REDESIGNWHAT CAN A WEBSITE

Website Redesign for Home Improvement Contractor Increases Conversion Rate

DO FOR YOU?

CASE STUDYWEBSITE DESIGN

A Distinguished Remodeler

A long term Blue Corona client, Shanco Companies (formerly Bartlett

Exteriors) has offered a wide variety of home improvement and

remodeling services to the Maryland, Washington, D.C., and Virginia

areas for over 20 years.

Website Redesign

Since we started working with Shanco in December 2009, the

company has made the Inc. 5000 list of fastest growing privately held

companies and now ranks in the #1 Google organic spot for nearly 200

local home improvement service keywords and on the first page of

Google for over 1,000 home improvement keywords we’re tracking.

But after a few years, the actual look of Shanco’s site started to feel a

little dated and didn’t display well across all sized devices—something

of growing concern for most business owners as more and more

people perform web searches from mobile devices.

A Responsive Shift

What makes a great website goes far beyond simple aesthetics. If

you’re looking to grow your company, you need a website that 1) your

potential customers can find and 2) converts website visitors into

leads. Post-launch, we’ve seen a vast improvement in Shanco’s website

performance, including a:

CASE STUDYWEBSITE DESIGN

BLUECORONA.COM | 877.385.8690 | @BLUECORONA | FACEBOOK.COM/BLUECORONA

DESIGN & TECHNOLOGY FEATURES

Mobile Responsive Design

High-Res Full Stretch, Rotating Hero

Image Banner

Custom Iconography

User-Friendly/Conversion-Friendly

Fixed Header

Condensable/Expandable Content

Areas

Lightbox Project Galleries

Email Newsletter Integration

Conversion-Friendly Contact Forms

SEO-Optimized Content

Customized Analytics and Phone

Tracking Integration

BACKGROUND

CHALLENGES & OBJECTIVES

RESULTS

53% Increase in Organic TrafficYear-Over-Year

33% Overall Increase in Main Contact Form Conversion Rate

922% Increase in Main Contact Form Conversion Rate on Tablets