what are the requirements for effective segmentaton
TRANSCRIPT
![Page 1: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/1.jpg)
IDENTIFYING MARKET SEGMENTATION AND TARGETS.
CREATED BYPARAMPREET SINGHTU, PATIALA
![Page 2: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/2.jpg)
WHAT ARE THE REQUIREMENTS FOR
EFFECTIVE SEGMENTATION?
![Page 3: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/3.jpg)
THERE ARE FIVE REQUIREMENTS
1 432 5
![Page 4: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/4.jpg)
1. MEASURABILITY
![Page 5: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/5.jpg)
THE SIZE, PURCHASING POWER AND CHARACTERISTIC OF THE SEGMENT
SHOULD BE MEASURABLE
TESCO CLUB CARD FOR MEASURABLE DATABASE HAS MADE IT A PIONEER.
![Page 6: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/6.jpg)
2. SUBSTANTIAL
![Page 7: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/7.jpg)
SEGMENTS SHOULD BE MADE PROFITABLE FOR COMPANIES TO MAKE CUSTOM MARKETING PROGRAM
![Page 8: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/8.jpg)
3. ACCESSIBLE
![Page 9: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/9.jpg)
IT SHOULD BE HIGHLY ACCESSIBLE AND REACHABLE TO ALL CONSUMERS
![Page 10: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/10.jpg)
4. DIFFERENTIABLE
![Page 11: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/11.jpg)
SALIENT FEATURES
• THE SEGMENTS SHOULD BE DIFFERENT IN THEORY AND PRACTICALITY
• DIFFERENT FOR DIFFERENT MARKET PROGRAMS
• EG. CREAM ADS, DIFFERENT AGE GROUPS WILL REACT DIFFERENTLY
![Page 12: What are the requirements for effective segmentaton](https://reader034.vdocuments.net/reader034/viewer/2022042819/55ccb788bb61eb0e758b45c1/html5/thumbnails/12.jpg)
DISCLAIMER
THIS PRESENTATION IS CREATED BY PARAMPREET SINGH, TU, PATIALA DURING A MARKETING INTERNSHIP BY PROF. SAMEER
MATHUR, IIM LUCKNOW
( WWW.IIMINTERNSHIP.COM)