what business ownership has taught me
TRANSCRIPT
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Supporting Home and Small Business
The most important lessons I learned after almost 17 years
as a Home and Small Business Owner
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Supporting Home and Small Business
I have always had mentors of one sort or another
It is my belief that all Start-ups should be assisted by a Mentor
They are not that difficult to find
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Supporting Home and Small Business
Learning from Others… and from My Mistakes
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After several spectacular failures,I realised very early in my entrepreneurial journey that I needed to be street wise and business savy
if I was going to survive, net alone flourish.
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I made it a crusade to meet and talk business ownership
with every successful small business owner I could find.
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Supporting Home and Small Business
“Those who fail to learn from the past are doomed to repeat it.”
- Winston Churchill
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Supporting Home and Small Business
Word of mouth became my advertising motto
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My best marketing achievements came from talking at Business Conferences, Chamber meetings and Industry forums.
I had my “elevator pitch” printed on the reverse of my business cards and so
“if it moved, I gave it a card!”
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The Home front- Three simple rules I learned
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Keep your partner, and the family if applicable, informed of your plans
Separate family and business, especially when it comes to finances
Make time, on a regular basis, for the family.
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I have always insisted on making my home office space somewhere that
I enjoyed spending time in.
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Something I did struggle with in the beginning but on the odd occasion, my procrastination saved me
from several potential financial calamities.
There is a fine line between procrastinating out of fear and just biding your time.
But sometimes a little indecision may not be a totally bad thing.
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I have always treated my customers, repeat or first timers,as though they are funding my next meal!
Understanding my own attitudes and behaviours as both a customer to my suppliers and as a consumer, has given me a clearer understanding of what to expect from my customers.
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Managing finances
Businesses go out of business because they run out of money. Granted, there are many contributory causes for the financial droughtbut when income is exceeded by expenses, the doors close.
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I am fanatical about managing the company finances
Be CEO and CFO even if it creates some strain.
Select Financial Managers with care
Always KNOW what money is coming in and going out
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My final “take away” is something I have deliberately worked very, very hard at all my life – and that is to stay HEALTHY.
No matter how healthy your bank balance may be,it will be meaningless unless you have a healthy and balanced life style.
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Supporting Home and Small Business
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