what ad agencies want for location enhanced advertising
DESCRIPTION
Presentation given at the Location Business SummitTRANSCRIPT
What advertisers want from location based providers
Dirk Shaw, SVP – Digital Influence
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Where does Digital Influence fit in @ Ogilvy
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http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg
Why are we getting excited about location based services.
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Augment traditional advertising and PR
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A new way to extend loyalty.
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Bridges retail with point of sale.
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It allows us to do really cool stuff.
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How can you help?
Make it sell
Make it reward
Make it easy
Make it seamless
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Make it sell
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But we need to increase relevance.
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Move from anonymous “check in” to tailored experience.
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Tailor content based on data. Not simply what peers think..
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• Affinity..
Make point of sale redemption more accessible.
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Make it reward
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Extend existing programs. Not create new ones.
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Use data to reward people based on what they are interested in.
Recommended rewards near you
20% off all things in the cycling department
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Use new methods besides transactions to earn rewards.
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Make it easy
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Each location can have dozens of platforms to manage check in data
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Better way to manage location content across platforms.
Location based content management
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Location analytics beyond check in.
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Make it Seamless
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Connecting GPS with in store location.
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In Summary
Looking for better ways to increase relevance of location based offers.
Extend existing rewards programs with new interactions.
We would rather focus on high value services then managing data.
We are always seeking new partners to do cool things with.
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CONTACT
Dirk Shaw
Senior Vice President, 360 Digital Influence
MOBILE +1404.931.5173
EMAIL [email protected]
BLOG dirkshaw.com
TWITTER @dirkmshaw