What are podcasts & what role can librarians play?

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Hosted by ALCTS

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Sheryl Ramer Gesoff

Christine Beardsley

October 15, 2014

Poll Do you listen to

podcasts?

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This class will answer

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- What are podcasts?

- Why should I care?

- What can I do?

What are podcasts?

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Formal definition is …

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• Free audio or video shows distributed through RSS

• Shows are pushed to subscribers as they’re published, like DVR, magazines or Google Reader

• Once they’re downloaded, they can be played regardless of Internet connection

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• Free audio or video shows distributed through RSS

• Shows are pushed to subscribers as they’re published, like magazines or Google Reader

• Once they’re downloaded, they can be played regardless of Internet connection

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Shows download automatically

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These shows are like listening to …

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Old-time radio …

From NYPL Digital Gallery, IMAGE ID: 1680537 http://images.nypl.org/index.php?id=1680537&t=w

NPR

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Fresh Air with Terry Gross

All Songs Considered

Wait, Wait Don’t Tell Me

Pop Culture Happy Hour

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Podcasts from TV

60 Minutes

Sesame Street Real Time with

Bill Maher Real Time with Bill Maher thanks to David Shankbone

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Podcasts have a lot of unique content …

Educational shows

From top to bottom:, Carlos Delgado, unbekannt.GringoStar at de.wikipedia [Public domain or Public domain], from Wikimedia Commons, Tiffany White head at Flickr, By E-Psychiatry (Own work) [CC-BY-SA-3.0 (http://creati, By Johannes Otto Först (cropped by Marcel Douwe Dekker) (Image:Justitia auf Gericht 2006-02-05 (2).JPG) [Public domain] via Wikimedia Commonsvecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

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Popular Educational Shows

Freakonomics 99% Invisible 60 Seconds of Science from Scientific American Psychology in Everyday Life Technews Today Radiolab

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Fun Shows

Movie reviews

Comedy

Sports

Cooking

Gardening

Grammar

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Clockwise from 1: Beao; hdwallpaperinn.com; Flickr: 'Meet Monica Velour' 1; Angela George at http://www.flickr.com/photos/sharongraphics/; https://www.flickr.com/photos/minglemediatv/13106945255/in/set-72157642252193135 ; By United States Department of State ([1]) [Public domain], via Wikimedia Commons; Getty Images

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Creator of Mad Men

Bob Gaudio, who wrote Four Seasons songs

Poll What podcasts do

you listen to?

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• Free audio or video shows distributed through RSS

• Shows are pushed to subscribers as they’re published, like magazines, Google Reader or DVR

• Once they’re downloaded, they can be played

regardless of Internet connection

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Directions for subscribing to

podcasts

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Podcasts AFTER you subscribe …

Shows download automatically

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Shows from the TV Sheryl’s Favorite Topic

True Storytelling

Told by the people who lived them …

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Man Becomes Another's Hands, Feet And Family

Collin Smith was in high school when an accident left him unable to use his arms and legs. So Ernest Greene, 50 years his senior, decided to help. And when Collin went to college, Ernest went, too.

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Christine’s favorite

“Nerdy” non-fiction podcasts

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Christine’s favorite

• Free audio or video shows distributed through RSS

• Shows are pushed to subscribers as they’re published, like magazines or Google Reader

• Once they’re downloaded, they can be played regardless of Internet connection 30

Listen when your hands & eyes are occupied

Clockwise from the top left: Kyle Cassidy, Ildar Sagdejev, Gilbert S. Graves, SelEle-MS All via wikimedia Commons

Fills in “cracks” in your day 1 minute

5 minutes

10 minutes

60 minutes

What do podcasts cost?

They’re …

To Summarize:

Podcasts are

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- Free audio shows

- Unique content

- Listen whenever, wherever

Podcasts are

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User friendly (?)

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[Spoiler Alert] This (?) is why you should care about

podcasts

User friendly?

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Yes, once it is set up

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User friendly?

Not user friendly to set-up

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User friendly to choose shows?

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Best way to find shows …

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Google search for [topic] podcasts

OR

OR

• Promotions by other podcasts

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By User:Calcium Cookie (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

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Search podcasts in an app Search Science

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Top 100 podcasts in various topics – this

search is for arts

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“Discovery Problem: Why It's

So Hard to Find New Podcasts”

– -Mashable.com

http://mashable.com/2013/11/12/find-new-podcasts/

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Finding shows

User friendly to find shows?

Why should you care about podcasts?

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Podcasts are part of

librarianship

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According to Sally Gore, a librarian,

Librarians can measure their impact on broader metrics including social

media, & podcast downloads

- From her poster handout* at MLA conference *“The Library’s Biggest Resource: Expanding Traditional Metrics to Better Measure the Value of the Librarian” Sally Gore, Poster presented at Medical Library Association Annual Meeting, (Chicago) May 2014. -- [Based on the Becker Medical Library Model for Assessment of Research Impact, Sarli, C.C. & Holmes, K.L., Wash Univ. School of Medicine, St. Louis, Mo. Updated 2014.] https://becker.wustl.edu/impact-assessment/model]

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Help to build something

Scholarly communication

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Interview with Dr. Scott Weingart, host of EmCrit

-- soundcloud.com/podcastsinthesquare

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Image from Microsoft clipart & pascallapalme on openclipart.com

“There is a role for … a shepherd through the morass of new media. There’s no one

piecing out what the best information is …”

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Tacit knowledge

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Podcasts transmit “all the little tips & tricks & learning

to take something from published research to

implementation” -- from interview on

soundcloud.com/podcastsinthesquare

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“Ask your nurses to give you

a syringeful … I just take it

right from the phentonyl drip …”

-- from Emcrit podcast

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Academic work product …

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Podcasts are “superior to … journal articles [in some

ways].” I have the numbers of listeners & e-mails saying

how I change physicians’ behavior

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Image from Microsoft clipart & pascallapalme on openclipart.com

Podcasts are part of scholarly

conversation on social media – like conferences, but …

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More than the Q & A you get from conferences. “People can

talk to you after you talk to them [using social media] … when I publish it’s already

been acid-tested.”

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Image from Microsoft clipart & pascallapalme on openclipart.com

Some of your community uses

them, & this number is rising

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Over a quarter of internet users download or listen to podcasts . http://pewrsr.ch/1kMiDC2

0

5

10

15

20

25

30

2006 2008 2010 2013

Percentage of Internet Users Who Listen to Podcasts

Librarians had similar findings

65 Adapted from Cassidy et al, 2014.

0%

10%

20%

30%

40%

50%

2010 2013

Percent of Listeners

Percent of Listeners

Male Young

Wealthy Educated -- Pew Research Center

Kathryn Zickuhr, http://www.pewresearch.org/fact-tank/2013/12/27/over-a-quarter-of-internet-

users-download-or-listen-to-podcasts/

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Users tend to be;

67 Adapted from Cassidy et al, 2014.

0%

10%

20%

30%

40%

50%

2010 2013

Listening Frequency

Occaisonal Weekly

Some of your community does

NOT use them

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Barriers to adoption

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Podcasts?

2 groups of non-users

-- Some who would listen if taught or helped

-- Some who are not interested at all

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Podcasts?

2 groups of occasional users

-- Some who would

listen more

-- Some who would NOT listen more

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Poll How often do you

listen to podcasts?

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What can I do?

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Knock down barriers

to podcasts

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We work with complicated

databases. Why not also podcasts?

-- Listen

-- Teach

-- Promote

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Listen

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Teach

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Promote

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Promote

Posters, newsletters, emails, social media,

personal conversations, etc.

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Playlists in library

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Promote certain topics

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Promote certain shows

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Promote certain episodes

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Create community

Images from LOC via Flickr Commons and Microsoft Clip Art

Podcast listening / Discussion clubs

Book clubs

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Sharing through

Soundcloud

Why audio never goes viral

– Digg http://digg.com/originals/why-audio-never-goes-viral

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Organize podcasts

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LC Subject Podcasts

B69 Philosophy - Partially Examined Life - Philosophize This!

BF1 Psychology - APA’s Speaking of Psychology - Shrink Rap Radio

BF1651 Astrology - Astrology Podcast

BJ1188 Religious Ethics - PBS’s Religion & Ethics

BJ1801 Etiquette - Awesome Etiquette

DA28 History of Great Britain

- British History Podcast

- British History 101

LC Subject Podcasts

DA909 Irish History Irish History Podcast

G1 Geography National History Podcast

HB71 Economic Theory

EconTalk

HB501 Capitalism Who Makes Cents: A History of Capitalism Podcast

K1 Law - Bloomberg’s Law Podcast - Legal Geeks

LB1139.2 Early Childhood Education

The Whole Child Podcast

ML159 Music Criticism Pitchfork Podcast

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Spreadsheet Subject guide

LibGuide

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Future

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Research Questions

Best Practices

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Promote

Order of promotion: Podcasts as a medium first vs topic, etc.?

Emphasize shows vs. Topics vs. Episodes?

What are the best shows to start with?

Promote long podcasts vs. short ones?

Organize

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Which classification system to use?

Podcasts frequently begin and then end abruptly

Where do podcasts fit in YOUR library?

Create databases for episodes

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Teach

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What kind of user to start with – people who already listen vs. new users?

Better one-on-one or in class?

How to define “podcasts”

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Librarians can start a dialogue

Poll Will you increase your participation

in podcasts? 101

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Summary

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Citations Barker, K. R. , Univeristy of Virginia Claude Moore Library. (Personal correspondence. 9/5/2014.)

Cassidy, E. D. , Commenares, A., Jones, G., Manolovitz, T., Shen, Li., Viera, S. (2014) Higher Education and Emerging Technologies: Shifting Trends in Student Usage. Journal of Academic LIBRARIANSHIP. 40(2) 124-33. doi:10.1016/j.acalib.2014.02.003

Ramer Gesoff, S. (2014). Podcasts in the Square for Medical Librarians, Interview with Dr. Scott Weingart. [podcast] PodcastsintheSquare. https://soundcloud.com/podcastsinthesquare [Accessed 14 Oct. 2014].

Hughes, A. M. (2013) Evidence Summary: Academics in the UK Use Social Media to Enhance Traditional Scholarly Reading. Evidence Based Library and Information Practice. (8.4) 145-147.

Gore, S. A. (2014, May) The Library’s Biggest Resource: Expanding Traditional Metrics to Better Measure the Value of the Librarian, [Handout with] Poster presented at Medical Library Association Annual Meeting, Chicago IL.

Lankes, R. D., 2014 Master Class of The Atlas of New Librarianship. June 30 – July 27, 2014. From ILEAD USA and The University of Syracuse iSchool.

Lankes, R. D. (2011). “The mission thread.” The Atlas of New Librarianship. MITPress, Cambridge. pgs 14-29.

Citations Continued

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Sarli, C.C. & Holmes, K.L., . Becker Medical Library Model for Assessment of Research Impact, Wash Univ. School of Medicine, St. Louis, Mo. Updated 2014. https://becker.wustl.edu/impact-assessment/model Tenopir, C., King, D.W., Volentine, R. (2013) Social Media and scholarly reading. Online Information Review. (37:2) 193-216. doi:10.1108/OIR-04-2012-0062

Pham, S. “Discovery Problem: Why is it so Hard to Find New Podcasts?”, Mashable, (November 12, 2013.) http://mashable.com/2013/11/12/find-new-podcasts/, accessed on October 14, 2014)

WPA Poster, (1936-1939). Iowa, The vacation reading club - join now at your public library. [poster]. Digital image retrieved from https://www.flickr.com/photos/library_of_congress/6629873199/in/set- 72157628703260971

Zickuhr, K. “Over a quarter of internet users download or listen to podcasts.” Pew Research Center, Washington, D.C. (December 23, 2013.) http://www.pewresearch.org/fact-tank/2013/12/27/over-a-quarter-of-internet-users-download-or-listen-to-podcasts/, accessed on October 10, 2014.

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Sheryl Ramer Gesoff ehc-library@nychhc.org

Christine Beardsley beardslc@mskcc.org

Hosted by ALCTS

Questions?