what are the new service realities ?
TRANSCRIPT
Singapore Airlines
remarkable customer service program
Customer - Empowerment
Customer Coproduction Customer plays an important role in the delivery of
service. Errors on part of the customer can also lead
to service failure.
Firms can rectify
such mistakes by :
• Redesigning process
• Incorporating tech
to aid customers.
Satisfying employees and customers
Positive
employee
attitude
Stronger
Customer
Loyalty
More Job
Satisfaction
and
Commitment
Disclaimer