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Identifying Market Segments and Targets

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Page 1: What are different levels of marketing segmentation

Identifying Market Segments

and Targets

Page 2: What are different levels of marketing segmentation

What are Different Levels of

Marketing Segmentation?

Page 3: What are different levels of marketing segmentation
Page 4: What are different levels of marketing segmentation

Undifferentiated

Marketing

Targets

Whole

Market

Ignores

Segment

Differences

Low Price

High

Margin

Page 5: What are different levels of marketing segmentation

Food for all !!

Page 6: What are different levels of marketing segmentation
Page 7: What are different levels of marketing segmentation

Differentiated

Marketing

Different products for

different segments

More total sale but

cost increment

Page 8: What are different levels of marketing segmentation
Page 9: What are different levels of marketing segmentation
Page 10: What are different levels of marketing segmentation

Niche

Marketing

Narrowly defined

customer group

Customers willing

to pay premium

Page 11: What are different levels of marketing segmentation

This company seems to have

special interest in us.

Page 12: What are different levels of marketing segmentation
Page 13: What are different levels of marketing segmentation

Individual

Marketing

One to One

Marketing

Consumers empowered

to design product

Page 14: What are different levels of marketing segmentation
Page 15: What are different levels of marketing segmentation

These slides were

created by

Vardaan Bhatia,

IIT Kanpur,

during a

Marketing

internship by

Prof. Sameer

Mathur, IIM

Lucknow

DISCLAIMER


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