGRAMS AT THE SAMUEL OSCHIN COMPREHENSIVE CANCER INSTITUTECedar-Sinai is breaking new ground with a comprehensive approach to breast cancer research and education by focusing on targeted strategies for prevention, diagnosis, risk assessment, and treatment of breast cancer. Together, physicians and scientists collaborate to pursue translational research that promotes discovery and saves lives. They also come together to educate the next generation of breast care professionals. The clinical home for breast cancer care at Cedars-Sinai is the Saul and Joyce Brandman Breast Center - A Project of Women’s Guild.

CONTACTFor more information about this event,please contact:Matthew Karimi-PouiaSenior Event CoordinatorCommunity Relations & [email protected] www.cedars-sinai.edu/whatapair

• Jason Alexander• Jane Lynch• Jessica Biel

• Rita Wilson• Jamie Lee Curtis• Deborah Gibson

• Lauren Graham• Megan Mullally• Deborah Harry

• Joely Fisher• Marg Helgenberger• Lea Thompson

WHAT A STORY. WHAT A PAIR!

My mother was 34 years old when she was first diagnosed with breast cancer. I was five. Nineteen years later, my sister received the same diagnosis. She was 25. By then, I was an executive in the film industry. While other people were struggling against an insidious disease, we were simply making movies. In light of the health issues plaguing my family, I began to feel like that was not a terribly significant pursuit, and I decided to do something meaningful to celebrate my mother’s and sister’s fighting spirits.

Growing up, the three of us shared a love of musical theater. This passion became the force that bound us. My sister and I performed in countless musicals and my mother kept a mental list of the great show-stopping duets from each. I dreamed that I would honor her by stringing the songs together in a fabulous cabaret. In 2001, I enlisted my friends and fellow producers Jody Price and Ruth Stalford to help realize this vision. A year later, What A Pair! debuted as a Broadway-caliber production. One hundred percent of net proceeds from the benefit concert went to breast cancer research — and, in spite of the fact that her cancer had spread, my sister was there.

The benefit was an unqualified success, but the philanthropy it generated could not stop my sister from deteriorating. Six months later, as she lay dying, my family and I joined her to watch a video of Singin’ in the Rain. As Gene Kelly and Donald O’Connor sang “Moses Supposes,” a smile spread across her face, and she said, “This would be a good one.” I described the moment to Jody and Ruth, and we all agreed that it was her charge to us to continue producing “What A Pair!” and, in the process, to continue her fight against breast cancer and to keep her spirit alive.

What better way to do it than by joining forces with the breast cancer research and education programs at the Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute. One of the nation’s preeminent leaders in next-generation breast cancer research and cutting-edge care, Cedars-Sinai is making a difference for women and their families in our community and beyond. And that would have been something for my mother and sister to sing about.

Jo Levi DiSanteProducer

WHAT A PAIR, INDEED: ADVANCING RESEARCH AND CLINICAL CARE WITH THE CEDARS-SINAI SAMUEL OSCHIN COMPREHENSIVE CANCER INSTITUTE

The strongest and most successful duets weave complementary voices together — and, in partnership, What A Pair! and Cedars-Sinai hit all the right notes. One is a collaboration of world-class performing artists focused on supporting revolutionary medicine; the other is a global force in medical innovation, working at the forefront of research and clinical care to pioneer discoveries and save patients’ lives.

Cedars-Sinai is breaking ground with a comprehensive approach to breast cancer research and education: focusing on targeted strategies for prevention, diagnosis, risk assessment, and treatment of breast cancer. Together, physicians and scientists pursue translational cancer research to pioneer discoveries and save patients’ lives, within our community and across the globe. Working collaboratively, they are setting new standards in scientific achievement and broadening the horizon of medical possibility.

Why sUpport What a pair!?Quite simply, because it makes good business sense. Cause-related marketing endeavors are not only emotionally fulfilling, but also have shown to deliver tangible benefits, including an increase in sales, visibility, customer loyalty, corporate image, and positive media coverage. Strengthen your brand loyalty and show your customers that you stand for something beyond profit.

aUDienCe profileWhat a Pair! brings together a diverse audience of community leaders, respected business professionals, donors and investors, caring individuals, and those who have been impacted by cancer. Approximately 500 tickets will be sold. The audience is of the highest caliber, the performers are a class act, and the cause is paramount.

aUDienCe DeMoGraphiCs• 60% Female, 40% Male• Average Age Range: 30-55• Average Household Income: $100,000 +• Majority of the audience are college graduates• Majority of the audience are homeowners• Majority of the audience are professionals with significant disposable income

aUDienCe spenDinG haBits• More likely to shop at high-end department stores and/or purchase designer clothing• More likely to travel business or first class and stay at luxury hotels and resorts• More likely to regularly use deluxe spa and beauty treatments• More likely to have a financial planner and invest in real estate and/or stocks and bonds• More likely to own luxury, foreign, and select domestic vehicles

MeDia CoVeraGePrint, broadcast, and radio outlets in previous years have included:

WHAT A PAIR!SPONSORSHIP OPPORTUNITIES

Don’t miss your opportunity to place your product in the hands of an influential audience, gain loyal customers, hobnob with the stars, and help transform research and ignite hope for women with breast cancer in our community!

All packages below can be customized to meet your marketing, sales, and branding goals. Corporate sponsors will be fully integrated into the event to capitalize on the benefits of cause marketing. Your product or brand will be visible, prominent, and customized. Let’s talk about how to adapt the packages to suit your needs.

HEADLINE SPONSOR - $50,000

General • Name and logo incorporated into the event marketing materials (confirmation needed in advance of print deadlines)

• Customization of benefits to meet your marketing/sales goals

• Headline Sponsor recognition in all guaranteed media/print advertisements (past advertisements have been featured in ELLE, Los Angeles Magazine, LA Times, Variety, and local publications)

• Placement on step & repeat (press photo wall) (sponsors received on average 500,000 media impressions at the 2010 event)

• Inclusion in pre- and post-event press releases and all other PR opportunities, as appropriate (on average sponsors received 1 million impressions from earned media in 2010)

• Logo on save the date and invitation as Headline Sponsor with opportunity to customize for your brand (approximately 5,000 printed)

• Recognition in Cedars-Sinai’s premier donor magazine Catalyst (circulation 35,000)

• Recognition on Cedars-Sinai What A Pair! website and whatapair.org sites

On-site • On-site owned event area and/or seamless event integration so attendees will interact with your brand or directly with product

• Logo and prominent product recognition at event and pre-party activities

• Back cover of printed program featuring your Headline Sponsorship (over 500 distributed to audience)

• Coupon or special shopping code, if applicable, inside printed program

• Additional signage opportunities, including on-stage visibility

• Stage mentions and call-out; opportunity to thank the crowd from your executives

• Celebrity gift bags branded with your company logo

Hospitality • 10 VIP tickets with most preferred theatre-style seating for performance

• Opportunity to interact with the performers

• VIP parking


PRESENTING SPONSOR - $25,000

General • Presenting Sponsor listing in event marketing materials (confirmation needed in advance of print deadlines)

• Customization of benefits to meet your marketing/sales goals

• Presenting Sponsor listing in all guaranteed media/print advertisements (past advertisements have been featured in ELLE, Los Angeles Magazine, LA Times, Variety, and local publications)

• Listing on invitation as Presenting Sponsor (approximately 5,000 printed)



On-site • Product integration at event and pre-party activities

• Inside front or back cover of printed program featuring your Presenting Sponsorship (over 500 distributed to audience)


• On-site signage recognition for Presenting Sponsors

• Inclusion in celebrity gift bags

Hospitality • 8 VIP tickets with preferred theatre-style seating for performance


• VIP parking

PATRON SPONSOR - $10,000

General • Customization of benefits to meet your marketing/sales goals



On-site • Full page Patron Sponsor level ad in printed program (over 500 distributed to audience)


• On-site signage recognition for Patron Sponsors

Hospitality • 6 tickets with premium theatre-style seating for performance


• VIP parking


CO-STAR SPONSOR - $5,000

General • Recognition in Cedars-Sinai’s premier donor magazine Catalyst (circulation 35,000)


On-site • Full page Co-Star Sponsor level ad in printed program (over 500 distributed to audience)

• On-site signage recognition for Co-Star Sponsors

Hospitality • 4 tickets with upgraded theatre-style seating for performance

• VIP parking

CHORUS SPONSOR - $2,500

General • Recognition in Cedars-Sinai’s premier donor magazine Catalyst (circulation 35,000)


On-site • Full page Chorus Sponsor level ad in printed program (over 500 distributed to audience)

• On-site signage recognition for Chorus Sponsors

Hospitality • 2 tickets with upgraded theatre-style seating for performance

CONTACTGot a marketing or sales goal you are trying to meet? Or just looking for more presence withthe right audience in the community? This event is the perfect opportunity.

Please contact us for more information.

Liezel MunezCorporate Alliance Consultant Community Relations & [email protected]

Julia Teachey LemleCorporate Alliance Consultant Community Relations & [email protected]

WHAT A PAIR!BENEFIT CONCERT

A Broadway-style production of celebrity duetsbenefiting Cedars-Sinai’s breast cancer research and education programs

at the Samuel Oschin Comprehensive Cancer Institute

▢ Yes, I/we would love to support the 2013 What a Pair! Benefit Concert and will be making a commitment at the following level:

CONTRIBUTION LEVELS▢ Headline Sponsor ............................................................................................................................................ $50,000 (name and logo in all marketing materials, step & repeat, back cover of program, 10 VIP tickets, plus additional benefits)

▢ Presenting Sponsor ........................................................................................................................................ $25,000 (listing in marketing materials, inside front or inside back cover of program, 8 VIP tickets, plus additional benefits)

▢ Patron Sponsor ................................................................................................................................................. $10,000 (full page ad in program, 6 premium tickets, plus additional benefits)

▢ Co-Star Sponsor ................................................................................................................................................. $5,000 (full page ad in program, 4 upgraded tickets, plus additional benefits)

▢ Chorus Sponsor .................................................................................................................................................. $2,500 (full page ad in program, 2 preferred tickets, plus additional benefits)

*Venue is theatre–style seating

Name(s) (please list as you would like it to appear in print)

Company Contact title

Address

City State Zip

Phone Fax Email

PAYMENT METHOD▢ Check enclosed (please make checks payable to Cedars-Sinai and put What a Pair! in memo line)

▢ Visa ▢ Mastercard ▢ American Express

Credit card # Exp. date CVV/CVC code

Cardholder name Total amount charged

Signature Date

PLEASE SEND THIS FORM TO:Cedars-Sinai Attn: Development Services/WAP8700 Beverly Blvd., Suite 2416Los Angeles, CA 90048

Your donation in excess of $100 per ticket for goods or services received (estimated value of event benefits) is tax deductible. Cedars-Sinai is a non-profit organization that operates under the tax ID 95-1644600 and meets all the requirements of the IRS code, section 501(c)(3).

THANK YOU FOR YOUR SUPPORT!

FOR INFORMATION, CONTACT:Matthew Karimi-PouiaTel: 323.866.6231Fax: 310.423.0100Email: [email protected]

what a pair! - cedars-sinai

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