what can b2b marketers learn from political campaigns?
DESCRIPTION
Presentation by Nirav Bisarya, Product Manager at InsideViewTRANSCRIPT
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
What can B2B Marketers learn from Political Campaigns?
Dreamforce 2013
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Agenda (30 Min)
• The Campaign • 3 lessons for B2B Marketers• How can InsideView help?• Q & A
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Campaign At a Glance
Buyer/Voter • Very large & diverse• Social Media savviness• Demands authenticity
Goal = WIN!!!!!• Raise money fast• Volunteers• Messaging (National /Local)
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Social Media Rockstar!
Campaign At a Glance
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Campaign At a Glance“Email is a powerful, underrated tool, because it’s not cool and new like social media. But it’s definitely effective; 22% more so than social media, actually.” - Teddy Goff, Digital Director, Obama 2012 Campaign
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Lesson #1
Invest in segmenting your database regularly
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Lesson #2
Personalization
http://nymag.com/news/intelligencer/obama-emails-2012-8/
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Lesson #3
Measure engagement to increase conversion
©2013 InsideView. All rights reserved.
InsideViewCLEAN
Lesson #1 Segment Your Database
Data Insights- By industry- Company firmographics
Best in Class Data Accuracy
Smart Data Experts
©2013 InsideView. All rights reserved.
InsideView TARGET
Lesson #2 Personalization
Build lists with company and contact firmographicsUse business events to create customer-focused messagesUse common personal & corporate connections Use Compelling
Business Events
Event-Based Targeting
©2013 InsideView. All rights reserved.
InsideView LEAD ENRICH
Lesson #3Measure Engagement to Increase Conversion
Company, contact, and social data
Faster lead scoring & routing
Enrich ALL leads sources
Simple integration
YOUR SIMPLE WEB FORM SUBMISSION
BECOMES A COMPLETE RECORD IN
How InsideView Can Help B2B Marketers?
Clean Data Lead Enrichment
Target
©2013 InsideView. All rights reserved. ©2013 InsideView. All rights reserved.
Questions?
Nirav BisaryaProduct [email protected]@insideview.com